Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster Max takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 30%2 more luminance. Now, visuals look bolder with superior light efficiency.

With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.

The α9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound. Feel the action and chaos around you, just like you're the main character of the movie.