Privacy Notice:

This privacy notice is provided to inform you about the methods of collection, usage, retention, and protection of your personal data while interacting with Etisalat Virtual Assistant. Our Virtual Assistant is powered by MS Azure OpenAI and we primarily focus on ensuring the safety of your personal data.

Data Collection and Use:

When you use EtisalatVirtual Assistant, personal information such as your MSISDN number, email ID, IMSI, Emirates ID and pin code might be processed based on the information provided by you. We operate these data processes under the legal basis of 'data subject interest' signifying that material processed is only to respond to your queries, improve your experience and engage in more relevant interactions. We advise you to restrict from providing personal data apart from the above-mentioned types.

Data Protection:

Our commitment is to protect the safety of your personal data. We have established suitable physical, electronic, and managerial procedures to safeguard the information we collect. Your data is securely processed, safeguarded by appropriate security measures. We use hashing for data in transit, and only limited personnel have access to your personal data.

Data Retention:

We practice a temporary retention policy for your data. This means that the Etisalat Virtual Assistant will only retain your personal data for the duration necessary for activities during your engagement with the Virtual Assistant, and will be deleted once the purpose has been accomplished.

Contact Us:

If you have any questions about this data privacy statement or your rights under these conditions, please contact us directly on

Remember, you should never feel compelled to share more personal information with us than you feel comfortable with. Your trust and safety are our utmost priority.