Why Purchase Content Passes?

Free your Passion

Get 10 GB content data, free subscriptions and special offers for your favourite Music, Gaming Video & Social applications

Get Device Deals

Get 100% of your Pass price back as discount on accessories including new Smartphones

Be a VIP

Participate and win exclusive access to Events and Meet & Greets curated just for you every month

Win Free Vouchers

Enter lucky draw to win Free Vouchers from our Partners every month

Don’t have a postpaid plan?

Unlock Content Passes with our New Freedom Plans

What are Content Passes?

Enjoy your love for Music, Gaming, Video, and Social Media with e&‘s new Content Passes on Postpaid plans. Get 10GB content data for your favourite apps, special offers on content subscriptions, deals on accessories, free tickets to events and exclusive giveaways for a few winners every month. Add them for just AED 100/ month (excl VAT).

Enjoy exclusive offers from our content partners

Enjoy special offers on Content Subscriptions from Anghami Plus, Call of Duty®: Mobile, Amazon Prime, STARZPLAY and many more

Enter raffle draw every month

Participate in Monthly Raffles to win exciting prizes linked to your Content Pass - get free tickets to events, or splurge with a cash voucher

Get AED 100 off select accessories suited to your Content Pass

Generate your unique voucher code and apply it at checkout when purchasing devices or accessories from e& Website

Frequently Asked Questions

Enjoy your love for Music, Gaming, Video, and Social Media with e&‘s new Content Passes on Postpaid plans. Get 10 GB content data for your favourite apps, special offers on content subscriptions, deals on accessories, access to events, and exclusive giveaways for a few winners every month. Add them for just AED 100/ month (excl VAT)..

Anyone on a Consumer Postpaid plan can subscribe to the Content Passes.

You can subscribe to, or unsubscribe from Content Passes through below channels

You can subscribe to all 4 Content Passes (Music, Gaming, Video and Connect) at the same time. You will not be able to subscribe to the same Content Pass more than once.

You can manage all benefits within each Content Pass (digital service subscriptions, accessory discounts, monthly raffles, etc.) through My Etisalat UAE Mobile App, or Etisalat Self-care portal (www.etisalat.ae/online).

You will get 10 GB dedicated local data to use on the covered Apps in Content Passes.

Once Content Pass data is consumed, you will be able to continue using the covered Apps from your primary plan's local data allowance, or any subscribed data add-on.

You can enjoy attractive subscription offers within each Content Pass from Partners such as Anghami, Call of Duty®: Mobile, Amazon Prime, STARZPLAY and many more (Partner prices are inclusive of VAT):

  • Music Pass
    • Anghami Plus – Free subscription worth AED 21/month ( inc. VAT)
    • JioSaavn Pro – Subscribe for AED 13.5 instead of AED 18/month ( 25% off)
  • Gaming Pass
    • Call of Duty®: Mobile - Free points to redeem the season pass
    • Arena Play – Subscribe for AED 21/ month ( inc. VAT)
  • Video Pass
    • Switch TV – Free Combo OnDemand Plus worth AED 59.99/ month
    • Shahid VIP – Subscribe for AED 21/ month ( inc. VAT)
    • Amazon Prime – 3 months on us, then at AED 16/month
    • STARZPLAY – Subscribe for AED 30 instead of AED 40/ month (25% off)
  • Connect Pass
    • GoChat Messenger – Included subscription for voice and video calls

Etisalat will update (remove/ add) subscription offers within each Pass from time to time based on deals with Partners. Offers will be subject to Partner T&Cs

If you already have an active subscription to the service, you may avail of the Partner subscription offer with Content Pass in either of the below ways:

  • Sign up with a different email/ user ID, or
  • Cancel your active subscription and sign up with the same email/ user ID via Content Pass after the current subscription expires

To redeem the AED 100 discount on eligible Accessories, including latest Smartphones, Tablets, Music, Gaming and Streaming gadgets, you will have to generate a unique promo code from My Etisalat UAE Mobile App, or Etisalat Self-care portal (www.etisalat.ae/online) and apply it at checkout when purchasing the Device, or Accessory from Etisalat Website.

You can generate one promo code per Pass per month. Once you have generated the promo code, it will be valid till end of that month.

You may use the AED 100 discount on a purchase with upfront payment, or smart pay. In case of smart pay, the discount will apply on your first installment, which if lower than AED 100, will be the maximum discount you can avail.

With each Content Pass, you will be able to participate in monthly raffles for Special Events and Free Voucher giveaways. You need to ‘Enter Raffle’ from My Etisalat UAE Mobile App, or Etisalat Self-care portal (www.etisalat.ae/online).

Raffle details will be updated in the My Etisalat UAE Mobile App or Etisalat Website every month.

No. Content Passes do not come with any contract.

If you subscribe to a Content Pass in the middle of the month, the charges and data allowance will be pro-rated.

When you cancel your Content Pass subscription, your dedicated data and active content subscriptions will stay till end of validity. You will not be able to re-subscribe to the same Pass during this period.

Benefits, including partner service subscription, device discount and raffles entries, not used before deactivation of the Pass, will no longer be available after deactivation.

All product benefits associated with the pass will be deactivated at month end.

On Postpaid to Postpaid plan migration, your Content Passes will continue to the new plan. On Postpaid to Prepaid plan migration, your Content Passes will be removed.

If you are on an Emirati Freedom plan, you will get 1 Pass for Free when you buy a Pass from Etisalat UAE Website, or My Etisalat UAE Mobile App (one time only) as a limited period promotion.

  • If you migrate to another Emirati Freedom plan, your charged as well as free Content Passes will continue to the new plan
  • If you migrate from Emirati Freedom to any other Postpaid plan, your charged Content Passes will continue to the new plan, while the free Pass will be removed

How-to guide

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Select free and discounted partner subscriptions within your Content Pass

 

How to get partner subscriptions:

1. Log on to My Etisalat UAE app
2. Tap on Manage account
3. Select your active Content Pass
4. View included apps & benefits
5. Set up your desired free service (Switch TV, STARZPLAY, Anghami Plus). You can set up more than one service included in the pass

 

How-to guide

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Avail your discount code for devices and accessories.

 

How to get voucher codes:

1. Log on to My Etisalat UAE app
2. Tap on Manage account
3. Select your active Content Pass
4. View Exclusive benefits and tap on “TAP TO GET VOUCHER CODE”
5. Copy the voucher code and apply on chosen accessory/device upon checkout

Note:

• You can use the code for one purchase only
• You can redeem one voucher code every month

 

How-to guide

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Win free vouchers and tickets to events.

 

How to enter raffle draws:

1. Log on to My Etisalat UAE app
2. Tap on Manage account
3. Select your active Content Pass
4. View Exclusive benefits and tap on “Monthly Raffle Draws”
5. Tap on desired raffle draw (you can choose to enter one or both)
6. Enter your email address to complete the process