Etisalat has been crowned Middle East and Africa’s strongest brand with a Brand Strength Index (BSI) score of 87.4 out of 100 and a corresponding AAA brand strength rating – the only brand in the region to achieve this rating. This increase puts Etisalat among the top 25 brands globally for BSI. When COVID struck in 2020, Etisalat led from the front ensuring business continuity, robust e-governance, enablement of smart cities and remote learning, to help drive the digital future of the UAE. Staying relevant and enabling the nation with the fastest network on the planet, Etisalat has earned its place as the region’s Strongest Brand, ready deliver on its ethos of Together Matters.
Etisalat has also retained its title as the most valuable telecom portfolio of brands for the fifth year in a row with an impressive portfolio of brands touching more than AED 40 bn including Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL. Etisalat has reached out and engaged with its consumers across markets with global branding initiatives by sponsoring global football teams and clubs aligning with the brand’s priorities of being at the forefront of major sporting events. Etisalat also launched the brand campaign ‘Together Matters’ to highlight togetherness among its subscribers in today’s world of connectivity.