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How to harness the power of social media and more

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01 May 2022

The pandemic remains a threat to all of us despite the monumental success in developing a variety of COVID-19 vaccines in less than a year. So many variables are at play enabling this invisible mutating virus to hold us on a tight grip whether it involves our personal plans, business ventures or work
Acknowledging this will make it easier for us to navigate the odds, make the necessary steps to survive and protect our interests. And in business, this means leveraging the power of social media channels to empower staff with more mobility and flexibility while promoting gth in sales for your products or services.
So, what does mobility and flexibility in staff mean in the digital world as it relates to the power of social media in a business’s survival? Well, it could mean outsourcing this function to an independent firm specialising on online marketing or public relations or even a freelancer. It could also mean allowing your marketing staff flexible hours, work from home, or work from the field, depending on the circumstances.
It could also mean having a 24/7 Ai-powered chatbots or fintech system to process orders or a team of dedicated staff to handle online purchases and consumer issues.
In today’s digital world, social media has become a powerful survival tool for many businesses, and yes, even among people who know how to create contents that will amplify interest on themselves or products and services that they promote.
The virtual world and the real world seemed to have found an unwritten rule to co-exist and complement each other. Instagram, Facebook, LinkedIn and Pinterest are the most common social media channels where businesses get the real deal whether it’s about online shopping, generating publicity or simply to engage consumers with their products or services.
Here’s what we have to realise. The traditional forms of advertisements like print, static display ads or videos are one-directional. Social media, however, is two-directional. It allows your business to have direct interaction with a global online community of consumers or watch groups in a public-based forum. You hear what they say on comments, good or bad publicly. In short, social media has become a public forum to address consumers’ concerns or complaints, get product orders, promote campaigns, launch new products, or even engage customers on a global scale.
The pandemic remains a threat to all of us despite the monumental success in developing a variety of COVID-19 vaccines in less than a year. So many variables are at play enabling this invisible mutating virus to hold us on a tight grip whether it involves our personal plans, business ventures or work
Acknowledging this will make it easier for us to navigate the odds, make the necessary steps to survive and protect our interests. And in business, this means leveraging the power of social media channels to empower staff with more mobility and flexibility while promoting gth in sales for your products or services.
So, what does mobility and flexibility in staff mean in the digital world as it relates to the power of social media in a business’s survival? Well, it could mean outsourcing this function to an independent firm specialising on online marketing or public relations or even a freelancer. It could also mean allowing your marketing staff flexible hours, work from home, or work from the field, depending on the circumstances.
It could also mean having a 24/7 Ai-powered chatbots or fintech system to process orders or a team of dedicated staff to handle online purchases and consumer issues.
In today’s digital world, social media has become a powerful survival tool for many businesses, and yes, even among people who know how to create contents that will amplify interest on themselves or products and services that they promote.
The virtual world and the real world seemed to have found an unwritten rule to co-exist and complement each other. Instagram, Facebook, LinkedIn and Pinterest are the most common social media channels where businesses get the real deal whether it’s about online shopping, generating publicity or simply to engage consumers with their products or services.
Here’s what we have to realise. The traditional forms of advertisements like print, static display ads or videos are one-directional. Social media, however, is two-directional. It allows your business to have direct interaction with a global online community of consumers or watch groups in a public-based forum. You hear what they say on comments, good or bad publicly. In short, social media has become a public forum to address consumers’ concerns or complaints, get product orders, promote campaigns, launch new products, or even engage customers on a global scale.
The social media platforms have essentially become a company’s face in the virtual world, creating a sense of openness and a high-level of transparency between consumers and sellers, thus, build trust.
With the pandemic still a threat, business owners are challenged by limited resources while trying to rebuild themselves and meet their financial obligations to suppliers and employees.
And that’s where managing data comes into play. Learning how to leverage your social media channels to promote work flexibility and mobility not only benefits employees but the company as well because you are engaging in global platforms that could potentially translate to more business.
Social media marketing campaigns build brands and instant results. These are effective tools to engage with consumers and potential ones, allowing the company to connect on a deeper level with them.

But that is difficult to achieve without a highly reliable telecoms provider like  Etisalat UAE, telecoms pillar of e&. First, you’ll need a strong internet connection, which Etisalat UAE certainly provides. Second, the company offers bespoke digital solutions that can help you accomplish your goals.

Take for instance, Etisalat UAE’s  Free Website Builder which comes with 1000+ ready-made templates that you can easily edit with the drag and drop feature. It also comes with an inbuilt analytics feature.

The telecoms firm also offers an innovative Email Marketing Platform which ensures that can create and send beautiful-designed branded emails to engage and interact with your customers. And the list goes on.
Remember, successful engagement on social media is not just measured by the number of likes on the posts but on its actual reach. Today’s consumers want a personal experience, learn more about the company or brand they want to try, see if it associates with their values, beliefs, needs and wants, before making any purchases
And as your brand gs more interest and following on social media, you’ll see your sales going up, and your brand getting more noticed and respected. Social media may be virtual but there’s a “human element” to it that the company gets personal with consumers, whether it’s about sharing their corporate values, launching products or promoting campaigns.
The pandemic may have locked down businesses but consumers’ appetite for shopping simply moved to another channel: e-commerce or buying online. And business for these online stores is extended to social media platforms.
Experts say the global retail e-commerce sales in 2020 surged to $4.213 trillion and this year, worldwide online sales will likely climb up by 16.8% to $4.921 trillion. Thanks in part to the power of social media.
The virtual world is waiting for you to harness its potentials and you certainly need a reliable business partner like Etisalat UAE.
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