Why Us

Extending your reach globally

Etisalat’s C&WS is your single partner for GLOBAL CONNECTIVITY

Our Carrier & Wholesale Department is the only partner you need to run your business on a global scale smoothly and reliably



By the virtue of being Region’s No 1, Etisalat’s C&WS team offers superior quality Wholesale services portfolio to Mobile operators, carriers and ISPs for Global reach.

The ecosystem of C&WS encompasses region’s most extensive International network that links 160 international carriers with its international mobile network reaching over 800 plus destinations.

Being the largest internet, mobile and regional hub for intercontinental cable systems, C&Ws holds a distinction of providing national wholesale services to UAE’s competitive market

Customer Testimonials

A trusted partner in our Customers journey, we are all ears for feedback to grow together.

“The strategic partnership with Etisalat enables Kalaam in providing capacity offerings to Carriers and ISP’s thus extending their network to even more strategic locations.”

“Joining Smarthub’s ecosystem will also strengthen our Global connectivity solutions for enterprise customers by providing them a redundant architecture over various cable systems. This new co-location includes a core network node that provides improved Multiprotocol Label Switching (MPLS), Ethernet and SDH services carrying traffic from existing carriers at SmartHub to Bahrain and the rest of GCC and Middle East through its wide network of NNIs and own PoPs.”

Veer Passi,
Chief Executive Officer – Kalaam Telecom Bahrain

"China Unicom Hong Kong is delighted to take the long-term collaboration with Etisalat for premier regional connectivity and services to the next level. Smarthub has the capabilities to provide our company with the advanced communication services for our customers in the Middle East and Africa, especially the Chinese business communities. The rising significance of UAE’s strategic position as the communication network hub for the Middle East and Africa region underpins the importance of this partnership in our expansion plan.”

Yuerai Ma,
Executive Vice President, China Unicom Hong Kong

Quality Policy

We believe in Customer centricity with the highest dedication towards Quality , Value and Seamless experience. For quality policy principles Click here.

Awards and Accolades

Bestowed by the industry’s most coveted awards, we are proud to flaunt our feathers in the cap whilst striving to enhance the customer experience to a new high.

Global Innovations 2011

SmartHub ranked among top Global Innovations for 2011 by Ovum Consulting, Recognised as one of the best telecom innovative solutions

ISO/22301 2012

SmartHub was ISO/22301 2012 certified for Business Continuity Management System Standards

ISO/IEC 27001

SmartHub has obtained ISO/IEC 27001 certification for Information Security Standard

Carriers World 2017

Award for Signalling Solution by Carriers World 2017