Brand Finance, the world’s leading brand valuation authority just released The Global 500, 2020 annual report on the world’s most valuable and strongest brands at the World Economic Forum in Davos, Switzerland.

Etisalat is Middle east and Africa’s most valuable consumer brand for 3rd year in a row and the only Telecoms brands in the region with AAA brand rating.

Etisalat remains the most valuable brand across all consumer categories in the Middle East and Africa for the third consecutive year. The brand’s growing role in fulfilling the UAE’s National Innovation Strategy and its dominant influence in shaping the region’s digital future are behind its continued success. Not only this, Etisalat maintained a AAA brand rating, the only Telecoms brands in the region to get so due to Etisalat’s solid brand building initiatives, global sports sponsorship and growing share of consumer moments.

Brand Finance, is the world’s leading independent branded business valuation and strategy consultancy, and is the organization behind the Global 500 Brands and Telecom 300 league table of the world’s biggest brands ranked by their brand value, assesses the dollar value of the reputation, image and intellectual property of the brand.