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Introducing

The Sound of Togetherness

Our new brand audio signature. What does it sound like?

The Sound of Togetherness celebrates the everyday moments. The cheerful clank of cutlery at the family dinner table. Your friends laughing over the same old movie, your cousin's new dance routine. The haka performed by a rugby team, emiratis performing Razfa.

That is what Togetherness sounds like.

We have more in common than what divides us. The Sound of togetherness has a unique twist wherever you hear it. It’s a special nod to the many different cultures that reside in the UAE, our differences enrich it. But it holds the same fundamental truth.

Together matters.