Meet Dynamic Island, a magical new way to interact with iPhone. Groundbreaking safety features designed to save lives. And an innovative 48MP camera for mind‑blowing detail. All powered by the ultimate smartphone chip.

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Water Challenge? Accepted

HUAWEI Mate 50 is built to handle whatever life sprays its way, with IP68-rated splash, water, and dust resistance.

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Your Photo. Your Font. Your Widgets. Your IPhone.

iOS 16 lets you customize your Lock Screen in fun new ways. Layer a photo to make it pop. Track your Activity rings. And see live updates from your favorite apps.

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The Pro Camera System Gets Massively More Pro.

Introducing the all-new 48MP Main camera with an advanced quad-pixel sensor.