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SMS Marketing Solutions.

Engage with thousands of customers, effortlessly

Contact Sales

Launch effective, personalized SMS marketing campaigns quickly!

Efficiently run your campaigns with SMS Marketing Solutions! Connect with customers using personalized messages, surveys, and reports on an easy-to-use platform. Launch and track bulk SMS campaigns and collect feedback to enhance your brand presence with our comprehensive tool.

 

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Custom Sender ID

You can choose your own sender ID that perfectly defines, represents, and promotes your brand.

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Interactive SMS

Enable two-way communication with surveys, review ratings, and shortcodes for input.

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Scalable & Secure.

Handle high-volume SMS traffic easily withenterprise-grade security and reliability

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API Integration

Easily connect with your marketing, sales, or CRM tools and receive real-time updates.

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Personalisation

Execute targeted marketing campaigns based on customer identity, location, and needs.

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Reporting

The platform simplifies campaign analysis with delivery rates, open rates, and more.

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API Integration

Using our Application Program Interface (API), you can seamlessly integrate your own marketing, sales, or CRM tools.

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Personalisation

You can instigate targeted marketing campaigns based on who your customers are, where they are, and their preferences.

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Reporting

The platform makes it simple and easy to analyse the success of your campaigns. Monitor delivery rates, open rates, and more.

Navigate the New Business SMS Landscape with e& EngageX Nexus

With the new UAE SMS service model, e& is the authorized provider for secure, compliant business SMS. Migrate seamlessly to EngageX Nexus, our omnichannel platform that unifies SMS, Email, and WhatsApp for simplified business messaging.

1. What is the A2P SMS Service Model?
The A2P (Application-to-Person) SMS Service Model lets enterprises send automated, large-scale messages (such as alerts, OTPs, and promotions) directly from business systems to customers. It ensures secure, regulated, and high-quality message delivery.

2. What is changing regarding A2P SMS services in the UAE?
To reduce SMS fraud linked to aggregator-based routing, enterprises in the UAE must now establish direct connectivity with licensed telecom operators to send A2P SMS. This aligns with national regulations for enhanced security, quality, and compliance.

3. Is there any incentive for early migration?
Yes. Eligible enterprises that migrate early may receive preferential commercial offers based on traffic volume. Submit your request through the designated form for details.

4. What steps should SMBs and enterprises take now?

  • Contact a licensed telecom operator to start direct connectivity
  • Review and plan termination of aggregator agreements
  • Schedule migration to avoid service interruption
  • Update service portfolios to exclude SMS, voice, or data resale services

5. How will this impact SMBs and enterprises currently using aggregator services?
SMBs and enterprises using aggregator connectivity will need to migrate to direct operator connectivity:

  • Review and terminate existing aggregator contracts
  • Sign new agreements with licensed telecom operators
    Early planning is recommended to ensure uninterrupted service.

6. How does this change improve SMS security and quality?
Direct connectivity removes intermediary routing layers used by aggregators, which:

  • Reduces exposure to spoofing and fraud
  • Improves message delivery consistency and reliability
  • Ensures compliance with UAE regulatory standards

7. What is EngageX Nexus?
EngageX Nexus is e& enterprise’s omni-channel platform that unifies SMS, Email, and WhatsApp messaging. It provides secure, scalable messaging with analytics and automation to help businesses manage campaigns efficiently.

8. Can businesses integrate EngageX Nexus with existing systems via API?
Yes. EngageX Nexus offers robust API integration for CRMs, ERPs, and marketing systems. Webhooks provide real-time delivery updates and two-way interactions, enabling automated campaigns and consistent customer communication.

9. Are there any message limits, restrictions, or best practices for large-scale campaigns?
EngageX Nexus supports millions of messages daily with enterprise-grade throughput and automatic load balancing. While there are no strict limits, businesses are encouraged to:

  • Maintain up-to-date opt-in lists
  • Schedule campaigns to manage peak traffic
  • Follow UAE SMS service model guidelines
  • These practices ensure optimal deliverability, performance, and brand reputation.