SMBs have been an essential sector in influencing the region's business landscape. Due to this, we continually strive to support them in every way possible. This sentiment set the origin of SMB events, a collection of live events, webinars, strategy-led talk series, and so much more to honor, support, guide, and encourage these crucial pillars.

At Etisalat, we recognise the essential role played by Small & Medium Businesses (SMBs) in transforming and flourishing the economy. Hence, we ensure to acknowledge and honour the most promising start-ups, entrepreneurs and small businesses in the U.A.E.