Dear Valued Customer,

Hope this email finds you and your teams safe and healthy.

Due to the unprecedented pandemic situation the regulator has provided an extension till 3rd November 2020, for re-registration of promotional sender IDs with an “AD-“ prefix.

We would like to re-iterate the key points of the guidelines below:
  • All your promotional SMS Sender IDs must have a prefix of "AD-".
  • You should not broadcast any “Promotional” SMS without end-user consent.
  • You should respond to any SPAM complaints within 1 working day
While the extension is welcome, we trust your compliance before the given deadline. Kindly note that failure to comply with the above would lead to service interruption as deemed fit by the Regulatory. Contact 8005800 for more details.

Thank you for being with Etisalat.

Regards,
Etisalat team

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