eLife TV changes the way you think about TV. It's now easier than ever before to find your favourite shows and the latest blockbuster movies from all around the world with the new look and feel. Deep personalisation tailors your TV service to ensure you find enjoyable content across TV channels and on-demand services.

• It's simple, if you have our latest eLife TV box, there is nothing you need to do; the box upgrades automatically from 1 February
• If you are not sure if you have the latest eLife TV box and you want the new experience, simply call 101 or visit any Etisalat outlet nationwide and we will assist you.