Product Related

23 Feb 2021

Taking your business digital – 6 areas of focus


Simply defined, digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. Digital platforms like Business Edge offer all businesses options that allow even smaller businesses to take advantage of innovation and customisation that suits them best. So, what are the most basic tools of a digital transformation (in case you are still sitting on the fence)?


Simply defined, digital transformation is the integration of digital technology into all areas of a business, changing how you operate and deliver value to customers. It's also a cultural change that requires organisations to continually challenge the status quo, experiment, and get comfortable with failure. And we all recognise this now as a global pandemic has forced us as businesses to make the change to stay in business.

Digital platforms like Business Edge offer all businesses options that allow even smaller businesses to take advantage of innovation and customisation that suits them best. So, what are the most basic tools of a digital transformation (in case you are still sitting on the fence)?


Smart Connectivity

High-speed internet and network protection should shape the core of any digital platform. A good internet and network should offer right level of connectivity secures the customer’s office environment by offering next generation cloud firewall, Wi-Fi, Managed Devices and more. Evaluate your options and pick the one that is right for you. Platforms like Business Edge from Etisalat offer you a mix and match options that cater to what you need.


Business Devices

All of these digital services would be incomplete without the right devices to manage them. Business Edge offers a suite of two types of business devices for SMBs to choose from – smart phones and managed devices from 2-line entry level IP phones, to executive video phones, touch screen conference phones, managed WIFI devices and more.


Communications & Collaboration

As we continue to conduct business online, voice and video call solutions using unified communications solutions enable SMBs to connect with customers, co-workers. Select a solution that allows your business to communicate safely, securely. A good digital platform should also by virtue of its digital platform be scalable manner and share documents, enable collaboration using cloud-based solutions.


Office Productivity

Businesses around the world are utilising technology to drive collaboration and increase operational efficiency to reach corporate goals. Office productivity like the ones offered on Business Edge provide all businesses with tools designed to empower a versatile user experience and enable access to company assets anywhere, anytime, and on any device.


Digital Marketing

Digital marketing has been in force for some time now, but this has escalated quite a bit more this past year. However, this is an area dominated by algorithms and keywords and platforms like Etisalat’s Business Edge offer simplified options that help all companies promote their business online through digital mediums and Online Marketing Services like building a website to having it listed on Google My Business and other related marketing services that include digital signage through a centralised CRM system.


Security & Analytics

Reliable security and protection in the modern business world is more crucial than ever before. Digital progression has rendered the cyber threats and security challenges that businesses face more advanced and legitimate than at any time in history. 

When it comes to security, we need to not only focus on the security for the systems like endpoint security for PCs and smart devices, mobile security and more but also physical security like video surveillance, that keeps businesses secure.

Cost-effective solutions are about more than just visual and digital security though. They deliver invaluable analytical data that can be utilised to drive increased productivity and fuel revenue.