Get the new Edge 70 starting from AED 91/month
Enjoy gifts worth up to AED 899
PlayStation 5 Mega Sale
Up to 31% off the entire PS5 console range
Get the HUAWEI Mate X6 Foldable Smartphone
For a lower price of AED 220/month
Exclusive deals on smart TVs
Enjoy up to 45% off on selected models
Get the PS5 FC26 bundle and enjoy the ultimate gaming experience
Starting from AED 63/month
All out Pro
Pay over 6 months. No fees. No charges. Limited time offer!
The thinnest iPhone ever.
Pay over 6 months. No fees. No charges. Limited time offer!
Magichromatic
Pay over 6 months. No fees. No charges. Limited time offer!
The ultimate watch for a healthy life.
Starting AED 45/month
Exclusive bundle deal
LG Smart TV + Sound Bar starting at AED 184/month
Switch to the S25 Series now!
Enjoy more AI benefits on us!
Trade in your old smartphone
Get the device value as cash in your e& money wallet or Smiles points
Special deal on Smart TVS & Soundbars
Starting at AED 256/month
Take gaming to the next level
Get the Nintendo Switch 2 from AED 105/month
Deals for you
Device Trade-In
Trade in your old device and get e& money credit or Smiles points to use towards bill payments, recharges, new devices, plans, and more!
eSIM
Get eSIM - flexible, secure, and seamless.
Shop our curated collections
Accessories
Elevate Your Setup
Power, protect, and personalize your devices. Discover premium chargers, cases, cables, and audio solutions from top brands.
Wearables
Tech That Moves With You
Stay connected and stylish on the go. Discover smartwatches, fitness trackers, and audio gear designed for your active life.
Gaming - PS5 PRO
Unleash Your PS5
Take your gaming to the next level. Explore high-performance controllers, headsets, and accessories built for your PlayStation 5.
Trending Devices
Bestseller
Quick Access
Quick Access
Buy Plans
Buy Plans
Special For you
Special For you
Internet Services
Internet Services
Help & Support
Help & Support
e&
e&
Download e& UAE App
Follow Us
Payment Accepted
© 2021 e&. All Rights Reserved.
© 2021 e&. All Rights Reserved.