07 Jun 2021
But the global digitalization has changed all that as it opened the door to getting up close with the customer and aftersales becoming equally as important to ensure they come back. There is also the advent of online shopping through e-Commerce which had seen a boom during this pandemic.
Feedback tells about strengths and weaknesses; and is a very important tool in trying to improve services and inventory.
Meanwhile, sending personalized emails, even WhatsApp messages, is also very effective primarily because it makes the customer feel valued and not treated like just another cash register receipt. Remember: a happy customer will always find time to come back.