14 May 2021
You will have to start somewhere, and in this case that would be putting a face to your customer. In other words, defining your market, identifying with them, knowing them like the back of your hand, understanding their spending capacities and behaviour, their likes and pet peeves. Digital marketing gurus call it “buyer personas,” which goes beyond mere qualitative and quantitative data – age, occupation, gender etc.
Meantime, marketing automation is a must for every digital marketing campaign so much so that it takes you by leaps and bounds because it helps you automate the various components of your strategy – from content marketing to email marketing, even in generating leads. Now, it’s a whole world of mobile phones. You would not want to be left behind and be the last to be seen on everyone’s phone. Mobile phones are great marketing tools. Everyone has them, glued to them for the most part of the day. So, embark on a plan to optimize your mobile reach by way of speeding it up and making wonderful page designs to ensure that people who lands on your site through their mobile phones will have a great experience to pass on.
With this checklist, you’d soon be hitting the road with a digital marketing strategy.