Meet Dynamic Island, a magical new way to interact with iPhone. Groundbreaking safety features designed to save lives. And an innovative 48MP camera for mind‑blowing detail. All powered by the ultimate smartphone chip.


Water Challenge? Accepted

HUAWEI Mate 50 is built to handle whatever life sprays its way, with IP68-rated splash, water, and dust resistance.


Your Photo. Your Font. Your Widgets. Your IPhone.

iOS 16 lets you customize your Lock Screen in fun new ways. Layer a photo to make it pop. Track your Activity rings. And see live updates from your favorite apps.


The Pro Camera System Gets Massively More Pro.

Introducing the all-new 48MP Main camera with an advanced quad-pixel sensor.