For years, customer care representatives around the world have been using the military phonetic spelling alphabet including A as in Alpha, B as in Bravo, C as in Charlie and so on when speaking to customers for clarification. However, here in the UAE, a multicultural country, we find many of the words used to represent the alphabet are either misunderstood or, in some cases, found offensive and unfriendly.

Etisalat is proud to introduce the Happy Alphabet, an initiative to communicate in a positive and joyful way by using happy, familiar words more often. With the help of our customers, we have developed the below Happy Alphabet to boost happiness in our society across the UAE.

Start using the Happy Alphabet yourself and support us in our mission to spread positivity and happiness!