Hello Business Pitch 3

Cash Prizes worth AED 350,000

The ultimate boost, Hello Business Pitch 3 returns once again with cash prizes worth AED 350,000!

The U.A.E. is considered to be one of the prominent countries in fuelling innovation, digital transformation, nurturing the entrepreneurial mind-set and thereby achieving limitless progress. In line with this vision and after 2 successful series in 2018 and 2020, we are thrilled to return for the 3rd edition of Hello Business Pitch with an exciting twist.

As the constant enablers of SMBs, this time, we come forward, presenting aspiring startups and the nation’s disruptive ideators, a chance to participate in Hello Business Pitch 3!

In addition to offering existing startups that are up to 3 years old an opportunity to grow and scale their business to new heights by pitching their journeys and forecasted growth, we also present a brand-new prospect to ambitious individuals that have a framework, idea, and business model but haven’t commenced operations yet. This category encourages and invites individuals to innovate and create solutions, services and products that support the national growth agenda and respond to the ongoing societal and economic transitions.

Celebrating Innovation & Creativity Congratulations to the winners of Hello Business Pitch 3!

We celebrated the incredible achievements of the Top 3 Ambitious Startups and Top 3 Disruptive Ideators within this region on the 6th of June, 2023.

Congratulations to the winers

Thank you to all of the participants for being a part of this journey and we are delighted to announce the following winners:


Ambitious Startups

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1st runner-up


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2nd runner-up


Disruptive Ideators

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Mohammed Alam

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1st runner-up

Nitin Agarwal

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2nd runner-up

Sara Al Mahri

Training Session

Preparing the shortlisted candidates for their final pitch!

The Top 25 Candidates

After an extensive review, the jury announced the Top 25 Startups and Top 25 Ideators who continued their journey with us.

Check out the action

As the first group of finalists face the jury

Why pitch?


Grow Your Professional Network & Engage With Potential Investors


Increased Brand Awareness Through The Competition’s Marketing & PR


Chance To Boost Your Capital With Cash Prize Rewards


Prospect Of Becoming An Award Winning Business Entity


Leverage Your Experience & Learnings To Build Business Credibility

What would you stand to win?

6 cash prize opportunities, 3 for each category, awarded to the top participants

The Disruptive Ideators

AED 40,000
Worth of Cash & Business Solutions for the Champion

AED 30,000
Worth of Cash & Business Solutions for 1st Runner-up

AED 20,000
Worth of Cash & Business Solutions for 2st Runner-up

The Ambitious Startups

AED 120,000
Worth of Cash Prize for the Champion

AED 80,000
Worth of Cash Prize for 1st Runner-up

AED 60,000
Worth of Cash Prize for 2st Runner-up

So how does it work?

Simple. Identify which category you would come unde Ideators or Startups and get registered. Submit your details with relevant supporting records/documents, and upon being shortlisted and verified, you will be guided on the steps to follow. Three businesses under each category stand a chance to qualify as one of the six top businesses in the region, plus take back a generous cash reward too!

Categories & Eligibility

The Jury

We have summoned a Jury panel for Hello Business Pitch 3, that encompasses of some of the most prominent business leaders and experts across a vast range of industries in this region with a proven track record of business success and background in leadership, mentoring, financial investments, entrepreneurship and much more.


The criteria of evaluation for this expert panel will include the following:

  • Sustainability, innovation and effectiveness of the product plus, the solution it proposes to offer
  • The strength and ability of the proposed idea/or business to disrupt the market
  • Its rank and residence in the current business landscape
  • The expected or current revenue and business model
  • Future forecast and growth direction
eCommerce_Jury members
Ameera Khalid

Vice President
Investor Relations and External Communications
Waha Capital

eCommerce_Jury members
Esam Mahmoud

Senior Vice President
Small & Medium Business
Etisalat by e&


eCommerce_Jury members
Gabrielle Inzirillo

Head of Market Development
Financial Technology & Innovation
Financial Services Regulatory Authority


eCommerce_Jury members
Hussam Mohsineh

Program Manager
Microsoft Reactor Middle East & Africa

eCommerce_Jury members
Lamya Al Fahim

Vice President
Finance – Operations
e& Group Finance

eCommerce_Jury members
Mohamed Al Binali

Growth & Strategy

eCommerce_Jury members
Mariam Abdulrahman

Head of Initiatives Development - SME Development, SMEs Sector
Dept. of Economic Development – Abu Dhabi

eCommerce_Jury members
Sonia Gokhale

Founding Partner

eCommerce_Jury members
Shereen Mitwalli

CEO & Founder
Naqqe Technologies and Onstage International

To all participating candidates

An intensive assessment of hundreds of applications was carried out., whereby the top candidates were shortlisted. View the shortlisted Ideators and Startups below. If you made it to the next round, you will be contacted by our team with the steps to follow.

About the Training Session

Each of the shortlisted participants from the respective categories will receive an articulate training session after the First Pitch Round to help them enhance and perfect their final pitch to the jury. This session will comprise of industry-leading tips on business planning and scaling, value proposition, marketing and financial strategies, customer journey mapping, and much more. This training session is mindfully designed to ensure the readiness of all participating businesses to put their best foot forward and face the leading experts in the region!

Meet the Trainer

A trailblazing leader with immense experience in Service Industry, Operations, Logistics, Supply Chain, E-commerce, Digital Transformations, and plenty more. Driven by his passion of cultivating exemplary talent, Hussein is committed to fostering individuals with real-world advice.

7995_Business Edge_HI

Hussein Wehbe

Founder & CEO at PlugMena

Hussein Wehbe’s passion lies in Service Excellence & Leadership and boasts numerous professional triumphs. He currently leads PlugMena, a practical leadership, logistics & delivery advisory boutique that delivers functional guidance to young businesses and ambitious startups.

He believes in strength through people and enables high-performance cultures by leading, supporting, and empowering individuals.