22 Oct 2020
Cloud technology. plays a key role in helping brands take their customer experience management to the next level. It has become the infrastructure of choice for those trying to improve their customer experience, helping to streamline the process of providing personalised services to customers, improving their experience, and increasing loyalty. Businesses who don’t invest in the right technology for customer relationship building soon find their businesses taking a hit.
With the plethora of cloud technology services and options (almost everything can now be accessed as-a-service), businesses can manage some of their customer-centric operations at optimised costs. Cloud technology. makes business and application costs more predictable versus having an unused upfront cost to businesses. With a cloud-based infrastructure, brands can scale up when the customer demand increases and scale down when the customer demand drops. This flexibility is critical—because as brands scale up, they may need more resources and vice versa.
Most of the most common customer-centric tools are now available as-a-service which means they are cloud-hosted or based on cloud technology. From CRM systems like Salesforce or Hubspot to payment and accounts systems like Zoho or Xero to collaboration tools like Microsoft Office 365 (directly or through Etisalat), the cloud allows you to leverage the technology anywhere. This means that collaborative tools can also stay updated constantly and instantly allowing your customer-facing teams to stay updated at all time. Continually updated, the cloud applications brings changes to its functionality which makes them stable and ready for new tasks and processes.
Cloud technology. like any other is as good as the user that leverages to create the best experience for your customer. There are a lot of options available and you need to find the one that suits your business and will deliver the right experience for your customer.
Etisalat offers Office 365, one of the best business solutions, with end-to-end lifetime support. It offers accessibility, collaboration, productivity with security, support and updates included in the subscription. Etisalat also offers <a href=“https://www.etisalat.ae/en/smb/connectivity-talk/CloudTalk-meeting.jsp”>CloudTalk Meeting</a> that provides businesses with a safe, secure and multi-functional online communication and collaboration platform.