we drive the digital future.

Introducing e& universe, our first metaverse landing on Mars.

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universe Story

The Emirates Mars Mission “Hope Probe” successfully launched to explore Mars and entered its orbit on 9 February 2021.

Building upon these successes, e& has created a metaverse experience on planet Mars, called e& universe. An integrated metaverse that brings the best of both worlds - content and experiences into one secure platform, for users to enjoy an immersive and seamless virtual experience.


Located in the Arcadia Planaria region, an area noted by the scientific community to be most suitable for the first human settlers, due to its thin earth crust with an accessible ice layer underneath, as a source of water.


Just southeast of the e& universe would be the Olympus Mons, the tallest volcano in the Solar System. At three times the height of Mount Everest, the Olympus Mons becomes an impressive natural landmark. The entire masterplan is designed to adapt itself to this natural wonder; fully embracing this spectacular view amidst the cityscape.


The style takes its cue from the sand dunes on planet Mars, as well as the e& brand; a symbol of connectivity, togetherness, and an extension to infinite possibilities. e& universe arises from the ground like sand dunes, folds and unfolds like a ribbon, weaving over public spaces to create shades that withstand the rays of the sun.

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universe Gitex

Start your journey to the next generation of social engagement while optimising digital life experiences. Every showcase on the stand highlights the endless possibilities of the metaverse, unlocking creativity, exploring immersive experiences, and building a new world.

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universe Smart home

Explore a smarter way of living with Etisalat by e& on the metaverse. Transform your home with wide range of Smart Living services and devices - automate, control, and monitor your home from anywhere.

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universe Vision

Introducing new zones with expanded features providing users with enhanced immersive and interactive experiences. Exclusive concerts, purchasing NFTs or watching global sports events are few of the examples of the digital capabilities that all are set to enthrall the e& universe visitors in the future; a first-of-its-kind in the UAE and in the region. Stay tuned.
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universe FAQs

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What do I need to access e& universe?
Do I need an account to join e& universe?
How can I change my display name inside the e& universe?
How do I move in e& universe from my PC/Laptop or Mobile/Tablet?
Are there specific device requirements to access e& universe?
How do I Interact with objects inside e& universe?
How do I Invite people to the e& universe experience?
How do I find people in e& universe?