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February 2024

Amazon Bedrock and Amazon SageMaker GenAI applications to power e& UAE’s services to deliver personalised experiences

e& UAE  today announced a partnership with Amazon Web Services (AWS) to deploy advanced generative artificial intelligence (GenAI) technologies. These technologies are set to create real-time personalised recommendations, offering customised news feeds, product recommendations, and exclusive promotional materials to enhance customer experiences.

In line with the partnership, e& UAE will use Amazon Bedrock and Amazon SageMaker to seamlessly integrate a suite of GenAI use cases, personalising recommendations beyond traditional algorithms. Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies via a single API, along with a broad set of capabilities needed to build GenAI applications with security, privacy, and responsible AI. Amazon SageMaker provides all the machine learning (ML) components in a single toolset. It helps users build, train, and deploy ML models for any use case with fully managed infrastructure, tools, and workflows, ensuring faster production.

The AI-driven innovation analyses intricate customer preferences to present tailor-made product suggestions, enhancing customer engagement and satisfaction. Furthermore, it will empower customers to pioneer and experiment with GenAI, automating complex operations and providing customer-specific, contemporary solutions within applications.

"Our collaboration with AWS opens exciting possibilities, allowing us to deliver exceptionally unique experiences for our customers with intelligent, personalised recommendations,” said Khalid Murshed, Chief Technology and Information Officer, e& UAE. “By harnessing the power of GenAI, we are shaping the future of customer experience, offering distinctive and captivating services while pioneering novel use cases. This reinforces our position as a leader in the AI era and affirms our commitment to advancing the frontiers of innovation.”

With over 25 years of exceptional expertise in AI and ML technologies, AWS's stellar reputation makes them the ideal partner for e& UAE. AWS provides broad services to build and scale generative AI, such as infrastructure to run AI workloads, pre-trained AI models, and applications with built-in AI capabilities. This collaboration with AWS highlights e& UAE's commitment to staying focused on technological innovation, prioritising customer satisfaction, and pushing the boundaries of what's possible in intelligent customer services.

"At AWS, we are thrilled to help e& UAE harness Amazon Bedrock and Amazon SageMaker to revolutionise the telco digital landscape. Together, we can explore new pathways for customer interaction and service personalisation,” said Bernard Najm, Vice President, Telco MEA at AWS. “With e& UAE’s dedication to innovation and AWS’s comprehensive set of AI capabilities, we are venturing into an era where GenAI will create new opportunities to deliver enhanced customer experience and improved telecom operations."

e& UAE continues to lead the way in AI integration across its solutions and services. Last year, the telco launched the e& UAE Autonomous Store Experience (EASE), the world’s first autonomous telecom store powered by AI. The company also uses innovations such as AI Voice Authentication, which ensures privacy and security via voice print authentication for e& UAE’s call centres. It also employs an AI-driven recommendation engine for hyper-personalised services on its apps, Smiles and myetisalat, identifying preferred channels, products, and offers based on user behaviour. These innovations highlight e& UAE's commitment to advancing customer experience through cutting-edge AI.

e& and Huawei signed a Memorandum of Understanding (MoU) during MWC 2024 to collaborate on building green and energy-efficient networks in the UAE to significantly reduce carbon emissions and contribute to sustainable environmental practices. 

e& will continue to work with Huawei to achieve network decarbonisation across its ICT infrastructure, including radio, core and transport networks, and data centers. The effort to decarbonise the network will adopt a mix of Huawei’s energy-efficient technology innovations and intelligent software features, as well as maximising the use of renewable energy. The companies will also collaborate in hosting a series of knowledge-sharing sessions to exchange insights on climate change and the latest technological advancements and adapt and align network strategies accordingly.

In a pioneering move, e& launched its region’s first net-zero 5G Massive MIMO site using Huawei technology during COP 28 in December 2023, showcasing a tangible commitment to eco-friendly technology deployment.

The partnership is part of e&’s ambition to accelerate the transition to net-zero and underlines the importance of improving network energy performance to meet Net Zero targets.

Sabri Albreiki, Chief Technology Officer of e& International, remarked, "Through our strategic partnership with Huawei, we aim to accelerate the decarbonisation of our ICT infrastructure by deploying their energy-efficient network equipment combined with energy-saving software features, advanced machine learning capabilities, and renewable energy sources. Signing this MoU with Huawei reinforces our joint commitment to a greener, more sustainable future."

Echoing this sentiment, Gavin Wang, President of Huawei e& Global Key Account, stated, " The combined efforts of e& and Huawei exemplify a strong commitment to climate change and sustainable technology. Through our joint initiatives and efforts, we aim to revolutionise the landscape of telecommunications and set new benchmarks for green development."

With an eye on the future, both e& and Huawei reaffirm their unwavering pursuit of green development, with ongoing investments and explorations in sustainable projects that align with e&'s 2030 net-zero ambition.

  • AI-powered Microsoft Azure Operator Nexus empowers e& UAE to maximize network investments by reducing TCO and enhancing operational efficiency.
  • NEC is the lead systems integrator for the deployment, drawing on its vast experience in building and supporting carrier networks like e& UAE

e& UAE, the telco arm of global technology powerhouse e& group, today announced that it has become the first company outside North America to deploy and reap the benefits of the Microsoft Azure Operator Nexus and Azure Operator 5G Core solutions. The AI-powered solution will enable e& UAE to streamline network service setup, automate operations, and enhance security, ultimately aiming to achieve fully automated, zero-touch network operations.

The implementation cements the strong partnership between Microsoft and e& UAE, established in 2022, marking a major step forward in their shared vision for network transformation. As a Microsoft partner, NEC is the prime systems integrator for the implementation, bringing their wealth of experience in building and supporting large-scale carrier networks like e& UAE.

Azure Operator Nexus is a next-generation, carrier-grade, hybrid cloud platform built to empower telecom operators to modernise and transform their networks. It uses AI to enable operators to use cloud technology to maximise their network investments by lowering the total cost of ownership (TCO) and driving operational efficiency and resiliency. With advanced AI and automation capabilities, it also improves the security of highly distributed, software-based networks. The solution seamlessly integrates with the Azure AIOps portfolio, including the Azure Operator Service Manager, a modern cloud service that simplifies network function by providing clear service configuration and ensuring safe deployment practices. 

The Azure Operator Nexus platform supports certified network functions from multiple vendors as part of the Azure Operator Nexus Ready program.

"We are thrilled to be the first customer to deploy Microsoft’s Azure Operator Nexus and Azure Operator 5G Core solutions," said Khalid Murshed, Chief Technology and Information Officer at e& UAE. "This partnership with Microsoft will enable us to deliver the best possible experience to our customers, and we are excited to see the benefits these technologies will bring. By embracing AI-powered innovation and partnering with Microsoft, e& UAE is leading in network transformation in our region."

The deployment of Azure Operator Nexus and Azure Operator 5G Core solutions will also bring a range of benefits to e&'s business operations in the UAE. The cloud-based platform will enable the telco to rapidly scale its network services. At the same time, the Azure Operator 5G Core solution will provide the foundation for delivering new and innovative services to its customers. Industry use cases will be enabled with 5G network slicing, taking advantage of operational efficiencies with infrastructure and application orchestration while paving the way for future innovation.

"e&'s deployment of Microsoft Azure Operator Nexus and Azure Operator 5G Core solutions are testament to the power of our technology," said Dr. Yousef Khalidi, Corporate Vice President, Azure for Operators, Microsoft. "Microsoft continues to be uniquely positioned to support telco network transformation and to pave the way for operators to use the power of AI and hybrid cloud. Our generative AI models have already been securely deployed in many use cases and applications across Microsoft, including streamlining the management of our core infrastructure, and this is just the start. We are proud to work with e& UAE to deliver the best possible connectivity and services to its customers."

e& and Dell Technologies have signed a memorandum of understanding (MoU) to support and strengthen e&’s mobile networks transformation to open technologies using Dell’s Open Telecom Ecosystem Lab (OTEL).

The memorandum was signed by Sabri Albreiki, Chief Technology Officer, e& international and Dennis Hoffman, Senior Vice President and General Manager, Telecom Systems Business, Dell Technologies.

The agreement allows e& to explore new avenues to enhance its technological capabilities and utilise the Dell OTEL environment to create, validate and drive innovations that will power the future of the telecommunications sector. Launched in 2022, OTEL is Dell’s state‑of‑the‑art facility dedicated to developing, testing and improving telecommunications solutions through open‑source technology and vendor‑neutral collaboration.

Sabri Albreiki, Chief Technology Officer, e& international said: “The future of telecommunications hinges on an open ecosystem that promises improved flexibility, scalability, better prices, and, more importantly, the ability to remain in a constant state of innovation. Working with Dell’s Open Telecom Ecosystem Lab allows us to build, integrate, validate and continuously improve end‑to‑end telecom solutions for the 5G world and beyond. The MOU further supports our vision to explore new solutions to strengthen our market offerings and pursue industry excellence. Together with Dell, we look forward to ushering in an era of unprecedented possibilities and moving the industry forward.”

Dennis Hoffman, Senior Vice President and General Manager, Telecom Systems Business, Dell Technologies, said: “Dell is committed to helping the telecom sector solve the challenges of the future. Nowhere is that mission clearer than in the Dell Open Telecom Ecosystem Lab, which acts as a catalyst for accelerating and simplifying the creation of an open and modern telecom ecosystem. The agreement allows e& to bring competitive solutions to market sooner while supporting open standards. We are pleased to extend this platform to the e& Group and look forward to paving the way for innovation and growth in today’s dynamic telecommunications landscape.”

OTEL was created to help solve the network challenges of today and tomorrow. By working with Dell Technologies as an OTEL partner, communications service providers (CSPs) benefit from a secure, state‑of‑the‑art lab environment that allows for a more comprehensive, seamless testing and faster time to market without scaling up costs.

  • FAST channel ‘DAZN Combat’ on evision ad supported platform, STARZ ON in MENA
  • Showcases the best of boxing, MMA and other fight sports
  • Channel underlines DAZN’s status as the Global Home of Boxing and Fight Sports
  • evision will allow DAZN to maximise its presence through STARZ ON and reach as many fans as possible in the MENA region 

In line with its strategy to get more sport in front of fans and its commitment to the MENA region, DAZN Group has today announced a new partnership with evision, media and entertainment arm of e& and the largest content aggregator in the Middle East, North Africa and Pakistan region to distribute FAST channel DAZN Combat on its OTT streaming platform STARZ ON across the MENA region.

DAZN Combat gives fans front row seats to the all the very best action across boxing and MMA, including live events, highlights, legendary archive fights, documentaries and much more. DAZN will show live boxing events, including Matchroom Boxing, Golden Boy and DAZN MF: X Series and combat sports including Ansgar Fighting League, Brave Combat Federation, Oktagon MMA, KOK, MMA Bushido, TNA iMPACT, Rajdamanern World Series, and Dream Boxing as well as re-runs and documentaries that celebrate the best fighters on the planet.

This strategic deal with evision will allow DAZN to maximise its presence and reach as many fans as possible. Accessibility and innovation are at the heart of DAZN’s proposition, and that’s what we look forward to delivering via this partnership. With more ways to watch, more features to engage with, and more great combat content than ever before, this partnership is focused on showcasing sport, the fan experience, engagement, and growth.

Shay Segev, CEO of DAZN Group, said: “DAZN is excited to announce our partnership with evision, an innovative and established company. This partnership highlights our commitment to global distribution to sports fans worldwide. Our content will now be available in the MENA region, one of the most evolving and exciting sports entertainment markets. We are thrilled to be increasing our presence in MENA and providing anytime, anywhere sports entertainment to passionate fans. With our market-leading rights and technology, this FAST channel will offer the best of boxing, MMA, and other top-tier fight sports.”

Commenting on this partnership, Olivier Bramly, CEO evision said: “evision is pioneering a new approach to OTT streaming services with the launch of OTT free-to-watch streaming platform ‘STARZ ON’, to bring a variety of content in addition to sports all for free. We believe our partnership with DAZN will open exceptional opportunities for both companies to serve the huge demand for sports content, and especially ride on the soaring popularity for combat sports in the region.” 

This distribution deal will build on the considerable success DAZN has already achieved in the region, particularly as the global broadcast partner of the Kingdom of Saudi Arabia’s Riyadh Season, which has seen DAZN lead coverage of boxing blockbusters such as ‘Battle of the Baddest’ and ‘Day of Reckoning’ to record audiences featuring world renowned fighters such as Anthony Joshua, Tyson Fury, Deontay Wilder and Francis Ngannou.

This FAST channel will play a key role in our long-term development in MENA and is a clear statement of DAZN's commitment to the region and our ambition to continue growing the market by offering fans the sport they want to see.

 

 

e& reports record consolidated net profit of AED 10.3 billion growing 3% year-over-year

  • Consolidated revenues reached AED 53.8 billion, a growth of 8.3 per cent year-over-year, at constant exchange rates
  • Board proposes a total dividend of AED 0.80 per share for FY 2023
  • Recommends a new progressive dividend policy to bring the DPS to 89 fils by FY2026

Abu Dhabi: e& today announced its consolidated financial results for fiscal year 2023 reporting a record consolidated net profit of AED 10.3 billion, a growth of 3 per cent year-over-year.

Underlining the Group’s commitment to value creation for its shareholders, e&’s Board of Directors proposes a dividend of AED 0.40 per share for the second half of 2023 representing a total dividend of AED 0.80 per share for FY2023. In addition, the board recommended a new progressive dividend policy with an increment of 3 fils every year starting from year 2024, bringing the DPS to 89 fils by FY2026. This proposal is subject to shareholders’ approval at the Annual General Meeting.

Financial highlights for FY 2023

 

2023

2022

Per cent change

Revenue

AED 53.8 billion

AED 52.4 billion

8.3%*

Net Profit

AED 10.3 billion

AED 10.0 billion

3%

Earnings per Share

AED 1.18

AED 1.15

3%

Aggregate Group Subscribers

169m

163m

4%

(*) At constant exchange rates, revenue increased by 8.3 per cent and EBITDA increased by 3.7 per cent year-over-year.

Consolidated revenues reached AED 53.8 billion, a growth of 8.3 per cent year-over-year, at constant exchange rates, underpinned by the Group’s successful business transformation, expanding the business verticals and diversifying the revenue streams.

Moreover, consolidated EBITDA increased by 3.7 per cent year-over-year at constant exchange rates, to AED 26.1 billion, leading to an EBITDA margin of 49 per cent, highlighting the strong profitability of e&’s operations.

Reporting strong growth in subscriber base, e& UAE recorded more than 14 million subscribers an increase of 3 per cent compared to the previous year, and the Group’s aggregate subscribers reached 169 million, an increase of 4 per cent over 2022.

Underlining the Group’s commitment to value creation for its shareholders, e&’s Board of Directors proposes a dividend of AED 0.40 per share for the second half (July to December) of 2023 representing a total dividend of AED 0.80 per share for FY 2023.

Chairman of e&, H.E. Jassem Mohamed Bu Ataba Alzaabi, said: “In 2023, e& grew from strength to strength. We led technology-driven innovations, navigated challenging global market conditions, and emerged stronger, further solidifying our position as a leading global technology player. Our robust financial performance with a record net profit of AED 10.3 billion, and strong top-line growth of 3 per cent is a testament to our resilience and setting e& on the right path for future growth.”

“We continue to be inspired by UAE leadership; their determination to push boundaries sets a remarkable example of what is possible when a clear vision aligns with excellence in execution. Similarly, our commitment to making e& an embodiment of innovation, progress, and growth remains unwavering. Our vision is grounded in the dual objectives of delivering sustainable business growth and pioneering digital transformation technologies. From cementing our diversified business pillars to introducing new, impactful products and services, we are committed to empowering our 169 million subscribers across our operations,” H.E. Alzaabi added.

Hatem Dowidar, Group Chief Executive Officer of e&, said: “The strong financial performance achieved by e& in 2023, with consolidated revenues reaching AED 53.8 billion, a growth of 8.3 per cent year-over-year, at constant exchange rates, is a strong testament to the success of our business transformation strategy.

“e& continued to thrive as a leader in MEA, remaining one of the world’s most valuable and strongest brands and becoming the fastest-growing technology brand in the region. This highlighted our evolution into a global technology group supported by the strong performance of our brand portfolio. We will continue to push our boundaries to be at the forefront of the digital era by developing next-generation digital connectivity and cutting-edge solutions.”

Dowidar added: “I want to express my appreciation to our talented teams for their efforts and innovative spirit, which remain the driving force behind our success. We also extend our gratitude to our loyal customers and shareholders for their continued trust in our vision. Moving forward, I am confident that our commitment to connecting people, businesses, and communities through technology will continue to drive sustained future growth.”

Key Operational Highlights

In 2023, e& capitalised on every opportunity to address the customers current and future needs, delivering next-generation solutions that enable the successful digital transformation of industries and bring ease and simplicity to people’s lives.

e& has flourished as the crown jewel of Middle Eastern and African (MEA) brands. The 2024 Brand Finance Global 500 Report, confirms e&’s transformation as MEA's Fastest Growing Technology Brand. The annual report on the world’s most valuable and strongest brands highlighted e&'s evolution into a global technology powerhouse that saw its TMT brand portfolio skyrocket to US$17 billion in 2024 cementing it as the most valuable TMT brand portfolio in MEA, marking the Group’s stunning transition from telco to tech-co.

e&'s diverse portfolio and expanding reach, driven by its core telecoms business, e& UAE, and e& international and the specialised business pillars of e& life, e& enterprise, and e& capital, underscore its commitment to innovation and sustainability. e&'s dedication to next-generation technologies, including AI-driven innovation, cloud services, cybersecurity, and IoT, positions it at the forefront of the digital era.

e&

e& subsidiary, PTCL, acquired a 100 per cent stake in Telenor Pakistan, creating innovation and market expansion synergies. (Completion of the transaction remains subject to regulatory approvals and certain closing conditions.) e& also signed a binding agreement to acquire PPF Telecom assets in Europe. In addition to becoming the largest shareholder in Vodafone, e&’s strategic agreements included acquiring a majority stake in Careem's Super App and completing the ServiceMarket acquisition. e& is also the Most Valuable Brand Portfolio in the MEA region, worth over $17 billion, according to the 2024 Brand Finance Global 500 Report released earlier this year.

In line with its sustainability goals, e& committed to net zero Scope 1 and 2 carbon emissions across its operations by 2040. e& launched Project Life, its sustainable procurements programme, with the goal of reducing Scope 3 emissions by 25 per cent by 2030. In addition, e&’s green initiatives include the Innovation Hub for Power Solutions and eco-friendly Green SIM Cards.

e& achieved a new 5G milestone at GITEX Global 2023 with a download speed exceeding 13Gbps, introduced the world’s first AI-empowered autonomous telecom store 'EASE,' and launched the Electric Vehicle (EV) charging service 'Charge&Go.' Collaborations with Ericsson, Earthlink, Intel, and global alliances in AI for telecoms showcase e&'s commitment to technological advancements.

On the global front, e& joined forces with SK Telecom, Deutsche Telekom, and Singtel to launch a global alliance in AI for telecoms. This alliance will pave the way for innovations and co-development of the Telco AI platform. A partnership with Indosat promises to improve voice communication between Indonesia and the UAE by providing high-quality IDD services.

The Group continued reaffirming its commitment to gender diversity through collaborations with Nokia and UN Women with the 'Women in Leadership' programme to increase the number of women in decision-making roles within the tech sector.

e&'s achievements were celebrated at the Carrier Community Global Awards 2023 by being named 'Middle East Operator of the Year' for the third consecutive year. Its network technology prowess was also recognised with the World Teleports Association's Tier 4 certification for its Tawi al Saman and Jebel Ali teleports.

For its excellence in governance and best practice, the Group's legal and compliance team won 'Middle East In-House Legal Team of the Year' and 'Technology, Media and Telecommunications In-House Legal Team of the Year' at the Thomson Reuters ALB Middle East Law Awards 2023.

e&’s Investor Relations (IR) team won first place for ‘Best IR Reporting Digital Category Large-Cap Middle East’ at the 2023 Middle East Investor Relations Association (MEIRA) Awards. This prestigious accolade recognises e&'s outstanding dedication to enhancing transparency, accessibility, and innovation in its investor communication.

e& UAE

e&’s telecom brand in the UAE emerged as the strongest telecoms brand in the world, with a AAA rating.

Technological milestones include completing the world's first 1.6Tbps per wavelength trial on Optical Transport Network, the commercial deployment of 5G Standalone (SA) for mobile users, and the successful 5G SA service launch for Fixed Wireless Users (FWA), enabling seamless voice and data services across UAE.

At COP28, e& UAE was the first to deploy the first net-zero 5G Massive MIMO site in the MENA region, integrated a zero-footprint RAN site within its network, and contributed to UAE's Net Zero by 2050 initiative. Cybersecurity efforts included an alliance with the UAE Cyber Security Council and the graduation of the first cohort from the Cyber Sniper Programme.

As an innovator, e& UAE also opened a Mobile Security Operation Centre, deployed Microsoft Azure Multi-Access Edge Compute solution and received TM Forum Silver certification for Open API compliance, the first in the MENA region. Noteworthy achievements include successful trials of high-capacity transmission networks, 5G milestones, and implementing the first 5G SatComs in the region.

The company was recognised as 'Employer of the Year' at the GCC HR Awards 2023 and continuously exceeded its Emiratisation target, with over 53 per cent Emiratisation rate. Digital product and service diversification led to the growth of the 'Smiles' online marketplace, reaching more than 3.5 million, and 'GoChat' super app, achieving more than 7.5 million downloads.

e& UAE also introduced 'uTap', a payment solution for SMBs and launched tailored solutions for start-ups and enterprises including Wi-Fi as a service to improve business connectivity and continued with its innovative platform, 'Hello Business Pitch’, to support the growing entrepreneurial ecosystem in the UAE. In alignment with the UAE leadership's vision of tolerance and coexistence, the company participated in 'Together in Emirates of Zayed'. It introduced the 'Five' app exclusively for blue-collar workers using the 'Five' SIM.

Keeping up its network leadership, e& UAE was ranked no. 1 globally in 5G mobile download speeds (December 2023) by Ookla.

e& international

e& international, in collaboration with Circles, launched the digital brand 'Onic' in Pakistan, enhancing digital experiences for Mobile Network Operators’ (MNOs) digital-native customers. e& international launched the 'e& Partner Networks' programme to support global telecom operators like Tunisie Telecom, Sudatel, Perfectum Mobile, and Azercell Telecom across five countries (Tunisia, Azerbaijan, Uzbekistan, Sudan, Senegal).

Strategic partnerships, including Vodafone Business, resulted in the acquisition of a major customer and plans to collaborate on software-driven networks for multinational enterprises. etisalat by e& Egypt partnered with the Sovereign Fund of Egypt to launch 'Erada Microfinance,' expanding financial services for micro and small enterprises. It also deployed a Smart Connected Site to reduce fuel costs and CO2 emissions by up to 40 per cent, as well as decrease reliance on fossil fuels.

PTCL and Vodafone initiated a strategic collaboration to develop end-to-end IoT services, accelerating enterprise digital enablement in Pakistan. e& international, through its joint venture with Circles, launched digital sub-brands, elevating the digital experiences of MNOs' customers.

e& international also established the AI Centre of Excellence (AICoE) for advanced analytics, leveraging machine learning and AI solutions to offer personalised use cases to global clients in telecoms and other industries. The company maintained its leadership in customer experience, securing the number one net promoter score (NPS) position in key markets.

e& life

e& life reached new heights in 2023, redefining media, entertainment, and digital financial services. evision with STARZPLAY continued pioneering MENA entertainment, acquiring exclusive sports rights for major cricketing broadcasts, launching the 24/7 GolfLife channel, and securing exclusive MENA broadcasting rights for popular documentaries. evision also unveiled its own OTT free-to-watch streaming platform, STARZ ON, to bring regional, Hollywood, Bollywood, English, Arabic, and French content in addition to sports all for free. OTT platforms were introduced in Pakistan, and a strategic agreement with WATCH IT expanded STARZPLAY in e& operating countries.

e& life, a fintech leader, pledged sustainability with the MENA Fintech Association, joining META, Mastercard, and Visa. The alliance commits to sustainability integration, audits, awareness, collaboration on initiatives, and promoting sustainable fintech products. e& money partnered with Mastercard to launch this digital-first prepaid card, marking it as the first telco-backed issuance in the UAE. The card offers the most rewarding prepaid card loyalty programme in the UAE, providing customers with a one percent cash reward on all card spends. Additionally, there has been a significant growth in remittance transactions compared to last year.

e& enterprise

 In 2023, e& enterprise confirmed its role to drive the digital transformation landscape in the region with milestones like the revamp of the e& enterprise Innovation Centre, the launch of the AI as a service proposition, collaborations with the Abu Dhabi Department of Economic Development and partnerships with Maxbyte, Al Masraf, Tap Payments, Snowflake and Informatica strengthening its position in Industry 4.0, manufacturing, data and digital payments.

e& enterprise also played a pivotal role in in advancing sustainability initiatives by launching its ‘sustainability as service’ proposition in partnership with Microsoft and strengthen further by a partnership with World Wide Generation (WWG) to launch a global sustainability exchange platform integrating sustainability data, solutions, and finances. e& enterprise also launched the Sustainability Consultancy Programme offering qualifying organisations a free consultancy and GHG assessment to promote and foster sustainable business practice in the region.

e& enterprise was also recognised as a major player in the IDC Worldwide CPaaS Marketscape Vendor Assessment for its customer experience proposition engageX which has also expanded its footprint to serve clients in Saudi Arabia.

A JV with Be spin Global was also completed solidifying e& enterprise's leadership position in the regional cloud migration domain Bespin Global was also recognised as a Visionary in the Public Cloud IT Transformation Services.

Acquiring a majority stake in Beehive, e& enterprise entered the SME lending market while UAE Trade Connect (UTC) consortium continues to grow with the addition of non-banking members such as DP World reaching a total of 15 members.

Through Help AG, the cybersecurity arm of e& enterprise, which was recognised as an MSS leader in IDC GCC Marketscape assessment, the company launched UNIFY SaaS platform, expanded to Egypt, and established the biggest cyber defence centre in the region.

e& capital

e& capital continued to drive innovation and investments in promising startups, enabling cutting-edge technologies. At the forefront of technology innovation, it participated in the $25 million Series A funding round for Ikigai Labs, a startup committed to bringing generative AI to tabular data.

e& capital also led a Series A funding round for Maxbyte, driving the industry 4.0 revolution in the MENA region. Additionally, e& capital led a Series B funding round for Airalo, the global eSIM marketplace enabling travellers with seamless connectivity.

In 2023, e& achieved significant milestones, marking its successful evolution into a global technology company and maintaining its status as one of the world’s most valuable and strongest brands. The Group’s commitment to excellence, innovation, sustainability and robust financial performance exemplifies its leadership in the fast-changing digital landscape and reflects its mission to shape a promising future.

e& Carrier & Wholesale introduced Smart Connect Service - Bandwidth on Demand (BoD), allowing operators to scale their connectivity requirements on the go.

Nabil Baccouche, Group Chief Carrier & Wholesale Officer, e&, said: “The launch of this service marks an important leap toward empowering our customers with the online self-service tools to enable their digital ambitions. By putting control in their hands, we facilitate our partners with unparalleled agility and flexibility to harness the bandwidth needed to boost their operations, accelerating the adoption of emerging technologies. This demonstrates e&'s commitment to driving innovation and digital transformation throughout the region.”

Traditional network solutions often struggle to meet the urgent and fluctuating bandwidth demands of today’s businesses. With the rapid adoption of cloud-based applications, remote work models, and online services, organisations require connectivity that adapts to their dynamic needs. e&'s Smart Connect service - Bandwidth on Demand (BoD) addresses this critical gap by offering unmatched flexibility and control over bandwidth provisioning.

Smart Connect - BoD offers Self-service portal for Layer 1 & Layer 2 international connectivity of up to 100G with just a few clicks with automatic provisioning. It provides customers with Pay-per-use model with the option of elasticity, scalability, and scheduling for an enhanced customer experience.

This service is MEF-compliant, guaranteeing smooth connectivity and adherence to industry standards for maximum network stability and efficiency. It is targeted towards the development of NaaS platform, a market which is expected to reach US$7 billion by 2029, indicating explosive growth with an increased adoption of flexible network solutions.

e&, Telecom Egypt, Telin and a major Indian operator have signed a new Memorandum of Understanding (MoU) to form a consortium with the aim to develop the ICE IV Project. This new Data Center (DC) to DC system shall seamlessly connect the Intra Asia region to India and the Middle East on a unique route that demonstrates the true spirit of collaboration between these regions.

Spanning approximately 11,000km, this new system plans to deploy the latest open cable technologies and subsea ROADMs to interconnect Indonesia and Singapore to India, Oman, Egypt, and the United Arab Emirates. The ICE IV Project will adopt an entirely new route through the Sunda Strait and become the first international cable to land in Kochi, India in decades; offering an alternate resilient route and new international gateway. Terrestrial extensions are being considered also include links between the Middle East and Egypt and between Kochi and Chennai, together making this ICE IV Project unique. The target ready for service date is Q4, 2027.

In recent years, the surge in demand, coupled with inventory scarcity has moved the global bandwidth market to thrive and become the main driver for the construction of new subsea cable systems. As subsea connectivity evolves, the PoP to PoP design sets the new standard, where this architecture serves the requirements of content providers and large data consumers much better. The ICE IV Project shall adopt these principles providing seamless connectivity, extraordinary bandwidth, and network security through diversity.

This very significant milestone for the project took place during the prestigious Capacity Middle East event where the MOU was signed by top officials from the four market leading companies; Nabil Baccouche - Group Chief Carrier & Wholesale Officer at e&, Seif Mounib Vice President of International and Wholesale at Telecom Egypt, Budi Satria Dharma Purba, Chief Executive Officer (CEO) at Telin, and the Indian operator. The signing event demonstrates all parties’ commitment to invest and grow the global bandwidth market to better serve their customers.

Nabil Baccouche, Group Chief Carrier and Wholesale Officer at e&, said:

“With ICE IV Project, we're redefining the connectivity map, bringing continents closer than ever before, and unlocking bandwidth access for billions of people. With our commitment to making SmartHub a location of choice as one of the largest neutral carrier hub, the ICE IV Project will further accelerate connectivity. The new DC to DC system will enable us to increase capabilities and global capacity further to meet the evolving requirements of customers across Europe, Middle East, Africa, Asia and Americas.”.”

Mohamed Nasr, Managing Director and Chief Executive Officer at Telecom Egypt, commented:

 “Since the start of subsea fiber optic evolutions more than 30 years ago, Telecom Egypt has been instrumental in enabling and supporting the formation of subsea projects, particularly those connecting Southeast Asia to Europe. This particular route is considered the core infrastructure connecting the largest continents, and one of the major and continuously expanding subsea routes. Telecom Egypt is honored to collaborate with ICE partners on the construction of this remarkable project. Being a founding member of ‘ICE IV’ is a testament of our profound belief of the importance of this critical infrastructure. We are providing open-access to more than 20 subsea cables landing in Egypt with unique, diverse landing and state-of-the-art transit international infrastructure that will be part of the planned design. Furthermore, ICE IV Project will enable us to extend our footprint and further diversify our subsea infrastructure portfolio to promptly address the ever-growing demand for global connectivity.”

Budi Satria Dharma Purba, CEO at Telin, stated:

“Customer nowadays demand the utmost best user experience, pushing providers to innovate and build low latency network on diverse and unique routes. This compels Telin to envision Indonesia as the future hub in this Indo-Pacific region. We can create new opportunities for all ICE cable systems by integrating it with relevant countries and systems. Indonesian Cable Express will be the bridge. The Telin ICE initiative ensures an efficient cost structure and faster deployment. The ICE program involves 7 separate cable systems connecting Indonesia to all potential markets. During the next 5 years, the system deployment will start, each adhering to 4 fundamental principles: DC to DC Access, Ultra Low Latency, Different Landings and Unique Routes.”

Vodafone and e& have joined forces to provide other operators with comprehensive, fully managed voice solutions to support their international voice traffic requirements and growth plans, as well as help meet the growing demand for voice over 4G/5G (VoLTE) services.

According to industry body the GSMA, VoLTE adoption is forecast to increase to over 70% of global mobile connections by 2030. This trend is fuelled by operators switching off legacy networks in favour of 5G and the need to provide end users with consistently reliable trans-border managed voice services.

By harnessing their collective technical expertise, partnerships and complementary geographical footprint, Vodafone and e& will provide operators with a robust, scalable, and consistent managed voice service worldwide. Operators sourcing combined services from Vodafone and e& can be assured of predictable costs (no matter the region), optimised inbound revenues, streamlined regulatory compliance, enhanced fraud protection, and seamless integration of innovative services through a leading cloud-based architecture.

Ninian Wilson, CEO of Vodafone Procurement and Connectivity, said: “Managing cross-border voice is increasingly complex due to new regulations, providing protection against international scams, and the need to migrate to 5G services.  Operators are seeking trusted partners to navigate these changes, while growing their businesses. Vodafone’s strategic partnership with e& offers them a single point of contact and a dependable service globally during this transition to support them in managing changing business complexities.”

Nabil Baccouche, Group Chief Carrier & Wholesale Officer, e&, said: “This collaboration between Vodafone and e& sets a new industry benchmark, extending beyond predictable cost and improved security. It focuses on empowering operators to confidently adapt to the evolving voice landscape.

“By leveraging our established capabilities, state of the art platforms, and extensive industry knowledge, we provide operators with a definite way to achieve operational excellence. Working together, e& and Vodafone grant operators’ easy access to our combined skills and worldwide presence, enabling them to provide cutting-edge voice services, thereby seamlessly transforming their businesses for the future.”

This collaboration also offers operators enhanced fraud protection based on industry-leading processes and the latest advanced Artificial Intelligence and Machine Learning (AI/ML) functionalities. As active members of the Global Leaders Forum (GLF), both companies play a pivotal role in shaping the industry’s fraud mitigation strategies, leveraging their extensive expertise.

Today’s announcement builds on an agreement Vodafone and e& unveiled in October last year detailing how the two companies will jointly market, sell and service businesses and public sector organisations in support of their digital transformations. 

SmartHub to become a new international gateway and transit zone for carriers and hyperscalers

e& Carrier & Wholesale announced the expansion of its Tier III SmartHub data centre  to the UAE’s capital Abu Dhabi, providing state-of-the-art infrastructure and connectivity to support the entire region’s digital ecosystem.

The strategic expansion further solidifies e&'s global network enhancing its ability to serve businesses across various industry verticals. The upcoming data centre in Abu Dhabi  will be the fifth th Tier III data centre alongside the existing ones in Fujairah 1 and 2, Dubai, and Kalba.

With the new SmartHub location in Abu Dhabi it accelerates digital adoption in the country offering geo-redundancy and added value for customers with low latency and high-speed internet.

Nabil Baccouche, e& Group Chief Carrier & Wholesale Officer commenting on the launch, said: “Our footprint expansion is aligned with e&’s long term vision of creating a digitally empowered world through innovation and digitisation. With the United Arab Emirates today playing a key role in the global economy, we are committed to delivering world-class connectivity solutions, facilitating global trade and investment. The hi-tech infrastructure and strategic location of Abu Dhabi will be a valuable asset to our customers and the wider business community.”

The new Abu Dhabi facility is Uptime Institute Tier III Certified, complying with the highest industry standards of data centre performance and availability with an ESTIDAMA Pearl rating of 4 for sustainable design, construction, and operation, as well as a USGBC LEED Gold certification, adhering to strict environmental standards.

e& enterprise has announced that it is the official Host Partner for the upcoming International Data Corporation (IDC) Middle East CIO Summit 2024.

Taking place in Dubai on February 21-22 under the theme 'The Future of IT: Rethinking Digitalisation for an AI Everywhere World', the 17th annual edition of this highly anticipated event will underscore the imperative role of digitalisation and AI in setting the stage for previously unimaginable improvements in efficiency, productivity, and profitability.

Miguel A. Villalonga, COO of e& enterprise, said: “I am delighted to announce our role as Host Partner for the IDC Middle East CIO Summit 2024 in Dubai, a testament to our commitment to driving the digital transformation landscape in the region. This event underscores our dedication to shaping the future of IT, where artificial intelligence will undoubtedly play a pivotal role. It's an honour to lead and contribute to discussions that will define the technological landscape of tomorrow.”

“We are thrilled to welcome e& enterprise on board as our Host Partner for this year's edition of the IDC Middle East CIO Summit,” said Jyoti Lalchandani, IDC's group vice president and regional managing director for the Middle East, Turkey, and Africa. “e& enterprise has expanded its portfolio in the highly competitive digital transformation space and is currently playing a major role in accelerating the region's digital journey and facilitating the shift toward AI. The CIO Summit has been the platform of choice for industry leaders across the Middle East for the past 17 years, and together with e& enterprise and our other partners, we aim to empower the ICT ecosystem to develop their capabilities and thrive in the ever-evolving digital era.”

"Generative AI will be a main discussion point on the agenda as the technology unleashes a new wave of disruption across industries. In addition to AI, expert speakers will showcase proven best-practice strategies around a myriad of critical technologies that are shaping transformation. The event will explore the evolving role of IT leaders in today's increasingly AI-infused landscape, offering expert guidance on navigating challenges, adapting to shifting business environments, and crafting innovative solutions."

The IDC Middle East CIO Summit 2024 will host the region's most influential tech leaders, experts, and visionaries, promising a truly immersive experience. Discussions will cover the pulsating heart of the modern ICT landscape, with dedicated sessions exploring topics such as digital infrastructure, DevOps strategies, predictive analytics, enterprise IT transformation, low-code/no-code platforms, omni-experience transformation, cybersecurity policies, regulations, and compliance, technology buyer trends, application modernisation strategies, AI and the tech revolution, effective hybrid cloud deployment, sustainability, digital resilience, and tech architectures for success.

January 2024

evision powers a new experience with TV channels plus Video on Demand content, becoming the home of Hotstar Specials in the MENA region

Viewers across MENA can look forward to a wave of high-quality entertainment as evision, the UAE's leading media and entertainment streaming service, and Disney Star, India's leading media and entertainment company, announced today a strategic partnership. This partnership redefines the entertainment landscape in the Middle East and North Africa (MENA), offering viewers access to unparalleled content library while making evision the most comprehensive destination for the region’s entertainment needs.

This partnership unlocks a diverse world of content, starting with an extensive channel portfolio from Disney Star. Popular linear channels such as Star Plus HD, Asianet Middle East, Star Gold and Star Vijay will be accessible to UAE subscribers on elife and Switch TV. Subsequently, these channels will also be available on evision’s OTT streaming platform, STARZ ON, across the GCC region. Disney Star’s linear channels will be available on Asiana packages in the UAE and MENA region.

In addition, this collaboration will also provide viewers with access to the most popular on- demand content, including the latest premium originals and an extensive library from the Hotstar Specials catalogue specifically tailored for South Asian audiences in the MENA region.

This collaboration transcends mere content expansion; it ushers in a revolutionary entertainment destination destined to captivate audiences across the region with licensing rights for Advertising-based Video on Demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels offered throughout MENA.

Olivier Bramly, CEO, evision, said: “The strategic alliance with Disney Star expands our premium content and enhances the entertainment destination for audiences across MENA. This collaboration reaffirms our commitment to delivering the best in TV entertainment. evision enables the audiences across multiple platforms and services to experience the best of South Asian entertainment and Sports.”

“We are thrilled to further extend the reach of our compelling and multi-lingual content portfolio in the MENA region through an enhanced collaboration with evision. The MENA region has shown great interest in our series and format shows, broadcasted on our leading TV channels across languages. In addition to our much-loved channel offerings, we are excited to introduce our most sought-after Hotstar Specials to viewers in the region. This collaboration with evision reflects our ongoing commitment to engaging with our audience and represents a significant stride in that direction,” said Gurjeev Singh Kapoor, Head – Distribution & International, India, Disney Star.

With this landmark partnership, evision and Disney Star mark a new era in MENA's entertainment landscape. Viewers can look forward to a universe of stories, all from the comfort of wherever they prefer to relax and enjoy content.

This strategic collaboration signifies a defining moment in evision's journey, solidifying its position as a pioneer in delivering world-class entertainment to MENA. Together, we embark on a thrilling narrative, one that promises to enthrall audiences and rewrite the entertainment landscape.

e& enterprise and Burjeel Holdings, one of the leading healthcare services providers in the MENA region, today announced two landmark collaborations aimed at redefining healthcare in the UAE and beyond.. These include the launch of a pioneering telemedicine services project and a strategic memorandum of understanding (MoU), both of which will revolutionise the realm of healthcare delivery.

The telemedicine services project exemplifies cutting-edge innovation in healthcare technology. Focusing on the development of a sophisticated cloud-based telemedicine application, the initiative aims to improve patient access to medical services by enabling remote medical care. It represents a transformative approach to healthcare that prioritises accessibility and efficiency across the region.

The MoU was signed by Salvador Anglada, CEO, e& enterprise and Safeer Ahamed, Group COO of Burjeel Holdings  in the presence of Hatem Dowidar, Group CEO, e& and Dr. Shamsheer Vayalil, Founder and Chairman, Burjeel Holdings.  This MoU signifies a strategic alliance to promote sustainable healthcare solutions. The partnership emphasises advanced telehealth, remote patient care monitoring solutions and achieving sustainable healthcare goals in  chronic disease management.

Alberto Araque, CEO of e& enterprise IoT & AI, said: "We are embarking on a journey of profound transformation in healthcare delivery, in partnership with Burjeel Holdings. These collaborations are not just milestones, but catalysts for a new era of healthcare where technology becomes a cornerstone of patient care. We envision a future where our advanced telehealth solutions go beyond bridging the gap between healthcare professionals and patients, to also redefine the healthcare experience, with the goal of leading the industry towards a more connected, sustainable and patient-centric future, where technology and healthcare converge to create unparalleled value for our communities and the environment".

Safeer Ahamed, Group COO of Burjeel Holdings, said: “Our partnership with e& enterprise is not just about bringing advanced technology into the healthcare sector; it’s about transforming the way we deliver care to our patients. By integrating sophisticated telehealth and remote patient monitoring systems, we are set to enhance patient access, improve care quality, and streamline healthcare delivery. Our vision is to establish a patient-centric, technology-enabled healthcare model that not only sets new industry standards but also addresses crucial societal and environmental challenges. Through this venture, we aim to reduce carbon footprint and build a more sustainable and accessible healthcare future for the region.”

The collaboration is expected to enhance patient access to healthcare services, significantly increase operational efficiency through integrated telehealth solutions and improve the quality of care through remote patient monitoring. The partnership also aims to streamline communication between healthcare professionals, promote a more efficient healthcare delivery system and establish a patient-centric, technology-enabled healthcare model that sets new industry benchmarks.

In addition, these joint efforts address vital societal and environmental challenges. They aim to reduce the carbon footprint associated with patient travel and hospital visits by increasing the use of telehealth solutions. The initiative also includes the implementation of eco-friendly healthcare practices through telemedicine, contributing to a more sustainable healthcare delivery model. 

etisalat by e& announced two new fibre-to-the-home (FTTH) plans – 5G and 10G – that are set to significantly enhance the connectivity experience for consumers with ultra-fast fibre internet.

Khaled El Khouly Chief Consumer Officer, etisalat by e& said: “The new fibre internet plans 5G and 10G reflect our commitment to customers, providing an opportunity to better cater to their needs and giving them the best digital experience with the highest possible connection speeds.”

With the launch of 5 and 10 Gigabit per second speeds, etisalat by e& maintains its position as an innovator and disruptor in communications technology in the region, as it becomes the first provider to introduce speeds exceeding 1 Gigabit per second in the UAE.

eLife 5G and 10G – the most powerful performance network plans from etisalat by e&

The eLife 5Gbps plan, priced at AED 1799 per month excl. VAT on a 24-month plan, offers download speeds of 5 Gigabits per second, and the new eLife 10G plan, priced at AED 2,699 per month, excl. VAT on a 24-month plan, connects customers to the network at 10 Gigabits per second. Both plans come with unlimited calls to local and national fixed lines, Full Home Wi-Fi, to blanket customers’ homes with strong Wi-Fi and is also packed with over 300 TV channels, including free-to-air channels, 4K channels, premium TV like OSN CricLife, GolfLife, Starzplay Sports, Abu Dhabi Sports Premium Channels and more.

“With the launch of ground-breaking 5Gbps and 10Gbps speeds, we're pushing the boundaries of what's possible. This latest innovation reflects our commitment to cutting-edge connectivity, using a brand new XGS fibre network, we believe it will set new benchmarks in the industry. We invite everyone interested in unlocking the power 10Gbps fibre Internet speed to experience for themselves how these speeds represent the future of connectivity," said El Khouly.


Held in Riyadh, CX World Forum to gather industry leaders and decision-makers to explore the future of customer experience

e& enterprise announced today its participation as a strategic partner  at the highly anticipated Customer Experience (CX) World Forum, scheduled from 24 to 25 January 2024 in Riyadh, Saudi Arabia.

Organised by the Saudi CX Association, the second edition of the CX World Forum brings together global brands, innovators, and thought leaders to discuss advances in customer experience strategies and solutions in the digital-first world. Hosted in collaboration with the Ministry of Commerce with the support of His Excellency Dr Majid bin Abdullah Al-Qasabi, Minister of Commerce of the Kingdom of Saudi Arabia, the forum attracts participation from various government entities and private sector organisations across various industries. It aims to foster knowledge exchange and discourse surrounding the latest customer experience best practices and innovations.

Tareq Alangari, CEO,  e& enterprise, Saudi Arabia, said: "We are delighted to partner with the Saudi CX Association as sponsors of the Customer Experience World Forum. This event is an essential platform for exchanging invaluable insights and strategies in elevating customer experiences today. At e& enterprise, we are committed to leading the way by setting new standards and empowering businesses in Saudi Arabia to create remarkable customer journeys. Our participation in the CX World Forum exemplifies our unwavering dedication to fulfilling this objective.”

During the summit, e& enterprise will showcase its latest offerings aimed at cultivating sustainable customer experiences. “The CX World Forum is the ideal venue to engage with the industry’s brightest minds, build impactful partnerships, examine real-world challenges and solutions, and lay the groundwork to drive customer-centric transformation. By tapping into this opportunity, we aim to fuel mutual growth, optimise operations through collaborative insights, and cement Saudi Arabia's position at the forefront of CX excellence.”

Abdulaziz Al-Shamsan, CEO, Customer Experience World Forum, said: "We are thrilled to have e& enterprise’s support as our strategic partner. As a leader in customer-driven solutions, e& enterprise brings unmatched expertise that will truly impact and shape the discussions that will take place at the event. Their insights and offerings will empower both public and private sector firms to revolutionise how they engage customers and deliver value. The presence of e& enterprise underscores our collaborative effort to cement Saudi Arabia as a global hub driving innovation across customer experience.”

e& enterprise offers a wide range of customer experience tools, including CX consultancy, CPaaS, and CCaaS solutions. Business leaders and organisations looking to elevate their CX strategies can explore e& enterprise's cutting-edge products and services by visiting the e& enterprise booth at A11. Furthermore, visitors can register for the upcoming CX World Forum via their website: https://cxworld.sa

Home and business broadband services will soon get an uplift with a 50GPON network technology upgrade which will deliver speeds up to 50Gbps. etisalat by e& have made this possible with the successful completion of Middle East’s first symmetric 50G PON (50-Gigabit-capable passive optical networks) broadband service.

PON is the fiber optic technology that delivers broadband connections of 1 Gigabit and beyond. The access speed of PON over a single wavelength has increased almost 100 times, and each generational upgrade in PON technology-expected every 8 to 10 years- is driven by the constant increase in bandwidth demand.

50G PON is defined by the International Telecommunication Union Telecommunication Standardisation Sector (ITU-T) as the next-generation PON after XG(S)-PON (10-Gigabit-capable passive optical networks). It is also a key technology for F5G-A (Fixed 5th Generation Advanced) defined by European Telecommunications Standards Institute (ETSI).

Khalid Murshed, Chief Technology and Information Officer, etisalat by e&, said: “Currently, the mainstream technology is XG(S)-PON. However, with the rapid development of new digital services in recent years, such as glasses-free 8K 3D, ultra-fast cloud storage, and AR/VR, the research and development of next-generation access technologies has become increasingly important. Therefore, 50G PON emerges into a common choice in the industry. Compared to XG(S)-PON, 50G PON not only boosts an increase in the bandwidth by five times, but also reduces the latency by 10 times.”

etisalat by e& conducted testing on various 50G PON capabilities and the network will be qualified to deploy 50GPON.  All indicators have reached an industry-leading level, with the maximum line rate approaching the theoretical limit defined in the 50G PON standard. The optical power budget meets the Optical Distribution Network (ODN) application specifications in live networks and supports the coexistence of 50G PON and XG(S)-PON terminals, enabling to achieve a single integrated network.

As part of its transition to becoming a digital telco, etisalat by e& has been continuously investing in its network and technologies. “By adopting the latest 50G PON solution, we are providing premium digital services to our customers at the same time giving them the opportunity in the future to enjoy download speeds up to 50 Gbps, amplifying their overall experience,” added Murshed. 

As a pioneer in network technology and services, etisalat by e& successfully completed multiple cloud RAN (Radio Access Network) trials providing network innovation and agility to operators and enterprises to improve performance in the 5G ecosystem with ultra-reliable and low-latency communications.

With the evolution of 5G networks towards cloud-native architecture, one of the enablers of this evolution is the adoption of Cloud RAN. These trials conducted for the first time in Middle East and Africa (MEA) region are a major step in RAN innovation and openness allowing interoperation between cellular network equipment provided by different vendors.

Marwan bin Shakar, Senior Vice President, Access Network Development, etisalat by e&, said: “We are excited to announce our successful proof of concepts of Cloud RAN solutions. This is a great milestone in the journey of innovation within our industry to leverage the inter-operability and tailored nature of Cloud RAN, as we further embrace our commitment to provide our customers with the latest in digital innovations and enhanced experiences. The Cloud RAN solution will allow us to further innovate our services to expand into different real time applications and provide the best solutions with high-speeds and lower latencies.”

Cloud RAN, a new radio access technology based on centralised cloud computing benefits network operators and end users with the flexibility of the RAN deployment on the same infrastructure to run other cloud-based applications. This provides scalability with regards to the traffic demand, cost-efficiency with regards to capital and operational expenses in the long-term including power efficiency enabling innovation in the 5G eco-system.

Cloud RAN enables the use of open and interoperable RAN interfaces along with the cloud-based software solution for the baseband computing system. The baseband computing functionality is split into Distributed Unit (DU) and the Centralised Unit (CU) which is fully cloud-native enabling the use of “Commercial-off-the-Shelf” (COTS) server.

In addition, etisalat by e& was able to test and verify the performance of another critical element related to the Hardware Acceleration Technology used in CloudRAN dubbed as lookaside and in-line acceleration for the L1 physical layer processing.

  • e& crowned as the fastest growing tech brand in MEA region
  • e& most valuable brand portfolio in MEA, touching $17 billion in brand value
  • etisalat by e& ranked no.1 and the strongest telecom brand globally (AAA rating)
  • etisalat by e& strongest brand in MEA across all categories

With the successful transformation of e& to a technology group, e& has flourished into a leader of Middle Eastern and African (MEA) brands. The 2024 Brand Finance Global 500 Report unveiled at the World Economic Forum (WEF) in Davos today confirmed e& as MEA’s Fastest Growing Technology Brand and the most valuable brand portfolio in MEA.

The annual report on the world’s most valuable and strongest brands highlighted e&'s evolution into a global technology and investment group fuelled by a performance that saw its brand portfolio skyrocket to US$17 billion in 2024. The 15 per cent increase from last year solidifies stakeholder confidence and cements e&’s position as the Most Valuable Brand Portfolio in Middle East Africa 2024.

Hatem Dowidar, GCEO of e&, said: “The renewed endorsement from Brand Finance is yet another sign of the successful transformation of the company into a global technology group. We launched the e& brand only two years ago, and it is wonderful to see the brand’s vitality and strength in the technology sector in MEA after such a short period. We are also similarly delighted with etisalat by e& being ranked as the strongest telecom brand in the world. Great achievements now, and of course this only increases our aspirations for the future.”

e&'s evolution from telecom brand leader to MEA’s fastest-growing tech brand underscores the progress of the Group’s transformation. Dowidar said that to better serve the needs of its diverse customers, e& has a lot more in store as it continues to roll out innovations and strengthen its position in emerging technologies such as AI, IoT, and cloud computing.

In addition to the accolades e& received, the Group’s CEO, Hatem Dowidar, has also been recognised by Brand Finance as the number one ranked telecom leader globally on the Brand Guardianship Index 2024.
 

etisalat by e& - No. 1 and Strongest Telecom Brand in the World 2024
 

In addition, Brand Finance named etisalat by e&, the Group's telecom pillar, the Strongest Telecom Brand in the World 2024, with a BSI score of 89.4 out of 100, resulting in AAA rating. etisalat by e& also preserved its leading position as the Strongest Brand in MEA for the fourth year across all categories. etisalat by e& is today among the top 20 strongest brands globally.

David Haigh, CEO, Brand Finance, said: "e& has been on a journey of reinvention, guided by Mr. Dowidar's expertise and experience. Transforming an organisation with almost 50 years of heritage is no easy task, but he has shown not only a keen understanding of the business itself, but also how important a brand can be in facilitating a change. By evolving the historic etisalat brand into a tech organisation with global aspirations, Mr Dowidar is setting the group up for another 50 years of success."

Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance for more than 25 years, it evaluates the strength of brands and quantifies their financial value to help organisations of all kinds make strategic decisions. Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports that rank brands across all sectors and countries.

 

etisalat by e& today announced its partnership with Advanced Real Estate Services (ADRES) to enhance its products including DARI, Abu Dhabi's comprehensive digital real estate ecosystem, backed by the Department of Muncipalities and Transport (DMT). DARI’s vision aims  to revolutionise the digital landscape of Abu Dhabi's real estate sector, aligning with the UAE’s vision to foster growth, competition and continued long-term success.

As part of the MoU, etisalat by e& is enabling ADRES’s digital framework, focusing on lead onboarding, improved communication, and expanding its reach through etisalat's digital platforms.

Esam Mahmoud, Senior Vice President of Small & Medium Business at etisalat by e&, and Moath Maqbol, General Manager of ADRES, attended the signing ceremony, demonstrating their commitment to advancing digital innovations in Abu Dhabi and furthering progress in the emirate.

“Our partnership with ADRES extends beyond delivering world-class digital services; it also involves enabling the growth of business communities. We are committed to providing the real estate communitywith advanced digital solutions that foster competition, expansion, and success,” Mahmoud said.

Moath Maqbol, General Manager of Advanced Real Estate Services (ADRES), said: “Our partnership with etisalat by e& will play a leading role in enhancing ADRES’s offerings, and revolutionising Abu Dhabi's real estate sector by boosting service accessibility and convenience of real estate services. This, in turn, will ultimately foster growth, competition, and success for businesses and communities.”

DARI’s digital offerings are available through its website, www.dari.ae, and a user-friendly mobile application, enhancing the ease and convenience of real estate transactions in Abu Dhabi.

etisalat by e& and Cisco, two of the leading giants in the telecommunications and technology sectors, announced the signing of a Memorandum of Understanding (MoU) to collaborate on advanced connectivity solutions and services for businesses in the UAE.

The MoU outlines the principles by which the companies intend to collaborate on go-to-market activities, serving enterprises and SMB business customers by enhancing engagement, co-developing innovative products, and strengthening managed services capabilities.

Masood M. Sharif Mahmood, CEO,  etisalat by e& UAE said, "This MoU marks an important step in our vision to create a more connected and sustainable UAE. The agreement is driven by a mutual desire to develop new value propositions and enhance existing solutions. Through our collaboration with Cisco, we endeavor to deliver pioneering connectivity and managed services solutions that enable our clients' digital transformation journeys, and contribute to the success of their business objectives." 

Reem Asaad, Vice President Middle East and Africa at Cisco said, "Our collaboration with etisalat by e& underscores Cisco's dedication to delivering innovative solutions to businesses in the UAE. Together with etisalat by e&, we aim to enable digital transformation while helping our customers achieve their sustainability objectives. By combining our expertise, we will provide the advanced foundation for businesses to accelerate their journey towards a digitally advanced operations in UAE."

This strategic alliance leverages the strengths of both organizations, combining etisalat by e&’s extensive reach and robust infrastructure with Cisco's innovative technology solutions. The collaboration is set to deliver more efficient and effective advanced connectivity solutions, which shall ultimately enhance customer experience while enabling their growth and transformation.

In addition, the collaboration will see the companies working together to develop a broad range of consultancy services for various commercial segments, such as business continuity, disaster recovery,  tech-refresh framework, and sustainable tech-enabled solutions. 

Mahmood added: "We firmly believe that advanced connectivity is vital for enduring business success. With such partnerships, we're poised to help our customers reach their business objectives as well as remain committed to sustainability and digital transformation. This will pave the way for operational efficiency, and growth of various companies, along with a positive impact on the UAE economy and society." 

etisalat by e& today launched a white paper on the rapidly progressing development of 5G networks, representing the next frontier in wireless communication technology in the UAE.

The white paper highlights etisalat by e&’s role in the country's transition to 5G-Advanced and its commitment to global standards. It outlines the company's milestones, such as the launch of 5G NSA in 2019 and the subsequent announcement of 5G SA readiness in 2021, demonstrating its proactive approach in adopting advanced technologies.

etisalat by e& is committed to advancing connectivity, with achievements such as Voice over New Radio (VONR) and network slicing. The company has expanded into 5G SA for Fixed Wireless Access (FWA) and smartphones, aiming to provide high-quality, reliable, and fast connectivity to consumers and businesses.

Khalid Murshed, Chief Technology and Information Officer at etisalat by e&, said: “We are proud to launch our white paper which outlines our commitment to technological excellence and leadership in the advancement of 5G technology in the UAE. It reflects our proactive approach to adopting advanced technologies and our dedication to pioneering innovation.”

etisalat by e&'s recent demonstration of the fastest 5G SA speed of 13.2 Gbps during GITEX 2023 contributes to positioning the UAE as a global leader in mobile speed. The white paper also addresses etisalat by e&'s strategic initiatives for sustainability, particularly in energy efficiency to accommodate the anticipated 10x traffic growth.

The 18-page document also sheds light on etisalat by e&'s offerings for both consumers and businesses, demonstrating the company's dedication to evolving with global technology standards and preparing for the next phase of connectivity through 5G-Advanced deployment aligned with Third Generation Partnership Project (3GPP) standards. 3GPP is a global collaboration that develops standards for mobile telecommunications, including 5G technology.

The white paper is available for download here

December 2023

etisalat by e& announced the completion of the world’s first 1.6Tbps per wavelength technology trial on Optical Transport network, marking a major industry milestone in ultra-high-speed optical industry.

This technical achievement demonstrates that etisalat by e& is fully prepared for transmission technologies towards 100T network platform for hyperscale cloud computing and accelerating the 10 Giga UAE initiative that involves providing 10 Gbps connectivity to individuals, homes and enterprises.

etisalat by e& continues leading the optical industry with advanced innovative solutions and early technology adoption. The 1.6Tbps per wavelength technology tested by etisalat by e& in collaboration with Huawei is part of its efforts to provide the most advanced and robust network in UAE.

Khalid Murshed, Chief Technology & Information Officer, etisalat by e&, said: “We are committed to delivering a premium experience to our customers and are excited to bring this latest optical technology to the UAE. The 1.6Tbps innovation is a result of our focus on delivering outstanding customer experiences. This is part of our network transformation journey to provide one of the fastest and energy efficient connectivity for hyperscale computing while also surpassing customer expectations by providing superior experience.”

The network now has the capability of 1.6Tbps per wavelength on data-centre OSN 9800 Kepler platform, which will not only address the growing demand of capacity from cloud-based business services, enhanced 10G home broadband and advanced 5G services, but also reduce the per-Gbit power consumption by 65 per cent, laying a solid foundation for modern digitalisation and environment-friendly future.

This impressive speed of 1.6Tbps per wavelength will help etisalat by e& fulfil the promise to deliver the best–in-class optical network in UAE. Based on 1.6Tbps adoption, together with Super C+L and CDC-F solutions, etisalat by e& optical network will be able to take a leap closer to 100T and flexible optical network that can meet Advanced 5G mobile networks with futuristic customers business requirements at any time.

As one of the most advanced telecom operators globally, etisalat by e& promotes network evolution and service transformation with best-in-class technologies. It has built the most leading green all-optical network, with E2E cutting-edge, all-optical cross-connect (OXC), and DWDM 400G/800G solutions, to establish an ultra-broadband, low-latency and with high availability optical network, ensuring the excellent user experience. 

Top Counter-Strike teams to compete for $1 million prize pool

etisalat by e& today announced it has partnered with BLAST Premier for this year’s World Final taking place in Abu Dhabi from 13th to 17th December.

The partnership reflects etisalat by e&’s commitment to delivering advanced connectivity solutions for seamless and high-speed internet, ensuring gamers in the region have an exceptional gaming experience.

etisalat by e& will provide connectivity and internet for the BLAST Premier World Final, while also receiving a number of digital and physical branding across the tournament series’ global channels that reach more than 150 territories in 27 languages.

The announcement comes on the heels of etisalat by e&’s collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to launch Arena Esports, a digital gaming initiative that will become a cornerstone for the regional gaming scene.  

The World Final this month marks the second consecutive year that the esports event will be held in Abu Dhabi after last year’s event, following last year’s event, which was hosted in the UAE. The tournament will feature eight of the world’s best Counter-Strike teams vying for the chance to finish the year as champions and secure a share of the $1million prize pool.

Robbie Douek, CEO of BLAST, said: “etisalat by e&’s commitment to supporting and investing in competitive gaming makes it the ideal partner for the upcoming BLAST Premier World Final in Abu Dhabi. Our partnership with a legacy company such as etisalat by e& is a critical component in underpinning a global entertainment event, and we are delighted to have it on board with us and providing support.”

Khaled Elkhouly, Chief Consumer Officer at etisalat by e&, said: “We at etisalat by e& are proud to support the BLAST Premier World Final, demonstrating our commitment to pushing the boundaries of connectivity capabilities and reinforcing our position as a leader in digital entertainment. Our sponsorship of the Counter-Strike tournament embodies our resolve to elevating the online gaming experience through cutting-edge internet services, closing the gap between innovation and entertainment.”

etisalat by e&’s partnership with BLAST Premier emphasises its role in shaping the gaming landscape, supporting events that contribute to the growth of esports and celebrating the passion and skill of gamers in the region, aligning with its vision to lead in the digital entertainment space.

Designed to be a catalyst in the transformation of Esports, Arena Esports embodies etisalat by e& and DCT Abu Dhabi's shared ambition to spearhead esports leagues in the MENA region, nurture emerging gaming talent and elevate local events to international gaming benchmarks.

Pakistan Telecommunication Company to acquire 100% stake in Telenor Pakistan

Pakistan Telecommunication Company Limited (“PTCL”), e&’s listed operating company in Pakistan, today announced that it has signed a binding agreement with Telenor ASA (Telenor) to acquire a 100 per cent stake in Telenor Pakistan (Pvt) Ltd (Telenor Pakistan) for Enterprise Value of PKR 108bn on a cash free, debt free basis.

The acquisition brings together the strengths and expertise of both PTCL and Telenor Pakistan, creating synergies that will drive innovation, bolster the market, and enable them to reach a broader customer base, accelerating their digital transformation journey. The milestone will add to e&’s strategic growth and market expansion in the region, solidifying its position as a key player in the Pakistan’s telecommunications industry.

Hatem Dowidar, Group CEO of e&, said: “The strategic acquisition of Telenor Pakistan presents a significant opportunity for market consolidation, empowering us to invest more in creating the best next-generation network in Pakistan. This move reinforces our commitment to the progress of the country’s telecom sector, delivering added value to our customers and shareholders. In shaping a telecom legacy where innovation and connectivity merge to explore future opportunities, we aim to accelerate digital transformation to better serve our customers and community.”

Hatem Bamatraf, President and Group CEO, PTCL & Ufone 4G, said: “We are confident that the strategic synergies created by combining forces with Telenor Pakistan will result in enhanced value for our customers and stakeholders, as they are the ultimate beneficiaries of this transaction. Both PTCL and Telenor possess strong and talented teams dedicated to developing a culture of delivery and teamwork by adopting the best of both companies. The merged entity will serve as a best-in-class provider across all domains, offering better coverage, seamless data experience, massive reach and a wide range of products and services for customers.”

 

Hassan Nasir Jamy, Chairman PTCL Board, said: “PTCL Group has played a pivotal role in connecting the people of Pakistan. This commitment further solidifies our resolve to build a prosperous and digitally connected nation and to be the national champion to support Pakistan’s digital transformation. This agreement will go a long way in ensuring that we provide our customers with the most efficient and technologically advanced solutions.”

Pioneering initiative accelerates climate action for sustainable economies

e& enterprise today announced the launch of the ‘Sustainability Consultancy Programme’ in the UAE and the Kingdom of Saudi Arabia, marking a significant milestone in its commitment to corporate responsibility. The programme was unveiled during the United Nations Framework Convention on Climate Change (COP28).

This initiative is designed to catalyse corporate environmental and social responsibility by providing a free sustainability consultancy, leading to a GHG assessment of their businesses, to the first eight organisations who wish to be part of the programme and meet the qualification criteria. To further extend the programme’s impact, other 15 companies will be selected and offered preferential rates. 

"Our launch of the Sustainability Consultancy Programme is not just an initiative; it's a commitment to a sustainable future. This programme is an extension of e&'s overarching mission to champion global climate action and sustainable economic growth," said Salvador Anglada, CEO of e& enterprise. "We believe in leading by example, and this programme is a testament to our dedication towards creating a positive environmental impact. By empowering businesses with the tools and knowledge to reduce their carbon footprint, we are taking a significant step towards a more sustainable world."

The Sustainability Consultancy Programme offers a comprehensive approach to GHG management, starting with the development of a detailed GHG Inventory covering Scope 1, 2, and 3 emissions. The process includes defining the GHG Accounting Boundaries for each scope, collecting and, where necessary, estimating the relevant data for Scopes 1 and 2.

For Scope 3, the programme involves screening and prioritising the most relevant categories out of 15, based on the customer's supply chain. Following the compilation of the inventory, the programme shifts focus to establishing reduction targets. It identifies emission hotspots, proposes potential emission reduction scenarios, and collaborates with internal stakeholders to finalise these targets. The programme further supports participants through the SBTi validation process, including submission assistance and support.

Lastly, it develops a roadmap and recommends best practices and initiatives to help the customer meet their emission reduction targets, aligning with the trajectory towards sustainability. This structured methodology empowers participating companies to reinforce their environmental commitments and pursue strategic, sustainable growth.

This programme is enhanced by the inclusion of a one-month trial of Microsoft Sustainability Manager, a flexible, extensible solution that enables organisations to record, report, and reduce their environmental impact across their operations and value chain. Additionally, the programme includes a one-month trial of WWG’s G17Eco platform, which features 30 ESG metrics and AI-powered sustainability disclosure.

The programme also offers companies numerous strategic benefits by enhancing their commitment to environmental stewardship, ensures regulatory compliance, and aids in identifying emission reduction opportunities. This leads to operational efficiencies, cost savings, and enhances the company's brand image. These assessments are not just about meeting environmental obligations but are strategic tools that contribute to long-term success and a competitive advantage.

Simon Pickup, Managing Director Anthesis Middle East said: “The world of sustainability, ESG, Net Zero and reporting is complex; guidance and support are critical enablers to driving change in our rapidly changing world. We are pleased to be working in partnership with e& enterprise on its Sustainability Consultancy Programme, designed to help organisations successfully progress from the initial phase of understanding their impact to implementing long-term value creation strategies.”

Manjula Lee, CEO and Founder of World Wide Generation said: "WWG is beyond thrilled that e& enterprise's sustainability as a service will be powered by the G17Eco platform. We look forward to welcoming onboard 20 companies from the UAE and Saudi Arabia to trial Company Tracker’s ability to map, monitor, measure, manage, and market their sustainability performance end-to-end in a standardised, streamlined, and digitised way. Equally, we can’t wait to help companies gain greater access to better liquidity and win clients both locally and globally by being able to prove their sustainability credentials!”

The e& enterprise sustainability consultancy programme has garnered endorsements from prominent organisations, including Abu Dhabi Department of Energy, Saudi Exchange, Anthesis, and World Wide Generation, affirming its credibility and impact in advancing sustainability efforts.

Aligned with the UAE's Net Zero by 2050 and Saudi Arabia Net Zero 2060 strategic initiatives, this programme by e& enterprise underlines the nation's commitment to becoming the first in the MENA region to achieve net-zero emissions, resonating with the global climate objectives set forth in the Paris Agreement.

Companies interested in joining this transformative journey and contributing to a sustainable future are encouraged to explore further and apply through the dedicated programme website of e& enterprise. 

For further details and application procedures, companies can visit: https://www.eandenterprise.com/en/campaigns/sustainability-consultancy-program.html

  • Collaboration strengthens e& enterprise's sustainability practice and further empowers its unique 'Sustainability as a Service' offering.
  • Service will utilise the G17Eco platform developed by WWG
  • Targets government bodies, large corporations and SMEs with comprehensive tools for mapping, monitoring and managing sustainability performance from start to finish

e& enterprise today announced its collaboration with World Wide Generation (WWG), a British sustainability fintech leader, to launch the world's largest global sustainability exchange platform..

This project marks a crucial step in integrating sustainability data, solutions, and finances. Powered by WWG's G17Eco platform, e& enterprise's ‘Sustainability as a Service’ is set to transform the way in which organisations access, interpret, and act on sustainability data, offering insights, solutions, and support across various sectors.

Sustainability as a Service involves a diverse selection of offerings, such as sustainability advisory services for ESG assessment and target setting, monitoring and tracking platforms, and solutions to enhance efficiency and decrease carbon emissions. Additionally, it comprises a Centre of Excellence exclusively committed to supporting clients in governing and backing their global sustainability initiatives and performance.

Enhanced by the G17Eco platform, this service extends its benefits to various stakeholders comprising large and small enterprises SMEs, government bodies, financial institutions, and regulators. Its aim is to facilitate the end-to-end mapping, tracking, measurement, and marketing of sustainability performance. An essential aspect of this endeavour is the development of a marketplace that motivates and rewards companies with robust sustainability credentials through sustainable financing alternatives.

The cloud-based G17Eco platform, powered by innovative technologies such as data bots, distributed ledgers and AI, integrates over 3,000 ESG metrics and 50 frameworks into a unified digital taxonomy. This integration significantly reduces the time, cost, and risk associated with disclosure, enabling real-time data sharing with stakeholders.

Salvador Anglada, the CEO of e& enterprise, said: “We are excited to collaborate with World Wide Generation and utilise their G17Eco platform, which perfectly aligns with our sustainability strategy. Our partnership will allow us to work together on AI ethics, climate action, and sustainable cities, and demonstrate our collaborative dedication towards advancing the SDGs.

WWG's implementation of Fourth Industrial Revolution (4IR) technologies, such as data bots, blockchain, and artificial intelligence (AI), is in line with our goal to advance community and individual progression. The organisation’s inspiring women leadership has elevated the inventive utilisation of these technologies, reflecting a commitment to objectivity and precision.”

Manjula Lee, World Wide Generation’s CEO and Founder said: "After six years of development and the launch of G17Eco a year ago, we are pleased to announce a partnership with e& enterprise. e& enterprise provides an optimal collaboration for advancing G17Eco's mission, beginning with initiatives in the United Arab Emirates, Saudi Arabia and Egypt to drive tangible progress in sustainability."

All data gathered through this partnership could be incorporated into an open-source World Tracker, which can exhibit the development trajectories of countries, with respect to their SDGs, in addition to their progress of the Net-Zero commitments.

Through this partnership, e& enterprise's 'Sustainability as a Service', utilising the G17Eco platform, introduces a range of services centred on sustainability. These comprise sustainability education, company monitoring at various levels, materiality assessment, portfolio monitoring for financial institutions, and assurance monitoring for direct support of advisory and audit services from the platform.

Advancing Sustainable Solutions and Collaboration for Climate Action

e& today announced that it is joining the Green Digital Action initiative convened by the International Telecommunication Union (ITU) with over 40 partners, marking another step towards e&'s strategy to achieve net-zero targets and support efforts aimed at a sustainable future. The new commitment bolsters e&'s efforts to being a part of the search for real-time solutions to combat climate change.The Green Digital Action, launched at COP28, focuses on decarbonising the ICT sector and emphasises digital technologies' crucial role in solving the climate crisis. It aims to enhance collaboration, fast-track industry-wide commitments, and place digital solutions at the forefront of climate action.

e& is already aligning itself with the commitments proposed by the initiative, notably by setting science-based targets validated by the SBTi and aligned with a 1.5°C trajectory. The Group also shares data on all Greenhouse Gas (GHG) emissions, contributes to an ICT sector database of emission factors for products and services as part of the Carbon Disclosure Project (CDP), and participates in ITU-led working groups.

Harrison Lung, Group Chief Strategy Officer, e&, said: “Our commitment to the Green Digital Action track marks a significant milestone in our journey towards a sustainable future. This perfectly aligns with our strategy to integrate sustainability across all operations and brings us closer to our net-zero ambitions. By collaborating with global governments and industry leaders, e& is taking a leadership role in leveraging digital innovation for climate action and driving positive change on a global scale.”

The ‘Principal Technology Partner’ for COP 28’s recent announcements underscore its dedication to sustainability. e& has committed to achieving net-zero emissions across its operations (Scope 1 and 2) in all markets by 2040, building on its previous commitment to net-zero emissions in UAE operations by 2030. e& also announced a Group-wide reduction target of 43 per cent for Scope 1 and 2 emissions and a 25 per cent reduction in Scope 3 emissions by 2030.

e& is implementing several sustainability initiatives through its specialist business vertical e& enterprise, which provides digital solutions and technologies that support the decarbonisation of numerous carbon-intensive industries. e& also took initial steps to deploy the first net-zero 5G Massive MIMO site in the MENA region through its legacy telecom arm, etisalat by e&.

Lung added: “Our journey to a sustainable future is defined by decisive actions and strategic partnerships as well as the recent launch of the Group’s Sustainable Finance Framework, involving the signing of a sustainable loan of AED366 million, aligning with our commitments at COP28, towards financing sustainable projects and driving positive community impact, and climate transition in the technology sector.”

Additionally, e& has joined the World Economic Forum's EDISON Alliance, pledging to contribute significantly to the mission by striving to improve the lives of 30 million individuals through enhanced network access, financial services, and technology education by 2025.

These initiatives and commitments demonstrate e&'s dedication to integrating sustainability and environmental responsibility into every aspect of its operations, reflecting its commitment to a sustainable and inclusive digital future.

  • Explores non-conventional energy solutions to power telecom systems for a greener future.
  • Creates a global consortium with interest from 39 operators in 30 countries and solution providers worldwide.
     

e& has today unveiled its Innovation Hub for Power Solutions, a pioneering initiative established in collaboration with the Gulf Cooperation Council (GCC) Sustainability Alliance. Coinciding with COP28, this launch underscores e&'s commitment to advancing a sustainable future. The GCC Innovation Hub for Power Solutions is created in partnership with regional and international partners like STC, Zain, BEYON, Ooredoo, Omantel, du, Huawei, Ericsson, Nokia and Intel. It aims to spearhead the decarbonisation of the telecom industry, significantly reducing its carbon footprint. As a central platform and collaborative ecosystem for sharing expertise and green solutions, it also plays a vital role in aligning with e&'s long-term strategy of incorporating sustainable energy sources and achieving net-zero emissions. The This strategic initiative highlights e&'s dedication to environmental responsibility and establishes its position as a leader of sustainable innovation in the telecom industry. Additionally, it advocates for eco-friendly actions to support the global efforts against the climate change. Mohamed H Almarzooqi, Senior Vice President, Access Network, e& international said: “e& today is actively engaged and shaping the future of the telecom sector, and as the demand to transition to more renewable sources of power continues to increase, the establishment of the hub marks a significant milestone in revolutionising the sector's power consumption landscape. It's a collaborative effort that has brought together the brightest minds in the industry and cutting-edge technologies equipping telecom operators with the tools and resources they need to thrive in an increasingly competitive marketplace. "The inauguration of the Innovation Hub for Power Solutions during COP28 highlights the telecoms industry's collective efforts towards achieving net zero emissions, reflecting our commitment to environmental stewardship. We are not just accelerating innovation; we are uniting a global community towards a sustainable, carbon-neutral future." The Hub has garnered significant attention, drawing in 39 telecoms operators from 30 different countries, as well as an assortment of solution providers such as telecoms suppliers, specialists in renewable energy, battery manufacturers, investors, and research and development centres. This consortium serves as a manifestation of the telecoms industry's worldwide aim for adopting sustainable practices. John Giusti, Chief Regulatory Officer and Climate Action sponsor for the GSMA, said: “The mobile industry is taking a leading role to drive change in supporting Net Zero goals, both across our own operations and as a powerful enabler of sustainability for other industries. The GCC region is already a thriving centre of telecoms innovation, and we welcome the establishment of the Innovation Hub for Power Solutions as a new focal point for the development of innovative, sustainable solutions that will drive down the environmental and financial costs of running networks.” The Innovation Hub for Power Solutions’ primary objective is to facilitate collaboration to create state-of-the-art renewable energy solutions. Its purpose is to serve as an incubator for proof-of-concept projects, enhance cooperation, lower investment obstacles, expedite trials, and rapidly deploy successful innovations to the market. The effectiveness and environmental impact of the innovations promoted by the Innovation Hub for Power Solutions will determine its success, with a particular focus on their contribution to curbing greenhouse gas emissions. e& is dedicated to creating an environment that encourages innovative solutions, strengthening the industry's sustainability commitment and playing a crucial role in the global effort towards a cleaner and more sustainable planet.

Unveils first net-zero and zero-footprint 5G mobile sites deployment in the MENA region at COP28

etisalat by e& today announced its green network initiatives, including its network and data centres’ modernisation. This marks a significant step in etisalat by e&’s journey towards a sustainable future.

This follows e&’s commitment to achieving net zero emissions across its own operations covering Scope 1 and 2 in all markets by 2040, building on its previous commitment to be net zero across its own operations in the UAE by 2030.

etisalat by e& has recently launched the first net-zero 5G Massive MIMO site deployment in the MENA region. The deployment, showcased at Expo City Dubai, highlights etisalat by e&’s commitment to environmental responsibility and technological excellence. Powered entirely by renewable energy, this 5G site represents the integration of sustainability and innovative wireless technology.

In addition, etisalat by e& has integrated a zero footprint RAN site within its network, focusing on eliminating carbon emissions, improving energy efficiency, and conserving resources, in alignment with the UAE Net Zero by 2050 Strategic Initiative.

Masood M. Sharif Mahmood, CEO of etisalat by e&, said: “We are proud to have successfully implemented green solutions in our networks and data centres, particularly in Expo City Dubai, which hosts COP28. This demonstrates our commitment to aligning technological advancements with sustainability. These achievements also reflect etisalat by e&'s efforts to adopt modern technology, provide exceptional customer experiences and enhance its position as a leader in innovation, setting a benchmark for the ICT sector’s contribution to deploying environment-friendly solutions.”

From a data centre perspective, etisalat by e& has implemented several initiatives to minimise environmental impact. These initiatives include reducing energy and water usage, utilising eco-friendly materials, minimising waste, using renewable energy, implementing a decarbonisation programme, and promoting the recovery, recycling, and reutilisation of refrigerant gas. These initiatives are fundamental to the company's corporate sustainability efforts.

etisalat by e& continues to modernise its network by incorporating more energy-efficient equipment and solutions, resulting in power consumption reduction between 15 to 50 per cent while utilising smart power-saving features such as AI-powered power amplifier shutdown and intelligent radio channels shutdown, adjusting to traffic load without compromising user experience.

First phase involves replacement of 100 vehicles with electric vehicles

e& today announced plans to electrify its fleet of vehicles, aiming for zero carbon emissions by gradually replacing light vehicles with electric vehicles (EVs) in phased approach by 2030. This landmark initiative is set to transform e&'s vehicle fleet in the UAE, with the first phase involving the replacement of 100 vehicles with EVs.

This follows e&'s recent announcement at COP28, where it committed to achieving zero carbon emissions across its own operations, covering Scope 1 and 2, by 2040, embarking on a decisive journey towards environmental sustainability.  In support of this objective, the company also announced near term targets (2030) of a Group-wide reduction of 43 per cent from its own activities and the energy it purchases and uses (Scope 1 and 2 emissions).

Obaid Bokisha, Group Chief Operations Officer of e&, said: “e& is committed to environmentally friendly transport and reducing its carbon footprint. Our initiative to replace all light vehicles with electric vehicles demonstrates our commitment to addressing climate change and embracing cleaner, greener technologies.

“e& is actively seeking innovative solutions to replace its entire fleet gradually as it addresses the requirement for suitable electric vehicles in various categories. As a responsible organisation, e& intends to align its efforts with the goals and priorities established in COP28, stressing the importance of promoting the adoption of electric vehicles as part of the discussions and commitments at the conference.”

While the transition to EVs presents significant challenges, e& is determined to drive positive change and set an example for others to follow. The global technology group recognises the impact of EVs on operations, emphasising the need to address challenges and seize opportunities for cost savings, efficiency, and environmental impact reduction.

The momentum behind EVs is expected to grow exponentially, with global sales soaring, and the UAE is making significant strides. Industry statistics reveal that more than 10 million electric cars were sold worldwide in 2022 and this is expected to grow by another 35 per cent to reach 14 million1.

As part of its sustainability efforts, e& is also investing in building charging infrastructure and establishing EV charging infrastructure at its parking bases. This proactive approach demonstrates the company's dedication to sustainability and contributes to the global effort to combat climate change. In addition, e& will utilise the existing Charge&Go network for its charging requirements.

‘Charge&Go’, an end-to-end holistic EV charging solution by e&, soft-launched at GITEX Global 2023. e& is strategically placing its stations nationwide to offer users a dependable, affordable, and easily accessible vehicle charging solution. The initiative aligns e& with transformative goals such as the Emirates Net Zero 2050 and the Dubai Integrated Energy Strategy (DIES) 2030.

e& today announced the signing of a sustainable loan of AED 366 million (circa USD 100 million), as part of a strategic move in line with its ambitious climate action commitments at COP28. This demonstrates e&'s commitment to environmental and social responsibility and is an important step towards financing sustainable projects that have a positive, real-time impact on communities.

e& Sustainable Finance Framework supports environmental, social and governance (ESG) strategy. It aims to catalyse change through the issuance of a range of sustainable finance instruments, including Green, Social and Sustainability Bonds/loans. This initiative is aligned with industry best practice and standards, such as the International Capital Market Association (ICMA) Green Bond Principles and enables responsible finance in driving climate transition in the technology sector.

Under the framework, e& secured a $100 million green loan to finance or refinance eligible sustainable development projects covering a range of areas in particular renewable energy, clean transport and energy efficiency. The framework will facilitate future funding of additional projects concentrating on sustainable development, including sustainable water supply, waste management, green buildings and pollution prevention, in order to make a social impact.

Hatem Dowidar, Group CEO, e&, said: "Following e&'s ambitious climate commitments at COP28 to achieve net zero carbon emissions by 2040 in our own operations across all markets, the signing of our first green loan is a landmark moment for the Group. It encapsulates our vision for integrating sustainability into our operations and financing strategies. With this financing, we are not only reinforcing our commitment to a zero-carbon future, but also driving sustainable innovation in the technology landscape across all our markets."

e& Sustainable Finance Framework has been assessed by Morningstar Sustainalytics, which asserts that e& Sustainable Finance Framework is credible, impactful and aligns with the Sustainability Bond Guidelines 2021, Green Bond Principles 2021, Social Bond Principles 2023, Green Loan Principles 2023, and Social Loan Principles 2023.

The finance framework goes beyond being a mere financial instrument by creating a strategic method for cultivating a sustainable future. This reflects the Group's harmony with the UAE's vision and worldwide endeavours to combat climate change, emphasising e&’s leadership in the technology sector towards a more sustainable and responsible path.

e& today announced that it has committed to achieving zero carbon emissions across its own operations (Scope 1 and 2) in all markets by 2040, embarking on a decisive journey towards environmental sustainability, building on the company’s previous commitment to be net zero across its own operations in the UAE by 2030.

In support of this objective, the company announced near term targets (2030) of a Group wide reduction of 43 per cent from its own activities and the energy it purchases and uses (Scope 1 and 2 emissions). It also pledged a 25 per cent reduction of Scope 3 emissions including its supply chain and investments. The company also announced its submission of these near-term targets across all markets for SBTI verification in May this year. 

e& remains committed to net zero emissions across its entire value chain (Scope 1, 2 and 3 emissions) by 2050, reducing the Group's total emissions in absolute terms and mitigating the remaining emissions through high quality carbon offsetting.

Hatem Dowidar, Group CEO, e&, said: "At e&, we go beyond envisioning a green future, but are actively shaping it through our cutting-edge digital solutions and sustainable practices. Our ambition extends beyond the UAE to revolutionise the way we operate across all our markets, communicate and serve our customers around the world. As the lead technology partner for COP28, we are proud to move forward and commit to achieving zero carbon across our own group operations, in all our markets (Scope 1 and 2) by 2040.

“Our strategy is multi-faceted: improving energy efficiency, investing in renewable energy, minimising grid waste and promoting responsible procurement. In addition, our Sustainability as a Service initiative enables businesses to minimise their environmental impact, underlining our role as a catalyst in the global sustainability efforts.”

Working with renowned global sustainability leaders, e& is developing a comprehensive climate transition roadmap. This roadmap, which is currently being validated by the Science Based Targets Initiative (SBTi), outlines e&'s strategies for achieving its 2030 targets, including energy efficiency measures, low-carbon energy transitions and a holistic approach to decarbonising the value chain.

Since announcing its commitment at COP27, e& has made remarkable progress in reducing emissions across its own operations through strategic measures such as increased use of renewable energy sources and deployment of the latest generation of energy-efficient radio equipment. As a result of this progress, e& is on track to achieve its 2030 targets ahead of schedule.

At COP28, e& is showcasing a range of sustainable initiatives, from green connectivity solutions to innovative IoT applications for climate resilience. These initiatives underscore e&'s role in driving sustainable digital transformation, and its commitment to a greener future.

Partners with Huawei to roll out the green technology across the Expo City Dubai Green Zone

etisalat by e& has announced today a strategic alliance with Huawei to unveil the first net zero 5G Massive MIMO site deployment in the MENA region.

This ground-breaking deployment will be showcased at Dubai Expo City, the landmark venue of the 28th Conference of the Parties to the UNFCCC (COP28), underlining etisalat be e&’s commitment to environmental responsibility and technological excellence.

Powered entirely by renewable energy, this 5G site represents the convergence of sustainability and cutting-edge wireless technology. Massive MIMO technology, the cornerstone of 5G, improves capacity, coverage and user experience. The collaboration ushers in a new era of green network infrastructure, with the region's most energy-efficient 100 percent off-grid 5G site to date, powered by an innovative AI-based energy management system, expected to reduce CO2 emissions by around 26 tonnes per year.

Khalid Murshed, Chief Technology and Information Officer at etisalat by e&, said: "Our partnership with Huawei to launch the region's first 5G Massive MIMO net-zero site is a testament to our commitment to sustainable innovation. Launched for the first time at COP28, this initiative demonstrates our ability to marry technology and sustainability, engaging world leaders in a dialogue on climate action.

"Our vision is to be at the forefront of sustainable technologies that support the UAE's Net-Zero 2050 strategy. Together with Huawei, we aim to expand our portfolio of zero-carbon sites and set the standard for sustainable telecommunications infrastructure."

The site is a model of green innovation, using solar power and smart energy storage solutions. It uses advanced MetaAAU (64T64R with 384 antenna array), Multi-band RRU and green antennas, improving energy efficiency up to 25 percent.   and multi-band RRU reduce the radio weight up to 66 per cent. Managed by NetEco, an artificial intelligence system, the site's energy consumption is meticulously optimised, with a focus on real-time energy management.

The enduring partnership between etisalat by e& and Huawei reflects a shared vision for a sustainable future. By working together, both parties are committed to providing solutions that enhance connectivity while promoting sustainable practices, thus contributing to the global dialogue on environmental protection and technological progress.

etisalat by e& launches exclusive National Day offers and initiates planting of 52,000 mangroves in UAE

  • National Day offers feature free local data for Emirati subscribers, 52% discount on smart energy devices, and premium Emirati content on eLife TV
  • ‘Plant A Tree’ initiative celebrates 52nd UAE National Day and marks the opening of COP28

etisalat by e& today announced the launch of exclusive National Day offers for Emirati subscribers in celebration of the UAE's 52nd National Day. etisalat by e& also introduced a new initiative to plant 52,000 mangroves in the UAE as part of its ongoing commitment to support sustainability alongside the start of COP28 in Dubai.

To commemorate the 52nd UAE National Day, etisalat by e& extends the offer to both Emirati postpaid and prepaid customers who will receive 52GB of free local data valid for use in the UAE from 1st to 7th December. It aims to enhance the customers' experience and foster a sense of belonging and happiness among members of the community during the celebrations. They can avail the offer by accessing 'My etisalat by e&' app.

etisalat by e& also provides an exclusive 52 per cent discount on smart energy devices, showcasing its dedication to promoting sustainability and environmental conservation particularly during the Year of Sustainability. This offer is available to all etisalat by e& customers from 1st to 7th December.

Emirati customers could also access premium Emirati content for free, including Emirati movies, TV shows and series, available through channel # 52 and OnDemand feature on eLife TV.

Moreover, etisalat by e& has launched the ‘Plant A Tree initiative’, aiming to plant 52,000 mangroves in the UAE. This initiative is a collaboration between etisalat by e&, The Storey Group, and the Emirates Marine Environment Group (EMEG), supporting the UAE's ambitious goal of planting 100 million mangroves by 2030.

UAE citizens and residents can access the initiative’s website from 1st to 8th December to participate in planting the mangroves at no cost. Participants will receive a completion certificate documenting their involvement in the initiative, and etisalat by e& customers will receive 1GB of free mobile data valid for use within 72 hours.

Masood M. Sharif Mahmood, CEO, etisalat by e&, said: “Today, as we celebrate the UAE's 52nd National Day, etisalat by e& is providing UAE citizens and residents the opportunity to contribute to environmental efforts to combating climate change. This initiative provides a unique opportunity for those eager to join these endeavours in alignment with COP28. We are committed to expanding our social responsibility initiatives, with the aim of making a positive impact on reducing global warming levels and promoting a sustainable future for all.”

Mahmood added: “etisalat by e& remains committed to launching initiatives that underscore the significance of private sector involvement in environmental action and sustainability efforts. In this instance, community members will have the opportunity participate in these altruistic efforts to pave the way for a brighter tomorrow.”

Mangroves play a vital role in combating climate change and mitigating the effects of storms and floods. These trees are a sanctuary for numerous marine species, functioning as breeding and feeding sites for important fish, while also playing a crucial role in safeguarding beaches from coastal erosion and promoting marine biodiversity.

To contribute to the ‘Plant A Tree’ initiative, please visit https://etisalat.ae/plantatree.

November 2023

  • Supporting the UAE's vision of promoting well-being and sustainable economic growth
  • Optional four-day workweek pilot gives e& employees, flexibility encouraging greater productivity and work-life balance 

e& has piloted a four-day workweek for employees across three departments in the UAE, becoming the first technology company to embrace a global call for workplace flexibility.

Recognising that employee engagement and well-being are directly linked to productivity and innovation, e& launched this pilot to continue to be at the forefront of future workplace policies and models.

By fostering an environment where employees feel valued, have opportunities for growth, and are empowered to balance their work and personal lives, e& aims to lead the way on workplace innovations not only in the technology sector, but also in the wider business landscape of the region.

Dena Almansoori, Group Chief Human Resources Officer at e&, said: “We are thrilled to pilot this initiative. Just as we continuously innovate in our products and services, we also recognise the need to modernise workplace strategies. What may have worked in the past may not be suitable for the future.

“Therefore, it is crucial to challenge norms, learn through experimentation, and adapt our work policies to create a more efficient, productive, and fulfilling environment for our teams and businesses to thrive.”

 

e& employees who opt-in to the pilot will be entitled to a three-day weekend from Friday to Sunday. The company already operates a hybrid workplace with employees working remotely a couple of days a week. One of those days being Fridays, or as the e& team calls it “Green Fridays” to focus on sustainability by reducing energy consumption in offices and carbon emissions through transportation. Based on research published by the World Economic Forum (WEF)[1], the new workweek model has proven to improve employee well-being, increase productivity and significantly contribute to the environment by reducing commuting time and the associated carbon emissions.

Almansoori added: “We believe that by putting the well-being of our employees first, we are laying the foundations for a more sustainable future. Also, by reducing travel times and minimising resource consumption, we are reflecting the UAE's ambition to well-being and sustainability, while supporting e&’s commitment to achieving net zero emissions in scope 1 and 2 by 2030.”

The introduction of the pilot is in line with the UAE Federal Government's recent announcement encouraging a four-day workweek for government employees. It reflects the successful results seen in Sharjah, which reported a 90 per cent increase in job performance, happiness and mental health following the introduction of the four-day workweek in Sharjah in 2022.

It is employee-centric initiatives such as this that have helped e& win accolades including the ‘Best Employer Brand’ in MENA region and ‘Employer of the Year’ in Private/Public Sector’ by Global Brand Awards and GCC Gov HR, respectively. These awards are a true testament to e&’s efforts in creating a work environment where everyone can thrive.

etisalat by e& today announced its partnership with global technology leaders Versa Networks, VeloCloud, and Fortinet, enhancing its portfolio and unveiling a transformative era in managed SDWAN (Software-Defined Wide Area Network) services.

This new alliance places etisalat by e& at the forefront of network connectivity, enabling businesses to benefit from improved operational efficiencies, enhanced security measures and a scalable network infrastructure.

The SDWAN managed service, supported by a software-defined network architecture, signals a major change in enterprise connectivity. It provides a flexible and responsive network solution that is essential to meet the dynamic demands of modern enterprises landscapes.

Hamad Mohamed Almarzooqi, Sr. Vice President, Pre-Sales and Business Operations, etisalat by e&, said: “This strategic alignment with global technology innovators ensures that the UAE market has access to leading SDWAN solutions. Our joint efforts will elevate the networking capabilities available to our customers and reinforce our commitment to service and support excellence. Through this synergy, customers can rely on the robustness, efficiency and forward-thinking solutions that are the hallmark of etisalat by e&.

“Recognising the critical role of SDWAN in enterprise advancement, we are aware of the urgency of rapid go-to-market. Our value propositions are carefully designed to meet the diverse needs of our customers. Our mission goes beyond the delivery of technology; we are committed to the effective deployment and management of SDWAN infrastructures, and we draw on the industry's most advanced expertise fulfil this ambition.”

In its pursuit to provide unrivalled service, etisalat by e& has invested in scaling up resource capabilities that facilitate managing sophisticated network environments and solving complex challenges. These specialists are the backbone that enables customers to maximise their technology investments while ensuring seamless service delivery and guaranteeing uninterrupted business operations through a dependable support process.

With the ongoing process of portfolio enrichment and with the inclusion SDWAN services, etisalat by e& strengthens its position as a pioneer in the technology and telecom industry. This development underlines its commitment to innovation in customer-centric solutions that enable businesses to remain at the competitive forefront.

e& has signed a Memorandum of Understanding (MOU) with NEC Laboratories America and the Global Enabling Sustainability Initiative (GeSI), marking an important step in promoting sustainability within its supply chain management system.

The objective of the collaboration is to develop a customised Negotiations, Policy and Simulation tool (NPS Simulation Tool) that will strengthen e&'s sustainable operations capabilities and support e&'s successful transformation into a global technology company.

Obaid Bokisha, Group Chief Operations Officer, e& said:“This collaboration demonstrates e&'s commitment to integrating sustainability into all aspects of our business. By partnering with NEC Laboratories America and GeSI, we are not only improving our supply chain management, but also pioneering the use of cutting-edge technologies to support our ambitious sustainability goals. This initiative aligns perfectly with our vision to drive digital transformation while prioritising environmental stewardship.”

The partnership outlines a shared vision between the three parties to use the NPS simulation tool to promote sustainable practices in e&’s supply chain ecosystem. This innovative initiative will set new standards in the integration of technology and sustainability.

Chris White, President of NEC Laboratories America Inc, said:“We are delighted to be working with e& and GeSI on this innovative project. Our NPS simulation tool, tailored to e&'s supply chain, is designed to provide insights and simulations that will drive sustainability and efficiency. This collaboration demonstrates our commitment to technological innovation in support of broader societal goals.”

The NPS simulation tool is poised to revolutionise the way e& approaches sustainability in its supply chain. It will integrate data analytics and simulation techniques to provide deeper insights and enable more informed decision making. This initiative continues e&'s drive to adopt and implement sustainable practices across its business.

Luis Neves, CEO of GeSI, said:“Our participation in this project with e& and NEC Laboratories America underscores GeSI's commitment to promoting sustainable practices across all sectors. With our expertise and global network, we look forward to contributing to this collaboration as a beacon for sustainable innovation in supply chain management.”

The first phase of the Proof of Concept (PoC) will focus on adapting the NPS simulation tool to e&'s specific needs. e& will provide the data needed to adapt the tool to maximise its effectiveness. Following the design and development phase, e& will commit to testing the tool, providing essential feedback to refine its functionality.

This MoU demonstrates a commitment to sustainability and provides a model for future collaboration to put technology at the service of sustainable development. The partnership symbolises a shared understanding of the essential role that digital innovation plays in achieving environmental goals.

e& continues to demonstrate leadership in sustainability and this new initiative is a further step towards achieving its goal of reducing carbon emissions and improving environmental performance. By aligning its activities with global sustainability standards, e& is not only fulfilling its corporate social responsibility, but also setting a new benchmark for environmental management in the technology industry.

etisalat by e& led a roundtable discussion at the ITU World Radiocommunication Conference 2023 (WRC-23) in Dubai, exploring the theme “Navigating the Future: Sustainable Network in the Age of 5G Advanced”.

The WRC-23 is currently underway at the Dubai World Trade Centre from November 20 to December 15, organised by the Telecommunications and Digital Government Regulatory Authority. It brings together national government authorities, telecommunication regulatory agencies, and other stakeholders for pivotal policy and technical regulatory discussions on a global scale.

etisalat by e&’s roundtable provided a platform for experts to explore the evolution of 5G in the UAE, covering 5G Non-Standalone (NSA), 5G Standalone (SA), and the transformative journey towards 5G-Advanced network capabilities. Participants engaged in insightful discussions, sharing perspectives on the industry’s advancements and the role of 5G in shaping the future of connectivity. A highlight of the roundtable was the focus on sustainability initiatives, aligning with etisalat by e&'s commitment to the net neutrality targets of the UAE. The discussions showcased how etisalat by e& is actively contributing to the country's sustainability goals and provided a preview of the initiatives that will be showcased at the upcoming 28th Conference of the Parties to the UNFCCC (COP28) in Dubai.

“etisalat by e& is proud to lead conversations on sustainable networks and their crucial role in shaping our digital future. The roundtable provided an opportunity for collaborative dialogue on the evolution of 5G and our collective commitment to sustainability, highlighting etisalat by e&’s commitment to innovation, sustainability, and the continuous evolution of telecoms in the UAE and beyond,” said Khalid Murshed, CTIO at etisalat by e&.

As part of e&’s environmental, social, and governance (ESG) commitment to create a greener tomorrow, e& will introduce recycled ‘Green SIM Cards’ ahead of COP28 for its UAE customers. Manufactured from recycled consumer electronics, the new cards are more environmentally sustainable than traditional cards with lower carbon footprint.

In a major technological advancement announced at GITEX Global 2023, etisalat by e& set a global milestone in 5G downlink speed of more than 13 Gbps, continuing to push performance with this major advancement in the 5G network and maintaining UAE's position as the fastest mobile nation in the world.

etisalat by e& has further elevated connectivity in the UAE by making the commercial 5G SA network available for all mobile users. For the first time, mobile users will be able to use a complete Stand Alone 5G network providing access to higher uplink speeds, improved device battery life, and faster connectivity to the network. This follows the successful 5G SA service launch for Fixed Wireless Users (FWA) at the start of 2023, providing consumers access to a reliable nationwide standalone network allowing for seamless voice and data services across the country.

e& has announced the introduction of an eco-friendly Green SIM Card initiative for its UAE customers in the run-up to the upcoming 28th Conference of the Parties to the UNFCCC (COP28) in Dubai.

As the Principal Technology Partner of the event, sustainability remains a key factor in e&’s overall mission to meet its 2030 net-zero target as it accelerates the implementation of climate action projects in its UAE operations. With the country hosting COP28 and declaring 2023 as the 'Year of Sustainability', e& is accelerating the pace of its green initiatives to enable a low carbon society, reduce environmental impact and promote sustainability.

The Green SIM Cards initiative is part of e&’s Environmental, Social, and Governance (ESG) commitment to create a greener tomorrow by actively tackling climate challenges at all levels of its operations.

Manufactured from recycled consumer electronics, the new cards are more environmentally sustainable than traditional cards with lower carbon footprint. Over half a million Green SIM Cards have been procured to widely cater to visitors and attendees arriving in the UAE for the COP28 event.

Obaid Bokisha, Group Chief Operating Officer, e&, commented: “We are delighted to introduce Green SIM Cards as part of our commitment to innovate sustainably and responsibly. As a leader in the technology space, we want to contribute to the global climate efforts by implementing eco-friendly solutions and cooperating with our stakeholders. In doing so, we also want to inspire and collaborate with other businesses globally to invest in green technologies.”

e& has taken substantial steps to reduce its carbon footprint and is working toward achieving net-zero in scope 1 and 2 within the group’s operations in the UAE by 2030. The group has deployed energy-efficient wireless equipment at its mobile network sites. This transformation has led to a remarkable 52 per cent reduction in energy consumption compared to conventional equipment. This translates to an annual decline of 7.6 tonnes of carbon emissions per site.

e& has also joined the World Economic Forum’s EDISON Alliance, pledging to contribute significantly to the mission by striving to improve the lives of 30 million individuals through enhanced network access, financial services, and technology education by 2025.

etisalat by e& introduced Microsoft Direct Routing, signifying its continued commitment to providing unparalleled voice communications solutions for businesses supported by Microsoft.

The digital landscape is rapidly transforming, with companies requiring more seamless, integrated solutions. With the introduction of Microsoft Direct Routing, etisalat by e& is poised to address the ever- evolving needs of businesses, offering them streamlined communication capabilities and enhanced efficiency.

Microsoft Direct Routing, backed by etisalat by e&'s robust infrastructure and expertise in cloud communications, provides businesses with a unified communication platform that integrates telephony service seamlessly with Microsoft Teams. This solution allows companies to adapt to the dynamic business environment, hybrid working, fostering collaboration, increasing productivity, and driving digital transformation.

With a hosted connectivity model, customers can replace their traditional CAPEX spending on third party hardware with a subscription model, reduce their deployment time, and benefit from unmatched reliability and security end-to-end. etisalat by e& is a leading solution provider in the UAE with an advanced and innovative cloud communication offering.

Oscar Garcia, Senior Vice President Business Marketing of etisalat by e&, said: "Our collaboration with Microsoft and the introduction of Direct Routing is a testament to our unwavering commitment to delivering top-tier digital solutions. By integrating such innovative technologies, we're enhancing business communication and contributing to the broader digital evolution, embodying our ethos of continuous innovation."

Yvonne Chebib, Global Partner Solutions Lead, Microsoft UAE, said: "We are thrilled to partner with etisalat by e& to bring Microsoft Direct Routing to businesses. This collaboration represents our shared commitment to providing innovative and seamless communication solutions that drive digital transformation and empower companies to thrive in the ever-evolving business landscape."

etisalat by e&'s introduction of Microsoft Direct Routing highlights its dedication to pioneering digital transformation for businesses. This strategic move reaffirms etisalat by e&'s position as a leader in the digital sphere, always striving to offer its clientele the best in communication solutions. As the digital age advances, etisalat by e& continues to be at the forefront, empowering businesses with tools that foster growth, collaboration, and success.

e& today announced that its Investor Relations (IR) team won first place for ‘Best IR Reporting Digital Category Large-Cap Middle East’ at the 2023 Middle East Investor Relations Association (MEIRA) Awards.

This prestigious accolade recognises e&'s outstanding dedication to enhancing transparency, accessibility, and innovation in its investor communication. It is a testament to e&'s commitment to excellence in investor relations reporting.

Karim Bennis, Group Chief Financial Officer at e&, said: “e& is honoured to receive this award and looks forward to continuing its journey of innovation and excellence in investor communication. This recognition validates e&’s ongoing efforts to redefine investor communication in line with its new operating model. With a focus on increased transparency and stakeholder engagement, e& has restructured its annual report to address key stakeholders’ requirements on strategy, operating model, and developments by business vertical.”

The digital version of e&’s 2022 Annual Report showcased specific aspects that set e& apart from its peers. The report communicated a clear and compelling theme with key messages that resonated with various stakeholders and featured an innovative design.  

The annual report contained rich and informative content, highlighting the company's key achievements. Its accessibility and user-friendly navigation made it easy for stakeholders to find the information they needed and incorporated interactive functionality that engaged the target audience and enhanced their experience. The inclusion of video content enriched the report and provided a dynamic element to the communication.

Bennis added: “Looking ahead, e& plans to leverage this award to further enhance its investor relations strategy. As e& aims to cater to the developing needs of its stakeholders, we strive to continuously improve our operational and financial reporting.”

e& today announced a collaboration with Global Media Congress (GMC) as its technology partner for the second consecutive year to highlight the advancements that have redefined the way media and technology intersect and its commitment to digitally empowering societies in the markets in which it operates.

Held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, the second edition of GMC is being organised by ADNEC Group and Emirates News Agency (WAM) at the Abu Dhabi National Exhibition Centre from 14-16 November 2023. Last year, the Global Media Congress had more than 13,500 attendees from the regional and global media landscape.

His Excellency Mohammed Jalal Al Raisi, Director General of WAM and Chairman of the Higher Organising Committee for the Global Media Congress (GMC), said: "The second Global Media Congress  signifies our strategic ambition to reform the worldwide media scenario and reinforce the UAE's status as a global media hub, blending international proficiency with local aptitude. Our partnership with e& is not merely a collaboration; instead, it will leverage digital advancements of the world focusing on technological innovation both domestically and internationally. This aligns with our mission: a digital metamorphosis in the UAE that radiates globally and transforms the outlook of global media.”

The second GMC will feature an exhibition where leading international and local media companies will showcase the latest technologies, products and services in the media industry. The event will also feature a line-up of world-renowned speakers, conversations and panel discussions, bringing together the world's leading media minds to address the hottest topics and trends to inspire and help shape the future of the media industry.

Humaid Matar Al Dhaheri, Managing Director and CEO of ADNEC Group, said: "Our partnership with e& shows our determination to position the Global Media Congress as an essential platform for creativity and innovation in the media sector. By highlighting the potential of new technology and its applications, we are helping to guide the future of media and entertainment services while also advancing the growth of a sustainable and diversified economy in Abu Dhabi.”

As a technology partner of the Global Media Congress, e& will participate in high-level discussions and work with media experts, governments, academic institutions and young talents on how the application of the latest digital technologies such as the metaverse, the Internet of Things (IoT) and Artificial Intelligence (AI) in the media.

Dr. Ahmed Bin Ali, Group Senior Vice President of Corporate Communications at e&, said: "Today technology plays an essential role in revolutionising the media and entertainment landscape by continuously pushing the boundaries of what is possible. Through advancements in AI, data analytics and content delivery, technology companies can enhance user experience and various forms of content. With this strategic participation at the Global Media Congress, we aim to highlight how a new era of entertainment with innovation and immersive experiences can shape the future of the industry. Our partnership with the Congress reflects the UAE’s leadership’s visionary approach and commitment to fostering innovation, enhancing global competitiveness and promoting a vibrant media ecosystem.”

Now in its second year in the UAE, the Global Media Congress is an ideal platform to accelerate the pace of development of the media sector worldwide, broadening the horizons of collaboration and unifying ideas on a global scale to enable media companies to adapt and succeed. The event will also play a key role in fostering global business relationships and transforming companies for the future of the media sector.

e& enterprise today announced that it has been positioned as a ‘Major Player’ in the IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2023 Vendor Assessment1.

The 2023 IDC MarketScape for CPaaS, the ICT industry's leading vendor assessment tool, marks a key industry shift and offers the most comprehensive study on CPaaS providers that operate across various continents and generated a minimum of $50 million in 2021 revenue.

engageX, e& enterprise’s CPaaS solution introduced in 2020, supports the growth of e& enterprise in the UAE and KSA, with plans for additional territorial expansion. It has managed offerings ranging from digital omnichannel to AI enabled solutions to customer experience consultancy establishing itself as a comprehensive customer engagement services stack.

Miguel Angel Villalonga, CEO of e& enterprise Cloud, said: " We are proud to represent our region on a global scale, showcasing the boundless innovation and creativity that stems from here. We believe this recognition as a Major Player in the IDC MarketScape reaffirms our commitment to driving innovation by investing in solutions that will enhance and transform the way enterprises conduct their business. Our vision with CPaaS has always been to redefine the way businesses communicate, enabling seamless experiences in engaging with consumers. As we reflect on this milestone, our vision remains fixed on what lies ahead, expanding our presence across geographies and customer segments in the coming year."

Courtney Munroe, IDC Research Vice President, WW Telecommunications, said: “e& enterprise has demonstrated a commitment to this dynamic segment and has a implemented seamless multi-channel solution to help companies enhance their overall customer experience. They have a comprehensive digital customer engagement platform which makes them an appealing choice for companies seeking to streamline and elevate digital-first omni-channel customer engagement.”

EngageX specialises in enhancing the customer experience journey by seamlessly integrating personalised communication channels, leveraging advanced AI-powered solutions, and providing real-time support to create meaningful and memorable interactions at every touchpoint. Our comprehensive services encompass CX consultancy, offering expert guidance in optimising customer experiences to drive business success.

Additionally, e& enterprise’s dev ops capabilities, combined with its managed services component, ensure a seamless and efficient implementation process, allowing businesses to focus on delivering exceptional customer experiences without worrying about technical complexities. Our mission is to empower businesses to forge stronger connections with their customers, fostering loyalty and driving sustainable growth

Furthermore, engageX offers versatility, from digital omnichannel solution to advanced analytics features. Beyond these capabilities, the brand has earned accolades for addressing specific regulatory challenges in sectors like healthcare and banking, especially in the Middle East and Africa (MEA).

  • STARZ ON will offer a mix of regional and global content tailored to the needs of its audience in multiple languages all for free

  • New streaming service will bring Fast and Linear channels and thousands of hours of on-demand content to all viewers in the MENA region

  • STARZ ON will be powered by an AI driven ad technology smart targeting users based on their preferences, behaviour and geolocation

evision, media and entertainment arm of e& and the largest content aggregator in the Middle East, North Africa and Pakistan region, today unveiled its own OTT free-to-watch streaming platform, STARZ ON, to bring regional, Hollywood, Bollywood, English, Arabic, and French content in addition to sports all for free.

This new AVOD/FAST platform is available to all users based in the MENA region and West Africa to access FAST (free ad-supported streaming TV) channels on their Android and iOS devices. Subscribers will have access to 50 Fast and Linear1 channels in addition to thousands of  hours of content for free, with plans to expand the diverse content offering to more than 25,000 hours and over 100 channels by 2024 available on all devices and SmartTVs.

This new cutting-edge streaming service is part of evision's long-term strategy to develop services that enable users to get the most out of online content, using cloud-based technologies to promote a digital lifestyle.

Khalifa Al Shamsi, CEO, e& life, said: "STARZ ON is more than a service, it's an experience. As e& transforms into a global technology group, e& life is championing a revolutionary AI-powered digital journey and we look forward to changing the landscape of the streaming industry with a positive impact on the communities we serve. STARZ ON is poised to redefine the dynamics of regional entertainment and become the gold standard in streaming.

"STARZ ON is destined to become a cultural phenomenon, hosting shows that profoundly influence and shape societal trends, strengthen its position as the embodiment of must-see television in the streaming world."

The exciting line-up includes premium content in English and Arabic, with dramas, comedies, top box office productions, documentaries, and reality shows, in addition to live sports and boxing events.  

Olivier Bramly, CEO, evision said: "Currently, the growth of video streaming in the MENA region is expected to proliferate over the next five years. evision is bridging the content gap for a multilingual free ad-supported platform in the MENA region and is committed to becoming a pioneering leader in the region by offering free access to premium entertainment that will be a game changer for everyone.

"The new streaming platform will include AI-based recommendations to engage users and deliver exceptional, relevant content to audiences to enhance their experience. Users will be segmented and targeted across different groups. In addition, more cutting-edge features will be continuously integrated into the outstanding interface to enhance the customer experience and provide a value-added offering for advertisers."

Subscribers will also benefit from exclusive FAST and in-house Linear channels such as "STARZON KIDS", "STARZON CHILLZ" and "STARZON THRILLZ". Additionally, over 40 premium channels including the best in news, reality shows, Bollywood, sports and more from renowned creators will be offered to provide the best free streaming experience to users across the region.

STARZ ON will include new ad technology that allows smart targeting, addressable advertising and advanced personalisation. The new platform will also offer a download and play easy to use features with a great user experience including a premium content navigation menu, auto-play and remarkable promotions for featured brands, languages and genres.

STARZ ON offers a panoramic view of global entertainment, catering to a wide range of tastes, from movies and TV shows to educational and entertainment content, in multiple languages including English, Arabic, French, South Asian and others.

STARZ ON users have the option to subscriber to STARZPLAY to watch premium entertainment and live sports such as Cricket, Rugby, and Serie A Italian Football.

MENA-based streaming enthusiasts can now discover the unlimited world of STARZ ON. Users can download STARZ ON from Google Play Market and Apple iOS.

e& announced the launch of "I Speak Code&" Bootcamp, a distinctive eight-week coding programme, underscoring its dedication to elevating computer science education in the UAE.

The bootcamp is the nation’s inaugural programme in collaboration with Code.org, an organisation focused on expanding computer science education in schools and facilitated with the support of Abu Dhabi Global Market (ADGM) Academy, which provided state-of-the-art facilities for the initiative.

The “I Speak Code&” Bootcamp teaches children aged 5 to 12 the basics of coding using the Code.org curriculum. Held on Saturdays for four hours, each lesson builds on the previous, culminating in a student-led project showcase at the graduation ceremony on 18th November. Notably, older students, aged 11 and 12, will advance to the cutting-edge Artificial Intelligence curriculum.

The bootcamp is being conducted by selected computer science teachers from across the Emirates, who underwent intensive training from Code.org to enhance their skills and ensure they deliver the curriculum effectively to young learners.

Dena AlMansoori, e& Group Chief HR Officer said: “As the digital landscape continues to evolve, it's crucial we prepare and empower our youth to define, navigate, and shape it. Coding isn't just a skill; it's the language of tomorrow. Together with Code.org, we aim for every child in the UAE and region to be fluent in it.

 “Learning how to code taps into multiple key skills such as problem solving, teamwork, critical thinking, creativity, resilience, and self-confidence. It is imperative to nurture these skills in our future leaders irrespective of the career path they choose.”

In line with the Ministry of Education’s vision, the bootcamp exemplifies the nation’s ambition to lead in the digital realm. e& is deeply committed to advancing STEM education in the UAE, emphasising that coding is vital for all children.

Following the notable success of this year’s pilot, "I Speak Code" Bootcamp being held for the children of e& employees, plans are underway for its broader roll-out next year. The programme is targeting to expand locations, increase student participants, and train more teachers in the coming years.

As the anchor partner for Code.org in the region, e& will be actively involved with similar initiatives, beginning with the Hour of Code campaign. The ambitious initiative, supported by the Office of AI and the Ministry of Education, aims to encourage all children in the UAE to take their first step into the world of coding. 

e& announced its recognition at the 19th Global Carrier Awards for ‘Project of the year – Satellite, reaffirming its steadfast commitment to driving transformation and delivering exceptional performance in the industry.

These annual awards held in London celebrate innovation and excellence across the entire telecom ecosystem. Over 3,000 industry global experts gather every year at this significant event for the connectivity industry.

Nabil Baccouche, Group Chief Carrier & Wholesale Officer at e&, said: “We are privileged to receive this award that highlights e&’s network capabilities, reach and commitment to quality as well as its strong fundamentals, a well-developed infrastructure, and a global network of partnerships. This award highlights the capabilities and success of the globally recognised e& teleports, which deliver innovation to the marketplace through its differentiated offerings and the strategic partnerships we have formed over the years."

e& was recognised for the most visionary satellite project, mainly for its capabilities as a hub for international players in the region. e& earth stations are connected via robust resilient network to ensure maximum up-time for the operations, making it a reliable facility for customers and partners.

The jury also recognised e&’s successful initiatives to improve access to communications in the region, along with its customer and revenue growth, market disrupting innovations, first-to- market technology implementations, and industry collaboration efforts.

October 2023

e& today announced its consolidated financial results for Q3 2023 reporting consolidated revenues of AED 13.4 billion with a YoY increase of 3.3 per cent while consolidated net profit was AED 3.0 billion, a year-over-year increase of 20 per cent.

Financial Highlights for Q3 2023

 

Q3 2023

Q3 2022

Percent change

Revenue

AED 13.4 bn

AED 13.0 bn

3.3%

Net Profit

AED 3.0 bn

AED 2.5 bn

20.0%

EBITDA

AED 6.9 bn

AED 6.7 bn

2.7%

Earnings per Share

AED 0.34

AED 0.29

20.0%

Aggregate Group subscribers

 

167 million

162 million

3.3%

(*) At constant exchange rates, revenue increased by 8.0 percent and EBITDA increased by 6.9 percent year-over-year

At constant exchange rates, consolidated revenue increased by 8.0 per cent and consolidated EBITDA increased by 6.9 per cent , resulting in a resilient EBITDA margin of 51 per cent.

The number of etisalat by e& subscribers in the UAE reached 14.0 million in Q3 2023, representing an increase of 4.7 per cent over the same period last year, while aggregate group subscribers reached 167 million, a 3.3 percent increase.

Hatem Dowidar, Group CEO, e&, said:

“e&’s strong performance this quarter is a testament to our resilience, and commitment to deliver value and growth to our customers and shareholders. We will continue our focus on championing innovation to enrich the lives of our customers and make a positive impact across the societies we serve. We remain committed to lead the change by taking our first steps in sustainable mobility and transforming our business with AI powered solutions while realising our vision of digitally empowering societies. 

Looking ahead, we will continue to push the boundaries of technology and innovation, while our strong performance serve as a stepping stone toward a future where we continue to pioneer advancements and create even more value for all our stakeholders. Thanks to our talented teams, loyal customers and shareholders for their continued trust and support to our vision. Together, we are poised for even greater achievements to come in the near future.”

Key highlights and developments for Q3 2023

e&: A global technology pioneer pushing digital boundaries

The world’s first AI-empowered autonomous telecom store ‘EASE’ was introduced as part of the trajectory of innovation using ground-breaking technology to allow customers to seamlessly purchase products and services. e& also took a major step to support electric mobility in UAE with the soft launch of ‘Charge&Go’, an end-to-end holistic EV charging solution.

In line with e&'s commitment to climate action and sustainable community growth, the Group proudly became the ‘Principal Technology Partner’ for COP 28. It has also joined the World Economic Forum's EDISON Alliance to promote global digital inclusion for more than 30 million people in markets the e& serves.

In addition, a collaboration with the UAE Ministry of Education aims to nurture a digital-first mindset among students using next-generation digital tools. Etisalat Academy partnered with Earthlink to launch a telecoms training academy in Iraq focusing on GPON FTTH network systems.

On the global front, e& has joined forces with international giants such as SK Telecom, Deutsche Telekom, Singtel and Indosat to launch a global alliance in AI for telecoms. This alliance will pave the way for new innovations and co-development of the Telco AI platform. A partnership with Indosat promises to improve voice communication between Indonesia and the UAE by providing high quality IDD services.

e&'s achievements were celebrated at the Carrier Community Global Awards 2023by being named: 'Middle East Operator of the Year' for the third consecutive year. Its network technology prowess was also recognised with the World Teleports Association's Tier 4 certification for its Tawi al Saman and Jebel Ali teleports.

For its excellence in governance and best practice, the Group's legal and compliance team won 'Middle East In-House Legal Team of the Year' and 'Technology, Media and Telecommunications In-House Legal Team of the Year' at the Thomson Reuters ALB Middle East Law Awards 2023.

etisalat by e&: Revolutionising the telecom and digital sectors

etisalat by e& strengthened its market position through technological advances and strategic alliances by continuing to  expand its 5G services, introducing 5G Stand-Alone for mobile users, following the launch of the 5G SA service for Fixed Wireless Area (FWA) users. Collaborations have extended to Microsoft, resulting in a new AI-powered virtual assistant. Its commitment to cyber security has resulted in an alliance with the UAE Cyber Security Council. The first batch from Etisalat Academy's Cyber Sniper Programme graduated, a program designed to fortify UAE government employees' cybersecurity skills.

Furthermore, etisalat by e& introduced a groundbreaking social cloud-gaming platform ‘the Arena Challenge’, powered by OnMobile Global's ONMO. Innovations such as 'uTAP' and bespoke commercial offerings reinforced its technology-driven philosophy.

etisalat by e& has launched tailored solutions packages for start-ups and micro-enterprises this quarter, as well as Wi-Fi as a service to improve business connectivity.

Underlining its leadership during the third quarter, etisalat by e& achieved TM Forum Silver certification for Open API compliance, a first in the MENA region. Its pioneering spirit shone through with the world's first successful trials of high-capacity transmission networks and 5G milestones, such as a breakthrough with a successful mmWave pilot deployment over 10km and a record downlink speed of over 13Gbps in partnership with Ericsson.

It’s commitment to HR innovation earned it the title of 'Employer of the Year' at the GCC GOV HR Awards 2023. A partnership with the Emirati Talent Competitiveness Council (ETCC) has resulted in exclusive offers for Emiratis in the private sector enrolled in the Nafis programme.

e& international: building digital brands and expanding the partner network

Launched the digital brand ‘Onic’ in Pakistan as part of its partnership with Circles to elevate digital experiences for digital-native customers of Mobile Network Operators (MNOs). Sudatel and Pakistan based Perfectum mobile joined the partner network programme that supports the growth of global telecom operators, offering access to market best practices, cutting-edge services, and the benefits of e&'s scale to telecom operators around the world.

Strategic partnerships during the quarter also included but not limited to a collaboration with Vodafone Business that resulted in the acquisition of a major customer, to develop a software-driven network. The two companies plan to work with existing multi-national enterprise customers that would benefit from their combined offerings, operational scale, and complementary geographic footprint.

e& life: Redefining entertainment and digital financial services

e& life made significant progress in the third quarter, enhancing its offerings by redefining media, entertainment and digital financial services in the region. evision with STARZPLAY continued to pioneer and innovate in the MENA entertainment market with strategic developments on original productions and acquisition of exclusive key sport rights for MENA (such as Cricket ICC World Cup or Rugby World Cup). The financial sector saw the launch of the e& money prepaid card and the introduction of rewards on prepaid card spends. Customers can earn 1 per cent cash rewards with every purchase, the most competitive prepaid card offering in UAE. e& money’s remittance service saw a spike in transactions with their highest peak achieved in Q3.

e& enterprise: At the forefront of digital transformation

e& enterprise continued its success in the third quarter, pioneering digital transformation across various sectors. The company's strategic initiatives and partnerships have positioned it as a leader in driving innovation and sustainable practices.

The company moved forward with milestones such as the launch of the e& enterprise Innovation Centre. In line with the objectives of the Abu Dhabi Industrial Strategy (ADIS), e& enterprise collaborated with the Abu Dhabi Department of Economic Development (ADDED) to enhance and share experiences in the areas of Industry 4.0 and sustainability manufacturing. e& enterprise’s fintech blockchain platform, UTC had Al Masraf join as a new member of its banking consortium.

The digital payments horizon has been expanded through the collaboration with Tap Payments, and the commitment to providing cutting edge digital infrastructure has been strengthened through the partnership with Informatica to accelerate data modernisation and governance in the UAE.

e& capital: Spearheading investment and tech innovation

e& capital demonstrated strategic foresight in the third quarter via driving innovation and investments in promising startups enabling cutting-edge technologies. At the forefront of technology innovation, the firm participated in the $25 million Series A funding round for Ikigai Labs, a startup committed to bringing generative AI to tabular data. e& capital also led a $5 million Series A funding round for Maxbyte, driving the industry 4.0 revolution in the MENA region. Additionally, e& capital led the $60 million Series B funding round for Airalo, the global eSIM marketplace enabling travelers with seamless connectivity.

  • Announced the soft launch of Charge&Go, its first venture to support electric mobility in UAE
  • Opened the world’s first AI powered autonomous store
  • Major breakthrough in 5G Stand Alone network and speeds 

e& successfully wrapped up its participation at GITEX Global 2023, attracting visitors, decision-makers, technology experts and the media to its stand with a wide array of innovative use cases across mobility, retail, healthcare, manufacturing, aviation, and oil and gas reflecting this year’s theme ‘Accelerating Innovation.

It focused on showcasing e&’s collective efforts in driving progress to create a better tomorrow. It was about showcasing cutting-edge technologies and their potential to transform industries, stimulate creativity, encourage collaboration, attract innovation enthusiasts and celebrate success stories.

At GITEX this year e& took a major step in electric mobility in UAE with the soft launch of ‘Charge&Go’. It will be strategically placed nationwide to offer users a dependable, affordable, and easily accessible charging solution. The initiative aligns us with transformative goals such as the Emirates Net Zero 20502 and the Dubai Integrated Energy Strategy (DIES) 2030.

Another major announcement at the global technology event was the launch of ‘EASE’ (Etisalat by e& Autonomous Store Experience), the world’s first autonomous telecom store powered by AI utilising ground-breaking technologies to empower customers to seamlessly purchase etisalat by e& products and services.

The autonomous store will bring the future of retail to UAE with its combination of Artificial Intelligence (AI), machine learning, facial recognition, smart gates, robotics, smart-shelves and smart dispensing machines. Shoppers enjoy a quicker and more convenient shopping journey with zero waiting time; this heightened level of convenience and speed contributes to an improved overall customer experience.

 5G: Setting new milestones

This GITEX etisalat by e& has moved to the next stage of 5G with the Stand Alone network becoming available for all mobile users. For the first time, mobile users will be able to use a complete Stand Alone 5G network providing access to higher uplink speeds, improved device battery life, faster connectivity to the network. These benefits can support new applications, including rich Voice over New Radio (VoNR) and Video over New Radio (ViNR) calling experience beyond an over-the-top (OTT) solution.

This was followed by the successful 5G SA service launch for Fixed Wireless Users (FWA) at the start of 2023, giving consumers the access to a reliable nationwide standalone network allowing for seamless voice and data services across the country.

Another major global milestone was the 5G downlink speed of more than 13 Gbps, continuing to push performance with this major advancement in the 5G network maintaining UAE position as the fastest mobile nation in the world.

Strategic partnerships and thought leadership

This event was successful on various fronts, e& forged meaningful partnerships but also took the stage as thought leaders in the industry. As a testament to its commitment to innovation and collaboration e& and its business verticals signed MoUs with key stakeholders, solidifying dedication to shaping the future of technology. These mainly included etisalat by e& partnering with government entities like NAFIS as part of their initiative to hire and empower Emiratis in the country, and  and others like Dubai Police, Cyber Security Council and TAMM (Abu Dhabi Government Services) among others. With the Cyber Security Council there was also a graduation ceremony held for a special security programme conducted in partnership with etisalat by e&. With the Ministry of Education e& signed a strategic partnership to foster the advancement of technology education. e& also unveiled its alliance with World Government Summit, stepping into the spotlight as the event’s headline partner.

Its new electric utility business ‘Charge&Go’ signed MoUs with leading entities in the private sector making sure they strike the right partnerships and the new stations installed across the country after the main launch later in the year.

Groundbreaking innovation

From global concept cars in autonomous, to designs and innovations that integrate intelligent connectivity solutions, emphasised e&’s commitment to shaping the future of mobility. The future of air travel was on display with ‘Autoflight’, an innovative sustainable airtaxi and the Mercedes-Benz VISION EQXX and VISION One-Eleven Concept Car were perfect examples of the future of transportation.  In robotics, there were humanoids, also solutions for industries like ‘Macademic’ and a friendly robot ‘Mirokai’ with mobility solutions for the healthcare sector as well. Each business vertical under e& had a focus on the pavilion, etisalat by e& highlighted IoT and 5G with a special focus on 5G slice to enable live broadcasting, immersive 3D experiences, blazing 5G speeds, hologram technology, VR with 5G slice and also Microsoft’s co-pilot to address customer enquiries.

On the business side, etisalat by e& focused on highlighting how they can focus on solutions that can support the journey of a startup until they reach a unicorn.  Global partnership Vodafone was also a highlight in this section accompanied with robots from China Mobile and end to end vertical solutions for call centers, retail and government.

On the consumer front there was the metaverse where people from homes and offices around the world could visit a vast digital twin in e& universe to explore and interact with 3D models of the exhibition virtually in stunning detail. Users could even see last year’s e& GITEX stand, demonstrating how events can be preserved and experienced again in the future.

In smart living, Samsung’s Family Hub Refrigerator was launched with visitors having the opportunity to experience a one-of-a-kind demonstration, notifying the users about expired food items enabling customers to order from Smiles market through the Smiles app on the refrigerator screen.

For e& enterprise it was about focusing on the overarching story of value to customers, where visitors learned about enterprise value propositions in an entertaining and impactful manner, using interactive tech to allow visitors to discover the value of tech. There were also showcases like the ‘Anymal’ agile robot highlighting automation, the ‘Smart City Model’ strategically portrayed interconnected urban intelligence, in logistics, there was the digital twin energy solutions revolutionising logistics management with 360 degrees facility optimisation.

In healthcare, there was ‘Careplix’ a comprehensive platform connecting patients and doctors through virtual consultations. Solutions from ‘NICE’ highlighted improving customer experience with cloud and data centre solutions where as ‘Engage X’ took visitors on a transformative shopping journey within the customer experience retail metaverse powered by -Spotnik-an immersive digital realm.

In cybersecurity, HelpAG solutions highlighted the role across sustainability, efficiency, growth, data insights, and customer experience, showcasing its impact on operational resilience, user confidence and secure digital evolution.

elife focused on smart retail and fintech with the integration of elGrocer and Smiles app into the retail experience showcasing retail capabilities and expanding reach in the market. The emphasis was comprehensive shopping and engaging experience with streamlined transactions and customer convenience. WIO digital banking solutions were also present  providing personalised services for spending, saving, and future planning.

For e& capital the highlight was its acquisitions in the past year from the e-sim provider Airalo to Maxbyte focusing on IoT and robotic solutions. There was  Alma Health’s holistic solutions provided visitors an insight into chronic patient care solutions, Ikigai’s no code/low code AI platform, Almentor’s video-based learning focused on Arabic content, Komi the toolkit creators to build digital content, Lablabee to democratize telco cloud technologies and the immersive social app ‘Vuz’.

e& and the UAE Ministry of Education signed a Memorandum of Understanding (MoU) to enhance technology education programmes in the UAE.

The MoU was signed during GITEX Global 2023 and will focus on nurturing a digital-first mindset among students, using next-generation digital tools, such as Artificial Intelligence (AI), to augment the educational sphere. The MoU reflects the critical role of technology education in the sustainable growth of the UAE economy, and this partnership creates a network of visionaries committed to improving technology education.

Through this collaboration, they will work together to develop and offer state-of-the-art computer science education, providing access to the latest technological advancements including integrating AI tools and mechanisms, which will enhance the educational sector. Additionally, the collaboration aims to engage other key stakeholders within the UAE ecosystem, thereby amplifying the availability of sustainable and lifelong learning opportunities in the technology field.

Eng. Mohammed Al Ali, Director of the Information Technology Department at the Ministry of Education, and Dena Almansoori, Group Chief Human Resources Officer at e&, signed the MoU in the presence of Dr. Mohamed Al-Mualla, Undersecretary of the Ministry of Education for Academic Affairs, and Hatem Dowidar, GCEO, e&.

Dena Almansoori, Group Chief Human Resources Officer at e&, said: “This collaboration goes beyond embedding technology into education; it's about nurturing a digital-first mindset. Together, through our work with Code.org earlier this year and now in partnership with the Ministry of Education, we are charting the course for the UAE to maintain its leadership in global digital education."

The partnership will play a crucial role in empowering the next generation through technology and innovation in a dynamic digital landscape and is a testament to e&’s commitment to cultivating skills of the future.

etisalat by e& and the UAE Cyber Security Council today announced the graduation of Etisalat Academy's first cohort of the Cyber Sniper Programme, a comprehensive cybersecurity training programme designed to develop UAE government employees' knowledge and skills in the ever-evolving cybersecurity field.

The programme covers a wide range of topics, including ethical hacking, incident response, and digital forensics. It is a pioneering initiative that aims to produce a highly certified pool of cybersecurity experts equipped with the latest knowledge to safeguard the nation's digital frontiers.

The first cohort of 26 government employees from various entities completed the programme with the graduation ceremony taking place during GITEX Global 2023. The graduates were given their certificates in the presence of Masood M. Sharif Mahmood, CEO of etisalat by e&, and Dr. Mohamed Al Kuwaiti, Head of UAE Cyber Security Council.

Obaid Bokisha, Group Chief Operations Officer, e&, congratulated the new graduates, stating: “It is great to see this dedication in advancing their knowledge in the world of cybersecurity, as it is not just an investment in their future but also the security and resilience of UAE. This commitment is truly commendable required today in a cyber landscape that is constantly evolving at an unprecedented pace, and the importance of cybersecurity has never been more critical. We look forward to working with the council on many more initiatives that contributes to protecting our nation’s cyber landscape.”

Dr. Mohamed Al Kuwaiti, Head of UAE Cyber Security Council, said: “It is great to see the first batch of graduates from our pioneering initiative that will add immense value and build the next generation of cybersecurity experts in the country. Thanks to partners like etisalat by e& we are able to successfully work on this programme that is a key part of the UAE government's efforts to reinforce the country's position in cybersecurity knowledge and practice. As cybersecurity threats continue to evolve, it has become imperative to have skilled personnel equipped with the latest knowledge to protect the nation's critical infrastructure and data.”

The programme offered participants a unique hands-on experience, allowing them to delve deep into cybersecurity and benefit from international best practices. Coming from different government sectors, participants also had the opportunity to share experiences, collaborate on projects, and brainstorm innovative ideas. Such collaboration is envisioned to foster innovation and solidify a culture of shared knowledge and teamwork across government entities.

The Cyber Sniper Programme is a significant step towards building a more secure and resilient cyber ecosystem in the UAE. By training and upskilling government employees in cybersecurity, the programme is helping to create a pool of highly skilled professionals who can play a vital role in protecting the nation's critical infrastructure and data.

New virtual AI assistant can be called or dialled into voice calls to schedule appointments, control smart devices, and more.

etisalat by e& today announced the soft launch of its Consumer Assistant at GITEX Technology Week 2023. Built using Microsoft Azure OpenAI Service, the new AI assistant can join voice calls to verbally communicate with customers and assist with various tasks such as checking the weather, getting directions to a destination, or getting an update on current news.

The service was developed as part of etisalat by e&’s collaboration with Microsoft to co-innovate in the field of consumer voice assistants. It combines Microsoft's expertise in artificial intelligence (AI) and cloud computing, with etisalat by e&'s extensive network and customer base.

“We are committed to providing our customers with the latest and most innovative products and services,” said Khaled Murshed, Chief Technology & Information Officer, Etisalat by e&. “The Consumer Assistant is a perfect example of this commitment – a dedicated personal assistant that is designed to help you better efficiently manage daily logistics on the go. We are excited to collaborate with Microsoft to bring this product to our customers in the market.”

etisalat by e& unveiled the new Consumer Assistant during GITEX Technology Week, the largest technology event in the Middle East. The launch is the latest in e& and Microsoft's long-term strategic collaboration, which has been central to accelerating the adoption of new technologies and services across the region and enabling businesses and consumers to benefit from the latest innovations.

Naim Yazbeck, General Manager, Microsoft UAE, said that Microsoft is committed to supporting e& in pushing the boundaries of innovation, and empowering customers with the latest AI technologies that positively impact the way they live and work. “The new Consumer Assistant will help people and businesses across the region to be more productive, efficient, and connected. Built with the power of Azure AI, with this tool, users can ask for what they want in natural language and the technology is smart enough to answer, or take action.”

e& and Microsoft entered into a long-term strategic collaboration last year to transform the lives of e&’s customers and advance enterprises’ digitalisation journey. The relationship focuses on empowering consumers through e&’s diverse services portfolio while accelerating the company’s transformation journey by modernising networks and platforms.

Al Futtaim Group, a major conglomerate with leading brand franchises, chooses alliance for software-driven network

Vodafone Business and e& today marked a significant strengthening of their enterprise collaboration with the first joint major customer win after they unveiled a new strategic relationship in May this year.

At GITEX 2023 the world’s largest tech show today, Vodafone Business and e& also signed a Memorandum of Understanding (MOU) detailing how they will jointly market, sell and service businesses and public sector organisations across their respective footprint to support with their digital transformations. The two companies plan to work with existing multi-national enterprise customers that would benefit from their combined offerings, operational scale, and complementary geographic footprint.

Al-Futtaim Group, one of the largest family run conglomerates operating in diverse sectors such as automotive, retail, real estate, finance and health, is the first such customer to benefit from the new Vodafone Business and e& partnership. The Al-Futtaim Group chose this partnership because e& and Vodafone offers cross-border digital connectivity services, management and security in Europe, the Middle East and Africa, while ensuring Al-Futtaim Group adheres to local laws and regulations.

As Al-Futtaim Group looks to expand in new markets, particularly with its dynamic retail franchise business, it needed a secure solution that could be quickly and cost-effectively scaled up. Al-Futtaim Group will use an advanced software-defined wide area network (SD-WAN) from Vodafone with expert hybrid managed connectivity solutions provided by e& to advance its digital transformation and cloud adoption initially in eight countries.

Fánan Henriques, Vodafone Business International and EU-Cluster Director said: “I am delighted that Al-Futtaim Group has chosen the new Vodafone Business and e& partnership to usher in a new era of connectivity. We are a powerful force that can help accelerate the pace of digital transformation for many customers.

“We will now target the growth opportunities presented by the emergence of key trading corridors between the Middle East and Europe, and favourable regional macro-economic policies incentivising the deployment of digital infrastructure across both private and public sectors.”

Obaid Bokisha, Group Chief Operations Officer, e& Operations, said: “I am looking forward to working and collaborating with Vodafone on this major project with Al Futtaim, taking this partnership to a whole new level ushering in a new era of digital acceleration for all our customers. Together we can empower possibilities and explore new frontiers of what is achievable. With our comprehensive digital first solutions we will continue to focus on driving synergies across our businesses, a testament to the strength of our partnership and value it will bring our customers.”

Vodafone Business and e& have defined principal areas of focus under their MOU agreement which include working closely with enterprise customers across markets, leveraging each other’s market capabilities and jointly offering cross-border digital services and solutions in accordance with applicable laws. This includes joint customer engagement and a cross market operating model to identify, explore, and secure new business opportunities.

The two companies will also jointly offer innovative and scaled digital products and services covering SD-WAN and SD-LAN, device life cycle management, Internet of Things (IoT), Mobile Private Networks, cloud solutions, and Unified collaboration and communication tools.

  • Achievement is a key milestone in the development of 5G network
  • Implementation is based on Ericsson’s 5G standalone (SA) Access Network solutions
  • First global implementation of its kind to facilitate use cases such as cloud gaming with AR & VR experiences, industrial IoT and smart factories.

etisalat by e& today announced a global milestone in 5G downlink speed of more than 13 Gbps, continuing to push performance with this major advancement in the 5G network maintaining UAE position as the fastest mobile nation in the world.

This milestone was achieved in partnership with Ericsson, with the first node implementation (FNI) in etisalat by e&’s commercial network. This is based on Ericsson’s 5G standalone (SA) Access Network solutions that use a combination of New Radio Dual Connectivity (NR-DC) and carrier aggregation (CA) software features to aggregate nine carriers’ components from mid-band and millimeter wave (mmWave) with a total bandwidth of 900MHz.

This impressive level of high data speeds will help meet the increased demand for high-quality connectivity while facilitating exciting use cases – from cloud gaming with augmented and virtual reality experiences to fixed wireless access (FWA), advanced video streaming, industrial Internet of Things, and smart factories.

Khalid Murshed, Chief Technology & Information Officer at etisalat by e&, said: “We take pride in bringing the latest advancements in 5G technology to the UAE, achieving the highest 5G throughput of more than 13Gbps over our commercial network.  As a global technology leader and our trusted partner in innovation, Ericsson has played a key role in fulfilling our continued commitment towards building a flagship network that is capable of delivering a premium end-user experience. We are currently considering deploying this site model in areas with increased 5G capacity demands, including stadiums, sports and event venues, and metro stations.”

Ekow Nelson, Vice President and Head of Global Customer Unit for e& at Ericsson Middle East and Africa, said: “At Ericsson, we are keen to support etisalat by e& in building and operating one of the best-in-class 5G networks globally in line with UAE Vision 2031. Together, we are working to maximise the potential of the latest Ericsson Radio System portfolio, and we are proud to have jointly reached this latest record downlink speed.”

Ericsson has a long-standing partnership with etisalat by e&, where both companies are working closely together to deliver a state-of-the-art 5G network, allowing consumers, enterprises, and industries to reap the benefits of enriched connectivity and enhanced mobility.

e& today announced the launch of ‘EASE’ (Etisalat by e& Autonomous Store Experience), the world’s first autonomous telecom store powered by AI utilising ground-breaking technologies to empower customers to seamlessly purchase etisalat by e& products and services.

The autonomous store will bring the future of retail to UAE with its combination of Artificial Intelligence (AI), machine learning, facial recognition, smart gates, robotics, smart-shelves and smart dispensing machines. The seamless customer journey enables customers to enter the store using facial recognition or the etisalat by e& app; they can then explore and purchase a wide variety of products and services (mobile and fixed products, accessories, handsets, device trade-in) and just walk out of the store with a simple self-check out. Shoppers enjoy a quicker and more convenient shopping journey with zero waiting time; this heightened level of convenience and speed contributes to an improved overall customer experience.

Hatem Dowidar, Group CEO, e& said: "The launch of ‘EASE’ is a major milestone in our transformation journey redefining the future of retail and customer experience. This innovative integration of technology revolutionises the way connectivity services and smart devices are bought showcasing our commitment to innovation and the intrinsic value of leveraging technological advancements. Our vision has always been to simplify the everyday for our customers, and this is a major step in this direction.”

etisalat by e&, in collaboration with technology giants, has integrated cutting-edge technology into its EASE store to create a seamless shopping experience, reaffirming e&'s dedication to digital innovation.

Masood M. Sharif Mahmood, CEO, etisalat by e& said: "Digital transformation is a cornerstone of our vision, empowering customers to harness the advantages of advanced technology, which has become an integral part of our work and daily lives. As industry leaders, we wholeheartedly embrace innovation to boost operational efficiency."

"Today's announcement reaffirms our steadfast commitment to enhancing the customer experience. The store is like a tech oasis operating in a highly integrated ecosystem of advanced technologies. With EASE Stores, we are bringing our vision of tomorrow to life, where technological advancements meet unparalleled experiences.”Customised journeys have been designed depending on the customer’s purchase needs. The Pay & Pick (PAP) journey allows customers to explore etisalat by e& products, from mobile rate plans to the latest handsets. Smart dispensing machines swiftly deliver their purchases after selection. The Pick & Go (PAG) journey is specially designed for fast moving accessories displayed on smart shelves whereby customers can just pick up items of interest that automatically get added to their virtual shopping cart, pay using any of the multiple payment options, and walk out. In addition to the customer facing transactions, back-end processes have also been automated thereby streamlining operational activities and improving efficiency. All this translates in to a quicker and convenient shopping experience.

etisalat by e& is currently participating at GITEX Global from 16th to 20th October, with an array of technologies on the stand, all the action on the stand can also be viewed on the GITEX virtual channel https://eandatgitex.live

  • Collaboration aims to enrich digital user experiences for Emiratis under the Nafis programme
  • Exclusive 50% discount on ‘Freedom’ plans for Emiratis under Nafis

etisalat by e& signed a Memorandum of Understanding (MoU) with the Emirati Talent Competitiveness Council (ETCC) today, to provide exclusive offers to Emiratis working in the private sector and registered in the Nafis platform as part of the company's strategy to support them in advancing their career growth.

The MoU was signed by Mohamed Hamoud Al Alawi, Director of Research and Studies, Emirati Talent Competitiveness Council and Ali Al Mansoori, Chief Human Resources Officer, etisalat by e&, in presence of H.E. Ghannam Al Mazrouei, Secretary General of the Emirati Talent Competitiveness Council, Hatem Dowidar, Group CEO, e&, and Masood M. Sharif Mahmood, CEO etisalat by e& at GITEX Global 2023, one of the world's largest technology events.

Emiratis working in the private sector and registered in the Nafis platform will receive a 50 per cent discount on eligible Freedom plans for a period of 12 months. The exclusive offer is valid for both existing and new subscribers.

etisalat by e& joined the Nafis initiative last year with a commitment to hiring and empowering over 500 Emirati professionals in the domain of retail, customer service, technology and IT within the forthcoming five years. Through offering new recruits the necessary expertise, skills and adequate platform to excel, this initiative robustly supports their career progression in the telecoms industry and extends significant contribution to UAE's national agenda for moving towards a knowledge-based economy.

H.E. Ghannam Al Mazrouei, Secretary General of the Emirati Talent Competitiveness Council, said: “Signing this MoU with etisalat by e& during the major technology event (GITEX Global 2023) is a continuation of the strategic partnership with etisalat by e& and its commendable efforts made and commitment to the MoU signed between us last year during GITEX too, which resulted in an increase in the employment rate of Emiratis in the company’s retail centres, confirming the effectiveness of the company’s Emiratisation strategy.”

Al Mazrouei praised the strategic partnership with etisalat by e&, adding: “The constructive collaboration with the company has achieved distinguished successes in reality, especially in the training file, as the Etisalat Academy provided numerous training opportunities in various technical specialisations, which undoubtedly contributed to raising the efficiency and competitiveness of Emirati manpower in such a critical economic sector.”

“I’d like to thank etisalat by e& for its unwavering support in empowering UAE nationals to work in the private sector, which has had a positive impact not only on the company's employees, but also on all Emiratis working in the private sector who are registered on the Nafis platform, as these exclusive offers provided by etisalat by e& constitute another step to empower our national youth in the private work ecosystem," Al Mazrouei added.

Ali Al Mansoori, Chief Human Resources Officer, etisalat by e&, said: “etisalat by e& is dedicated to strengthening its collaboration with the Emirati Talent Competitiveness Council through (Nafis) in an effort to improve the digital experience of Emirati participants in the programme. Currently in its second year, this partnership has resulted in the successful recruitment of over 220 UAE nationals, exceeding our annual target for Emiratisation.

“We take pride in attracting Emirati talents and empower them to shape the digital future of the UAE. etisalat by e& strives to offer opportunities in the technology sector for UAE nationals, as the 'Best Place to Work in the MENA region', contributing to the country's global position as a technology leader.”

Deployment enhances User experience and opens the door for game-changing applications

etisalat by e& today announced the commercial deployment and service readiness of 5G Stand-Alone for mobile users, a new technology milestone after the successful 5G SA service launch for Fixed Wireless Users (FWA) at the start of 2023, giving consumers the access to a reliable nationwide standalone network allowing for seamless voice and data services across the country.

With this deployment, etisalat by e& has moved to the next stage of 5G, previously customers were using a 5G radio access network on an existing 4G LTE network. With this launch, mobile users will be able to use a complete Stand Alone 5G network providing access to higher uplink speeds, improved device battery life, faster connectivity to the network. These benefits can support new applications, including rich Voice over New Radio (VoNR) and Video over New Radio (ViNR) calling experience beyond an over-the-top (OTT) solution.

Khalid Murshed, Chief Technology & Information Officer,  etisalat by e&, said: "We are thrilled to announce our successful implementation of 5G Standalone technology. This is a significant milestone as we look to deliver end-to-end 5G solutions in UAE, providing our customers with the latest in digital innovations, superior experience and laying the foundation for the next generation of technologies on the network. The 5G Standalone network will allow us to offer our customers the latest in high-speed and low-latency connectivity. We are proud to be leading the way in 5G technology and are committed to continue our efforts to provide the best services in industry.”

5G SA will speed up service delivery and innovation cycles due to its software-based service model as well as its agile continuous innovation and continuous deployment cycles. The low latency that can be achieved with 5G SA is significant as it will allow for low latency gaming, enhanced AR/VR applications, and improvements to myriad enterprise use cases, also enabling for multiple IoT applications, especially those that require massive, constant connections

 etisalat by e&  5G Stand Alone (SA) service will provide customers with ultra-high speed and low latency Internet connection, enabling a much more enjoyable and efficient user experience. Another key advantage of 5G SA is that it can enable network slicing. Network slicing allows a network to be “sliced” into customised virtual pieces to support specific use cases or even users. 5G networks can support a wide range of use cases by fulfilling different types of network requirements, including varying levels of latencies, throughput, capacity, and reliability of the network. Network slicing is the technique that allows 5G to address all kinds of use cases by utilising the same network infrastructure to serve different service types through virtual network slices within the overall mobile network.

The 5G SA core network will now include capability of edge computing, network slicing, 3GPP SA guided network orchestration and service based architecture. Evolution from 5G Stand-Alone Fixed Wireless Access (5G SA FWA) service, to 5G Stand-Alone for Mobile Users will open a new era of 5G SA commercial use cases, while enhancing QOE (Quality Of Experience)

The 5G Stand-Alone deployment is based on Service Based Architecture (SBA) and have the capability of network exposure, slicing, edge computing and orchestration based on latest 3GPP standards.

5G SA coupled with new technologies such as cloud, network slicing, edge computing and AI will open up multiple innovative applications and solutions for enterprise, and consumer subscribers, including different vertical industries (manufacturing, healthcare, real-time surveillance and others).

etisalat by e& will be participating at GITEX Global from 16th to 20th October, with an array of technologies on the pavilion, catch all the action on the GITEX virtual channel https://eandatgitex.live or through the e& metaverse at http://www.eanduniverse.com

etisalat by e& today announced it has won the ‘Employer of the Year’ award at the GCC GOV HR Awards 2023, in recognition of its outstanding achievement and commitment to HR innovation and best practices to create an empowered workplace and make a positive impact in their lives.

The ‘Employer of the Year’ award recognises the organisation that has created a highly satisfied, driven, determined, and integrated working environment by identifying the right talent and giving employees the opportunity to hone their skills, thereby building a strong workforce.

Ali Al Mansoori, CHRO, etisalat by e&, said: “Achieving the recognition of being named ‘Employer of the Year’ is a moment of great pride for our entire team at etisalat by e&. Our unwavering dedication to HR innovation and best practices, along with our ability to positively impact our employees, has led to this remarkable achievement. It serves as an inspiration to the HR community, showcasing the power of strategic planning, diversity, and effective human capital management. We are proud of our accomplishments and remain passionately committed to driving organisational team effectiveness through HR excellence.”

The GCC GOV HR Awards, held in conjunction with the 11th Annual GOV HR Summit 2023, is the region’s most coveted recognition in the field of human resources. The award recognises organisations and individuals across 20 specialist categories to honour organisations and individuals within the region who demonstrated HR excellence. 

e& today announced that its Group Legal and Compliance team won “Middle East In-House Legal Team of the Year” and “Technology, Media and Telecommunications In-House Legal Team of the Year” at the Thomson Reuters ALB Middle East Law Awards 2023. These awards highlight the exceptional contributions and achievements of in-house teams and private practitioners in the Middle East.

e&’s group legal and compliance team is driving e&’s transformation from a telecoms business to a global technology powerhouse through a collaborative approach and commitment to open dialogue.

Brooke Lindsay, Group Chief Legal and Compliance Officer at e&, said: “Our team has been guiding the e& business through multiple complex and high-value transactions, some of which have garnered attention in challenging global jurisdictions. This award is a validation of our ability to navigate complex legal landscapes, overcome challenges and deliver outstanding results that positively impact e&’s transformation to a global technology group.

“Our recent accolades demonstrate our ongoing commitment as a team to excellence, innovation, and collaboration. I am immensely proud to be a part of this amazing team, and I look forward to the continued success and growth that lies ahead.”

The team’s notable achievements include the recent acquisition of a stake in Vodafone, PPF and Careem, materially reducing our litigation exposure, consolidation of our data centre business in the UAE, expansion of e&’s partnership with MoneyGram and leading the IP aspects of the brand and digital transformation of e&.

The team was instrumental in advising e& on the “Metaverse Project” as well as the acquisition by e& and ADQ of a majority stake in STARZPLAY and a minority stake in WIO Bank. This strategic move showcases e&'s commitment to expanding its presence and providing top-quality services in the digital and entertainment sectors.

  • First telco to deploy a live mmWave site over 10 Kms providing state of art coverage extension with superior speed

  • 5G mmWave poised to unlock new capabilities for consumers and enterprises with faster speeds, lower latency and deployment flexibility

etisalat by e& today announced a global industry milestone with the successful pilot deployment of mmWave over 10 kilometres laying the foundation for commercial 5G private networks and accelerating digital transformation journey for customers and businesses.

The implementation of 5G mmWave (FR2 only) network capability was steered as part of etisalat by e& vision to deliver state of art technologies to the society. This is considered as a global first 5G deployment on mmWave @ 26Ghz, FR2 only over 10 km with high speeds. The step aimed at addressing the demand of consumers and enterprises to have a solution following the highest standards of data security and digitalisation over mobile network that’s also capable to deliver large amounts of data reliably and securely.

The mmWave spectrum generally refers to above 24GHz, that can deliver extreme capacity, ultra-high throughput and ultra-low latency which has huge potential in multiple applications for consumers as well as enterprises.

The solution demonstrates the ability of 5G networks to enable uplink heavy video and real-time data transfer scenarios over a specific geographical area, effectively paving the way toward the digital transformation of industries operating over vast areas.

Marwan Bin Shakar, SVP Access Network Development, etisalat by e& said: “This deployment is a commitment to unleashing the full potential of 5G network and pushing the boundaries to redefine the world of connectivity. This is a significant milestone for 5G mmWave, especially that the demand for data has increased exponentially, and this plays a pivotal role in increasing network capacity. Our partnerships with technology leaders has also contributed to setting these benchmarks in the industry and bring advanced solutions to the country making sure we address customer digitalisation’s requirements and enabling quicker time to market.”

This achievement will support the use of 5G network for FWA subscribers who can enjoy fiber like user experience over wireless network and also accelerate the adoption of 5G private network technology in other sectors like oil and gas, public safety, healthcare, manufacturing and more to have complete control over their user data with on-premise hosted MEC (Multi-access edge computing) and use their enterprise data and security policies to manage data delivered from a private 5G network.

Smiles has rolled out a series of impactful initiatives designed to enhance the welfare and comfort of its delivery drivers, known as “Smiles Champions,” highlighting its unwavering commitment to improve the lives of those key to its thriving food delivery operations.

Smiles introduced this summer six luxury, air-conditioned relief buses stationed across Dubai and Abu Dhabi's prime Champion hub zones. Designed as rest areas for the Smiles Champions, these buses offer respite from the summer heat and uninterrupted access to chilled water, highlighting Smiles' strategic dedication to its team's well-being. The programme was launched in July and will continue through October 2023 to account for the extended high-temperature season.

Smiles has also implemented a new initiative, matching tips given by its customers to the Smiles Champions through the app, underscoring their commitment to recognising outstanding service.

Smiles plans to introduce other long-term benefits, such as unique prepaid packs for the Champions to stay in touch with their loved ones and additional insurance provisions.

Khaled Elkhouly, Chief Consumer Officer, etisalat by e&, said: “Our Smiles Champions are more than just our workforce—they are our partners in success, and their feedback has been instrumental in guiding our initiatives such as the prepaid packs. As part of our continuous efforts to ensure the safety and wellbeing of our Champions, all these initiatives are to show our appreciation for all their hard work that has led to the success of the food delivery business.”

Smiles is a growing SuperApp that features an expansive list of over 10,000 restaurants across the UAE, supplemented by various services ranging from groceries and home services to dine out ‘Buy One Get One’ offers and travel options.

The unique rewards and services platform showcases its commitment to its customers and delivery Champions through its Smiles CSR Initiatives, strengthening its reputation as a brand that values and supports its community.

September 2023

e& today announced it has joined the World Economic Forum's EDISON Alliance, reinforcing its commitment to making a positive impact on the world by prioritising digital inclusion in achieving the United Nations (U.N.) Sustainable Development Goals.

Launched in 2021, the EDISON Alliance is a global initiative that seeks to improve the lives of millions of people through affordable access to digital solutions in healthcare, finance, and education.

e& has pledged to contribute significantly to this mission by striving to improve the lives of 30 million individuals through enhanced network access, financial services, and technology education by 2025.

Hatem Dowidar, Group CEO of e&, has been appointed as one of the Champions of the Alliance, taking a prominent role in working alongside senior government officials and industry leaders to drive digital inclusion globally.

Dowidar said: "Joining the EDISON Alliance underscores our commitment to an inclusive digital world where everyone can harness the benefits of the digital age. Central to our values is bridging the gap for those currently missing out on internet opportunities. By championing digital inclusion, we aim to uplift individuals and communities, subsequently fuelling global economic growth.”

He added: “We are committed to supporting and aligning with the UAE's efforts in this endeavour. Our focus will be on addressing the critical challenges of affordability, accessibility, and usability, in collaboration with the public and private sectors, to ensure that the benefits of the digital age are accessible to all.”

The EDISON Alliance's ambitious goal is to provide affordable access to digital services to 1 billion people by 2025. This groundbreaking initiative is a collaboration between public and private sector leaders, working together to bridge the digital divide and ensure that the benefits of the digital age are accessible to all.

Claude Dyer, Acting Head, EDISON Alliance, World Economic Forum, said: “The EDISON Alliance is a unique multistakeholder platform aiming to demonstrate that reaching universal digital inclusion is achievable by inspiring organisations to positively impact one billion people by 2025, catalysing new partnerships that would not have come about otherwise and facilitating peer-learning and best practice sharing.”

Harrison Lung, Group Chief Strategy Officer at e&, has been appointed to the Executive Network of the Alliance, where he will play a pivotal role in mobilising joint efforts across all of e& operations and aligning priorities to advocate for increased digital investment.

Lung said: "We recognise that the EDISON Alliance is already halfway to its goal of providing affordable access to digital services to one billion people. Joining the alliance represents a unique opportunity to make a lasting impact on global digital inclusion by supporting the achievement of its goals. I am honoured to be part of this esteemed group of change-makers, and I look forward to working together to achieve our shared goals."

By becoming a member of the alliance, e& will be the first technology player headquartered in MENA to join the global platform, following the UAE government’s commitment to the EDISON Alliance as a partner in its Lighthouse Countries Network. The alliance demonstrates the UAE's dedication to digital wellbeing, aligning with its national goals in technology, education, healthcare, finance, future initiatives and enhancing digital reach, accessibility, literacy, and global impact.  

The EDISON Alliance brings together 50 CEOs, ministers, and 100 organisations from various sectors and industries to address the global digital divide. To date, the Alliance has positively impacted the lives of 454 million people through 250 initiatives in 90 countries, marking significant progress toward its 2025 target of improving 1 billion lives through digital inclusion.

e& is dedicated to harnessing its expertise and resources to foster an inclusive digital landscape for all. It remains steadfast in propelling systemic transformations, underscoring universal digital inclusion as its aspiration and a tangible objective.

Highest level of industry certification for e& teleports: Tawi al Saman and Jebel Ali

e& has been awarded Tier 4 certification for its Tawi al Saman teleport in Sharjah and Jebel Ali teleport in Dubai, under the World Teleport Association's (WTA) Teleport Certification Programme.

e& has joined an exclusive circle of teleports, becoming the first in the MENA region and the 12th globally to receive such a prestigious industry certification. The Teleport Certification Programme entails a meticulous evaluation process, and the ‘Tier 4’ certification signifies the highest level of excellence. The achievement underscores the success of e& in establishing an environment conducive to satellite operators and service providers, leveraging e&'s capabilities to deliver satellite solutions tailored to the MENA region and global markets. The certification also reinforces e&'s support for Low Earth Orbit (LEO) and Medium Earth Orbit (MEO) satellite constellations.

Nabil Baccouche, Group Chief Carrier & Wholesale Officer, e&, said: “The UAE today has a global standing in the space and satellite industry with a thriving ecosystem strengthening the nation’s leadership in space technology.  The Tier 4 certification from WTA reiterates our commitment towards contributing to building a robust satellite infrastructure. Thanks to our team’s continuous dedication, innovation, and commitment, we consistently uphold the highest standards of quality, security, and efficiency standards.”

e& currently operates a network of advanced teleports that enjoy comprehensive access to a majority of satellites spanning the EMEA and Far East regions. The teleports also offer connectivity to international submarine cables, global VPN network, cloud network and SmartHub datacentres in UAE solidifying e&'s role as a critical link in the global telecommunications landscape. The Tier 4 certification is a testament to e&'s steadfast commitment to delivering impeccable network reliability and high-quality satellite services.

e& money today announced the launch of a special initiative to support the people of Morocco and Libya in the wake of the recentnatural disaster that affected both countries, with customers able to make international money transfers to Morocco and Libya at  zero fees and best exchange rates.

In the aftermath of the earthquake that struck Morocco and floods in Libya, e& money stands in solidarity with the Moroccan and Libyan community and aims to facilitate support during these challenging times.

e& money understands the importance of facilitating financial support quickly and efficiently during times of crisis, and this free international money transfer service is designed to do just that. The initiative aligns with the broader support efforts undertaken by e& and its commitment to providing assistance to those affected  in Morocco and Libya.

e& money encourages its customers to take advantage of this free international money transfer service to contribute to relief efforts in Morocco and Libya and help alleviate the impact of the disaster on the affected communities.

Additional information on e& money can be found at http://bit.ly/eandmoney

Boosts green development initiatives with enhanced network capacity and efficiency for hyperscale cloud computing

etisalat by e& today announced the successful completion of its 400G@ Super C+L transport network trial, conducted in partnership with Huawei marking a significant milestone in network capacity and efficiency, playing a pivotal role in supporting green development initiatives establishing a robust foundation for hyperscale cloud computing.

The Super C+L technology ushers in a new era of high-speed data transmission, serving as the backbone of modern digital transformation. In a rapidly evolving landscape where the demand for scalable, resilient data transmission solutions is paramount, the Super C+L trial stands as a remarkable achievement.

The Super C+L solution tested by etisalat by e& in collaboration with Huawei demonstrates the ability to support up to 12THz of spectrum resources, compared to the traditional extended C-band solution's support for only 4.8THz of spectrum resources.

The unprecedented achievement has resulted in a remarkable 2.5 times increase in network efficiency, effectively supporting industries' digital transformation. Expanding optical fibre spectrum resources emerges as a crucial strategy for achieving high-speed data transmission in next-generation Optical Networks.

Marwan Bin Shakar, Senior Vice President of Access Network Development at etisalat by e&, said: "The successful completion of the 400G@ Super C+L trial is a testament to our unwavering commitment to pioneering innovation, sustainability, and customer-centred solutions. Within an ever-evolving landscape where the demand for scalable and resilient data transmission solutions is paramount, the Super C+L trial shines as a noteworthy milestone."

etisalat by e&'s adoption of Super C+L technology not only significantly improving network efficiency, minimises energy consumption that contributes to more environment friendly ecosystem but also seamlessly aligns with our sustainability objectives, elevating energy efficiency and fostering a greener future.

The company remains steadfast in its commitment to investing in advanced technologies, empowering communities, delivering exceptional customer experiences, and enabling the digital transformation of numerous industries.

August 2023

Becomes the first telecom company in the MENA region to acquire the prestigious certification

etisalat by e& today announced that it has achieved a significant milestone by successfully obtaining the TM Forum’s (TMF) Silver Certification Open API, becoming the only mobile operator in the MENA region to acquire this prestigious certification.

The TM Forum's Open API (Application Programming Interface) programme is a global initiative to improve connectivity, interoperability, and portability in the telecommunications ecosystem. etisalat by e& has been a pioneer in adopting these standards and moving towards Open Digital Architecture (ODA). This now enables the provision of standardised APIs for efficient integration, streamlining the development and operation of complex services.

Initiating its TMF Open API standards adoption in late May, etisalat by e& secured four certifications within a brief span, placing them in the Silver Tier and setting the stage for the esteemed Gold Tier.

Khalid Murshed, Chief Technology and Information Officer, etisalat by e&, said: “We are extremely proud of this achievement as it represents a strategic leap forward for our organisation. By integrating the TMF Open API, we are streamlining our operations, reducing manual errors, and enhancing service quality. This feat positions etisalat by e& as a frontrunner in technological advancements within the telecom industry.”

The commitment to open API adoption aligns seamlessly with etisalat by e&'s ODA journey which aims to decouple systems and applications. TMF Open APIs with its standardised interfaces, simplifies integration processes, promotes interoperability of internal systems, and stimulates innovation by enabling secured access to data and functionality. This makes a significant milestone in etisalat by e&’s journey to digitise and modernise the telecommunications industry.

etisalat by e& today announced a monumental breakthrough in its pursuit of cutting-edge technologies to elevate customer experiences with the successful completion of the “5G-Advanced” trial project under the leadership of Telecommunications and Digital Government Regulatory Authority (TDRA).

etisalat by e& has achieved 10Gbps throughput on the 6GHz band, a significant milestone that positions the UAE at the forefront of 5G-Advanced network capabilities. The achievement marks a remarkable advancement in data transfer speeds, solidifying the company’s commitment to revolutionising the telecommunications landscape. The trial focused on unlocking the full potential of the 6GHz frequency range and utilising the 400 MHz bandwidth to achieve the unparalleled 10Gbps speed while enhancing the user experience.

The collaboration between etisalat by e& and TDRA resulted in the ground-breaking achievement of 10Gbps on the 6GHz band, which stands as the highest ever achieved on this frequency worldwide. The accomplishment has profound implications for ushering in the digital transformation era, not only within the UAE but also across the globe.

Khalid Murshed, Chief Technology and Information Officer (CTIO), Etisalat UAE, said: “etisalat by e& is dedicated to pushing the boundaries of technological innovation to provide transformative solutions to our customers. Our recent achievement of 5G-Advanced speeds reaffirms our commitment to delivering high-quality and fast connectivity. The collaboration with TDRA emphasises our joint commitment to enhance the UAE's technological leadership and global recognition.

“This advancement paves the way for a seamless and integrated digital world, enabling the growth of IoT applications and metaverse technologies. The increased speeds support complex applications such as remote healthcare diagnostics, autonomous vehicle projects, and advanced industrial installations, contributing to a more innovative, interconnected society.”

The implementation of the "5G-Advanced" trial initiative reflects etisalat by e&'s commitment to fortifying these efforts in line with the UAE government's "Year of Sustainability" initiatives in 2023. It also aligns with the company's mission to enhance sector efficiency and solidify the UAE's leadership in technological innovation, thus establishing the nation as a hub for innovation, connectivity, and digital progress.

e& capital today announced its participation in the Series A financing round for Ikigai Labs, a pioneering firm harnessing the power of generative AI for tabular data.

Ikigai Labs has secured $25 million in this round, with contributions from e& capital, Premji Invest, and Foundation Capital.

The funding will advance Ikigai Lab's vision of transforming enterprises' utilisation of AI, enabling organisations to master AI through the Ikigai Academy and the easy, fast, and powerful Ikigai platform.

Ikigai Labs offers a no-code AI solution, helping organisations address the challenges of harnessing large datasets and ensuring accurate forecasting. The company's innovative approach combines state-of-the-art time series forecasting with three core tools: aiMatch for data reconciliation, aiCast for prediction, and aiPlan for scenario planning.

“I see the challenges that individuals face in understanding what can be done with their tabular data, together with the struggle for enterprises to leverage the latest technological innovations in AI,” said Devavrat Shah, Co-founder and Co-CEO, Ikigai Labs, and Andrew (1956) and Erna Viterbi Chair Professor of AI and Decisions at MIT. “With Ikigai, we see a clear opportunity to help the global workforce harness the power of AI. We are excited to work with e& capital, Premji Invest, Foundation Capital, and luminaries like Diane Greene, who are enabling us to make Generative AI for tabular data truly effective across enterprises.”

Eddy Farhat, Executive Director, e& capital, said: “We believe Ikigai is poised to revolutionise the way businesses engage with AI. First, by prioritising functional teams and meeting them where they are on their AI journey both through their powerful, intuitive AI platform and through their engaging, hands-on academy. Second, while the tech world is enamoured with text- and image-based generative AI, Ikigai recognises the substantial value of tabular data, the true treasure trove for most businesses.

“AI is one of humanity’s most powerful technological levers, our investment in Ikigai is a testament to our confidence in their mission to democratise AI and make it more accessible.”

Ikigai Lab's platform is enriched by the innovative Expert-in-the-Loop (EiTL) approach to reinforcement learning. Along with this easy, fast and powerful platform, Ikigai Academy has trained over 6,000 students from 90+ countries on topics such as “No Code AI” and “Time Series Forecasting”.

With this investment in Ikigai Labs, e& capital reaffirms its dedication to championing innovative technologies. This strategic move is anticipated to catalyse the next generation of AI-driven solutions, heralding a smarter, data-centric business world.

e& capital today announced a lead investment in the $5 million Series A financing round of Maxbyte, an innovator in the field of integrated digital and robotics solutions, to strengthen the company's market expansion and product development, empowering it to pioneer innovative solutions that enable manufacturers in the digital age.

Headquartered in the UAE, Maxbyte is a leading provider of Industry 4.0 solutions with a strong presence in the automotive, defence, utilities, and food and beverage sectors. It

aims to enable smart connected industrial enterprise for flexibility, productivity, predictable revenue and profit growth, as well as sustainability.

The funding aims to expedite growth by bolstering the sales team, refining the go-to-market strategy and partnerships, and scaling projects across new geographies and industries.

Eddy Farhat, Executive Director at e& capital, said: “Our investment in Maxbyte is a significant milestone. Maxbyte's innovative approach to automation technology positions it as an ideal partner for the Industry 4.0 revolution especially with its track record of success stories across the UAE, USA, SEA, and India. This investment will further its mission to digitally transform and automate companies.

"Maxbyte's plug-and-play solutions not only support underserved smaller manufacturers but also have the capability to compete with rivals serving larger manufacturing companies through seamless integration. We believe that these solutions will contribute to reshaping the manufacturing landscape in the UAE and beyond.”

Maxbyte provides a wide array of services across three main domains, including Industry 4.0 and AI applications for digitising industrial value chains to Smart and Sustainable Factories, robotics and automation solutions for enabling autonomous factories, and Industry 4.0 education programmes to empower manufacturers and the community for the advancement and adoption of digital transformation and Industry 4.0 journey.

Ramshankar CS, Co-Founder and Chief Executive Officer of Maxbyte, said: “We're thrilled to announce our partnership with e& capital. This exciting milestone is a testament to our shared vision and commitment to reshaping industries, driving transformative growth, and propelling our journey towards a future defined by boundless possibilities. This pivotal partnership accelerates our journey to spearhead technological evolution, fortify smart manufacturing, and empower UAE and global industries.

“We remain committed to delivering cutting-edge product byteFACTORY an industry 4.0 apps store integrated with robotics and automation that empower global industrial enterprise customers to thrive in this era of transformation. This new partnership with e& capital opens doors to even greater possibilities, enabling us closer to our vision of a smarter, more connected industrial world.”

Recently, e& enterprise and Maxbyte entered into a Memorandum of Understanding (MoU), designating e& enterprise as the exclusive distributor and system integrator of Maxbyte products in the UAE. The collaborative effort accelerates the digitisation of UAE's manufacturing industry and resonates with the vision outlined by the Ministry of Industry and Advanced Technology (MOIAT) through its Operation 300bn programme.

e& capital's strategic investment in Maxbyte harmonises with the UAE's national strategy to expedite digital adoption across industries, particularly emphasising the Industry 4.0 paradigm.

As e& capital and Maxbyte combine their strengths, they jointly contribute to the national agenda, shaping the manufacturing landscape's future through the prism of Industry 4.0. This investment serves as a pivotal step towards realising the shared vision of a digitally empowered future.

Cooperation to maximise digital potential through cloud computing, cybersecurity, IoT and AI

The Abu Dhabi Department of Economic Development (ADDED) and e& enterprise today announced their joint cooperation to enhance and exchange experiences in the areas of Industry 4.0 and sustainable manufacturing, as part of efforts to achieve the Abu Dhabi Industrial Strategy's (ADIS) objectives.

ADDED and e& enterprise signed a Memorandum of Understanding (MoU) during the "1st Smart Manufacturing Incentives Programme's Awareness and Business Matching workshop" hosted by the Industrial Development Bureau (IDB), ADDED's arm to develop the industrial sector. The event gathered over 100 industrial stakeholders, with more than 50 per cent coming from manufacturing SMEs and the rest from advisory and technology firms.

The primary goal of the signed MoU is to promote digital transformation in Abu Dhabi’s manufacturing sector, aiming to facilitate a seamless transition to Industry 4.0 technologies while encouraging sustainable practices and leveraging e& enterprise's expertise in cutting-edge technologies like cloud computing, cybersecurity, Internet of Things (IoT), and Artificial Intelligence (AI) to empower manufacturing enterprises in Abu Dhabi.

To act on the agreement, ADDED and e& enterprise will establish a joint working group comprising representatives from both sides to ensure effective communication and cooperation.

Eng. Arafat Al Yafei, Executive Director, Industrial Development Bureau (IDB), said: “We are pleased to partner with e& enterprise to provide a conducive environment to the industrial sector of Abu Dhabi to transition to smart manufacturing and Industry 4.0 as well as encourage sustainability in the sector. This comes as part of our ongoing efforts to achieve the ambitious objectives of the ADIS, which aim to increase the size of investment in the industrial sector, create new quality jobs, and improve Abu Dhabi's trade with global markets, and strengthen its position as the region's most competitive industrial hub.”

ADDED and e& enterprise will collaborate to develop joint white papers and workshops to bolster research and knowledge exchange and raise awareness of sustainable manufacturing. The two parties will also explore opportunities to provide digital solutions for manufacturing operations to enhance sustainability and improve operational efficiency.

Alberto Araque, CEO, e& enterprise IoT & AI, said: “We are delighted to collaborate with the Abu Dhabi Department of Economic Development to lead the Industry 4.0 revolution and promote sustainable manufacturing practices in the emirate. This partnership signifies a significant milestone in driving innovation and digitalisation in the UAE. It underscores our dedication to empowering businesses to flourish in the digital era while fostering environmentally responsible methods.

“We strive to transform the manufacturing industry, advocate sustainable practices and contribute to Abu Dhabi's economic growth by harnessing our proficiency in IoT and AI solutions.”

The partnership aims to increase awareness within the manufacturing community about the benefits of Industry 4.0 and related technologies by showcasing innovative digital approaches and providing skill set development programmes.

Furthermore, both parties aim to promote the programmes and incentives offered by the Abu Dhabi Industrial Strategy by leveraging enterprise platforms and services while also seeking to identify collaboration opportunities to drive the adoption of Industry 4.0 in the industrial sector, focusing on establishing specialised centres, creating quality jobs, improving trade with global markets, and establishing Abu Dhabi as a competitive industrial hub in the region.

e& money, the fintech arm and financial super-app of e& life, today announced that customers can now use their e& money cards in Samsung Wallet, a digital wallet solution that allows mobile payment services and more, to complete secure contactless payments at several online and in-store outlets around the world.

The partnership seeks to create a seamless and secure digital payment ecosystem and accelerate a convenient and comfortable lifestyle for UAE residents by integrating mobile payment solutions with the e& money card.

Samsung Wallet is a quick, easy, and secure way for users to complete payments. It will be equipped with additional features in the near future, including the ability to store sensitive documents such as IDs, electronic keys, and boarding passes with just one swipe.

The introduction of Samsung Wallet is part of e& money’s continuous commitment to enhancing services and improving the payment experience for customers. This addition aims to provide customers with a secure, fast, and convenient mobile payment experience, further elevating their journey towards hassle-free transactions.

e& money enables every resident in the UAE to obtain a card within 10 seconds by simply registering on the e& money application. Every customer is instantly issued a 16-digit Mastercard- branded e& money card, packed with a rewarding programme that currently offers a 1% cash reward on every card payment. With this launch, the card can be added to Samsung Wallet within seconds to enjoy contactless payments, both in-store and online.

Khalifa Al Shamsi, CEO, e& life, said: “We are thrilled to introduce the Samsung Wallet to our customers, empowering them with a range of convenient and secure payment solutions through seamless integration with our platform. Our goal is to elevate the purchasing experience for our valued users by offering them cutting-edge features while ensuring their financial transactions are secure, efficient, and hassle-free. We are determined to transform how people engage with the digital world, simplifying payments and unlocking a new level of convenience and control for our valued customers.”

Fadi Abu Shamat, Head of Mobile eXperience Division at Samsung Gulf Electronics, said: “Our partnership with e& money is a critical step for the brand as we continue expanding our outreach to consumers in the region so they may avail of next-generation payment solutions. We are currently working to maximise convenience by adding even more features to Samsung Wallet for our customers to benefit from seamless journeys, both in and out of the digital sphere. We look forward to this next step with e& money.”

The Samsung Wallet platform is protected by strong hardware and Samsung’s Knox-based security technology to safely store sensitive information in the device, including fingerprint recognition and encryption to make sure users’ important data are protected. It also replaces sensitive data with unique identification symbols, which offers an extra layer of protection against potential digital and physical hacking attempts. 

To activate Samsung Wallet, customers can download the Samsung Wallet App from the Galaxy Store, log in to their Samsung account directly from the Samsung Wallet App to set their PIN and fingerprint, then tap on ‘add card’ and scan or manually enter their card number. The card can also be added to Samsung Wallet directly from the e& money application. 

etisalat by e& today announced the launch of its latest offering, Wi-Fi as a Service, a cutting-edge solution specifically designed to empower businesses with enhanced connectivity by extending their Wi-Fi signal and coverage throughout their premises.

etisalat by e& has crafted a solution to address the specific demands of businesses requiring enhanced Wi-Fi coverage in areas with high-density users. The service can be deployed on an existing Internet connection -irrespective of the provider- ensuring customers enjoy robust connectivity. This new service also provides businesses with a competitive edge in the market, while offering an affordable and reliable managed Wi-Fi solution tailored to their unique needs.

The all-encompassing service includes end-to-end implementation, 24x7 support, and reducing OPEX (operating expenses), enabling businesses to enjoy an upgraded Wi-Fi experience without the burden of investing into upgrading the infrastructure .

Wi-Fi as a Service offers businesses a range of competitive features, enhancing connectivity and customer engagement. With broader coverage, businesses can improve the virtual experience for clients and visitors, in addition to boosting the business productivity of their employees.

Esam Mahmoud, Senior Vice President, Small & Medium Business, etisalat by e&, said: “Wi-Fi as a Service represents a game-changing opportunity for SMBs, offering an affordable and scalable solution that caters to their unique requirements, unlocking new possibilities for businesses to thrive in today's connected world. The managed Wi-Fi solution is adaptable, scalable, and carefully tailored to meet the distinct needs of businesses, revolutionising connectivity in businesses like offices, cafes, restaurants, clinics, and business centres.”

etisalat by e& will manage the entire implementation process, from procuring and delivering hardware to installation, setup, and configuration, ensuring a smooth and hassle-free experience for businesses.

Mahmoud added: “We are dedicated to delivering an enriched Wi-Fi experience for SMBs, enabling them to stay connected like never before. With us, they can enjoy the peace of mind from knowing their Wi-Fi is in good hands.”

The new managed Wi-Fi Service offers businesses three packages based on the number of access points and users, starting from as low as AED 125/month; which further simplifies the process. Businesses only need to pay a monthly service rental, eliminating upfront costs for hardware and installation services.

The solution offered by etisalat by e& seamlessly integrates enterprise-grade access points and cabling, ensuring businesses experience top-notch performance and reliability from their Wi-Fi network, helping them maximise their potential. The company also offers round-the-clock remote assistance throughout the service lifecycle to continuously support its Wi-Fi as a Service offering.

  • Board approves interim dividend of 40 fils per share for H1 2023
  • e& to expand into Central and Eastern Europe through investment in majority stake in PPF Telecom

e& today announced its consolidated financial results for H1 2023 and that it has signed a binding agreement with PPF Group (“PPF”) to acquire a controlling stake (50% + 1 share economic stake) in PPF Telecom Group’s (“PPF Telecom”) assets in Bulgaria, Hungary, Serbia, and Slovakia. PPF Telecom is the telecommunications division of PPF.

e&'s consolidated revenues during the H1 2023 reached AED 26.6 billion a YoY increase of 1.1 per cent. Consolidated net profit recorded AED 4.7 billion while consolidated EBITDA reached AED 12.8 billion, resulting in an EBITDA margin of 48 per cent.

In the UAE, etisalat by e& recorded 13.9 million subscribers an increase of 5.1 per cent compared to the same period of last year, The Group’s aggregate subscribers reached 165 million, a YoY increase of 3.1 per cent.

H.E. Jassem Mohamed Obaid Bu Ataba Alzaabi, Chairman, e&, said: “e&'s performance during the first half of the year reinforces the resilience of our business model despite the challenging global macroeconomic environment. This was also the result of our teams' relentless efforts to remain committed to our vision and drive sustainable growth, making a positive change in the societies we serve while adding value to our shareholders.

Today we are also delighted to announce e&'s strategic expansion into the European market. With this move, we join forces with PPF to build and expand our international footprint in the attractive Central and Eastern Europe region and beyond. It is the next step of our transformation into a global technology group, offering e& multiple avenues to roll-out its leading suite of B2B and B2C digital products in the CEE with significant synergies.

The acquisition aligns with e&’s strategic ambition to accelerate international growth and diversify geographically. This represents an unparalleled opportunity to establish a strong presence and foster development within the dynamic CEE region. The PPF Telecom portfolio, spanning four countries, exhibits a well-balanced structure, underpinned by robust macroeconomic fundamentals and stable currencies. The countries of its operations are characterised by regulatory stability, healthy competition, and highly attractive returns, positioning them among the most promising in Europe. e& will consolidate more than 10 million subscribers from this acquisition post-closing.

We achieved remarkable progress in our strategic focus areas, supported by strong performance in our core telecom business, increased demand for our innovative digital services and solutions, and a commitment to deliver cutting-edge solutions that accelerate digital transformation in the communities we serve. During the period, we also made strategic investments and fostered partnerships that will drive our growth in the coming years, pushing us to seize new opportunities in the fast-evolving digital landscape. 

In line with the UAE leadership's vision, we are committed to continuing progress and development and enhancing our confidence in the added value e& provides. We are resolute in our commitment to spare no effort in delivering cutting-edge technologies and world-class services that will not only shape the digital future but also turn the vision of sustainable socio-economic growth into a tangible reality. With the utmost dedication, we aim to play an instrumental role in fostering a knowledge-based economy, cementing our position as a driving force for innovation and progress.”

Hatem Dowidar, Group CEO, e&, said: “Over the past six months, we have demonstrated a strong sense of resilience and adaptability. Our relentless focus on excellence and innovation has allowed us to thrive in the dynamic landscape of the telecommunications and technology sectors, maintaining our growth momentum.

Our consolidated revenues during the first half of the year reached AED 26.6 billion, with a year-over-year increase of 1.1 per cent. Consolidated net profit recorded AED 4.7 billion while consolidated EBITDA reached AED 12.8 billion, resulting in an EBITDA margin of 48 per cent. This positive performance has been driven by our core businesses and our new business verticals, which have seen an increase in demand domestically and internationally.

This growth was also fueled by harnessing the power of our technological prowess, leveraging our expertise to forge new paths, disrupt industries, and transform the way we do business on a global scale. Our commitment to pushing boundaries and embracing change has positioned us as a true trailblazer in the digital era.

Our success has been driven by the combination of our innovative, customer-centric strategies and the unwavering dedication of our teams, along with our investment in world-leading infrastructure and cutting-edge technologies that consistently serve as the foundation of our achievements.

I would like to express my gratitude to our dedicated employees, whose relentless efforts and innovative spirit remain the driving force behind our progression. Similarly, we thank our loyal customers and stakeholders for their continued faith in our vision. Looking ahead, I remain confident that our commitment to connecting people, businesses, and communities through technology will enable us to provide continuous growth and value for our customers and stakeholders in the years to come.”

Key highlights and developments for H1 2023

e& to expand into Central and Eastern Europe through investment in majority stake in PPF Telecom

The perimeter will comprise of the Yettel Bulgaria, Yettel Hungary, Yettel Serbia, and O2 Slovakia operations, with more than 10 million subscribers and leading positions in their respective markets, as well as the CETIN and O2 Networks infrastructure businesses in these countries.

The upfront consideration for the acquisition is €2,150 million. The transaction is also subject to up to €350 million in earn-out payments to PPF if the PPF Telecom assets exceed certain financial targets within the three-year period after closing and is subject to a claw back if such financial targets are not achieved.

The PPF Telecom’s infrastructure businesses in each of these four countries are fully carved out and managed independently of the service companies. Through the investment, e& will own a 50% + 1 share economic stake in both the service and infrastructure companies.

e& and PPF aim to realise significant scope for synergies between the two groups, with sizeable opex and capex savings and multiple opportunities for the roll-out of the leading suite of e&’s B2B and B2C digital products in CEE.

The partners will retain current PPF Telecom CEO Balesh Sharma and ensure continuity of operations while drawing on the broad expertise of PPF Telecom’s teams in their markets.

The acquisition will be under e& international, the telecom vertical of e& in global markets. The acquisition will deliver on three key pillars of the e& international strategy: expanding the geographic footprint, promoting e& digital services, and increasing the scale and scope of synergies across e& operating companies.

e&

The Group signed a binding agreement with Uber Technologies, Inc ("Uber") and its subsidiary Careem to acquire a majority stake in Careem's Super App spinout with an investment of $400 million, as part of e&'s strategic ambition to expand its digital consumer offering and accelerate its transformation into a global technology group.

e& has successfully completed the acquisition of ServiceMarket, expanding the range of digital services on the Smiles online marketplace and offering more than 30 everyday services to its customers.

It has further strengthened its global positioning this year, being recognised as the most valuable telecoms brand portfolio in the MEA region, worth over $14 billion, according to the 2023 Brand Finance Global 500 Report.

As part of its continued efforts to deliver a world-class experience to customers, e& partnered with Indosat to explore ways to service customers in Indonesia, UAE, and beyond, empowering them to use quality International Direct Dialing (IDD) services.

e& has taken further steps in using cutting-edge technologies by partnering with E-Space to develop satellite-based cloud-native digital and IoT solutions optimised with edge AI to maximise the value of borderless smart connectivity and digital solutions across land, sea, and air applications.

The Group has also partnered with Intel to focus on the deployment of edge data centres with a focus on a net zero carbon footprint, incorporating the latest 4th generation Intel Xeon Scalable processors.

e& collaborated with the UAE Ministry of Education (MoE) to offer interactive workshops to students, parents, and teachers from both public and private schools, as part of the Group's commitment to the digital empowerment of communities. These initiatives are part of e&'s ongoing efforts to support the education sector in the UAE and build on the Group's previous collaboration with MoE, where virtual cybersecurity awareness sessions were held for schools to promote a cybersecurity culture and enhance future generations' digital resilience.

Etisalat Academy by e& partnered with EarthLink to establish the EarthLink Academy, aimed at excellence in businesses, leadership and talent development, knowledge transfer, and vocational training. The comprehensive training programme will cover the areas of telecom and fibre-to-the-home (FTTH) network systems, ensuring the delivery of high-quality training programmes to meet the market's resource needs.

As part of its solid commitment to promoting gender diversity, empowering women, and encouraging sustainable business practices, e& collaborated with Nokia and UN Women to conclude the first ‘Women in Leadership’ programme, designed to increase the number of women in decision-making roles within the tech sector and integrate gender-balanced approaches to innovative business opportunities and technology solutions.

The Group has also remained on track to meet its 2030 net-zero target with the implementation of climate action projects in its UAE operations. etisalat by e&'s first deployments of energy-efficient radio equipment have reduced energy consumption by 52 per cent compared to previously deployed radio equipment. The reduction in energy consumption is equivalent to 7.6 tonnes of CO2 emissions per site per year for high-level sites configured with LTE carriers.

etisalat by e&

e&’s telecom arm etisalat by e& demonstrated strong performance during the first half of the year with continuous increase in subscribers across both mobile and fixed services leading to a total of 5.1 per cent subscriber growth compared to the same period last year, while overall revenue grew across all categories by 5.8 per cent during the second quarter this year.

Mobile subscribers grew by 5.7 per cent compared to the same period last year due to the positive response from customer propositions like Emirati Freedom and Freedom Live, and special prepaid promotions successfully implemented for all subscribers.

Fixed revenue grew by 2.1 per cent during the first half and 1.8 per cent during the second quarter compared to the same period last year, driven by new propositions such as Business Pro and home wireless services. In the UAE, EBITDA and net profit margins remain strong at over 51 and 26 per cent respectively during the first half of 2023 – thanks to the focus on profitable revenue growth and driving operational efficiency with continued cost optimisation.

etisalat by e&’s strategy to diversify into new digital products and services contributed to the acceleration of growth of its online marketplace ‘Smiles’ achieving more than 3.5 million subscribers while its super app GoChat witnessed more than 5.5 million downloads.

etisalat by e& accelerated efforts in 5G deployments and investments have significantly contributed to and solidified UAE’s position as a global leader in fixed and mobile speeds. Leveraging a visionary approach and relentless pursuit of innovation, the UAE now dominates the second and first positions, respectively. This progress underscores the UAE's emergence as a front-runner in delivering world-class fixed and mobile network services.

etisalat by e& maintained its position as the strongest telecoms brand across all categories in the MEA region this year, achieving a score of 89.1 out of 100 and an AAA rating. It was also ranked in the top three telecom brands globally according to the 2023 Brand Finance Global 500 report.

etisalat by e& successfully integrated ServiceMarket services, expanding the range of digital services on the Smiles online marketplace and offering more than 30 everyday services to its customers.

As part of its vision to digitally enable customers in their transformation journey, etisalat by e& partnered with ARAMTEC to help them capitalise on the digitisation and automation benefits of technology, empowering employees with cutting-edge tools to enhance their productivity, connectivity, and mobility.

etisalat by e& also announced the implementation of the first 5G SatComs in the region with the EUTELSAT QUANTUM satellite solution to extend 5G network capabilities on a software-defined satellite and to meet future applications that require higher throughput.

To provide the best innovative solutions, etisalat by e& opened a new Mobile Security Operation Centre (MSOC) in collaboration with the UAE Cybersecurity Council to provide business customers with real-time protection services to safeguard mobile phones from malicious attacks. etisalat by e& also deployed the private Microsoft Azure Multi-Access Edge Compute (MEC) solution for enterprises as one of the first operators in the MENA region.

To meet customers' evolving needs in the changing business ecosystem, etisalat by e& launched new business postpaid plans with productivity tools, designed to meet the growing demand for data businesses where customers enjoy increased data allowances, enabling them to stay connected and productive wherever they go.

For SMBs, there was also the launch of the payment solution ‘uTap’ which aimed to simplify business operations, streamline payment processes, and embrace digital payment solutions.

With a significant emphasis on supporting the startup community, ‘Hello Business Pitch 2’ was held inviting ideators and start-ups to pitch their next big business idea, providing an innovative platform to support the growing entrepreneurial ecosystem in the country.

etisalat by e& continues to uphold its mandate of supporting Emiratisation, as demonstrated by employing more than 220 UAE nationals till date, in the second year of its partnership with Emirati Talent Competitiveness Council (“NAFIS”). etisalat by e&’s long-term strategy aims at investing in the next generation of leaders among UAE nationals, as evidenced by the Emiratisation percentage exceeding 53 per cent, one of the highest within its category in the UAE.

etisalat by e& also continued its Emiratisation efforts with the launch of the ‘National Programme’, an exclusive initiative that will support Emiratis in establishing their business supporting the UAE leadership’s efforts in promoting the growth of 100 per cent locally owned businesses and encouraging partnerships with the private sector.

Supporting the UAE leadership’s vision to instill the importance of tolerance and coexistence, etisalat by e& participated in the third edition of ‘Together in Emirates of Zayed’ and launched the ‘Five’ app exclusively designed for blue-collar workers using the ‘Five’ SIM.

e& international

e& international took a major step to elevate the digital experiences of the digital-native customers of Mobile Network Operators (MNOs) by launching digital sub-brands through their joint venture with Circles.

It also launched the ‘e& partner networks’ to support the growth of global telecom operators, offering access to market best practices, cutting-edge services, and the benefits of e&'s scale to telecom operators around the world.

Tunisie Telecom became the first company to join the ‘e& partner network’ programme, supporting the future growth of the Tunisian national operator.

e& international also launched a Centre of Excellence (CoE) for advanced analytics which leverages cutting-edge machine learning and AI solutions, to offer personalised use-cases to regional and global clients across telecom and other industries.

etisalat by e& in Egypt partnered with the Sovereign Fund of Egypt (TSFE) to launch a new fintech company, ‘Erada Microfinance’ with the aim of enabling a wide range of financial services for micro and small enterprises. In line with e&'s aim to enable a greener future, it deployed a Smart Connected Site solution, which will allow its subsidiary in Egypt to reduce fuel costs and CO2 emissions by up to 40 per cent as well as decrease reliance on fossil fuels.

PTCL and Vodafone have initiated a strategic collaboration to develop and deliver a full suite of end-to-end IoT services aimed at accelerating enterprise digital enablement and improving the adoption of connected services in Pakistan.

e& international maintained its leadership in customer experience, achieving the number one NPS position in most of its key markets.

 e& life

e& life’s fintech arm and financial Super App e& money partnered with Mastercard to enable payments worldwide via an exclusive prepaid card, offering the flexibility and convenience of using both virtual and physical cards and becoming the first issuer supported by a telecom operator in the UAE.

evision, the media and entertainment arm of e&, acquired the exclusive MENA broadcast rights for the Documentary - King Charles III: A Road to the Throne. Following the coronation of King Charles III, the timing of the documentary's release is impeccably aligned as a first-of-a-kind opportunity to watch exclusive footage from the ceremony.

It has also launched the 24/7 GolfLife channel to broadcast live golf in the region and has acquired exclusive MENA rights to the PGA TOUR, the DP World Tour, the Ryder Cup, the Presidents Cup, and cricket's most anticipated event, the TATA Indian Premier League 2023.

evision successfully launched OTT platforms in Pakistan with SHOQ TV for PTCL and TWIST TV for Etisalat Egypt by e&. evision also secured a strategic agreement for STARZPLAY and e& OpCos with WATCH IT, a leading video-on-demand service for Arabic content.

e& enterprise

Leading the digital transformation journey across the business sector, e& enterprise made considerable achievements with acquisitions and strategic partnerships to deliver the best technologies that empower businesses across the region.

e& enterprise acquired a majority stake in Beehive, MENA’s leading peer-to-peer digital platform, to tap into opportunities in the Small and Medium Enterprise (SME) lending market. This also marked the next step in e& enterprise’s expansion, as the move demonstrates its commitment to opening new avenues of growth across the UAE and in the region, while enabling Beehive to scale its business and expand its offerings.

Staying committed to the UAE’s vision of becoming a global hub for future industries, e& enterprise IoT & AI partnered with Maxbyte Technologies to deliver cutting-edge solutions for Industry 4.0, leveraging both companies’ combined expertise and experience.

Keeping in line with e& enterprise’s mission to drive digital transformation for companies across industries, it implemented engageX solutions for Audi from Al Nabooda Automobiles to automate their customer service support over digital channels.

The company has also launched its Sustainability As-a-Service offering to help businesses in their sustainability journey by partnering with Microsoft to implement the Microsoft Sustainability Manager as a key component of the proposition.

Help AG, the cybersecurity arm of e& enterprise, launched its new SaaS platform UNIFY to integrate with the ever-evolving cybersecurity technology landscape and deliver a seamless, unified customer experience. It also expanded its presence to Egypt, in addition to setting up the first cyber defense centre in the region.

e& enterprise IoT & AI joined hands with Mohammed Bin Rashid Space Centre (MBRSC) with an aim to explore the opportunity to develop a commercial model to take MBRSC’s models and predictions to the market, enabling e& enterprise to leverage the space centre's expertise in AI and predictive models, while the Centre will benefit from the former’s resources and capabilities.

e& enterprise was also recognised by IDC MarketScape CPaaS 2023 as one of the major players in the region.

e& capital

The tech investment arm of e& led a pre-series C round raising $10 million for almentor, a leading online video learning platform in Arabic. The proceeds will be used to accelerate almentor’s growth towards its goal of serving 10 million learners in the MENA region and use the funds to increase its investment in the B2C segment while expanding into Saudi Arabia. 

July 2023

e& enterprise today announced the formalisation of its partnership with Informatica, a globally recognised leader in data management. Through this partnership, e& enterprise has proven its proficiency in implementing Informatica's cutting-edge Intelligent Data Management Cloud™ platform and solutions, resulting in substantial advantages for businesses.

The partnership aims to empower government entities and private corporations in the UAE by leveraging the power of data to enhance operational efficiency and drive digital transformation efforts.

Alberto Araque, CEO, e& enterprise IoT & AI, said: “This recognition is a significant milestone that is a true testimony to the expertise built within our teams in data, analytics and technology consulting. At e& enterprise, we have constantly strived to establish a robust data and Artificial Intelligence ecosystem to cater to our enterprise customers in the domains of data modernisation, advanced analytics, and the implementation of AI-enabled solutions.

This has also enabled our customers to trust our accredited teams, who work closely with a team of skilled and certified Informatica consultants, equipping them to tackle complex data integration challenges and deliver successful outcomes.”

The recognition reflects e& enterprise's commitment to providing exceptional services to its clients and demonstrates its ability to deliver innovative solutions using Informatica's products and technologies.

“Informatica is committed to driving data innovation to help businesses realise the transformative power of their data. We continue to invest heavily in the Middle East, as seen with our recent launch of the first Intelligent Data Management CloudTM in the region, reflecting our commitment to supporting local, scalable cloud-first data management services,” said Yasser Shawky, Vice President of Emerging Markets Sales (MEA) at Informatica. “Local partners like e& enterprise are essential in helping us realise this data-driven vision to turn chaotic data into a trusted resource, fueling actionable insights and business innovation.”

The collaboration combines Informatica's exceptional cloud data management solutions with e& enterprise's extensive industry knowledge, specialised solutions, and expertise in systems integration and services, enabling organisations in the UAE to achieve data-driven digital transformation outcomes.

Data modernisation is rapidly becoming an essential driver for businesses across industries. It facilitates seamless access, processing, and analysis of vast amounts of data, enabling organisations to make data-driven decisions. Data modernisation boosts operational efficiency, enhances customer experiences, informs business strategy, and can potentially lead to revenue growth.

The partnership brings together Informatica's top-notch data management solutions, trusted by 85 per cent of Fortune 100 companies, with e& enterprise's comprehensive industry knowledge, specialised solutions and strong skills. This partnership creates a powerful system integration and services environment, making it a strong choice for government bodies and private companies that want to use their data for the best digital transformation results.

  • Collaborates with Samsung to host Unpacked event for 1st time in the metaverse
  • Virtual and immersive experiences with global events enable users to interact, socialise and explore the limitless possibilities of the metaverse
  • Personalise avatars with more than 25 options

e& today announced the launch of ‘e& universe’, the first metaverse in the region that is set to captivate audiences with phenomenal experiences, taking visitors on a virtual journey exploring with unique avatars and exclusive zones, bringing a new reality to connecting and interacting in the metaverse.

This extraordinary platform, which aims to give users an exceptional digital experience, made its debut at GITEX last year. This was conceptualised and launched in line with the UAE's Metaverse strategy to position itself as a pioneer in shaping the future of emerging technologies on a global scale.

e& universe will host the first Unpacked event in the metaverse for the new Samsung Galaxy series on 26th July at 15:00, where users will be able to pre-order their favourite Galaxy devices in the metaverse and take advantage of the exciting pre-order offers Samsung is rolling out for the new devices, bringing users one step closer to global technology updates and becoming the virtual hub for entertainment and live events.

Users can interact, socialise and explore the limitless possibilities of the metaverse thanks to the various zones inside the e& universe, which open up a world of opportunities.

Khaled Elkhouly, Chief Consumer Officer, etisalat by e&, said: “We are thrilled to bring our revolutionary metaverse, a virtual realm that transcends imagination and brings together various zones of boundless possibilities. This groundbreaking launch will reshape the way we interact, explore and create, offering all our users a truly immersive experience. We want to welcome all our customers to a future of interconnected realities and are pushing the boundaries of digital innovation empowering them to create unforgettable experiences in an ever-evolving metaverse.”

Hosted virtually in Arcadia Planitia, a place on Mars considered to be the most suitable for future life, e& universe is a strategic and ambitious tribute to the UAE’s national space strategy and the success of the Hope Probe mission, the first mission led by an Arab country.

Developed in partnership with HTC, e& universe serves as the central hub, seamlessly connecting users and providing them with easy navigation throughout the metaverse.

Joseph Lin, GM, VIVERSE, said: “e& universe, powered by HTC’s VIVERSE technology, is revolutionising immersive social experiences, taking them to unprecedented heights. These remarkable new features we’ve developed for e& underscore its unwavering commitment to pioneering innovative ways for people to relish content and forge meaningful connections with one another.”  

e& universe invites users into a vibrant and dynamic digital realm, offering a multitude of exciting areas to explore and enjoy including e& universe Virtual Home, e& universe Shop and e& universe Arena & Stadium

Within the e& universe Virtual Home, users have the opportunity to create and personalise their personal virtual space. It enables users to express their individuality and showcase their distinct identity by decorating their virtual homes with NFTs or digital assets. By adorning it with bespoke decorations that reflect who they are, inviting friends to join them, and engaging in voice and text chats, users can relish shared experiences and nurture social connections in an immersive setting.

Users can dive into a captivating atmosphere akin to real-world events at the e& universe Arena & Stadium, with the Arena being the vibrant hub of entertainment while the Stadium is the hub for sporting events. With artist or team/player decorations setting the stage, the lobby creates a festive ambiance. Guests can connect with one another in the VIP box, engaging in voice and text chats while enthusiastically cheering for their favourite stars. The excitement can be instantly captured and shared with friends and family, creating lasting memories of the virtual event.

With virtual concerts and live performances, the Arena Zone provides users with an exhilarating and captivating experience that is ideal for enjoying with friends and family. It allows users to indulge in the dynamic music and entertainment world within a stunning setting.

Meanwhile, the Stadium Zone provides sports enthusiasts with an interactive and immersive experience. Users can enjoy their favourite sports matches with loved ones, capturing the thrill and energy of the game in a virtual environment.

The e& universe opens up exciting possibilities for businesses to host a diverse range of events. From industry conferences that bring together professionals from various sectors to real estate exhibitions featuring the latest development, there are plenty of opportunities to showcase innovative offerings. The e& universe offers a dynamic platform for businesses to engage with their audience and create immersive experiences that transcend physical boundaries.

The e& universe shop offers a variety of eye-catching images and exquisite paintings to unique art pieces and home décor that can be converted into NFTs. It is a treasure trove of digital assets and collectibles, allowing users to enhance their virtual experiences within the

Additionally, users can purchase event passes for exclusive concerts and other special events. The NFTs can be used to customise virtual homes and provide access to paid events, adding an exclusive touch to the metaverse experience.

e& continues to shape the future of the metaverse, unlocking creativity, enabling social connections, and redefining the possibilities of technology. Subscribers can join the amazing experience of e& universe for free by clicking here: www.eanduniverse.com

  • Tailored solution packages based on specific business categories
  • Flexibility to add additional services and add-ons to meet unique business requirements
  • Add-ons include Microsoft 365, domain name, eStore, website design & support, and more

 

Abu Dhabi, 26 July 2023: etisalat by e& today announced the launch of its new tailored business solutions for startup and micro businesses. The innovative solutions have been specifically designed to provide comprehensive services and support for small businesses based on their unique requirements.

etisalat by e&'s tailored solution packages offer the best solutions that meet the specific needs of various business categories, with customers having the flexibility to customise their plans by adding additional services and add-ons based on their business requirements.

The new solution packages currently feature categories: "Starters," "Micro Retailers," "Café & Kiosks," and "Services/Consultancy," each tailored to specific business types and encompassing a range of industries, with a plan to introduce more.

As part of the company's commitment to continuous improvement, there are plans to expand the range of solution categories in the future. The expansion will ensure that businesses from diverse industries have access to tailored support and guidance, further enhancing their chances of success in an ever-evolving marketplace.

The main plan includes 4G/5G Internet with unlimited data, a 4G/5G router, a UCaaS voice line, and 100 flexi minutes bundled. Additionally, customers can select from a range of add-ons, such as Microsoft 365, a domain name, an eStore, website design and support, two cameras and a network video recorder (hardware only), payments essential, managed signage, payments premium, VAT registration, and filing, among others.

Esam Mahmoud, Senior Vice President, Small & Medium Business, etisalat by e&, said: “At etisalat by e&, our mission is to empower, uplift, and support small and micro businesses by providing a bundle of essential services that cater to their unique needs. Through our carefully crafted packages, we strive to significantly impact the SMB community, becoming the driving force behind their growth and profitability.

“Our goal is to become the preferred partner for all business solutions, leading the way in digital transformation, where small businesses can expect more than just connectivity; we provide a comprehensive suite of digital tools and services that enable them to grow, achieve success, and excel.”

The tailored solutions for small businesses differ significantly from the existing plans and services offered to SMB customers. These solutions combine the primary services required to start and run a business, providing a convenient and holistic package.

Mahmoud added: “Each solution package caters to the specific needs of the different business categories. For example, micro retailers require Internet connectivity, landline communication, payment solutions, and an eStore. They also have the option to choose between CCTV payments or web design and support. Moreover, we offer various mobile packages specifically designed for micro retailers to ensure seamless communication on the go.”

etisalat by e& remains committed to supporting small businesses, enabling their growth and success by launching tailored propositions that empower business owners with the tools and services they need to thrive in today's competitive market.

  • New revamped ‘em’ focuses on Bollywood content 24/7
  • Dedicated movie slots targeting specific movie viewers for a curated experience
  • Festival celebrating the relaunch with giveways to its users

Dubai, UAE – 25th July, 2023 – evision, the media and entertainment arm of e& , announced the successful relaunch of its in-house Bollywood movie channel, eMasala, as ‘em - Bollywood Unlimited’ – focused on bringing unlimited entertainment to its viewers. 

Over the years, eMasala has established itself as a much-loved destination for Bollywood entertainment, delivering captivating content that has resonated with audiences in UAE. The channel today is among the top watched Bollywood channels providing a diverse range of movies that cater to different tastes and interests.

‘em’  now elevates the channel to new heights ushering in a new era of movies to captivate and engage the viewers with an aim to revolutionise the way Bollywood enthusiasts experience all their favourite movies.

Olivier Bramly, Chief Executive Officer, evision, said: “We understand the importance of staying at the forefront of the ever-evolving entertainment landscape, and are committed to delivering the very best in quality programming. At evision we are continuously evolving in terms of content to connect with our viewers and look forward to sharing this incredible journey together. As leaders in entertainment in the region, this launch aims to enhance the customer experience - a perfect testimony to our commitment to bringing original Indian content to meet the huge appetite of our audiences.”

With the meticulously curated line-up of fresh and premium content as part of this relaunch, em  is strategically positioned to captivate a broad spectrum of viewers. With an extensive catalogue of the latest and most popular movies alongside timeless classics, the channel ensures that viewers have access to the most sought-after Bollywood content.

From adrenaline-pumping action flicks to heart-warming romantic sagas, it will offer a diverse range of films to cater to everyone’s preferences. The channel now broadcasts for 24 hours a day, offering 9+ dedicated movie slots over multiple thematic time bands, creating a remarkable viewing experience. Each time slot caters to a specific target audience, ensuring personalised enjoyment for every viewer. The new programming schedule will include em Happy Hours, em Breakfree Afternoons, Unwind with em, among others to captivate, inspire and engage viewers like never before.

The emFest movie festival  runs until 1st October, giving viewers an opportunity to participate in the giveaways by scanning a QR code displayed on-screen during the movies airing at 9pm every day and following the simple steps.

evision aims to solidify its position as a leading provider of Bollywood entertainment through this repositioning, captivating a larger audience and becoming the preferred destination for Hindi movie enthusiasts. The channel's fresh identity, vibrant content, and engaging campaign will further enhance its appeal and establish it as a go-to channel for all Bollywood enthusiasts. 

e& enterprise and Tap Payments today announced a strategic partnership aimed at revolutionising the digital payments landscape.

The collaboration combines the strengths and expertise of both organisations to create an extensive payment acceptance ecosystem with unique features tailored to regional markets.

The strategic alliance between e& enterprise and Tap Payments empowers businesses of all sizes to optimise their payment processes and expand their digital capabilities across the region, fostering growth and success in the ever-evolving digital economy.

The partnership utilises Tap's extensive network of merchants and financial institutions and e& enterprise’s advanced digital payment platforms and technologies to deliver pioneering solutions that provide numerous advantages for businesses. These include diverse payment options, seamless integration, enhanced security, and an improved customer experience.

Alberto Araque, CEO, e& enterprise IoT & AI, said: "Our partnership with Tap Payments signifies a remarkable milestone in redefining the digital payments landscape. By combining our strengths and expertise, we empower businesses to thrive in the digital era, offering a secure and comprehensive payment acceptance ecosystem. This collaboration revolutionises business transactions, enhancing operational efficiency and customer satisfaction."

Ahmad Alwazzan, EVP and Managing Director of Tap Payments in the UAE, said: "By teaming up with e& enterprise, we will revolutionise how businesses accept payments by providing an extensive range of digital payment instruments tailored to regional markets. This partnership equips businesses with the tools and capabilities to adapt to the rapidly changing payment landscape and deliver enhanced customer experiences."

Through e& enterprise' services, businesses gain access to Tap's regional digital payment instruments which encompasses a wide range of payment options tailored to each market's preferences. The seamless integration between the platforms streamlines payment operations and boosts overall efficiency, allowing businesses to focus on their core operations and growth strategies. Additionally, the partnership prioritises robust security measures, utilising state-of-the-art fraud detection and prevention tools to ensure secure transactions and protect sensitive customer data.

As part of this strategic alliance, e& enterprise’s flagship Payment Gateway, "EPG", will be enhanced to provide businesses with a secure and unified payment solution. The platform will also offer a comprehensive range of value-added services, including dynamic currency conversion, acceptance of loyalty points, and customisable features, providing businesses with a competitive edge.

With the global digital payments market experiencing rapid growth, Tap Payments and e& enterprise are committed to leading the charge in the region, empowering businesses, accelerating financial inclusion, and contributing to the ongoing digital transformation in the payment industry through their partnership.

  • Showcases the transformative power of e& enterprise's solutions
  • Serves as a collaborative space, enabling partnerships and knowledge exchange across diverse sectors
  • Reflects e&'s vision of integrating innovation and sustainability for a better future

Her Excellency Mariam bint Mohammed Almheiri, the UAE's Minister of Climate Change and Environment, led the inauguration of the e& enterprise Innovation Centre. The centre aims to showcase the most recent and significant innovative digital solutions across various sectors, reinforcing the company's visionary approach towards leveraging technology and fostering innovation to support environmental conservation and climate improvement.

The launch of the new Innovation Centre aims to establish a more attractive environment for customers and the technological system and demonstrates its commitment to strengthening the role of technology in supporting sustainability efforts, in line with the efforts of the United Arab Emirates in enhancing commitment to sustainability and declaring 2023 as ‘Year of Sustainability’.

The opening ceremony took place in the presence of His Excellency Mohammad Saeed Al Nuaimi, Acting Undersecretary of the Ministry of Climate Change and Environment, and other dignitaries from the ministry, along with Hatem Dowidar, Group CEO, e&, Masood M. Sharif Mahmood, CEO, etisalat by e&, Khalifa Al Shamsi, CEO, e& life, Salvador Anglada, CEO, e& enterprise, Obaid Bokisha, Group COO, e&, Dena Almansoori, Group CHRO, e&, Sabri Ali Yehya, Chief Technology Officer, e& international, and other members of the e& delegation.

For her part, Her Excellency Mariam Almheiri praised the new Innovation Centre following its completion and its ability to offer technical and sustainable solutions for various operations of e& enterprise.

She said: “The new Innovation Centre represents a pioneering step in enhancing digital transformation in various entities in the state, supporting the technological development system which is one of the most important strategic trends to push sustainability efforts and streamline many traditional operational processes, contributing to environmental conservation and rationalising resource consumption.”

Her Excellency added: “e& enterprise’s efforts reflect their leadership in harnessing modern technology and digital solutions in enhancing sustainability, which is highlighted in the company's commitment to achieving climate neutrality across its operations in the UAE by 2030. During the Year of Sustainability in the UAE and as we look forward to hosting the COP28 Conference in November, we encourage more institutions to adopt the same approach and work from now on to employ technology and digital techniques in developing their business while at the same time reducing the carbon footprint of their operations to cooperate in achieving climate neutrality in the UAE by 2050.”

Her Excellency affirmed that achieving this goal requires the concerted efforts of government, the private sector, and all members of society for a more sustainable future for the UAE.

The Innovation Centre has attracted over 1,000 visits since its inception from notable institutions and organisations. With 90 per cent of visitors being C-level executives, the centre has demonstrated its broad appeal and influence in driving digital transformation across government, enterprise, and SMB sectors.

Hatem Dowidar, Group CEO, e&, said: “As innovation has become a way of life in the UAE, today’s inauguration marks a remarkable milestone in our journey to embrace the power of digital transformation and revolutionise the way we serve our valued customers and partners. In recognition of the UAE’s visionary leadership, we have always strived to contribute to shaping the future while being at the forefront of sustainability, innovation  and technology. This has also helped foster collaboration in seeking innovative solutions to challenges such as energy, climate change, and other pressing issues related to sustainability.

“The Innovation Centre will be a dynamic hub that showcases how digital can really come to life while at the same time having the extraordinary opportunity to experience the transformative power of e& solutions applied to real-world scenarios. Through collaboration, creativity, and curiosity, we will create new possibilities together, pushing the boundaries to usher in a new era of prosperity.”

With a steadfast commitment to driving sustainable transformation, the company leverages its expertise to ensure that the Innovation Centre continues to serve as a premier destination for showcasing the latest digital solutions and state-of-the-art technologies.

Salvador Anglada, CEO, e& enterprise, said: “The Innovation Centre represents a significant milestone as it revolutionises our approach to serving customers and technology ecosystem partners using cutting-edge technologies. We invite everyone to witness the realisation of digital solutions and explore endless possibilities. Our goal is to establish a new industry benchmark by prioritising solutions that drive growth for governments and enterprises. We achieve this through seamlessly integrating digital technologies in the digital era.”

e& has pledged its commitment to achieving net zero within its Group’s operations in the UAE for Scope 1 and 2 emissions by 2030, and it also distinguished itself as the first private sector entity in the UAE to join the UAE Independent Climate Change Accelerators (UICCA), demonstrating its unwavering commitment to active engagement in global climate action.

e& is dedicated to global climate action and the advancement of sustainable development goals, actively engaging and persistently striving to improve the lives of individuals within its reach while continuously innovating sustainable solutions that contribute to the nation's development objectives and enhance the well-being of the communities it serves.

 In 2019, the Innovation Centre was launched under the “Etisalat Digital” brand, now known as e& enterprise.

Al Masraf has become an official member of UAE Trade Connect (UTC).

UTC, the fintech blockchain platform of e& enterprise, is the UAE's first commercialised solution to combat fraud in the trade finance space built on advanced technologies, namely blockchain and Artificial Intelligence (AI). UTC is a collaborative project of the banking industry and was co-created with e& enterprise. UAE Trade Connect is a cloud-native solution that detects suspicious transactions, prevents fraud and duplication, and supports a wide range of trade-related documents that are validated and inspected in real time.

The signing ceremony was held on 12 July 2023 at Al Masraf’s Head Office in Abu Dhabi, between the signing representatives, CEO of Al Masraf Graham FitzGerald and CEO of UAE Trade Connect Zulqarnain Javaid.

Commenting on the partnership, Graham FitzGerald, Chief Executive Officer of Al Masraf, said: "We are thrilled to collaborate with UAE Trade Connect to combat trade financing fraud. This partnership aligns with our commitment to digitisation and innovation. By leveraging advanced technologies, we will create a more secure and efficient ecosystem, ensuring the protection of our customers and the entire banking community. Together, we are building a stronger financial landscape.”

Zulqarnain Javaid, Chief Executive Officer of UTC, welcomed Al Masraf, which joins as a new member of the banking consortium of 11 other UAE banks. He said: “Al Masraf will benefit immensely by identifying fraudulent trade finance transactions and by deepening the knowledge pool to protect other member banks. The UTC platform now processes close to AED 10 billion worth of trade invoices every month, and many interbank fraud attempts have been identified, saving user banks millions of dirhams in real time.”

Al Masraf has been driving digitisation and innovation in its banking systems to enhance customer experience and improve operational efficiency. UAE Trade Connect membership will further enhance its systems for mitigating fraud and enhance opportunities for SMEs in funding availability for their day-to-day working capital needs. UAE Trade Connect continues to explore and develop new use cases that will serve and benefit the banking community at large.

  • New payment solution to empower businesses with simplified collections and streamlined automation

etisalat by e& today announced the launch of uTap, a powerful payment solution that revolutionises the way businesses manage their payments and streamlines operations, in collaboration with Network International LLC and Mswipe Technologies.

uTap aims to empower businesses of all sizes with omnichannel payment management and business automation solutions that will make payment transactions seamless for small and medium- sized businesses (SMB).

With uTap, businesses can securely collect and process payments while seamlessly integrating with their existing processes. uTap offers a range of hardware options, including point-of-sale (POS) payment terminals, barcode scanners and cash drawers, as well as a set of managed services such as third-party integration, maintenance and repairs.

The uTap packages are developed to provide businesses with cost-effective payment acceptance solutions for as low as AED 50 per month with no upfront costs. The plans are designed to allow businesses to choose the features that best suit their needs and budget. With uTap, businesses can customise their payment solution and optimise their operations for greater efficiency and growth.

Esam Mahmoud, Senior Vice President, SMB Sales & Marketing at etisalat by e&, said: “We are proud to launch uTap, a game-changing payment solution that simplifies operations and boosts efficiency for businesses.  uTap presents an exciting opportunity for SMBs to streamline payment processes and embrace digital payment solutions. Our goal is to provide businesses with an end-to-end, fully integrated business and payment management solution, eliminating the need for multiple vendors and offering a seamless experience.”

uTap offers three affordable and tailored packages that empower businesses with seamless online payment solutions, payment terminals, order management, powerful automation tools and much more. In addition, uTap provides SMBs with unmatched value, such as no upfront costs, minimal documentation and quick activation with competitive transaction rates.

  • Recognised as the 'Middle East Operator of the Year'
  • Named 'Best Regional SMS Service Provider’ for the 3rd year in a row

e& won the 'Middle East Operator of the Year' and the 'Best Regional SMS Service Provider’ at the 7th Carrier Community Global Awards ceremony in Berlin, reaffirming its steadfast commitment to driving transformation and delivering exceptional performance in the industry.

This outstanding accomplishment illustrates e&’s unwavering dedication to innovation and excellence in the techco sector and the capacity to adjust to changing market demands while providing outstanding results for clients and partners. 

Nabil Baccouche, Group Chief Carrier & Wholesale Officer at e&, said: “These prestigious awards serve as a recognition to the team's dedication, innovation, and unwavering commitment to excellence. Winning the title of ‘Middle East Operator of the Year’ is a great honour, which further solidifies e&’s position as one of the world’s leading technology and investment groups.

“With its innovative infrastructure and solutions, e& has demonstrated significant strides in the industry over the last year. The recognition of e&'s exceptional messaging solutions further fuels its mission to deliver cutting-edge services and unparalleled customer satisfaction.”

With the ‘Middle East Operator of the Year' award, the jury recognised e&’s successful initiatives to improve access to communications in the region, along with its customer and revenue growth, market disrupting innovations, first-to-market technology implementations, and industry collaboration efforts.

e& C&W’s recognition in the regional category as a SMS service provider demonstrates its capabilities and extraordinary performance in supporting Mobile Network Operators (MNOs) and the entire messaging ecosystem. Its extensive global reach enables a seamless delivery of SMS traffic to more than 800 terminating MNOs using win-win partnership models.

e&’s recognition at the Carrier Community awards forum is a testimony to e&’s global reach and ability to deliver superior services on a wholesale scale. By leveraging effective partnership models and innovative solutions, e& has become a trusted provider of global services.

This recognition celebrated the achievements of top global telcos, highlighting the innovations and achievements among telecom wholesale operators and ecosystem partners around the globe and who were independently judged by a panel of telecom analysts and experts from the industry.

  • Outlines the establishment of dedicated training facility for EarthLink employees
  • Etisalat Academy by e& to develop comprehensive training programme focused on Gigabit Passive Optical Network (GPON) FTTH network systems
  • Training programme to be led by experts from Etisalat Academy by e&

Etisalat Academy by e& has signed a strategic Memorandum of Understanding (MoU) with EarthLink to establish the EarthLink Academy. The MOU signifies a partnership aimed at excellence in businesses, leadership and talent development, knowledge transfer, and vocational training.

The strategic MOU was signed by Muammar Nasir AlRukhaimi, CEO of Etisalat Services Holding, and Dr. Alaa Jasim, CEO of EarthLink Company, at a ceremony held at the Etisalat Academy in Dubai.

Under this MOU, Etisalat Academy by e& will work towards establishing the EarthLink Academy, a dedicated training facility, and developing the GPON FTTH Networks & Services Training Programme for EarthLink. The comprehensive training programme will cover the areas of telecom and fibre-to-the-home (FTTH) network systems, ensuring the delivery of high-quality training programmes to meet the market's resource needs.

Muammar Nasir AlRukhaimi, CEO of Etisalat Services Holding, said: "By leveraging the expertise of the academy in HR management and development, business and telecom management, and e-learning systems, the training programme will empower EarthLink employees with essential skills to navigate technology and telecom. Under the guidance of Etisalat Academy experts, they will enhance their training capabilities, maintain up-to-date performance, and receive exceptional education and skill development."

The two companies will collaborate to develop policies, procedures, and quality control processes to ensure the academy delivers high-quality training programmes to meet the market's resource needs.

Dr. Alaa Jasim, CEO of EarthLink Company, said: "At EarthLink, we are dedicated to empowering our staff with cutting-edge training in both theory and practical skills. This commitment stems from our consultancy, business training, communications engineering, and IT systems aspirations. We can ensure our employees' success in these fields by equipping them with the latest and most effective training. Our collaboration with Etisalat Academy by e& is a significant step forward in attaining these goals."

The training curriculum will encompass various areas, including telecom concepts, technologies, solutions, network infrastructure, services and applications, customer management, leadership and management, emerging technologies such as IoT and AI, data centre solutions, and more.

The academy will offer a comprehensive portfolio of courses, certifications, and accreditation covering a wide range of topics, including telecommunications concepts, technologies, solutions, network infrastructure, support services, project management, EarthLink products and services, leadership and management, customer management, emerging technologies, data centre solutions, and telecom network and cabling accreditation. State-of-the-art facilities, such as dedicated training areas, labs, classrooms, and workshops, will be established to ensure effective learning.

The comprehensive training programme will be supported by technology webinars, summer training camps, emerging technologies workshops, crash courses, and boot camps, providing participants a diverse learning experience.

Partnership to bring premium class international communication services

e& announced its collaboration with Indosat Ooredoo Hutchison (Indosat) to provide world-class international communication (IDD) services for Indosat users.

Through this strategic partnership with e&, Indosat is exploring ways to deliver a world class experience to its customers in Indonesia, UAE and beyond by empowering them to use quality IDD services.

Nabil Baccouche, Group Chief Carrier & Wholesale Officer, e&, said: “We are excited to have been chosen by Indosat as its strategic International Voice services partner. By teaming up and combining our strengths, we will be able to deliver synergies to Indosat by providing our high-quality voice, anti-fraud measurement and monitoring to the company’s strong customer base in Indonesia and beyond. Our relationship with Indosat has a long and successful history. This partnership will further extend our value proposition to enhance Indosat’ s subscribers’ customer experience while allowing them to enjoy world-class IDD quality.”

Muhammad Buldansyah, Director and Chief Business Officer, Indosat Ooredoo Hutchison, said: “This partnership with e& is Indosat's effort to deliver a marvellous experience to all our customers, wherever they are. Our combined resource and expertise are to create strong synergy to bring additional value to customers and create a significant positive impact for both companies in the future. We also believe that this collaboration will unlock infinite opportunities and empower the people of Indonesia.”

Through this strategic collaboration, numerous new possibilities in digital connectivity will be unlocked. Indosat and e& will maximise the utilisation of each other's network infrastructure, technology, and customer base to offer broader services, improved connectivity, and a superior experience to customers. As part of this collaboration, e& will be Indosat’s strategic global gateway for all incoming and outgoing international voice traffic using its voice aggregation ecosystem, providing access to best practices, long-standing industry expertise, high quality voice services, a global footprint for direct termination, and robust anti-fraud measures.

June 2023

etisalat by e& announced today that its Super App GoChat crossed 5 million downloads, achieving this major milestone in less than a year since its official launch, and has now taken a step further by introducing its own GPT-powered chatbot ‘GoChat GPT’.

With the launch of GoChat GPT, consumers can easily access the latest technologies and revolutionise the way everyday tasks are carried out. This is an addition to the plethora of services provided by GoChat Messenger, including but not limited to gathering information, writing text, answering complex questions, or sparking innovative ideas. GoChat GPT will be more than just an assistant; it will be a partner in productivity and exploration. Moreover, GoChat users can now easily share their exchanges with GoChat GPT with their family and friends using GoChat’s chat and chat group functionalities.

To launch GoChat GPT, etisalat by e& has leveraged cutting-edge Generative AI technology running on Microsoft’s Azure Open AI Service to enable subscribers to access the service conveniently and reliably, redefining the future of communications. GoChat GPT does not require users to sign in or sign up for the service and is easily accessible from the chat screen for customers to ask their questions.

The popular messaging app, which only requires a mobile phone number to register, enables UAE residents to connect globally and offers a host of unique features that make it a comprehensive application tailored to the needs of UAE users.

In addition to free HD video and voice calls, the Super App offers local and international money transfers, bill payments, games, the latest news, and much more. It is available for download worldwide on Android and iOS.

With many easy-to-use features, GoChat Messenger offers a variety of 'Buy 1, Get 1 Free' offers, grocery ordering, and various insurance options with exclusive discounts. Users can also keep up to date with their favourite brands through GoChat channels and earn rewards by referring friends and family through the 'Invite and Earn' offer.

For users looking for an extra touch of exclusivity, GoChat Messenger's VIP membership enhances their experience with unique benefits including VIP status, exclusive stickers, an ad-free environment, the ability to customise the app's home screen icon, and more.

Winners awarded cash prizes worth AED 350,000

etisalat by e& announced the winners of the third edition of the 'Hello Business Pitch' competition at a live awards ceremony dedicated to celebrating entrepreneurship and innovation in the United Arab Emirates.

The event took place amidst a grand gathering of prominent figures, including H.E Abdulaziz Al Nuaimi, Assistant Undersecretary of the Commercial and Regulatory Affairs Sector, and Khalid Kalbat, Director of the Small and Medium Enterprises Development Department at the Ministry of Economy; where the winners were announced, highlighting their exceptional achievements during this esteemed occasion.

The Hello Business Pitch 3 provided a unique platform for aspiring startups and disruptive ideators to showcase their business ideas and models. The event attracted startups and entrepreneurs who were equipped with innovative frameworks, concepts, and business models who competed for recognition and a chance to win cash prizes worth AED 350,000.

A jury panel of nine subject matter experts meticulously evaluated the business pitches, considering factors such as the strength of the application, problem-solving capabilities, the ability to communicate their unique value proposition, and the potential for scalability.

The Hello Business Pitch 3 Awards Ceremony celebrated the outstanding achievements of winners in two categories: Ambitious Startups and Disruptive Ideators. FortyGuard emerged as the winner in the Ambitious Startups category, securing the prestigious first prize of AED 120,000. Revent claimed the second prize of AED 80,000, while ImInclusive  won the third prize of AED 60,000. In the Disruptive Ideators category, Mohammed Alam (Story Box), stood out as the winner, earning the first prize, worth AED 40,000 in cash, Nitin Agarwal (QReceipts), secured the second prize of AED 30,000 cash, and Sara AlMahri (Sensy) was awarded the third prize of AED 20,000 cash.

Esam Mahmoud, Senior Vice President, SMB, etisalat by e& said: "We are thrilled to witness the remarkable talent and potential within the UAE's entrepreneurial ecosystem at the Hello Business Pitch 3 Awards. These exceptional individuals and their groundbreaking ideas are driving innovation and shaping the future of business in our nation. We are proud to support and celebrate their achievements, and we look forward to their continued success as they contribute to  UAE's growth and prosperity."

The talented individuals and startups showcased extraordinary innovation, vision, and the potential to significantly impact the business landscape of the UAE. The prizes they receive will support further developing their ventures and contributing to the nation's economic growth.

Mahmoud thanked the UAE government for their continued support, he said: "The Hello Business Pitch 3 Awards is a testament to the UAE's commitment to fostering entrepreneurship and fuelling innovation. By providing a platform for aspiring entrepreneurs and startups to showcase their ideas, we enable them to access the resources and capital they need to turn their visions into reality. We congratulate the winners and commend all participants for their dedication and ingenuity. Together, we are shaping a vibrant and thriving business landscape in the UAE."

The Hello Business Pitch initiative addresses the challenges ideators and startups face in securing capital and resources to kickstart their entrepreneurial journeys. Aligned with the UAE's vision of fostering innovation and entrepreneurship, the competition catalyses aspiring entrepreneurs to launch their businesses, providing them with a platform to access the capital needed to scale their operations.

e& held its annual awards ceremony to celebrate the exceptional contribution and long-term affiliation of its telecom partners marking an important milestone in e&’s transformation journey to a leading global technology group, highlighting the collaborative spirit and commitment to fostering mutually beneficial partnerships.

The event was attended by more than 450 partner representatives bringing together industry leaders, executives, and key stakeholders to acknowledge the outstanding performance and collaboration of its partners and internal teams who have played a vital role in e&’s success journey. This event served as a platform to express gratitude for their unwavering dedication and support in delivering high-quality products and services to meet the dynamic needs of its customers. The celebration was attended by leaders in the telecom, technology, sustainability, and business sectors.

Saeed Al Zarooni, Group Chief Procurement Officer at e&, honoured the partners in the presence of senior officials from the Group, including Obaid Bokisha, Group Chief Operations Officer at e& and from etisalat by e& included Khaled Murshid, Chief Technology & Information Officer, Haitham Abdul Razzaq, Chief Business Officer, Khaled Elkhouly, Chief Consumer Officer and Abdulla Al Ahmed, Senior Vice President, Government Sales. This annual event offers an opportunity for e&’s leadership to share their insights and explore future avenues for growth and collaboration.

The Telecom Partner Recognition awards ceremony exemplifies e&’s dedication to nurturing strong relationships with its partners and nurturing a collaborative ecosystem that drives mutual growth and success. By recognising and celebrating the accomplishments of its partners, e& aims to inspire continued excellence and innovation throughout the telecom industry.

Speaking at the event, Saeed Alzarooni expressed his appreciation for the remarkable contribution of these partners, he stated, "Our partners are one of the main reasons for e&'s growth to date, which has led to the Group being recognised as one of the strongest global brands. We see in each partnership a wide range of opportunities that allow us to apply innovation, adopt the latest technologies, and work together to explore new areas through research and development in order to harness the best services and products. Their commitment to excellence, innovation, and collaboration has significantly contributed to our ability to deliver exceptional services to our customers and stay ahead in the highly competitive market."

Internal teams from Technology, Business, Consumer and Brand & Communications departments were recognised as well with an ‘Internal Prosperity Award’. e& is keen to enhance participation and interaction between internal departments through several initiatives aimed at encouraging positive and effective performance. This has also positioned the group as the only technology company in the MENA region to be ranked among the best employers in the ‘Forbes’ list.

During the event there were also insights shared on e&’s sustainability journey by Mohammad Marzooqi, Senior Vice President, Access Network, e& international. He took the audience through e&’s energy efficiency programme focusing on a number of initiatives to reduce consumption and increasing renewable energy share to facilities and the carbon offset scheme.

The event highlighted e&’s efforts and decisive steps taken to strengthen the foundations of collaboration with its telecoms and technology partners to further improve business performance and employee innovation across its portfolio, stimulating fruitful partnerships and pioneering digital projects to realise e&'s vision of connecting communities.

During the ceremony, awards were presented in various categories that reflect the diverse range of partner contributions, including sustainability, business continuity, health and safety, project delivery, outsourcing, quality, performance, value creation, ICV (In Country Value) among others.

UAE has been actively working towards achieving its COP28 Vision and e& is committing to this through its value partners and has recognised those who have implemented various initiatives that help promote a greener and more sustainable future. Moreover, ICV award recognises Partners who play a vital role in boosting the UAE economy by promoting localisation, diversification, and sustainable growth. These Partners have time and again demonstrated their commitment to investments in local industries to stimulate economic activity within the country.

  • Programme aims to increase the number of female leaders in tech.
  • Aligns with the UN Women’s Empowerment Principles and reinforces e&’s commitment to ESG.

e&, in partnership with Nokia and supported by UN Women, recently successfully concluded its first ‘Women in Leadership’ programme, solidifying its commitment to promoting gender diversity, empowering women and encouraging sustainable business practices. The program is part of the Nokia-UN Women collaboration series.

The closing event at e&'s Open Innovation Centre in Dubai marked a significant milestone as the first in-person ceremony for Nokia's training programme in the Middle East. The event included 20 participants and 14 panellists to wrap up the programme with presentations, pitches and discussion.

The ‘Women in Leadership’ programme is designed to increase the number of women in decision-making roles within the tech sector and integrate gender-balanced approaches to innovative business opportunities and technology solutions. The programme aligns with the UN Women's Empowerment Principles, of which both e& and Nokia are signatories, with the goal to empower women to pursue leadership roles and contribute to a better future for all.

Dena Al Mansoori, Group Chief HR Officer, e& said: “A year ago, we launched the Women in Leadership programme with Nokia and UN Women fueled by an unwavering belief that collectively, we can make real meaningful change.  Today, I'm inspired by the remarkable ideas and solutions generated by our participants all determined to leave a positive impact on our communities. We are proud to be able to shape a different narrative, break barriers, and forge a path for women in tech where a more inclusive leadership can thrive.”

During the six-month programme, participants tackled four essential challenges pertaining to the ICT sector. These challenges included promoting eco-friendly options in the UAE, ensuring data transparency, managing energy consumption for e& subscribers, and addressing barriers to women in the tech industry.

Rima Manna, VP Middle East Market Unit at Nokia, said: "We're thrilled to have held the first face-to-face closing event in the Middle East with e& and UN Women, showcasing the ideas generated by these extraordinary women. Throughout the program, the participants not only embraced the challenges related to sustainability and women's empowerment but also demonstrated a remarkable capacity for collaboration, innovation, and critical thinking, leaving a lasting mark of excellence."  

The module journey of the programme supported the participants in choosing their challenges that focused on ESG, inclusion and diversity, partnering to work beyond borders and creating

innovative business solutions. The challenge winners presented ground-breaking design concepts and prototypes, receiving well-deserved recognition for their innovative ideas at the closing event.

The successful conclusion of the 'Women in Leadership' programme represents a pivotal moment in fostering gender equity in the tech industry. By breaking barriers, forging new paths, and empowering inclusive leadership, e& and its partners continue to make significant strides towards creating a more diverse and prosperous future for all.

  • Workshops led by experts to cover a comprehensive range of coding, programming and cybersecurity topics

e& collaborated with the UAE Ministry of Education (MoE) to offer interactive workshops to students, parents and teachers from both public and private schools, as part of the Group's commitment to the digital empowerment of communities.

There were virtual coding workshops held for students and teachers designed to equip students and teachers with the vital technical expertise and skill set, fostering their capabilities to excel and thrive in the increasingly competitive digital landscape, aligning with e&’s long-term vision for education and empowerment.

Virtual cyber security awareness sessions will be held for parents and students. These will focus on educating them on the risks children face online and techniques used to safeguard them in the digital world. These sessions include training on protecting the child from online social and digital threats, cyberbullying and cyber identity theft.

These initiatives are part of e&'s ongoing efforts to support the education sector in the UAE and build on the Group's previous collaboration with MoE, where virtual cybersecurity awareness sessions were held for schools to promote a cybersecurity culture and enhance future generations' digital resilience.

The interactive sessions will be held virtually to facilitate seamless participation for students, parents and teachers, allowing them to conveniently engage from the comfort of their homes or classrooms.

Khalid Murshed, Chief Technology and Information Officer, etisalat by e& UAE, said: "We are steadfast in our commitment to empowering societies digitally, and firmly believe that education and awareness serve as the bedrock for individual empowerment. This is part of our continuous collaboration with the Ministry of Education to give students, parents and teachers the skills and knowledge they need to be aware in a digital and competitive world. It is great to be part of such an initiative that is a perfect platform to prepare the next generation to be ready to face the challenges and exploit the opportunities of the fast-changing landscape.”

 

Her Excellency Dr. Amna Al Dahak Al Shamsi the Assistant Undersecretary for Care and Capacity Building Sector at the Ministry of Education said: “The partnership with e& is a testimony to our joint commitment to upgrade the skills of our teachers and students in the area of programming and coding with advanced technology tools along with cyber security knowledge. With future technologies like Artificial Intelligence, Automation, Programming taking center stage in digital transformation, it is important to keep our students abreast with these developments getting them ready for the 21st century with ensuring their online safety through this ongoing developments in the digital field.”

The workshops held in February led by experts covered a comprehensive range of topics such as popular programming language Python, introduction to programming with Python (Text-based programming), automation, introduction to automation utilising UiPath, Artificial Intelligence (AI), AI overview and No-code AI, as well as Business Intelligence (BI) using the power BI tool. The sessions were conducted virtually enabling students and teachers to participate from the comfort of their homes or classrooms.

The coding sessions were made available to students from grades 5 to 12, as well as teachers, with the objective of promoting technical education and raising awareness. with plans to run virtual cybersecurity awareness sessions with schools in collaboration with MOE.

e& enterprise today announced the successful implementation of its engageX solutions for Audi from Al Nabooda Automobiles to automate their customer service support over digital channels.

The deployment is in line with e& enterprise's mission to drive digital transformation for companies across industries, creating business value by designing, delivering, and operating innovative digital solutions.

By streamlining communication processes and automating customer service support operations through the integration of digital communication channels, engageX will enable Audi's goal to stand out in the market by enhancing the entire customer experience.

The integration will allow Al Nabooda Automobiles to provide a wide range of activities to its Audi customers through digital channels, such as new and used vehicle inquiries, test drive bookings, vehicle service reservations, and communication with sales or service advisors.

Miguel Angel Villalonga, CEO,  e& enterprise Cloud, said: "At e& enterprise, our innovative approach and expertise in building customised multi-channel communication systems across all sectors allow us to provide cutting-edge solutions for our customers. We look forward to collaborating with Audi from Al Nabooda Automobiles on their digital transformation journey, leveraging our expertise to deliver intelligent and automated customer experiences."

K. Rajaram, CEO of Al Nabooda Automobiles, said: "We are delighted to adopt for Audi e& enterprise's engageX solution, which allows us to integrate the digital channels for a unified and hassle-free customer experience. It ensures seamless journey for our customers in sales and after-sales. It is a significant step towards our commitment to delivering exceptional customer service through innovation."

engageX solutions by e& enterprise is a leading Communications Platform as a Service (CPaaS) ecosystem that offers customised multi-channel communication to enhance customer engagement and accelerate digital transformation. The CPaaS ecosystem provides real-time capabilities for seamless customer experiences and empowers businesses to create unique customer journeys and drive success.

e& enterprise today announced its partnership with Maxbyte Technologies, a pioneering player in manufacturing and digital transformation. This collaboration was unveiled at 'The Make it in the Emirates Forum' hosted at the Abu Dhabi Energy Center.
 
e& enterprise will establish a partnership with Maxbyte Technologies in the MEA region to deliver cutting-edge solutions for Industry 4.0. The signing was conducted at the second edition of the ‘Make it Emirates Forum’ organised by the Ministry of Industry and Advanced Technology (MoIAT). The partnership signing was in the presence of Her Excellency Sarah Bint Yousif Al Amiri, Minister of State for Public Education and Advanced Technology, Alberto Araque, CEO of e& enterprise IoT & AI, and Ramshankar C S, CEO, Maxbyte Technologies.
 
Commenting on the agreement, Her Excellency Al Amiri said: “We are pleased to see technology companies such as e& enterprise and Maxbyte Technologies take advantage of the UAE’s competitive industrial ecosystem. The country’s strategic position as a global trade centre, supported by its advanced infrastructure and unwavering commitment to sustainable economic growth, provides an enabling environment for growth and productivity.”
 
Unveiling this partnership at the Make it in the Emirates Forum reinforces MoIAT’s commitment to turbocharge digital transformation in the industrial sector in line with the Technology Transformation Program, Her Excellency added.
 
“By accelerating the adoption of Industry 4.0 solutions and applications, this partnership will contribute to increased productivity, create high-skilled jobs, and strengthen the Emirates’ position as a global hub for future industries. Deals such as these are key drivers of innovation that will shape the future of our dynamic industrial landscape,” she concluded.
 
The partnership aims to enhance cooperation in the field of IoT and digital transformation initiatives, with the goal of accelerating the adoption of Fourth Industrial Revolution solutions and applications across the industrial sector.
 
In the UAE, the Ministry of Industry and Advanced Technology’s strategy, called Operation 300Bn, aims to increase the UAE's industrial sector contribution to the GDP from AED 133 billion to AED 300 billion by 2031. The strategy aims to develop the UAE's industrial sector, increase its in-country value, and establish the UAE as a global hub for future industries while creating job opportunities. The strategy aligns with the UAE's commitments to global climate action and sustainable development goals.
 
UAE Industry 4.0 is one of the main pillars of Operation 300Bn. It aims to accelerate the digital transformation of the industrial sector, support leading industrialists throughout their journey, boost the sector's productivity, and create thousands of new high-skilled jobs.
 
This partnership aligns with the UAE's Fourth Industrial Revolution strategy and intends to create turnkey and ready-to-deploy solutions, develop new capabilities, and speed up the deployment of autonomous solutions. The market presence of e& enterprise, combined with Maxbyte Technologies’ expertise in manufacturing and digitalisation, formulates a potent synergy to expedite the digitalisation of the manufacturing industry.
 
Alberto Araque, CEO of e& enterprise IoT & AI, said: "The signing of this partnership at the prestigious 'Make it in the Emirates Forum' signifies our commitment to the UAE's vision of becoming a global hub for future industries. Leveraging the combined expertise and experience of e& enterprise IoT & AI and Maxbyte Technologies, we are dedicated to driving the digitalization of the manufacturing industry in the region and making significant contributions to the ambitious Operation 300Bn strategy. This collaboration will empower businesses in the region to harness the power of digital transformation, unlocking new levels of productivity and growth."
 
Ramshankar C S, CEO, Maxbyte Technologies, said “With e& enterprise, we have the right partner to accelerate our technology and reach our global ambitions in the Industry 4.0 space. Manufacturing businesses will benefit immensely from the cutting edge technology offered by enabling access to industry 4.0 technologies, creating sustainable prosperity and growth for the region”.

  • De-carbonisation programme kicked off at the beginning of 2023 targeting CO2 reduction of e&’s operations in UAE

e& announced today that it is on track to meet its 2030 net-zero target as it accelerates the implementation of climate action projects in its UAE operations.

The Group's climate action projects, implemented by etisalat by e& in the UAE, include the use of the latest generation of energy-efficient radio equipment with advanced Artificial Intelligence features to optimise energy consumption for different traffic loads while maintaining network performance.

The global technology group has invested heavily in converting indoor sites to outdoor free cooling solutions, reducing the GWP (Global Warming Potential) of refrigerants by recovering, recycling and reusing refrigerant gases, and using on-site renewable energy through solar panels and hybrid power solutions for off-grid sites to replace the use of diesel generators.

etisalat by e&’s first deployments of energy efficient radio equipment have reduced energy consumption by 52  per cent compared to previously deployed radio equipment. The reduction in energy consumption is equivalent to 7.6 tonnes of CO2 emissions per site per year for high-level sites configured with 4 LTE carriers.

At the 27th Conference of the Parties to the UNFCCC (COP27) in 2022, e& has committed to achieving net-zero within its Group’s operations in the UAE for Scope 1 and 2 emissions by 2030. The Group has implemented sustainable technologies and solutions that highlight e&'s efforts to contribute to global climate action, focusing on key initiatives to reduce its carbon footprint through improved energy efficiency and renewable energy procurement, among other initiatives.

Sabri Ali Albreiki, Chief Technology Officer, e& international, said: "With the UAE hosting COP28 and declaring 2023 as the 'Year of Sustainability', e& is accelerating the pace of decarbonisation of its network infrastructure business to enable a low carbon society, reduce environmental impact and promote sustainability. This includes deploying the latest generation of energy-efficient radio equipment, implementing advanced artificial intelligence software capabilities to optimise energy consumption for different traffic loads, and increasing the use of renewable energy sources.

etisalat by e& is committed to developing products and services that minimise environmental impact and promote sustainable practices that support the UAE's ongoing efforts to achieve a greener, more sustainable future. It is proud to be part of the growing movement of companies and individuals working to reduce carbon emissions and combat climate change.

etisalat by e& informs its valued customers that it will discontinue beIN supplied channels due to commercial reasons, effective 1st June 2023. 

etisalat by e& remains committed to providing premium entertainment and sports options to its customers at affordable prices. While beIN content will no longer be available on eLife TV, we will continue to invest in sports content to deliver to our customers an extensive range of popular sports both directly and via our partners. This already includes AFC football, international cricket like the T20 World Cup and IPL, Italian Serie A football, rugby, UFC, Formula 1, pro cycling, and international golf among many others. 

Customers with eLife packages where beIN content was previously bundled will now receive an automatic and ongoing monthly discount of AED 184 on their bill for the period starting from 1st June 2023 onwards. Customers may change, downgrade or cease the affected eLife packages without penalty prior to the 30th of September 2023.

For customers subscribed to beIN as an add-on to their eLife service, the recurring add-on fees for the service will no longer be charged starting from 1st June 2023 and any exit charges for the beIN add-on will be waived.

Business customers will be contacted directly.

Customers who wish to continue accessing beIN content can do so directly through beIN official channels.

www.etisalat.ae/bein

May 2023

etisalat by e& informs its valued customers and stakeholders that beIN channels on elife TV may not be available effective 1st June 2023. Further updates will be communicated to our valued customers via email, SMS and / or on our website on or before 1st June 2023.

e& international today announced it has entered into a strategic partnership with Circles, a global technology company, to bring best-in-class digital experiences to customers across its operating markets and beyond.

e& International, part of e&, that is responsible for growing the international portfolio of world-class modern digital telcos, has formed a joint venture with Circles to empower its network of Mobile Network Operators (MNOs) and other operators based in the region to launch digital telco brands that deliver delightful digital experiences for the digitally savvy generation.

Circles is a global technology company that’s reimagining the telco industry with its SaaS platform, Circles X, and helping operators launch and operate successful digital brands. Having pioneered a successful blueprint for disrupting the telco space in Singapore, Circles has since launched its own digital telco, Circles.Life, in partnership with M1 in Singapore, Chunghwa in Taiwan and Optus in Australia. Circles has also partnered with other national MNOs such as XL Axiata in Indonesia to launch Live.On and KDDI Corporation in Japan to launch POVO 2, enabling them to accelerate growth and capture market share within a short period of time.

The agreement will enhance e& international’s position as a pioneer in bringing broad-spectrum technologies to the region, as it will benefit from Circles’ digital expertise and global operations across 13 Asia Pacific and European markets, bringing the best in digital solutions to e&’s footprint across 16 markets and beyond. It will also leverage Circles’ cloud-native, digital SaaS platform called Circles X, which allows MNOs to deploy digital telco brands from anywhere in the world and unlocks an agile digital-first revenue growth engine, at a fraction of the operating cost by a traditional telco. Built for operators by an operator, Circles X empowers MNOs to drive seamless and personalized digital experiences, thus achieving a net-promoter-score (NPS) that is higher than industry standards.

This partnership is in line with e&'s transformation journey into a global technology group as announced last year, which is backed by its ambitious strategy to accelerate growth through its specialist business verticals. It provides e& with the world-class digital capabilities to grow the telco business as well as adjacent digital businesses with cutting edge customer experience.

Mikhail Gerchuk, CEO, e& international said: "As the world becomes increasingly digital, it’s more important than ever for telcos to innovate and deliver next-generation services to meet the demands of digital native subscribers. At e&, we have doubled down on our efforts to surpass customer expectations by ensuring we make our services accessible anywhere, at any time, and from any device. To make this possible, we have worked tirelessly on enhancing the digital journey of our customers. Through our transformation from a reputed telco giant to a global technology and investment group, we are confident that we will continue to enhance our customers' digital journey according to their needs. Our partnership with Circles is solid proof of our commitment to heralding a new digital era, one that is filled with limitless possibilities where we can collaborate and accomplish more for a brighter, digital future."

"We are delighted to embark on this journey with a partner like e&, who shares our common vision of an empowered digital future. Our Circles X technology demonstrates our continuous commitment to help the MNOs connect with the digitally savvy generation and deliver the delightful digital experiences that they want and need. Our operator and digital expertise from powering successful digital telcos allows us to transfer our knowledge and experience to our partnership with e&. We look forward to deepening our partnership with e& to accelerate digital transformation across their markets," said Rameez Ansar, CEO & Co-Founder of Circles.

John McEvoy is appointed as the CEO of the joint venture. He said: “Our joint venture will enable us to leverage their expertise in digital technologies and our own strengths in telecom to deliver cutting-edge solutions to meet the evolving needs of the global mobile operator community. Together, we will create new opportunities for growth and success, while providing unique propositions to support these operators in launching independent digital brands and benefiting from distinctive commercial models. The objective is to provide unparalleled value to MNOs especially with the rise of digital native subscribers making it critical for them to adapt and innovate, while also driving growth and profitability.”

  • New initiative to support Emiratisation efforts and boost UAE's economy

etisalat by e& today announced the launch of the ‘National Programme’ an exclusive initiative that will support Emiratis in establishing their business supporting the UAE leadership’s efforts in promoting the growth of 100 percent locally owned businesses and encouraging partnerships with the private sector.

The programme is exclusively designed for UAE nationals looking to become etisalat by e& partners and sell etisalat by e& business services and products to customers. The aim is to onboard 50 Emirati channel partners in the next 5 years and support UAE entrepreneurs in realising their potential and leading independent businesses, ultimately creating sustainable economic growth across all Emirates.

Esam Mahmoud, Senior Vice President, SMB, etisalat by e&, said: "We are proud to launch this exclusive programme as part of our efforts to support Emiratisation and promote entrepreneurship among UAE nationals. Through this we aim to create a partnership between the private sector and UAE nationals, ultimately contributing to the country's economic growth and development. This is also part of our commitment to the UAE leadership’s vision of encouraging the growth of Emirati entrepreneurship and SMB owners.”

The programme's registration process is easy and straightforward as interested Emirati business owners or new entrepreneurs have to simply upload necessary documents on a dedicated page on the etisalat by e& website. The etisalat by e& team will then review and select the right applicants and provide the necessary training needed to ensure their success as partners. The programme will enable and guide Emirati start-ups and entrepreneurs with their requirements to launch and grow a successful business.

Interested applicants can register and find additional information on the ‘National Programme for Establishing Businesses’ on the etisalat by e& website. https://etisalat.ae/nationalprogramme

etisalat by e& today announced the launch of its new Maritime SATCOMS portfolio of services for all vessels operating in UAE territorial waters and beyond, including 16 countries and 164 million customers served by e& across Asia, Middle East and North Africa region.

The latest portfolio of services caters to the demands of the regional maritime industry, providing fully managed maritime services compliant with local regulations from an ICT solutions provider to vessels operating in the region. The service offers a comprehensive, fully managed maritime service and equipment solution for private yachts, commercial shipping, and oil barges of all sizes, catering to a wide range of coverage requirements.

Oscar Garcia, Senior Vice President, Business Marketing and Product Innovation, etisalat by e&, said: “Setting sail with excellence and expertise, we are thrilled to launch our next-generation suite of maritime services tailored to navigate customer needs with precision and reliability. This also firmly positions etisalat by e& as a regional ICT enabler for ship owners and operators. These services will combine the group’s strength in quality SATCOMS deployment with innovation and reliability enabling customers to embark on a journey of seamless maritime solutions.”

 The new etisalat by e& maritime service comes with multiple benefits for mobility clients, including a range of competitively priced, flexible bandwidth options featuring relatively higher committed information rates, round-the-clock support services, and a locally operated, fully managed service that is fully compliant with local regulations.

etisalat by e& serve its regional SATCOMS mobility clients via multiple UAE-based satellite earth stations supporting international satellite communications solutions that have been in operation since 1968. It delivers high throughput satellite coverage over multiple frequency bands, and geographical regions all managed locally via their UAE satellite operations centre.

The complete maritime ICT solution suite includes value-added services of Managed Internet, Managed Wi-Fi, Managed TV, IoT, and other applications for crew welfare. Other services include antenna and telecom infrastructure hosting, space segment leasing, managed security, and core telecom services, including internet, private network, and voice services. An IP underlay connection supports a range of downlink/uplink speed options to suit any maritime requirement.

e& and Vodafone Group Plc (“Vodafone”) today announced that they have agreed to a strategic relationship that will bring the two operators closer together in certain aspects of their businesses.

 As part of this strategic relationship, e& and Vodafone have entered into a relationship agreement that establishes e& as a cornerstone shareholder of Vodafone (the “Relationship Agreement”). This is the next phase in a strategic relationship that began in May 2022, when e& made its original investment in Vodafone.

The strategic relationship also enables collaboration across a broad range of growth areas, as e& and Vodafone may be able to benefit from each other’s respective operational scale and complementary geographic footprint. The key areas of commercial collaboration that e& and Vodafone will initially pursue include:

  • In Enterprise, e& and Vodafone will explore jointly offering cross-border digital services and solutions to multi-national customers and public sector organisations. Services will include fixed and mobile connectivity, Mobile Private Networks, IoT, cybersecurity, and cloud-based services.
  • In Procurement, e& and Vodafone will seek to share best practices and may adopt joint procurement.
  • In Carrier, Wholesale & Roaming, the two operators will work together to become the partner of choice in providing access to high-quality digital infrastructure.
  • In Technology, both teams will seek to work together on a technology roadmap, including the evolution and adoption of OpenRAN.

Under the terms of the Relationship Agreement, the Group Chief Executive Officer of e&, will join the Vodafone Board as a non-executive Director (the “e& Nominee”), for as long as e& maintains its current shareholding of 14.6%. e& will also have the ability to nominate a second non-executive Director (the “Independent Nominee”), independent of e&, if its shareholding exceeds 20% (subject to certain adjustments while regulatory approvals are outstanding). These appointments are subject to receipt by e& of the required regulatory approvals.

Other terms of the Relationship Agreement are summarised below.

Hatem Dowidar, Group Chief Executive Officer of e&, said: “Our investment in Vodafone is anchored by Vodafone Group's established position and worldwide reputation as a prominent industry player that provides cutting-edge connectivity and digital services. This aligns with e&'s vision of becoming a global telecom and technology player.”

“We extend a warm welcome to Margherita Della Valle as Vodafone's newly appointed Group Chief Executive Officer, and we have full confidence in her leadership abilities to steer the company toward growth. We are convinced that our strategic relationship will unlock opportunities for both companies to explore the swiftly expanding global telecom market and next-generation technologies.”

Margherita Della Valle, Vodafone Group Chief Executive, said: “We know e& well, and I’m delighted we will strengthen our existing relationship through this strategic relationship. This will allow us to capture efficiency-enhancing opportunities in our respective markets and brings additional telecoms experience to our Board.”

Relationship agreement key terms

The Nominees

  • Both the e& Nominee and the Independent Nominee (the “Nominees”) may be replaced from time to time by e&, subject to certain procedures agreed in the Relationship Agreement. They shall also be subject to annual (re-)election by Vodafone’s shareholders.
  • The e& Nominee shall be appointed to the Nominations and Governance committee. The Nominees will be entitled to be appointed to other committees of the Board on the same basis as other non-executive directors but will not be entitled to be appointed to the Audit and Risk Committee or the Remuneration Committee for so long as their appointment on such committees would not be in compliance of the UK Corporate Governance Code and/or the Nasdaq Listing Rules applicable to Vodafone.
  • The appointment of the Nominees will be terminated if e& falls below the relevant shareholding thresholds applicable to each Nominee, the Relationship Agreement is terminated or, subject to the terms of the Relationship Agreement, if they fail to comply with applicable law or are removed from office by the shareholders.

Standstill, lock-up, and corporate actions

  • Subject to certain customary exceptions, e& undertakes to:
    • not acquire any interests in Vodafone’s shares which would result in it and its affiliates having an interest exceeding 24.99%;
    • not dispose of Vodafone shares for two years (save for a maximum of 3% of Vodafone’s shares during each twelve-month period); and
    • refrain from taking certain other public actions, including requisitioning a shareholder meeting or proposing any resolution to be put forward at a shareholder meeting.

Public statements, confidentiality, and information sharing

  • e& and Vodafone have agreed to certain mutual non-disparagement provisions in relation to public statements about the other party and their respective affiliates, or current or former directors, officers or employees.

e& will be subject to customary confidentiality obligations.

evision, the media and entertainment arm of e& life, has today announced the acquisition of the exclusive MENA broadcast rights for the Documentary - King Charles III: A Road to the Throne.

Following the coronation of King Charles III, the timing of the documentary's release is impeccably aligned as a first of a kind opportunity to watch exclusive footage from the ceremony. It is anticipated to engender a profound interest amongst viewers fascinated by the history and tradition of the monarchy and those intrigued by the glamour and prestige associated with the royal family.

The documentary provides an unparalleled perspective into the journey of the future King, encompassing his life, passions, and struggles, thus providing viewers with a highly insightful and revealing look into the life of one of the world's most eminent figures.

Olivier Bramly, CEO of evision, said: “We are thrilled to bring this historic moment to our viewers as the British royal family holds a significant symbolic role not just in the United Kingdom but globally. This will undoubtedly appeal to those who are fascinated by the history and traditions of the monarchy, as well as those who are captivated by the glamour and prestige associated with the royal family”.

The documentary is available to stream on evision providing MENA region viewers with a unique and unparalleled look into the life of Prince Charles III. Customers subscribed to eLife TV and, Switch TV in UAE, and STARZPLAY, TwistTV, and MobilyTV across MENA can watch the documentary on demand as it is part of their subscription. The content will be available throughout these services for two years.

Viewers also have the opportunity to watch other documentaries from the royal family including ‘Secrets of the Royal Gardens’, ‘The Wedding of the Century’, ‘Harry & Meghan: A Royal Crisis?’, ‘Secrets of Royal Travel’, ‘Princess Anne: The Seven Loves of Her Life’, ‘Princess Margaret: Queen Of Mustique’ and ‘Zara & Anne’.

April 2023

  • Confirms the Group's priority to empower women in the workplace

e& announced its commitment to adopting the United Nations' Women's Empowerment Principles, reiterating the Group's support for women's empowerment and gender equality in the workplace.

The Women's Empowerment Principles (WEPs), established by the UN Global Compact and UN Women, is a set of seven principles that guide companies in advancing gender equality and women's empowerment in the workplace, marketplace, and community. The principles build on international labour and human rights standards and are based on the recognition of corporate interest and responsibility for gender equality and women's empowerment.

As part of e&’s ‘Diversity, Equity and Inclusion (DEI)’ strategy and ESG commitments, these principles focus on improving the representation of women at all levels (as well as other under-represented groups) within the group.

Through this commitment, e& reaffirms the Group's dedication to promoting equity and attracting and developing female talent. This contributes to facilitating economic and social opportunities for women, strengthening e&'s competitiveness and its vision of achieving sustainable development as part of its ESG agenda.

Hatem Dowidar, Group CEO, e&, said: “By signing the Women's Empowerment Principles, we are reaffirming our commitment to achieving gender equality in a tangible way. Throughout our transformation journey as a global technology and investment group, we have sought to create business practices that empower women, positively impact societies, and address gender disparities.

“As we deliver on our commitment to closing the gender gap and investing in future leaders, we are further accelerating our progress on gender diversity across all our business verticals. It is a great initiative to empower women locally, regionally, and globally. Supporting the UN initiative underscores our commitment to enacting real change.”

Dr. Mouza Al Shehhi, Executive Director, UN Women UAE Liaison for the GCC, said: “We are delighted to welcome e& as a signatory to the Women Empowerment Principles (WEPs). This step demonstrates the group's commitment to advancing gender equality throughout its operations. We look forward to the group implementing the WEPs framework and continuing its journey towards building an inclusive and gender-responsive organisation.”

With the ambition of being an employer who creates positive change in the workplace globally, e& has already achieved measurable results in its drive to create an innovative, diverse, and engaged workforce.

Dena Al Mansoori, Group Chief HR Officer, e&, added: “Creating a diverse, equitable, and inclusive workplace is not just the right thing to do, but also the right decision for the success of our company. A culture that empowers and provides opportunities for our people leads to greater engagement and productivity while also amplifying the sense of belonging.

“I am proud that our leaders have embraced the UN principles of women's empowerment and remain confident that we can continue to enable women, as well as other under-represented groups, to flourish and contribute more effectively to socio-economic progress in our communities.”

e& launched its internal guiding principles pillar dedicated to Diversity, Equity, and Inclusion to raise awareness and drive the organisation's DEI goals. By 2022, e& reached its highest gender diversity rate in history at 25 per cent.

Since 2021, the Group’s female workforce has grown substantially by approximately 7 per cent. Moreover, of the 188 AI graduates hired in 2021 and 2022, 79 per cent were female, demonstrating dedication and commitment to nurturing young Emirati female talent

e& also signed an MOU to hire Emirati females in remote areas such as Al Dhafrah providing them the opportunity to work remotely to strengthen the culture of inclusion.

These significant results earned e& a place on Forbes' coveted World's Best Employers list for 2022, making e& one of only four companies from the UAE and the only technology company in the region to be included.

The Women's Empowerment Principles outline seven steps that e& will take to advance and empower women. The steps include establishing corporate leadership support for gender equality, ensuring the health, safety, and well-being of the entire female and male workforce, promoting education, training, and professional development for women in the workforce, and promoting equality through community initiatives and advocacy.

The seventh step is to measure and publicly report its gender equality progress to keep itself accountable for its commitment.

e& today announced that its shareholders have approved the Board of Directors' recommendation to distribute cash dividends for the second half of 2022 at a value of AED 0.4 per share during the Group's Annual General Meeting (AGM). The total annual dividend per share stands at AED 0.8, demonstrating the Group's commitment to delivering value to its shareholders.

The AGM, provided an opportunity for shareholders to review the Group's performance, ask questions, and provide feedback.

During the meeting, the board commended e& for its impressive performance achieved in 2022, which demonstrates the success of the Group's transformative evolution as a global technology and investment group.

H.E. Jassem Mohamed Bu Ataba Alzaabi, Chairman of e&, thanked the board members for their support. He reiterated e&'s commitment to serving customers and creating long-term shareholder value while continuing to work towards positively impacting the communities they serve.

“As we enter the next chapter of our journey, we are confident that we will continue to witness even greater success as we continue to create an environment with limitless possibilities built on solid foundations, smart connectivity, and fruitful collaborative opportunities.”

Historical strong performance

H.E. Jassem Mohamed Bu Ataba Alzaabi highlighted how over the past 12 months, e&'s core businesses have sustained solid performance while new business verticals and M&A activities have significantly contributed to their success.

He said: “The exceptional financial results achieved by e&, with consolidated revenues of AED 52.4 billion and a record net profit of AED 10.0 billion in 2022, is a strong testament to the success of our business transformation strategy. Our strong performance reflects our excellent financial position, successful business strategy, ambitious goals, and shareholders’ confidence in our future. We will remain committed to delivering continuous growth and improving long-term value for our customers and shareholders.

“The Group’s transformation aims at positioning e& at the forefront of the rapidly changing technology landscape. It symbolises our desire to stay ahead of the ever-changing market, provide innovative solutions to our customers, and show our determination to adapt and thrive.”

Unlocking new opportunities

During the meeting, Hatem Dowidar, Group Chief Executive Officer of e&, shared how the Group’s focus on maximising value creation across its operations and making prudent investments through M&A drove strong performance, significant milestones, and achievements in 2022.

He said: “e& reported consolidated revenues of AED 52.4 billion, a growth of 4.7% year-over-year at constant exchange rates, underpinned by the Group’s successful business transformation, expanding to new business verticals and diversifying the revenue streams. Consolidated EBITDA increased by 3.7% year-over-year at constant exchange rates, to AED 26.2 billion, leading to an EBITDA margin of 50 per cent, highlighting the strong profitability of e&’s operations.

“We are committed to remaining at the forefront of digital transformation and empowering customers to innovate and overcome their business challenges. We are leveraging cutting-edge technologies such as 5G, AI, IoT, blockchain, and cloud to achieve this goal. We have partnered with leading global technology giants to bring the best possible solutions and innovations to our customers. Furthermore, the Group has strategically pursued mergers and acquisitions for sustained growth and diversification, with a focus on non-telco verticals.”

As part of its strategy, e&’s business verticals embody a progressive model that enables us to capitalise on opportunities in the rapidly changing digital landscape. By focusing on innovation, e& aims to deliver high-value digital solutions that meet the evolving needs of its customers in different markets.

  • e& is investing $400m in the Careem Super App, in line with e&’s strategic ambition of scaling up consumer digital offerings and accelerating its transformation to a global technology and investments group
  • Investment will support expansion of Careem’s Super App after proven success in the UAE
  • Uber retains 100% ownership of the Careem ride-hailing business which it acquired in 2020 and will be a significant shareholder of the Careem Super App business

e& today announced the signing of a binding agreement with Uber Technologies, Inc. (“Uber”) and its subsidiary Careem to acquire a majority stake in Careem’s Super App spinout. Careem’s ride hailing business will remain fully owned by Uber and continue to be available with all other Careem services on the existing app for customers.

 e& is investing $400m to become a majority shareholder in Careem's Super App alongside Uber and all three of Careem's co-founders. The Careem Super App offers over a dozen services including food and grocery delivery, micro-mobility, a digital wallet and suite of fintech services, and additional third-party services such as home cleaning, car rental and laundry. Careem serves customers in 10 countries across the Middle East, North Africa and South Asia.

 With this new investment, Careem plans to accelerate the realisation of its ambitious vision to create the first “everything app” serving customers across the Middle East. This will include expanding its core food, grocery, and fintech services and the Careem Plus subscription programme across the region while adding even more partner services to the app. Careem expects significant synergies with e& and anticipates benefiting from e&’s large customer base and extensive experience scaling complex tech enabled businesses across a largely shared geographic footprint.

 This investment is in line with e&’s strategic ambition of scaling up consumer digital offerings and accelerating its transformation to a global technology and investments group. It provides e& with access to multiple digital verticals, new innovative digital services, strong talent, and new geographies. e& will leverage the Careem Super App to boost the growth of its consumer digital services, including the expansion of e& life’s fintech vertical, e& money, which will play an important role in the super app vision by providing e& money’s powerful financial service offerings. 

 In recent years e& has transformed into a global technology and investment group. The company is integrating emerging technologies into its expanding business verticals. e& has 163 million subscribers across 16 countries in the Middle East, Asia and Africa.

Hatem Dowidar, Group CEO, e& commented, “Super Apps have catalysed the economic, social and cultural growth of emerging markets today. The popularity of super apps has come from the need to provide a unique and seamless customer experience. The mobile first population have given rise to an ecosystem that has encouraged the use and also expanded the scope for super apps with user expectations turned towards performing their daily activities on digital platforms.

 “The Careem Super App, is a digital native that has built a rapidly growing payments, food and grocery delivery network, and a platform for other digital businesses to scale from. The shared vision between e& and Careem is exciting, we believe that together we’ll be able to enhance our impact across different markets in the region while pushing the boundaries of customer experience.”

 Dara Khosrowshahi, CEO, Uber said, “Over the last decade, Careem helped revolutionize mobility across the greater Middle East while building an incredible brand. I am thrilled to partner with Careem, and welcome e&, as we grow the Careem super app to deliver more services to millions of people in this fast-moving part of the world. All of us at Uber are excited about the impact the Careem platform will have on this region over the next decade and beyond.”

Khalifa Al Shamsi CEO, e& life said: “We are thrilled to welcome Careem into the e& family with this exciting and ground-breaking deal. There are several growth opportunities between Careem and e& life as the “consumer digital” arm of e&. Our current strengths, primarily in fintech and multimedia, coupled with Careem’s services and regional footprint, will accelerate our joint vision towards a regional super app. With this partnership between e&, Careem and Uber we will set new standards of product innovation and customer experience throughout the region.”

 Careem CEO and co-founder Mudassir Sheikha said, “The opportunity to use technology to leapfrog the lives of people in the region is enormous. Uber has been an incredible partner over the last three years as we expanded our mission to simplify the lives of people with everyday services beyond ride-hailing. We are excited to bring e& into the family. Their passion for uplifting the region and the synergies across their portfolio are extremely valuable. With two strong partners in e& and Uber, I have no doubt that we will build the preeminent technology platform of the region."

Since Uber’s acquisition in 2020, Careem has evolved to become a multiservice app offering users over a dozen services. In 2022 in the UAE, Quik, the grocery delivery service, grew 46X, and food orders grew by 86 percent. Over the course of the year Careem Pay launched as a true fintech in the UAE with a digital wallet and payments products including bill payments, international remittances, domestic peer-to-peer payments, and one-click checkout. Careem Bike doubled its network of pedal assist bikes and grew by 61%. Careem launched its popular subscription service Careem Plus, saw its first partner service (home cleaning) grow 4.9x while it also onboarded new third-party partners offering rental cars, spa and laundry services.

 Completion of the transaction remains subject to regulatory approvals, customary closing conditions, and administrative procedures.

  • New services to meet domestic, international, and roaming and digital requirements in UAE, Qatar, Oman and Saudi Arabia

etisalat by e& today announced its partnership with ARAMTEC, a UAE based family-owned company specialising in food imports and distribution, to bring significant overhauls to mobile and digital services for all its employees, empowering them with cutting-edge tools to enhance their productivity, connectivity and mobility.

The partnership will leverage etisalat by e&’s state-of-the-art digital platform to offer Aramtec employees and users a superior mobile and internet experience, including a range of innovative and reliable digital services. Employees in the UAE, Qatar, Oman, Saudi Arabia, who travel often and need dedicated and innovative digital services will have access to faster connectivity, allowing them to stay connected and productive while on the go.

Edgard Chalhoub, General Manager of Aramtec, said, “Our objective is to capitalise on the digitisation and automation benefits of technology to run our business more smoothly and to optimise our productivity and efficiency, the new offered services from etisalat by e& will allow our employees to conveniently access critical business resources and seamlessly collaborate with colleagues and clients from their mobile devices, regardless of the location or time zone.”

Esam Mahmoud, Senior Vice President, SMB, etisalat by e& UAE, said: “We believe that our services will significantly impact the ARAMTEC workforce, enhancing their ability to work efficiently and effectively from any location. Our continuous investments over the years in cutting-edge mobile technologies and the network has enabled us to provide this enhanced connectivity and user experience, reaffirming our commitment to all our SMB customers.”

With advanced encryption and multi-factor authentication, the network has enhanced security, with mobile services offering unparalleled security for sensitive business data and applications. These services have a sleek and intuitive interface designed with the customer in mind making it easy for them to access the tools and resources they need.

The network has enhanced security with advanced encryption and multi-factor authentication on mobile services, providing unparalleled security for sensitive business data and applications. The services are also customer-centric, with a sleek and intuitive interface that makes it easy for customers to access the necessary tools and resources.

ARAMTEC employees can also collaborate seamlessly with features such as video conferencing, file sharing, and real time messaging.

More information on the mobile services is available on www.etisalat.ae

March 2023

  • etisalat by e& will integrate  GPT in internal operations during phase 1
  • Integration aims to improve customer service and products, elevate employee experience
  • Testing GPT service with the aim of revolutionising the media industry

e& today, as part of its existing strategic partnership with Microsoft, announced the integration of Microsoft Azure OpenAI's GPT, into its internal operations and processes in addition to a potential service for elevating customer experience and supporting the media industry in their daily tasks.

e& becomes one of the first digital conglomerate in the MENA region to utilise GPT capabilities in Azure OpenAI Service to enhance its customer service and products, marking an important step in the use of Artificial Intelligence (AI) in the technology and telecom sector.

Building on the partnership between e& and Microsoft, the integration aims to improve the customer experience and optimise internal operations, including HR within the company, to enhance its overall performance and enable faster decision making by leveraging the latest advancements in AI technology.

Masood M. Sharif Mahmood, CEO, etisalat by e& UAE, said: "We are excited about this project with Microsoft as we believe this innovative solution will lead to a sustainable and efficient ecosystem, improving the customers' overall experience and helping businesses in the region grow. GPT can be a valuable tool for employees in a company, providing assistance and support in various ways improving efficiency across the business operations. This can also be a powerful tool for improving customer experience helping businesses provide more personalised customer support. In the ever evolving media industry AI tools like these can help optimise content as well as improve engagement and gain audience insights.”

Naim Yazbeck, GM Microsoft UAE, said: "e& has been a long-standing strategic partner for us, and we look forward to further exploring the integration of cutting-edge technologies into their innovative services. We debuted Microsoft Azure OpenAI Service to enable customers to tap into the power of large-scale generative AI models with the enterprise promises customers have come to expect from our Azure cloud and computing infrastructure—security, reliability, compliance, data privacy, and built-in Responsible AI capabilities."

In the first phase of the deployment, etisalat by e& plans to integrate Azure OpenAI Service capabilities into its internal operations, including HR chatbot and decision making processes. This integration will enable the company to make faster and more informed decisions, improve key performance indicators (KPIs) and reduce the time and effort spent on daily operations.

The use of Azure OpenAI Service will enable etisalat by e& to streamline its processes, making them more effective and efficient, ultimately resulting in a better experience for its customers.

etisalat by e& will also leverage Azure OpenAI Service for different solutions and services in the UAE, starting with a service targeting the media industry. Using Azure OpenAI Service, media professionals, including editors, will have access to a powerful AI tool that will assist in their daily tasks, such as content creation, editing, translating and publishing, allowing them to focus on more creative tasks and improve the quality of their work.

e& and Microsoft entered into a long-term strategic collaboration in 2022 to transform the lives of e&'s customers and advance enterprises' digitalisation journey. The partnership, which was e&'s first strategic alliance after its repositioning, focused on harnessing the versatility of the Microsoft Cloud and partner ecosystem to create new solutions and accelerate value creation for businesses.

e& announced today a collaboration with Intel to provide technologies that respond to the demand for a sustainable distributed edge data centre infrastructure. Edge computing, which moves data processing closer to where users generate data, is fundamental for taking advantage of transformative technologies like edge-cloud artificial intelligence, 5G, video, online gaming, virtual reality and, in the future, 6G, immersive media and Metaverse. The collaboration between e& and Intel is focused on the deployment of edge data centers with net zero carbon footprint.

The challenge of climate change demands immediate action through systems change, technology innovation, and industry-wide collaboration.

The collaboration includes the integration of the most advanced technologies from Intel such as the 4th Gen Intel Xeon Scalable processors, that provide a dramatic improvement in power efficiency compared to the previous generation. Other innovations include functionalities for energy saving, artificial intelligence, enhanced security and 5G acceleration. The integration is realised with a system architecture that encompasses the hardware with advanced designs and software stacks that provide the final solution.

Sabri Ali Yehya, Group Chief Technology Officer at e& international, “As we transition towards a more sustainable future to fulfill our commitment to net zero emissions, in line with the United Nation’s Sustainable Development Goals (SDGs), we are taking an accelerated approach to Digital Transformation and Innovation. At e&, sustainability is our top priority and through this collaboration with Intel, we aim to design a green energy innovative blueprint for the new distributed edge data centers, and become an integral part for shaping a sustainable future for e&.”

Jeni Panhorst, VP & GM Network & Edge Compute Division at Intel, “This collaboration with e& represents a critical effort in the industry to innovate a unique blueprint of distributed edge data centre infrastructures with the goal of achieving a net zero carbon footprint, while also enabling data centres to reach new levels of efficiency. This collaboration is one more step towards making that goal possible, and will help drive edge computing to pursue net zero carbon footprint objectives.”

  • Cooperation to leverage the most sustainable and affordable satellite-based system in the digital and IoT ecosystem

e& and E-Space, a global space company focused on bridging Earth and space with the world’s most sustainable Low Earth Orbit (LEO) network, today announced plans to develop advanced global IoT, Smart-IoT and digital transformation solutions.

The collaboration seeks to maximise the end-user value derived from borderless smart connectivity and digital solutions across land, sea and sky applications. The cooperation will focus on the creative development of cloud-native digital and IoT solutions optimised with edge-based Artificial Intelligence (edge AI). By leveraging e&’s terrestrial infrastructure and E-Space’s advanced space system, including its global LEO constellation and unique device capabilities, the two organisations will create powerful new business models to elevate IoT and digital transformation agendas of governments and large-scale enterprises worldwide.

Mikhail Gerchuk, Chief Executive Officer, e& international, said: “Telecommunications and space technology have a natural synergy, offering enormous opportunities for telco companies to expand their reach and capabilities. From satellite internet to space-based sensors, at e& we see the potential to revolutionise the way we connect, communicate and gather data from space.

With our advanced infrastructure and E-Space's next-generation space system, optimised with edge AI, we will offer a multi-technology platform enabling our customers to embrace a digital-first lifestyle more efficiently. We are confident that we can leverage our combined expertise to create seamless global digital IoT experiences to help our customers advance their digital transformation plans.”

The relationship is expected to facilitate e& customer data to connect directly to private data centers without interference from commercial traffic by using peer-to-peer space-based communications to address security and data protection policies and regulations worldwide. Both parties will jointly develop IoT and digital solutions based on AI at the edge as well as everywhere in-between to enable system-wide intelligent decisions and take automated actions to levels beyond traditional IoT.

Gregory Wyler, Chief Executive Officer, E-Space added: “There are tremendous opportunities in the terrestrial domain that can be amplified with the use of newer generation space systems coupled with edge AI. We’re bringing real-time information with advanced automation to create entirely new suites of global capabilities to advance humanity, improve the planet and automate business processes for greater operational scale and efficiency with reduced costs. We are excited to work with e& to advance their digital transformation journey and augment the customer experience. Together, we can speed the time required to build a smarter, more connected planet, anywhere and anytime.”

The collaboration also involves the joint development of global IoT use cases, which will have the potential to create new revenue streams, especially in global tracking and agriculture, using an optimised satellite ecosystem. The portfolio for IoT and digital products can further expand to enable products across land, sea and air environments, anywhere and at any time, with speeds ranging from kilobits per second (Kbps) to megabits per second (Mbps).

E-Space expects to offer the most sustainable and affordable satellite-based system in the digital and IoT ecosystem with coverage available everywhere to support uninterrupted, global real-time data services. The Company estimates it can deliver an over 90 percent reduction in overall system and terminal costs compared to second generation LEO networks*, enabling more governments, business, communities and individuals to access the power of space to achieve more on Earth.

  • Most anticipated cricket event of the year has a new home with CricLife

evision, the media and entertainment arm of e& life, has acquired the exclusive broadcast rights for the TATA Indian Premier League (IPL) 2023, staring on 31st MarchThe TATA IPL is one of the most sought-after and anticipated cricket events of the year, with seventy league matches across twelve venues over fifty-two days. The top four teams will compete in the play-offs, with the final taking place on 28th May.

Cricket fans can get all the action exclusively on evision fully owned channel CricLife1, available on eLife, Switch TV, and STARZPLAY platforms across the MENA region.

Olivier Bramly, CEO of evision said: “The acquisition of the exclusive broadcast and media rights for the TATA IPL 2023 is a significant milestone for e-Vision. The IPL is one of the most anticipated cricket events of the year, and we are thrilled to offer our viewers the opportunity to experience it exclusively on CricLife1. We are committed to providing the best possible coverage of the event and delivering the best in sports and entertainment from local and international content providers.”

The acquisition reinforces CricLife's position as the 'Home of Cricket' in the UAE and MENA, with a successful track record of broadcasting high-profile cricket series such as the ICC World Cups, Asia Cup, and most recently, the India series and the PSL. The move expands evision's premium sports content and demonstrates the company's commitment to delivering top-quality sports entertainment.

CricLife channels are a one-stop shop for cricket and are currently available on eLife's Asiana and Sports packages and on Switch TV and STARZPLAY OTT packages. Subscribers have the opportunity to watch all the best cricket content available in India, Pakistan, Bangladesh, West Indies, South Africa, New Zealand and Ireland, as well as major events such as the Asia Cup, ICC Cricket World Cups and popular T20 leagues such as the Pakistan Super League (PSL) and Caribbean Premier League (CPL) on CricLife, CricLife2, CricLife3 and CricLife MAX channels.

  • One of the largest WiFi 6E deployments in the hospitality industry in the Middle East region
  • Enhances overall guest experience while supporting the digital transformation agenda
  • Integrates new services rapidly to meet the rising connectivity demands of guests

etisalat by e& today announced one of the largest Wi-Fi 6e deployments in partnership with Aruba Networks, a Hewlett Packard Enterprise company, at Fairmont Dubai, Fairmont Ajman and Fairmont Fujairah Beach Resort.

The new partnership will provide managed WiFi and a wireless network solution that enables guests to access excellent and fast digital entertainment services, using the latest Wi-Fi 6e technology.

Fairmont Dubai, Fairmont Ajman and Fairmont Fujairah Beach Resort will also benefit from low latency, wireless access speed and advanced levels of security through the implementation of the simple and easily adaptable turnkey solution, with automated provisioning to adapt to changing needs.

In recent years, customer demand for online streaming capability, intelligent connectivity solutions and access to a range of applications and devices has grown tremendously. With instant access to communications, services and information, guests are also looking for greater flexibility when it comes to using their own devices for content streaming, communicating seamlessly with hotel staff for their requests and using new in-room controls.

With the deployment of Wi-Fi 6e, reliable connectivity at Fairmont Dubai, Fairmont Ajman and Fairmont Fujairah Beach Resort will allow guests to continue to enjoy their increasingly digital lifestyles, while benefiting from a seamless and interconnected technology experience.

Oscar Garcia, Senior Vice President, Business Marketing, etisalat by e&, said: "Today, hoteliers need to ensure that their services meet the entertainment and productivity needs of guests by closing any gaps in coverage or inadequate performance. This is where Wi-Fi 6e offers ultimate efficiency, higher throughput and the highest level of security to meet the new challenges of the digital age in the hospitality industry.

“As a company that introduced the industry’s first enterprise-grade Wi-Fi 6E solution, Aruba is at the forefront of innovation. Our technologies give hoteliers the edge in engaging with their guests and employees. Aruba AIOps helps automate and optimise networks and application performance; our location services make an entire hospitality venue location-smart; Aruba also integrates ZigBee and BLE into its Access Points to enable new and multiple IoT use cases. We are delighted to have implemented our cutting-edge technology at the Fairmont Dubai, Fairmont Ajman, and Fairmont Fujairah Beach Resort, in partnership with etisalat by e&. We believe that the network will serve as a platform for innovation in the future,” said Zeeshan Hadi - UAE Country Manager for Aruba, a Hewlett Packard Enterprise Company.

“Fairmont Dubai, Fairmont Ajman, and Fairmont Fujairah Beach Resort have continuously been in the forefront in digital transformation when it comes to providing the best services to the guests. We work hard to provide the most cutting-edge technologies, and we started by shifting all of our systems to the cloud in order to expedite processes and enhance the guest experience. The Internet is currently considered to be one of the most important things, right up there with water and air. We are concentrating on offering the highest connection quality, speed, and stability that is humanly possible to accomplish, and with etisalat by e&, we will continue to offer our guests the most latest technology.” said Rami Kamar, Cluster IT Manager of Fairmont Dubai, Fairmont Ajman, and Fairmont Fujairah Beach Resort.

The UAE is the first country in the Middle East and Africa and the fifth in the world to open up the 6 GHz radio spectrum for local wireless networks, opening up new opportunities for the ICT sector. The opening of the 6 GHz frequency band in the UAE has laid the foundation for the latest Wi-Fi 6e standard, doubling the available system capacity pivot compared to the 2.4 GHz and 5 GHz bands. These traditional bands previously faced congestion while avoiding interference from non-Wi-Fi devices such as cordless phones and wireless speakers.

  • Managed SD-WAN solution to seamlessly connect branches across the UAE

etisalat by e& UAE today announced its partnership with McDonald’s UAE to revamp its entire connectivity and support its long-term technology transformation vision with the deployment of an end-to-end managed SD-WAN solution, unparalled fixed and mobile network capabilities across its branches in the UAE.

etisalat by e&’s proven expertise in designing a resilient network strategy and modernizing the IT infrastructure was in-line with McDonald’s UAE’s global guidelines, making them the partner of choice for this strategic implementation. The turnkey bundled implementation of SD-WAN solution, broadband connectivity, and intelligent retail WAN contribute to McDonald’s UAE’s digital vision of moving all their workloads to cloud and meeting its business requirements through uninterrupted online availability. Apart from the full-fledged WAN deployment, etisalat by e& will power the customer sites with guest Wi-Fi that provides a 24/7 internet to all restaurant visitors.

“We are glad to partner with McDonald’s UAE on this country wide implementation where etisalat by e& is empowering the business with its network capabilities and connectivity services,” said Ragi Magdy, Senior VP, Enterprise Sales, etisalat by e& UAE. “Our ICT expertise and state-of-the-art infrastructure complement our customized vertical solutions that support large enterprises in their network evolution journey. The successful completion of this project resonates with our business strategy of delivering enhanced customer experience and driving a brighter digital future.”

Walid Fakih, CEO, McDonald’s UAE said, “Digital transformation has been a key focus for us over the past years as we look to enhance our end-to-end customer experience to ensure a seamless journey from order to delivery. Through our partnership with etisalat by e&, we look forward to elevating our digital experience even more, offering seamless connectivity and another layer of convenience to our consumer.”

With the objective of delivering elevated customer experience and network consolidation, all sites will have a redundant connection with main underlay of asymmetric broadband and backup on cellular network. The seamless connectivity for all business-critical applications along with round the clock support services from etisalat by e& ensures business continuity and high availability. For McDonald’s UAE, onboarding an experienced single managed service provider guarantees ease of operations, swift migration, efficient management, and scalability for future updates.

  • Subcription based model for business customers to protect mobile phones from malicious attacks

etisalat by e& today announced the launch of the Mobile Security Operation Centre (MSOC) in collaboration with the UAE Cybersecurity Council to provide business customers with real-time protection services to safeguard mobile phones from malicious attacks.

The new centre will offer cutting-edge cybersecurity technologies and solutions to the UAE business sector, addressing the challenges critical sectors may face due to the increasing number of mobile phone users and global business performance. The services offered by the centre protect against malicious and disruptive software, including viruses that target mobile devices such as smartphones and tablets.

The Cybersecurity Council, established in November 2020, has been tasked with developing and overseeing the UAE's cybersecurity strategy and creating a secure and robust cyber infrastructure in the Emirates.

His Excellency Dr. Mohamed Hamad Al Kuwaiti, Head of Cybersecurity for the UAE Government, said: "With rapid digital transformation being witnessed across businesses, the risks posed by cyberattacks against various sectors have increased exponentially. This new centre with etisalat by e& will support in enhancing the level of protection from cyber crimes and also play a vital role in protecting the integrity of businesses and ensuring sensitive data is secured. This is in line with the UAE leadership's cybersecurity strategy to create a safe and strong cyber infrastructure in the country, empowering businesses to thrive. It also lies at the heart of the work of the Cyber Security Council, which aims to build a cyber security culture that enables everybody to be fully prepared to deal with any challenges."

Masood M. Sharif Mahmood, CEO of etisalat by e&, said: "In today's world of increasing reliance on smart devices and digital services, ensuring reliable connectivity and cybersecurity is more critical than ever. Our partnership with the UAE Cybersecurity Council to launch the MSOC is a significant step in protecting our customers against cyber threats and demonstrating our unwavering commitment to providing secure and reliable telecom services.

“As businesses increasingly adopt cloud-based services and solutions, the MSOC will serve as a shield against cyber threats, ensuring business continuity and supporting the nation's digital aspirations. Our vision is to implement strategic partnerships and employ the best global cybersecurity technologies to safeguard this vital sector's sustainability and promote digital transformation. We value the Council's continued efforts to raise digital awareness among individuals and institutions and as well as their support for the business sector."

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

1 https://www.weforum.org/agenda/2022/10/mobile-device-subscription-rise-technology/

2 https://www.gsma.com/mobileeconomy/mena/

About the Cyber Security Council

The Cyber Security Council embodies the forward-looking vision of the wise leadership and the UAE proactive approach in dealing with various challenges posed by the accelerating digital technologies through specialized and effective entities which are able to provide digital protection to advanced infrastructure, and ensure business continuity and the regular provision of services in all economic, educational, health and social fields.

The Council is mandated with drafting and proposing legislation, policies and standards to enhance cyber security for all targeted sectors in the country, presenting them to the Council of Ministers for approval and following up their implementation in coordination with the concerned authorities, in addition to preparing, developing and updating the UAE’s national cyber security strategy and an integrated national response plan.

The Council implements a 5-pillar strategy: 1) building capacity, making policies, enhancing governance, building personal capabilities, programs, curricula and universities, and building technical capabilities with strategic partners; 2) utilizing these capabilities to protect and defend; 3) raising awareness and spreading the culture of cybersecurity; 4) responding to cyber incidents; and 5) cooperation at all levels, starting with GCC countries, Arab countries up to all countries of the world, in accordance with the UN resolutions concerning digital security incident response centers and teams.

  • Partnership will enable an ecosystem of next-generation solutions, smart devices, and intelligent homes

Samsung Gulf Electronics and etisalat by e& today announced its latest agreement on the expansion of their existing partnership to collaborate on extending beyond smart devices to encompass digital experiences and cutting-edge solutions, with a strong emphasis on improving the overall customer experience.

Masood M Sharif Mahmood, CEO, etisalat by e& UAE, and Doohee Lee, President of Samsung Gulf Electronics signed an agreement in the presence of senior officials from both companies.

Together, they will embark on a collaborative effort to broaden the direct supply of wearables, smart gadgets, and accessories in response to the growing number of smart devices in the UAE. The digital services alliance will incorporate Samsung's smart watches and Samsung Care+ offer across all smart devices, as well as the new fitness and wellness platform GoWell.

Masood M. Mohamed Sharif, CEO of etisalat by e& UAE, said: "We are pleased to extend our partnership with Samsung, to enhance the customer experience and provide them with the latest innovative products and services that meet their aspirations and expectations in a rapidly evolving digital landscape. We are confident that this partnership will help develop the seamless and integrated digital experience that we aim to deliver to our customers.

"etisalat by e&’s efforts reflect the UAE leadership’s vision to create a state-of-the-art infrastructure that contributes to the advancement and growth of all sectors, with us at the core of the communications and information technology sector. This vision gives us a clear and inspiring path that encourages us to use innovation and helps us provide the best technologies and solutions for all."

Doohee Lee, President of Samsung Gulf Electronics, said: “In today's market, customers expect seamless connectivity and interoperability across all their devices. To meet these expectations, Samsung has partnered with etisalat by e& to establish a comprehensive ecosystem that will offer uninterrupted experiences to customers across the entire range of Samsung products. With digital transformation already well-established among individuals and companies in the UAE, the companies are excited to introduce more innovative digital solutions that cater to the evolving needs of UAE consumers."

Samsung is committed to promoting sustainability and innovation within the Galaxy ecosystem, through the incorporation of recycled materials and the use of eco-friendly packaging. As part of this effort, the company has joined forces with etisalat by e& to work towards a more sustainable future for the UAE. This will involve the promotion of eco-friendly trade-in offers and the adoption of e-SIM technology to reduce environmental impact.

Furthermore, through this new partnership, Samsung will be able to offer its extensive range of exclusive products and services to etisalat by e& customers across a wider range of categories. This includes the entire consumer and business portfolio, such as smart home solutions, enterprise solutions, accessories, and more.

  • For the first time in the region customers enjoy benefits such as centralised control of smart home devices over eLife TV powered by the ‘Alexa’ voice assistant
  • Offers unique feature for streaming live video footage from Ring smart doorbells and cameras directly to the TV via ‘Alexa’ voice command
  • Allows the control of various smart home devices from different brands through a single mobile application or the Smart Living dashboard on the TV

etisalat by e& UAE today announced the introduction of the "Smart Living Home Control" service, a pioneering service in the region that integrates solutions for controlling smart home devices in collaboration with Amazon's AI-powered voice assistant 'Alexa'.

The "Smart Living Home Control" service offered by etisalat by e& provides unique capabilities that distinguish it from other regional services. Users can control their connected smart home devices in the household with voice commands using a compatible smart eLife TV box empowered by Amazon Alexa's built-in for free, the eLife TV dashboard, or the Smart Living app. These capabilities are available anytime and anywhere, providing users convenient access to their smart living devices.

Khaled ElKhouly, Chief Consumer Officer, etisalat by e&, said: "This exciting development for etisalat by e& is setting the roadmap for the future of smart homes. The launch is a result of our continuous commitment to consumer needs and interests while addressing them with the latest digital technologies and solutions. We will continue to imagine, innovate and implement ideas that will drive smart connectivity and maximise value creation for our customers in all segments."

Dr Raf Fatani, Regional General Manager of Alexa MENA, said: "Our collaboration with etisalat by e& is a testament to our commitment to innovate and design experiences that simplify everyday life. We are excited for our UAE customers to benefit from Alexa's smart home capabilities and automate trivial tasks, so they can focus on being present and doing what they love most at home."

Customers can enjoy central control to Alexa-operated and connected smart home devices through voice command, which is accessible and controllable over the eLife TV. By subscribing to the service, customers in the UAE can take advantage of Alexa's built-in technology and capabilities for free. The service enables customers to operate various compatible smart home features through voice command, including live video broadcasts from Ring smart doorbells and cameras on the TV screen, TV settings adjustments, such as volume control and channel switching, video-on-demand menu searches, and access to Alexa's range of capabilities, such as playing music, reading the news, setting timers and alarms, and more.

The service provides centralised control of smart home devices through a unified mobile application called "Smart Living App," which offers multiple functions in one app. Users can sync, control, and manage all their smart home devices in one place, create preferred routines for chores, manage energy consumption, and remotely control their homes.

In addition, users can access a unique "Smart Living dashboard" on their TV screens that displays connected devices and provides the ability to control them via the TV screen. The dashboard provides a quick view of all smart living devices, allowing users to easily view and manage them through the TV screen.

The service also enables users to control a range of energy-saving solutions, including Honeywell Home, Philips Smart LED lighting, Yale smart door locks, and receiving notifications from Ring doorbells and cameras.

With its commitment to offering reliable services that meet the highest standards of quality to meet the evolving daily needs of customers. The "Smart Home Control" service by etisalat by e& aims to enhance the digital customer experience by providing the latest cutting-edge smart solutions and advanced services at reasonable prices. The service includes flexible payment plans of up to 36 months, free home delivery and installation of select branded devices, readily available technical support, and after sales service.

The service is available for eLife's customers with 3P (landline, internet, and TV) bundles. Customers can sign up for the service through various channels, including etisalat by e &'s stores, the mobile app, the website, or by contacting customer service centres. A compatible eLife Smart Living TV box (Standard and Premium TV box options) is required to set up this service.

Etisalat Group has changed its brand identity to e&, effective in February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by the Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

  • Successful field trial is part of 5G network commercialisation programme

etisalat by e& UAE today announced the successful trial of 5G network capability covering multiple locations for an oil & gas corporation with the highest standard of data security and digitalisation over a mobile network capable of delivering large amounts of data reliably.

The trial aimed at addressing a requirement of the oil & gas industry to have a globally certified solutions and demonstrating the ability of 5G networks to handle the enterprise traffic and enable faster transfer of uplink data related to real time monitoring and video surveillance over a wide geographical area, effectively paving the way towards the digital transformation of industries operating over vast areas. 

Marwan Bin Shakar, Senior Vice President, Access Network Development at etisalat by e& UAE said: “This will be a game changer and another milestone we have achieved in transforming the oil and gas sector. The solution supports their digital transformation goals as well as addressing long-awaited industry requirements to have reliable communication with complete control of their sensitive user data.”

The oil and gas sector is the biggest industry vertical in the Middle East. Therefore, any endeavor to enhance its efficiency and effectiveness will significantly impact the region’s economic growth. Moving forward, the 5G network technology will enable other sectors like public safety, healthcare, and manufacturing.

etisalat by e& is also moving fast towards 5G Advanced and working to enhance its network capabilities to support latest 3GPP releases with all technology stakeholders. 5G Advance will include major enhancements in the areas of Artificial Intelligence (AI)and Extended Reality (XR) that will enable highly intelligent network solutions that can support a wider variety of use cases than ever before. etisalat by e& will also adopt machine-learning-based techniques at different levels of the network to improve the service offerings and guaranteeing a greener network.

etisalat by e& today announced the implementation of the EUTELSAT QUANTUM satellite solution, becoming the first telco in the country to expand 5G network capabilities over a software-defined satellite giving customers access to high speeds, enhanced coverage and scalability to meet future demands for high bandwidth applications.

This deployment was a result of rigorous testing with customers for over a year to rapidly scale up the 5G mobile network deployment. etisalat by e& implemented Eutelsat’s latest technology Quantum satellite with the recently installed state-of-the-art Newtech Dialog Hub enhancing the mobile network capability.

Khalid Murshed, Chief Technology and Information Officer, etisalat by e& UAE said: “With the demand for ‘always-on’ connectivity as technologies like IoT, AI and blockchain make a bigger impact on consumer lives, satellite connectivity can empower communities and business in this rapidly evolving digital landscape. With the deployment of this satellite solution and technology, our customers will be able to access their data at 5G speeds even when terrestrial connectivity is unavailable, marking another important step towards the regions’ 5G adoption and bridging the digital divide”.

Oscar Garcia, Business Marketing and Product Innovation, etisalat by e& said: “The need for connectivity has grown beyond traditional communications with customers wanting to access the highest speeds in the network to meet their requirements and demands for bandwidth-intensive applications such as GSM services, Remote IT, Unified communications, OTT, and media streaming among others.. The testing and implementation of this satellite solution greatly enhances the mobile network capability to address the futuristic development of new age applications while being able to build and deploy 5G use cases for various industry verticals and business.”

“Eutelsat are proud to partner with etisalat by e& to deploy this 5G use case on the world's first Software Defined satellite network. Our fully steerable beams are capable of meeting the most rigorous demands of Next Generation mobile and satellite networks,” said Ghassan Murat, Head of Connectivity Business Unit for Middle East, Africa and Asia Pacific, Eutelsat.

EUTELSAT QUANTUM is the first commercial Ku-band satellite to have a fully flexible payload that can be remotely configured by software from a user’s premises. As a software-defined steerable beam, it can be controlled in real-time to deliver maximum throughput on down/uplink and optimised for various operational scenarios.

 Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

  • Aims to accelerate etisalat by e& sustainability initiatives using IBM software

IBM (NYSE: IBM) and etisalat by e& UAE, announced that the company will leverage IBM sustainability software to help advance etisalat by e& company's environmental, social and governance (ESG) strategy. 

etisalat by e& is committed to a progressive journey of monitoring, benchmarking, and enhancing its economic, environmental, and social performance. This effort aims to define clear ESG goals and the roadmap to achieve them, demonstrating the company's commitment to their sustainability and corporate responsibility.

etisalat by e& aims to establish a sustainability foundation and set a path to achieve ESG goals through the use of technology, including IBM TRIRIGA Application Suite for real estate and facilities operations and IBM Maximo Application Suite for intelligent asset management. Additionally, by leveraging IBM Turbonomic and IBM Cloud Pak for Watson AIOps, IBM can also help etisalat by e& to increase the efficiency of their data center and cloud environments and scale their workloads more dynamically.

"We look forward to using IBM’s technologies in the area of data, AI and automation to explore opportunities to support our ESG and sustainability goals, which are at the heart of our business model. This can help reinforce our commitment to delivering innovative solutions that have a meaningful impact on people's lives and establish us as a valued provider," said Khalid Murshed, Chief Technology Officer, etisalat by e& UAE.

etisalat by e& has shown a strong dedication to its ESG agenda, making significant progress towards its sustainability goals. At COP27 in 2022, e& committed to achieving net zero emissions from its operations by 2030 and actively contributing to global climate action. The company is focusing on key initiatives to reduce its carbon footprint through improved energy efficiency and renewable energy sourcing, among others.

In November 2022, etisalat by e& became the first UAE private sector entity to join the UAE Independent Climate Change Accelerators (UICCA). The company pledged its commitment and collaboration to UICCA's mission of creating a shared vision and values among public and private entities to build a sustainable future.

“Innovation and our ability to develop solutions for our clients remain critically important for us,” said Ana Paula de Jesus Assis, Chair and General Manager for EMEA, IBM. “IBM’s software can play an important role in supporting etisalat by e&’s efforts to transform their operational and environmental data into insights that their stakeholders can understand. This is a foundational step to help make sustainability initiatives effective and scalable”

  • Initiative to support computer science and coding skills for early age students in the UAE
  • Collaboration to inform and raise awareness on the benefits of computer science and employment opportunities

e& today announced its partnership with Code.org, a global independent and non-profit organisation, to join the international movement to encourage and promote the teaching and raise awareness of computer science for the next generation of students and academics in UAE and its operating markets in the Middle East, Asia and Africa.

e& will work closely with Code.org to develop initiatives to raise awareness and promote curriculum changes at the national and local school level, to integrate computer science skills and concepts from an early age. This will also include providing insights into the potential opportunities and future prospects of embarking onto this career path. The collaboration will start in UAE and eventually expand across e&’s footprint.

The partnership will prioritise the expansion of computer science education for Arabic-speaking students by providing free, accessible content. The efforts will involve equipping teaching staff with the necessary skills to raise awareness about the importance of computer science, cultivate student curiosity, and impart key concepts.

The organisations will collaborate closely with the UAE Ministry of Education, with whom Code.org recently signed an MoU during the World Government Summit held in Dubai, as well as other relevant government institutions and local corporations. This partnership aims to address the ICT gap in the country and take appropriate measures to bridge it.

Hatem Dowidar, Group CEO of e&, said: “Collaborating with industry partners and investing in future technologies presents an excellent opportunity to contribute to the future of computer science and drive the industry forward. The impact of computer science is undeniable, evident in the digital technologies inspiring innovation, powering entrepreneurship, fuelling invention, streamlining research, and driving societal change globally.”

“At e&, we have already taken significant steps in this direction with initiatives such as the AI Graduate Program, which focuses on building the next generation of coders and nurturing digital architects for emerging technologies. I would also like to express my gratitude to the UAE leadership for their vision of investing in the future of computer science and technology to drive economic growth and innovation in the region.”

Under this partnership, e& also joins global corporations like Microsoft, Amazon, Google, Meta, AT&T, Verizon, Telefonica among others.

Hadi Partovi, founder and CEO of Code.org said: “It’s great to have e& onboard, especially since UAE is our primary focus and will be a crucial pillar for our expansion in the region. All students across all schools worldwide need to learn computer science, not only to understand the language of the technology we use daily but also to acquire the critical skills it fosters, such as mathematics, problem-solving, creativity, critical thinking, and teamwork. And these are the skills that companies demand, especially with the transformation of the world to digital. Promoting digital competencies and skills to access the jobs that the labour market demands are more critical than ever. And in this new employability, lifelong learning and professional reskilling of workers are two essential elements to connect with the challenges of the digital era.”

Code.org is a non-governmental organisation born in the United States in 2013 whose mission is that every student in every school in the world learns to code, just as they learn another subject such as mathematics, algebra or biology. For this organisation, computational thinking fosters the skills that future jobs will demand, such as logic, problem-solving, critical thinking and creativity.

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximizing value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximizing value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximizing shareholder value and strengthening the Group’s global presence.

Board proposes dividend of AED 0.40 per share for H2 2022, representing a total dividend of AED 0.80 per share for FY 2022

e& today announced its consolidated financial results for fiscal year 2022 reporting an impressive growth in consolidated net profit by a record 7.4 per cent to AED 10.0 billion.

Consolidated revenues reached to AED 52.4 billion, a growth of 4.7 per cent year-over-year, at constant exchange rates, underpinned by the Group’s successful business transformation, expanding to new business verticals and diversifying the revenue streams.

Consolidated EBITDA increased by 3.7 per cent year-over-year at constant exchange rate, to AED 26.2 billion, leading to an EBITDA margin of 50 per cent, highlighting the strong profitability of e&’s operations.

Reporting strong growth in subscriber base in the UAE, etisalat by e& recorded 13.8 million subscribers, an increase of 8.8 per cent compared to last year, and the Group’s aggregate subscribers reached 163 million, an increase of 2.5 per cent over 2021.

Underlining the Group’s commitment to value creation for its shareholders, e&’s Board of Directors proposes a dividend of AED 0.40 per share for the second half (July to December) of 2022, representing a total dividend of AED 0.80 per share for FY 2022.

Financial Highlights for FY 2022

 

2022

2021

Percent change

Revenue

AED 52.4 billion

AED 53.3 billion

-1.7% *

Net Profit

AED 10.0 billion

AED 9.3 billion

+7.4%

EBITDA

AED 26.2 billion

AED 26.7 billion

-1.9% *

Earnings per Share

AED 1.15

AED 1.07

+7.4%

Aggregate Group Subscribers

163m

159m

+2.5%

(*) At constant exchange rates, revenue increased by +4.7% percent and EBITDA increased by +3.7% percent year-over-year

e&’s pathbreaking evolution as a tech group

The impressive growth achieved by e& in 2022 underscores the success of the e&’s transformational evolution as a global technology and investment group. The strategic pivot reflected the vision of the Group’s leadership to embrace the new realities and stay ahead of the curve by delivering innovative digital solutions to its customers.

Building on its rich 47-year legacy of excellence, the Group achieved significant progress in its transformational journey by expanding into new business verticals, diversifying revenue streams, and optimising operations. This cemented e&'s position as a leading global technology group, delivering growth and building resilience despite global macroeconomic challenges.

The Group strengthened its partnerships regionally and globally to deliver high-value solutions that meet the evolving needs of communities and markets and fostering digitally connected communities.

The strong financial results are backed by e&’s focus in 2022 on unlocking new opportunities for growth and accelerating its innovation journey, by leveraging cutting edge technologies such as 5G, artificial intelligence, and the Internet of Things. This positioned the Group at the forefront of the digital era.

Building on the trust of 163 million subscribers

Commenting on the results, Chairman of e&, H.E. Jassem Mohamed Bu Ataba Alzaabi, said: "The exceptional financial results achieved by e&, with revenues of AED 52.4 billion and a record net profit of AED 10.0 billion in 2022 is a strong testament to the success of our business transformation strategy. We are inspired by the UAE’s leadership to push our boundaries and be at the forefront of the digital era by developing next-generation digital connectivity and cutting-edge solutions.

“From diversifying our business and revenue streams to expanding to new verticals and introducing innovative services, we had a laser focus on leveraging the potential offered by digital transformation to create value for our 163 million subscribers across 16 markets.

“As one of the top global telecom companies by market capitalisation today, our foremost priorities in 2022 was to be the digital transformation champion and create unique solutions that meet the aspirations of our subscribers, while delivering added value to the economies we serve. We take pride in being the trusted digital and tech partner, and in bringing the latest innovations to the fingertips of our customers.

“We remain committed to serving our customers and creating long-term value for our shareholders. As a global technology and investment group, we will continue to work towards making a positive impact in the communities we serve. Our outstanding results in 2022 are the result of the dedication and hard work of our management team, who are relentless in their pursuit to establish e& as one of the world’s most admired, trusted and valuable brands, and help communities shape their digital future.”

Committed to innovation and value creation

Hatem Dowidar, Group Chief Executive Officer of e&, added: "2022 has been a defining year for e& as we strengthened our transformation into a global technology and investment group committed to digitally empowering societies. Despite various global challenges, our domestic and international operations achieved impressive results, reinforcing our leadership position in highly competitive and evolving markets.

"Our strong fundamentals, knowledgeable and passionate team, and focus on developing innovative solutions, products, and services positioned us as one of the top providers across the communities we serve, as we empower them to unlock the true potential of the digital era. Our growth mindset enables us to achieve our goals while creating additional and long-term value for our customers and shareholders.

"e&'s strategy and progressive vision allow us to explore future opportunities while fostering strong strategic partnerships with global technology players. Prudent mergers and acquisitions further accelerated our growth and diversification creating new streams of revenue and positioned us as a leading global technology group. We are grateful to our customers and shareholders for their continued support as we continue to pioneer broad-spectrum technologies, build impactful partnerships, and contribute to shaping the digital era of the future.

“The Group’s recognition as the most valuable portfolio of telecom brands in the MEA region, and etisalat by e&'s retention of its position as the strongest telecom brand across all categories in the region and one of the top three telecom brands in the world, underline the success of our strategic evolution and our commitment to building one of the fastest networks in the world.”

Operational Highlights of 2022

e&

Among the most significant operational highlights of e& in 2022 was the acquisition of 11% of Vodafone Group Plc ('Vodafone'), which as of February 2023, has increased to 14%.

The Group was ranked as the most valuable portfolio of telecom brands in the MEA region by the Brand Finance Global 500 report.

In other key partnerships, e& signed a three-year MoU with Ericsson to build more sustainable future networks and entered a new phase of collaboration with Microsoft to drive innovation and digital transformation. Exploring the possibilities of emerging tech, e& partnered with Meta to drive innovation with enhanced Augmented Reality (AR) and Virtual Reality (VR) experiences and conversational commerce in its digital communication projects.

Further, e&, Abu Dhabi Digital Authority (ADDA) and Trend Micro partnered to launch Cyber Eye, an initiative designed to strengthen the Abu Dhabi Government entities’ cybersecurity capabilities.

Ranked as one of the best places to work in the MENA region by Forbes, e& continues to be a talent magnet and concluded its fourth cohort of the AI Graduate Programme onboarding the next generation of leaders.

Underscoring its focus on sustainability, e& committed to achieving net zero status for Scope 1 and 2 emissions within its Group's operations in the UAE by 2030, complementing the nation’s Net Zero by 2050 Strategy. The Group also became the first UAE private sector entity to join the UAE Independent Climate Change Accelerators and launched the FutureNow Sustainability Challenge calling scale-ups from across the world to be part of developing innovative sustainable solutions.

e& international: Cutting edge innovation and achievements

e& international delivered strong performance across its footprint, growing year-over-year revenues by double digits in Egypt and Pakistan in local currency, gaining market and value share and improving its customer experience significantly to achieve the number one NPS position in most of its markets.

It launched the ‘e& Partner Networks’ to open the door to regional and local telecom operators to achieve sustainable growth through best in class services and customer experience. As part of the program, the first MOU was signed with Tunisie Telecom to provide a full suite of services across various functions.

Expanding and strengthening new verticals as part of its transformation journey, e& international partnered with AIG, a leading insurer, to create a unique digital insurance offering in selected international markets, as well as with MoneyGram International, a global leader in digital peer-to-peer (P2P) payments, in the fintech space.

e& international established a Center of Excellence for Advanced Analytics to provide data driven decision making capabilities using state of art and cutting edge Machine Learning and AI solutions across various verticals.

etisalat by e& Egypt announced its brand identity as etisalat by e&, following the celebration of its 15th year anniversary of operations. In key partnerships, etisalat by e& Egypt also launched a new microfinance company ‘Erada’ in collaboration with the Sovereign Fund of Egypt, with the goal of providing financial inclusion and expanding the opportunities available to SMEs and youth.

A significant innovation as the launch of Mobily Pay wallet to provide personalised mobile financial services in the Kingdom of Saudi Arabia with a range of services such as international money transfers, prepaid cards and payments (including Sadad bill payments).

PTCL successfully deployed AirPON, an innovative Fibre-to-the-Home solution, in its Fiber Access Network. PTCL also signed a strategic partnership with Vodafone to bring Vodafone's suite of IoT products and services to government entities and large enterprises in Pakistan. Additionally, PTCL has launched a new OTT platform called ‘SHOQ’ in collaboration with evision to establish its leadership in high-quality media and entertainment content.

Ufone 4G, an operating company of PTCL and a subsidiary of e&, was awarded the number one voice and data network by the Pakistan Telecommunication Authority and was also named the leading 4G services provider and a ‘Global Rising Star’ in Pakistan by OpenSignal global awards.

In Morocco, Maroc Telecom was recognised by OpenSignal for offering the best internet experience with the highest network performance speed. Meanwhile, across its African subsidiaries, MT Group has expanded its 4G and FTTH networks to increase data penetration rates and population coverage, thus improving internet access in Africa.

etisalat by e&: Pioneering new services for digital-savvy customers

etisalat by e& evolved as one of the most innovative and competitive entities in 2022, thanks to several strategic milestones including the acquisition of elGrocer, which strengthened its Smiles online marketplace. The company was ranked as the strongest telecom brand across all categories in the MEA region, according to the Brand Finance Global 500 report, and also ranked in the top three telecom brands globally.

It launched the UAE’s first of its kind Easy Insurance, an innovative insurance platform offering digital services for auto, health and travel insurance, as well as unveiled GoChat Messenger, an all-in-one free voice and video calling app.

In key partnerships, etisalat by e& joined hands with Amazon to offer eero and Echo devices for the first time in the UAE and expanded collaboration with Amazon Web Services (AWS) to serve key industries and meet the growing demand for digitalisation.

In collaboration with industry leading vendors, it launched the first global live multi-vendors VoNR (Voice over New Radio) ecosystem, and the all-new business proposition, ‘Business Pro,’ to meet the digital needs of businesses. Further supporting the business community, etisalat by e& launched upgraded and dedicated internet connectivity services such as ‘Digital Internet’ and ‘Digital Premium Internet’.

etisalat by e& accomplished the first-ever private 5G network agreement in the region, marking a significant milestone in their journey towards providing seamless connectivity solutions to their valued customers. This groundbreaking feat also enabled them to deliver the first-ever connected surveillance over 5G.

The company's connected car technology also garnered significant attention within the automotive industry, with new contracts signed with several major players. This achievement underscores the company's commitment to delivering top-of-the-line connectivity solutions to the automotive sector, propelling substantial advancement and broadening its influence on new markets.

Unveiling e& universe, e&’s virtual world at GITEX Global 2022, the business extended its support to startups by collaborating with Abu Dhabi Global Market to digitally enable such ventures. Placing the wellness of its customers as a top priority, etisalat by e& launched the first rewards-based, consumer fitness and wellness platform ‘GoWell’ and partnered with Response Plus Holding (RPM) to connect ambulances with 5G saving patients’ lives in real time.

A model corporate citizen, etisalat by e& launched an exclusive offer for senior citizens holding ‘Thukher’ or ‘Barakatna’ card to avail up to 60 per cent on four ‘Freedom’ postpaid plans, while Smiles partnered with Mohammed Bin Rashid Al Maktoum Global Initiative (MBRGI) to support the global “One Billion Meals” campaign during the holy month of Ramadan.

Another milestone was the partnership with Emirati Talent Competitiveness Council (ETCC) to participate in the NAFIS initiative to hire more than 500 Emirati professionals in its retail, customer service, technology and IT space in a span of five years.

e& life: Strategic acquisitions to fuel growth

evision, the entertainment division of e& life, completed the transaction for the acquisition of a 57 per cent majority stake in STARZPLAY Arabia, a subscription video on demand (SVOD) and streaming service provider in the Middle East and North Africa, through the evision-led consortium with ADQ, an Abu Dhabi-based investment and holding company.

Strengthening its portfolio to meet the aspirations of its customers, evision acquired the exclusive broadcast rights of The Italian Serie A, Asian Cup and ICC T20 Cricket for MENA, the DP World Asia Cup and T20 world Cup on the CricLife MAX channel in the MENA region.

evision enriched its content with bingeable boxsets of content such as Anime, Korean, French and Spanish content, and launched a new trilingual South Indian movie channel ‘Emasala Simply South’ in partnership with Simply South, the largest online streaming platform.

eWallet, was rebranded as e& money to position itself as the Group's fintech arm and financial super app marketplace. As a result of the value of its services and premium customer experience, e& money was awarded the best wallet in the region by the MENA Fintech Association.

e& enterprise: maximising digital potential

Creating exceptional value for its customers, e& enterprise partnered with G42 to establish UAE’s largest data centre provider under Khazna Data Centers. It has also formed a joint venture with Bespin Global to build the largest pure play cloud managed and professional services provider in the METAP region while making a minority investment in Bespin Global’s holding company to participate in the success story of a leading global cloud-managed service provider.

It also marked the acquisition of 100 per cent of Smartworld to become its IoT and AI focused vehicle under the brand e& enterprise IoT & AI.

On the AI front, e& enterprise partnered with DataRobot to launch an Enterprise AI as a Service (AIaas) for supporting governments’ digital transformation journeys. It has also launched this year the region’s first AI Centre of Excellence (AI CoE) with Hub71, which aims to increase partnerships and collaborations between businesses, governments, investors and startups.

To enhance the businesses' ability to offer superior customer experiences, e& enterprise has launched a new business proposition - EngageX as a Communication Platform as a Service (CPaaS) ecosystem and partnered with NICE to bring the best-of-breed Cloud Communication as a Service platform to the UAE.

e& enterprise continued to expand its capabilities in KSA, building its new state-of-the-art Cybersecurity Operations Centre (CSOC) in Riyadh, established by Help AG, the cybersecurity arm of e& enterprise.

The excellent work by e& enterprise was recognised by IDC MarketScape as a Leader in IoT Consulting & Systems Integration Services.

e& capital: Nurturing startups of the future

In the significant milestones during 2022, e& capital announced its $250 million e& capital Venture Capital (VC) fund and made a strategic investment in VUZ, a leading immersive social app, as well as funded Lablabee, a tech startup which will grow the world’s first hands-on lab platform for the telco cloud.

  • One of the first telco in the MENA region to deploy MEC solution for energy, critical infrastructure and retail industries

etisalat by e& today announced successful development and deployment of Microsoft private Multi-access Edge Compute (MEC) as one of the first operators in MENA region. The solution is available for manufacturing, energy, critical infrastructure and retail industries to deploy modern connected applications for their operational needs.

Azure private MEC deployment enables etisalat by e& to deliver reliable, high performance, low latency private 4G and 5G connectivity with applications utilising robotics, video analytics and IoT at the edge, helping to deliver the next wave of digital transformation.

This successful collaboration is part of a 5G and private networks commercialisation programme that enables etisalat by e& to leverage the Azure platform and ecosystem of application Independent Software Vendors (ISVs) to solve business challenges such as production quality inspection in manufacturing, store management in retail sites or asset tracking at critical transportation hubs.

This partnership and deployment is in line with UAE leadership’s 2030 vision to build an open, efficient, effective and globally integrated business environment, opening opportunities in many different industry verticals to build knowledge based, sustainable and innovation focused businesses.

Khaled Al Suwaidi, Senior Vice President of Core Networks and Platforms, of etisalat by e&, said: "Delivering services and solutions that generate more value than connectivity will be an important driver for operators in the private networks market. Building the ecosystem is the key to realising the promise of 5G in different verticals. This collaboration with Microsoft and our investments in 5G related technologies earlier this year support our vision to enable and empower the enterprise digitalisation ecosystem.

Shriaj Gaglani, VP Product Management at Microsoft, said: "etisalat by e& is a strategic partner empowering Industry 4.0 transformation for enterprises in the MENA region. Their vision of embracing a flexible edge computing architecture that has a range of networking options along with a modern connected app ecosystem is emboldening customers to design and deliver innovative solutions to solve real business problems.

  • e& money, with Mastercard technology, will provide cardholders with the choice, speed and security to pay anywhere and everywhere.
  • e& money becomes the principal member to Mastercard as the first telco-backed issuer in the UAE.
  • Payments will be made using prepaid card to ensure secure transactions.

e& money - the fintech arm and financial super-app of e& life - today announced its partnership with Mastercard to transform and evolve the way customers make payments via an exclusive prepaid card - enabling payments anywhere in the world and offering the flexibility and convenience of using virtual and physical cards.

The e& money card significantly enhances the current proposition, where customers have a digital wallet to make peer-to-peer transfers, international money transfers, payments, and much more.

Khalifa Al Shamsi, CEO, e& life said: “In recent years, the payments landscape has undergone a massive transformation, with innovations in products and customer experience. Our partnership with Mastercard will reinforce our goal of becoming the region's leading financial super app. The card will enable e& money to drive financial inclusion in the UAE and make digital payments accessible to all segments of our society.

“We are excited about the possibilities and opportunities that the card will bring, and will constantly push the boundaries to introduce new digital fintech solutions that will enrich the financial experiences of customers.”

Previously, e& money customers were already able to make retail payments at integrated points of sale. The new strategic partnership with Mastercard will now allow them to make in-store or online payments instantly, anywhere in the world. As a digital-first card, customers will initially have virtual cards for online payments and will soon be able to request physical cards for offline payments.

By committing to advancing innovation, technology and digitalisation to simplify payments through mobile money, Mastercard is actively engaged in driving digital inclusion and accessibility for people across the region. The new payment solution will support financial inclusion and digital payments across all customer segments, including the banked, underbanked and unbanked.

Through its partnership with Network International, one of the leading enablers of digital commerce in the region, Mastercard is providing a fully-fledged payment processing platform to empower this strategic initiative. Mastercard will further leverage Network's payment solutions to enable e& to diversify their revenues and make a seamless transition to digital commerce.

"At Mastercard, we are committed to supporting the national payments ecosystem and the transformation of the UAE digital landscape. We are the technology provider of choice that connects telecom operators, digital e-retailers and fintech companies to their consumers, and our partnership with e& money will enhance the digitally connected lifestyle that unlocks exceptional experiences for consumers," said Amnah Ajmal, Executive Vice President, Market Development, EEMEA, Mastercard.

Prepaid card transactions will also form an integral part of e& money's loyalty programme, where customers will earn cashback and rewards for every dirham spent. These in turn can be redeemed for various benefits such as free data plans, minutes, discount codes, and more.

In addition, the e& money app card will allow customers to take control of their finances and track their spending. In the first phase of the launch, the free virtual card will be provided to all eligible customers who download and register on the app. It can also be added to Apple, Google and Samsung pay platforms for retail payments in the near future. In the next phase, e& money will enrich its card portfolio with various value propositions to meet the needs of customers.

e& launched its new identity in February 2022 with a strategy to accelerate growth through the creation of a resilient business model represented by the Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international for other markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

e& enterprise, part of e& (formerly known as Etisalat Group) today announced the implementation of a unique Microsoft solution powered by cutting-edge data technologies that enables companies of any size to define and implement their sustainability agenda and reduce their carbon emissions. .

The solution called ‘Microsoft Sustainability Manager’ is an extensible solution that unifies data intelligence and offers organisations an increasingly automated and comprehensive view into the emissions impact of their entire operations and value chain. It enables organisations to record and more accurately report their emissions, and continually test and optimise reduction strategies to reach their goals

Sustainability is one of the major pillars of the multi-year strategic partnership between e& enterprise and Microsoft. As part of the overall commitment of e& enterprise, it is focused on accelerating the implementation of sustainability services and solutions in the geographies, markets, and communities it serves.

e& enterprise has selected Microsoft Cloud for Sustainability solutions as the foundation for their Sustainability-as-a-Service offering, citing the platform's functionality, coverage of ESG topics, and flexibility. The synergies between e& enterprise wide ranging Smart City solutions portfolio, sustainability consultancy and the data-focused aspects of sustainability management position the company as a competent leader in the field.

With its Sustainability Consultancy practice, e& enterprise will help customers to comprehensively analyse their greenhouse gas (GHG) footprint across the value chain and develop a strategy of services and solutions to implement reduction measures and achieve certified reduction targets.

e& enterprise offers a wide range of solutions from its Smart City portfolio, including Solar Energy, Energy Management, apart from various other IoT solutions like Smart Buildings, Waste Management, etc. which focus on delivering outcomes like reducing operating costs and utility consumption.

e& enterprise also brings to its customers a Sustainability Center of Excellence, which helps govern and continuously operate all the services and solutions deployed, in order to ensure the fulfilment of sustainability objectives, while enhancing the strategy as the business of our customers grows.

"As a company we are committed to sustainability and innovation, specifically with our plans and ambitions aligned to support the UAE’s Net Zero 2050 strategic initiative and the United Nations Sustainable Development Goals (UN SDGs). This offering aligns with our long term sustainability goals as well as those of our customers. By bringing this cutting-edge solution to market we will enable enterprises and government agencies to understand their carbon emissions and make a positive impact on the environment." said Alberto Araque, CEO, e& enterprise IoT and AI.

“With Microsoft Sustainability Manager, we're enabling organisations to gain continuous visibility into their emissions activities, reliably report their impact and progress in near real time, and access the intelligence required to collaborate with others to refine and scale sustainability initiatives and transform their business, end to end,” said Paco Salcedo, Enterprise and Commercial Lead, Microsoft Middle East and Africa.

The new solution will enable organisations to take a more data driven approach to sustainability management. By bringing together disparate data sources and providing near real time access to information, organisations can analyse, visualise and report impact and progress toward their goals at any stage of their sustainability journey.

Etisalat Group has changed its brand identity to e&, effective February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the group’s home market and e& international markets, upholding the group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the group’s global presence.

  • e& money, with Mastercard technology, will provide cardholders with the choice, speed and security to pay anywhere and everywhere.
  • e& money becomes the principal member to Mastercard as the first telco-backed issuer in the UAE.
  • Payments will be made using prepaid card to ensure secure transactions.

e& money - the fintech arm and financial super-app of e& life - today announced its partnership with Mastercard to transform and evolve the way customers make payments via an exclusive prepaid card - enabling payments anywhere in the world and offering the flexibility and convenience of using virtual and physical cards.

The e& money card significantly enhances the current proposition, where customers have a digital wallet to make peer-to-peer transfers, international money transfers, payments, and much more.

Khalifa Al Shamsi, CEO, e& life said: “In recent years, the payments landscape has undergone a massive transformation, with innovations in products and customer experience. Our partnership with Mastercard will reinforce our goal of becoming the region's leading financial super app. The card will enable e& money to drive financial inclusion in the UAE and make digital payments accessible to all segments of our society.

“We are excited about the possibilities and opportunities that the card will bring, and will constantly push the boundaries to introduce new digital fintech solutions that will enrich the financial experiences of customers.”

Previously, e& money customers were already able to make retail payments at integrated points of sale. The new strategic partnership with Mastercard will now allow them to make in-store or online payments instantly, anywhere in the world. As a digital-first card, customers will initially have virtual cards for online payments and will soon be able to request physical cards for offline payments.

By committing to advancing innovation, technology and digitalisation to simplify payments through mobile money, Mastercard is actively engaged in driving digital inclusion and accessibility for people across the region. The new payment solution will support financial inclusion and digital payments across all customer segments, including the banked, underbanked and unbanked.

Through its partnership with Network International, one of the leading enablers of digital commerce in the region, Mastercard is providing a fully-fledged payment processing platform to empower this strategic initiative. Mastercard will further leverage Network's payment solutions to enable e& to diversify their revenues and make a seamless transition to digital commerce.

"At Mastercard, we are committed to supporting the national payments ecosystem and the transformation of the UAE digital landscape. We are the technology provider of choice that connects telecom operators, digital e-retailers and fintech companies to their consumers, and our partnership with e& money will enhance the digitally connected lifestyle that unlocks exceptional experiences for consumers," said Amnah Ajmal, Executive Vice President, Market Development, EEMEA, Mastercard.

Prepaid card transactions will also form an integral part of e& money's loyalty programme, where customers will earn cashback and rewards for every dirham spent. These in turn can be redeemed for various benefits such as free data plans, minutes, discount codes, and more.

In addition, the e& money app card will allow customers to take control of their finances and track their spending. In the first phase of the launch, the free virtual card will be provided to all eligible customers who download and register on the app. It can also be added to Apple, Google and Samsung pay platforms for retail payments in the near future. In the next phase, e& money will enrich its card portfolio with various value propositions to meet the needs of customers.

e& launched its new identity in February 2022 with a strategy to accelerate growth through the creation of a resilient business model represented by the Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international for other markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

  • e& Group received the Brand Finance Award for being recognised as the most valuable portfolio of telecom brands in the Middle East and Africa.
  • etisalat by e& retained its position as the strongest brand in all categories in the MEA region and was ranked among the top three telecom brands globally.
  • Hatem Dowidar, Group CEO of e&, has been ranked 1st globally in the Telecom Brand Guardianship Index for 2023, and is the first CEO from the Middle East and Africa region to top the index.

e& today received the Brand Finance Telecoms 150 2023 award as the most valuable portfolio of telecom brands in the Middle East and Africa.

e& has undergone a significant transformation, resulting in remarkable business growth and sustained stakeholder confidence. The transformation into a global technology and investment group has seen e&'s portfolio of brands grow by 12.3 per cent year-on-year to a new record of $14.6 billion.

The Group's largest telecom brand, etisalat by e&, was also awarded as the strongest brand across all categories in the MEA region and was ranked in the top three telecoms brands globally. This new global position is a reflection of a tech-driven telecoms brand enabled by superior 5G connectivity, high NPS scores through richer personalised customer interactions and increased employee satisfaction through a vibrant corporate culture that makes it an attractive employer.

Hatem Dowidar, Group CEO of e&, and Masood M. Sharif Mahmood, CEO of etisalat by e& UAE, received the awards on the sidelines of the Mobile World Congress held in Barcelona.

Dowidar said "We are determined to remain at the forefront of technological transformation in the digital sphere. To this end, we are committed to exploring new business models to enhance our offerings and services for more than 162 million subscribers in the markets we serve. Our primary strategic objective is to create new collaborations and investment opportunities that will enable us to accelerate growth in all our business verticals.

"Customer satisfaction is a non-negotiable priority for us, and we aim to exceed their expectations. Our customer-centric approach drives us to continually improve our products and services to deliver unparalleled value. Our fixation on customer happiness allows us to build lasting relationships and maintain our position as a leading global technology Group."

The success of the Group's business strategy is reflected in the Brand Finance report, which recognised etisalat by e& as the strongest telecom brand in the MEA region, with a Brand Strength Index (BSI) score of 89.1 out of 100 and an “AAA” rating.

Mahmood said: “This recognition reflects our commitment to providing our customers with the most outstanding services and experiences. We will continue to leverage the strength of our brand and market reach to drive growth and success, while investing in cutting-edge technology and innovation to provide our customers with the best products and services. Our strategic priority is to strengthen etisalat by e&’s position as a leader in the technology and telecom sectors, known for its innovation, customer service and commitment to sustainability."

Hatem Dowidar, Group CEO of e&, has been ranked 1st globally in the Telecom Brand Guardianship Index (BGI) for 2023, and is the first CEO from the Middle East and Africa region to top the index. This ranking incorporates original market research from 1,000 analysts and journalists from around the world, and looks at three areas: Investment and how leaders steer the company in the right direction, Fairness and how different stakeholders perceive it, and Performance and how the brand and company have performed during their tenure.

Brand Finance is the world's leading independent branded business valuation and strategy authority, evaluating over 5,000 brands across all sectors and geographies every year.

Etisalat Group had changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the UAE which is its home market and by e& international in the global markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individual customers to elevate their digital-first lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology.

To maximise the digital potential of governments, large-scale enterprises and corporates, e& enterprise focuses on delivering innovative digital vertical value propositions through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening global presence.

February 2023

  • Enhanced 5G Stand Alone generation now available for subscribers
  • Now move to an upgraded 5G network from 5G radio access network on an existing 4G LTE network
  • Deployment enhances experience for revolutionary applications, Industry 4.0, IoT, augmented and virtual reality

etisalat by e& today announced the first commercial deployment of comprehensive 5G Stand-Alone (SA) network in the Middle East and North Africa (MENA) for consumers and businesses. This marks a significant improvement over the previous generation of 5G Non Stand Alone (NSA) currently available in the market. etisalat by e& first launched the previous generation of 5G NSA commercially in 2018, which was the first of its kind in the region. With this deployment, etisalat by e& has transitioned from using a 5G radio access network on an existing 4G LTE network to a more advanced 5G network.

The latest version of the 5G network will provide customers with access to a dependable nationwide standalone network that can support a wide range of applications. These applications include massive machine-to-machine communication solutions, real-time device-to-device networking, ultra-reliable, low-latency functionality for autonomous devices and next-generation Internet of Things (IoT) devices. Standalone 5G technology offers additional capacity and significantly lower latency, making it essential for innovative use cases such as Industry 4.0, industrial IoT, commercial augmented and virtual reality, and large-scale digital sensing.

The etisalat by E& 5G Stand Alone (SA) service is designed to offer a more satisfying and productive user experience. Users can enjoy high-speed broadband connectivity comparable to fibre-optic connections, which provides an enhanced experience for high-demand applications such as 4K video streaming, high-quality music streaming, and cloud gaming. In addition to providing individuals with a more efficient broadband experience, the service can also serve as an alternative broadband option for businesses. By leveraging the advantages of 5G SA Fixed Wireless Access (FWA), companies can improve their operations and customer experience.

Khalid Murshed, Chief Technology & Information Officer of etisalat by e&, said: "We are pleased to announce our successful investment in 5G Standalone technology. This is a significant milestone as we look to deliver end-to-end 5G solutions in UAE, providing our customers with the latest digital innovations and superior experience and laying the foundation for new revenue streams. The 5G Standalone network will allow us to offer our customers the latest in high-speed and low-latency connectivity. Our recent collaborations have enabled us to increase the quality of our services, while creating a more reliable and cost-effective experience for our customers. We are proud to be leading the way in 5G technology and are committed to continuing our efforts to provide the best services in the industry."

This commercial deployment of a comprehensive 5G Stand-Alone network is based on Service Based Architecture (SBA), including the capability of edge computing, network slicing, 3GPP SA (defining standard for 5G) guided network orchestration and service-based architecture. Launching the 5G Stand-Alone Fixed Wireless Access (5G SA FWA) as the first service will open a new era of commercial use cases with a multi-vendor 5G Dual Mode network to enhance the broadband offering to customers.

The technology of 5G SA will enable subscribers to enjoy higher uplink bandwidth with special case scenarios for enterprise applications where uplink throughput is equally important as downlink. In other cases, requiring lower user-traffic latency, it will address critical gaming issues and experience futuristic technologies like Virtual Reality (VR) and cloud gaming. The technology also has high-security levels that utilise best industry practices to maintain a robust network.

The solution is further enriched with network exposure, slicing, edge computing and orchestration. Network slicing is a way of virtualising the 5G network, allowing it to be partitioned into multiple, logically isolated networks for different customers based on their needs. It allows for greater efficiency and flexibility in the deployment of 5G networks. Edge computing is a way of bringing computing resources closer to the users, reducing latency and improving the performance of applications. The 5G SA will co-exist efficiently with existing networks using dual-mode 5G core technology.

e& enterprise IoT & AI, a specialised company within e& enterprise (part of e&) today announced its partnership with Silicon Valley based Stella Technologies, a leading digital healthcare company, to expand and explore new opportunities in the digital healthcare space in the GCC region.

The new affiliation will give e& enterprise IoT & AI the opportunity to leverage on system integration expertise of Stella Technologies to develop a comprehensive go-to-market strategy targeting healthcare regulators, hospital enterprises and small to medium sized businesses in the healthcare industry. The company's flagship product, Equinox, is a cloud-based electronic medical record (EMR) and virtual care platform, specifically designed to meet the needs of the global market.

Alberto Araque, CEO, e& enterprise IoT & AI said: “This partnership AIms to enable enterprises in the healthcare sector, with the combination of IoT and AI solutions, to elevate to data-driven and highly automated organisations, tying back to our ambition to empower societies through digital transformation. Stella’s solutions will help create the necessary tools to automate many of the delivery processes, along with methodologies and frameworks to deliver end-to-end AI and IoT projects.”

Lalo Valdez, CEO, Stella Technology, says, “We are thrilled to expand our partnership with e& enterprise IoT & AI to revolutionise the healthcare industry and to make healthcare accessible to all populations of the world. We will combine the power of e& enterprise IoT & AI cutting-edge technologies with our own cloud solutions and proven systems integration expertise to make a positive impact on people's lives, and create a healthier, more equitable world."

Stella Technologies is a cutting-edge digital healthcare company on a mission to improve people's health and well-being through innovative solutions. With its advanced features and capabilities, Equinox has the potential to revolutionise the way healthcare is delivered, making it more accessible and efficient for patients and providers alike.

Etisalat UAE, branded as etisalat by e&, has completed today the acquisition of Service Souk DMCC “ServiceMarket”, acquiring 100 percent of shareholding of the online marketplace. This acquisition is in line with the Group’s strategy to empower consumers, strengthen Smiles online marketplace presence and drive diversification of our business.

ServiceMarket is a leading online marketplace for household services. It currently offers more than 40 services under several segments across the UAE. It enjoys a strong market position that will complement etisalat by e&’s existing marketplace services under the brand ‘Smiles’ which already includes online food and grocery delivery, lifestyle offers and the ability to earn and redeem points at more than 10,000 outlets across the UAE.

etisalat by e&’s commitment has always been to stay aligned with the UAE’s digitalisation ambitions by providing best-in-class innovative solutions and harness advanced technologies, increasing penetration of digital services, this acquisition contributes to the growth of the country’s ambitions of becoming a digital economy.

Khaled ElKhouly, Chief Consumer Officer of etisalat by e& said: “The online household services market has demonstrated strong growth over the past few years with an increasing number of consumers preferring to access a broad range of services at the comfort of their homes, and through digital platforms they can trust. As a pioneer in the digital transformation journey for all UAE citizens, we have been expanding our portfolio of lifestyle services on the Smiles platform, including the recent addition of food and grocery delivery services. This acquisition is in line with our strategy to continue enriching the lives of our customers with convenient range of services, within the Smiles ecosystem and drive diversification of our business.”

Bana Shomali, Chief Executive Officer of ServiceMarket said: “We are excited to join the etisalat by e& family which will enable ServiceMarket to leverage e&’s digital capabilities and customer base to accelerate our growth and unlock significant synergies. As part of the Smiles ecosystem, we will continue to provide best-in-class services to consumers in the UAE and enrich our portfolio with new services to offer greater convenience every day.”

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

e& enterprise, part of e& (formerly known as Etisalat Group) today announced it has joined the Snowflake Partner Network to support customers in the UAE to get the most out of their data by using Snowflake’s Data Cloud.

The Snowflake Partner Network unlocks the potential of the Data Cloud with a broad array of tools and partners. Certified partnerships and integrations enable customers to leverage Snowflake’s flexibility, performance, and ease of use to deliver more meaningful data insights.

e& enterprise and Snowflake, the Data Cloud company, will help mobilise the world’s data by providing customers with trusted and validated experts and services around implementation, migration, data architecture, and data pipeline design. Additionally, further services can be unlocked, including Business Intelligence (BI) integration, ETL (Extract, Transform and Load) / ELT (Extract, Load and Transform) integration, performance, running Proof of Concept (POCs), performance optimization, and training.

“Our collaboration with Snowflake exemplifies our commitment to guiding our customers through their data transformation journey by providing customer centric solutions. Together, we will empower government entities, large corporations, and enterprises to fully realise the potential of their data with Snowflake's unparalleled scalability, concurrency, and performance. We are eager to simplify the adoption process and empower our customers to become AI-driven organisations through our partnership with Snowflake," said Alberto Araque, CEO of e& enterprise IoT & AI.

In 2022, e& enterprise launched Enterprise AI as a Service (AIaaS) to help customers become AI driven – the Snowflake partnership will further strengthen this offering by building the data foundations to better scale AI. e& enterprise will also address the challenges and opportunities of multiple industries, including healthcare, finance, retail, government by creating vertical solutions directly on top of its platform, to monetize their data-intensive applications, and deploy them directly on Snowflake’s Data Cloud.

“Partners, like e& enterprise, enable our customers to benefit from leading-edge technologies with valuable industry and business experience on Snowflake’s single, integrated platform,” said Mohamed Zouari, General Manager for the Middle East, Turkey, and Africa, Snowflake. “We look forward to continued collaboration with e& enterprise to ensure our customers get even more value from Snowflake’s Data Cloud.”

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

Etisalat UAE, branded as etisalat by e&, announced today that it is offering free calls from its UAE network to Syria and Turkey for a week as part of its humanitarian response to the recent earthquake that impacted the two countries. This initiative aims to support ongoing efforts to connect communities and keep people updated on developments.

The offer applies from today, 9 February, until 16 February, and all etisalat by e& mobile (Consumer & Business) customers will be able to stay connected with their families and loved ones in Syria and Turkey by having the possibility to use up to 1000 free minutes.

Customers traveling to Syria and Turkey on roaming can receive free incoming calls and make unlimited outgoing calls to the UAE or within Syria and Turkey.

This initiative is part of e&’s (formerly known as Etisalat Group) efforts to give back to communities and support those in need especially during such a tragic time and a natural disaster. This is also in line with the UAE leadership’s endeavor and generosity in providing aid to the earthquake victims in Syria and Turkey. The aerial support for search and rescue efforts, provision of food and supplies, and assistance with evacuation are a testament to their compassion and commitment.

e& enterprise iot & ai, a specialist company within e& enterprise (part of e&), today announced its collaboration with Emirates Health Services (EHS) to develop and advance technologies and initiatives to improve the overall customer experience in healthcare.

Through this agreement, e& enterprise iot & ai and Emirates Health Services (EHS) will work together to explore cloud-based enterprise system and platforms for community health programmes, specifically focused on healthcare seekers in the Northern Emirates. The two industry leaders featured the ‘Digital Clinic’ at the Arab Health Exhibition and Conference 2023, one of the largest healthcare events in the region.

Mubaraka Ibrahim, Acting Chief Information Officer for Emirates Health Services, said: “Our collaboration with e& enterprise allows us to launch smart health projects that align with the goals of the UAE Centennial 2071. We strive to adopt advanced technologies and use them to improve our healthcare services, and we are delighted to working with e& enterprise iot & ai - a leader in the field - to showcase these breakthroughs to experts, decision makers and stakeholders here at Arab Health 2023."

The EHS was established with the aim of improving the efficiency of the federal health sector in the UAE by providing first-class healthcare and treatment services, taking preventive measures and combating epidemics and diseases, and ensuring the sustainable development of the healthcare sector.

"We are delighted to be working with EHS to bring the latest digital technologies and innovations of the future to healthcare," said Alberto Araque, CEO of e& enterprise iot and ai. "The 'Digital Clinic' demonstration illustrates how technology can revolutionise the way healthcare is delivered globally. With the population and number of patients with chronic diseases increasing, hospitals and the healthcare sector are looking for long-term solutions to ease the pressure on healthcare systems. This showcase illustrates how technology and healthcare delivery can be seamlessly integrated to improve both the hospital and patient experience."

The aim of the digital clinic is to improve access and quality of care through the integration of digital technologies into clinical workflows, evidence-based care and shared decision making in a sustainable and scalable way. The Digital Clinic is a type of health facility that uses digital technologies to provide medical services remotely.

Services provided by the clinic may include virtual consultations with health care providers, online appointment booking, and the use of digital medical records and other health-related technologies. Digital clinics allow patients to receive medical care remotely, which can be particularly beneficial for those who live in rural or remote areas, or for those with mobility issues that make it difficult to visit a traditional clinic. In addition, digital clinics can also help reduce the burden on traditional clinics and hospitals by providing an alternative for non-urgent medical problems.

e& enterprise iot & ai was recently formed under e& enterprise after the acquisition of Smartworld, one of the UAE’s leading technology solutions providers and systems integrators.

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

e& international today signed a Memorandum of Understanding (MOU) with Tunisia-based Tunisie Telecom to join the 'e& partner networks' business programme developed to collaborate with telecom-operating companies in regional markets.

Tunisie Telecom is the first company to join the e& partner networks business programme, providing Tunisia's national fixed and mobile operator with unparalleled access to best practices, cutting-edge expertise, and services. Tunisie Telecom acceded to the Group's scale and efforts in supporting regional and global operators in achieving sustainable growth and best-in-class customer experience and service solutions.

The MoU, signed by Mikhail Gerchuk, Chief Executive Officer of e& international, and Lassaad Ben Dhiab, CEO of Tunisie Telecom, outlines the collaborative framework for both parties to synergise and share knowledge, including full support in commercial, procurement, wholesale and roaming capabilities and access to innovative technologies.

Hatem Dowidar, Group CEO of e&, said: "The signing of this MOU marks a significant milestone in e& Group's collaborative vision to create value and connect global communities. Leveraging our position as one of the world's leading telecom providers, we have opened our doors to support telecom-operating companies in regional markets with the e& partner networks programme. We are proud to be providers of the most advanced technology and next-generation solutions within the telecom industry."

As part of the MoU, Tunisie Telecom will have access to services, including outsourcing international voice traffic, customer value management services, and future expansion and investment opportunities.

Lassaad Ben Dhiab, CEO of Telecom Tunisie, said: "We are proud to be the first company to join the e& partner networks business programme and share valuable resources and support. This will expand our reach, increase our customer base, and drive more innovation within our business. e&'s transformation inspired us, and we look forward to inaugurate this partner programme with one of the most reputable leaders in the industry, building a strong, lasting relationship that will benefit our customers “”

Mikhail Gerchuk, Chief Executive Officer of e& international said: "We are happy to welcome Tunisie Telecom into our e& partner networks programme as our first partner. We created the e& partners network to support independent telecom operators facing challenges in matching their competitors' scale and expertise, talent recruitment, and high operating costs. By working together, we will kick-start a valuable and successful relationship in which we will create a consistent service support to grow revenue and subscribers market share, streamline operations, and find cost saving solutions while driving growth."

The e& partner networks programme spearheaded by e& international, invites independent telecom companies from around the world to collaborate with e& and benefit from the superior expertise across a variety of business verticals, with a focus on adding measurable top and bottom-line meaningful business impact.

January 2023

  • New programme supports e&’s collaborative vision to consistently create value and connect global communities
  • Offers access to e&’s leading markets’ best practices, cutting edge services and benefits of e& scale to regional and local telecom operators across the world
  • Opens the door to regional and local telecom operators to achieve sustainable growth and best in class customer experience

e& international today announced the launch of its new business programme, the ‘e& partner networks’, leveraging e&'s position as one of the world's leading telecom providers to support telecom operating companies in regional markets.

Capitalising on the Group's continued growth in international markets, with over 162 million subscribers in 16 countries, the programme invites independent telecoms operating companies from around the world to partner with e&.

Partners will benefit from e&’s superior expertise across a range of business verticals, with a focus on adding measurable top and bottom-line meaningful business impact.

Mikhail Gerchuk, Chief Executive Officer of e& International, said: "The world has opened up to opportunity again, allowing us to adopt a resilient business growth mindset, create a future-ready operating model and focus on value creation. Our strategic partnerships remain one of our key priorities and, through the 'e& partner networks', we will be able to strengthen these partnerships.

“The scale of the opportunity available to us through the ‘e& partner networks’ is enormous. With e& international at the forefront of the new strategy, 'e& partner networks' will be able to leverage the privilege of the e& brand and benefit from a value-added engagement with telecoms-related business objectives.

“e& can support these independent partners who currently may be facing challenges in terms of matching the scale and expertise of their competitors, talent recruitment, and high operating costs. Together, we can create a business proposition for consistent growth with value-added benefits from operational savings and uplifting topline revenue growth for our partners”.

Obaid Bokisha, Group Chief Operating Officer of e&, said: “As a trusted industry leader with decades of experience, we understand the importance of reliable and efficient networks for connecting communities and driving economic growth. Through this programme, we are looking forward to working with telecom operators across markets and empowering them with the resources and expertise necessary to drive sustainable development and enhance customer experiences.”

The programme will support operators in customer engagement and value management, sales channels and customer experience, pricing and proposition support, Artificial Intelligence and Machine Learning modelling, international carrier and wholesale channels, network procurement and overall Capex and Opex optimisation and digital and mobile finance services, and many other opportunities.

Each partner will be allocated the necessary resources and additional staff. Selected teams from e& international will be seconded to the offices for future support and close collaboration with the partner’s management team.

e&'s partner networks will enable e& international to share e&'s cutting edge expertise and apply e&’s best practices, tools and models to a wider customer base in new geographic markets.

  • Leadership quadrant awards recognition for being on par with global counterparts
  • Combines 5G connectivity and IoT AI capabilities to offer end-to-end solutions

e& enterprise, part of e& (formerly known as Etisalat Group), was recognised by International Data Corporation, a premier global provider of market intelligence, for its positioning in the ‘Leaders’ category of the GCC IDC marketscape for business and industrial IoT (Internet of Things) consulting and system integration services.

This industry-wide acknowledgement was mainly for its capabilities that are in line with global counterparts and its unique approach to delivering IoT services and solutions to enterprises and government customers by bringing 5G connectivity and IoT/AI capabilities to offer end-to-end solutions.

e& enterprise offers IoT solutions and services through the newly formed company e& enterprise iot & ai (previously known as Smartworld). e& enterprise iot & ai brings the combination of Internet of Things and artificial technologies to transform companies into data driven organisations in order to make better decisions, offer efficient services, and remain sustainable.

“We are honoured to be recognised in the global leadership quadrant and attribute this success to our customers and partners who play a critical role in encouraging us to push the boundaries of innovation and success. Thanks to our team of experts, having both technical and business knowledge across various industries and verticals, who enabled us to accelerate growth and become validation of our vision, strategy and solutions in the IoT segment,” said Alberto Araque, CEO, e& enterprise iot & ai.

“This is also in line with our commitment to providing our customers with innovative services to adapt and navigate a changing business environment. We have continued to invest significantly in our people and resources to be well equipped to provide this impactful growth, now and into the future.”

The company's IoT solutions include connected assets, surveillance, smart and sustainable cities, retail and payments, smart and safe home, Industry 4.0,and digital health solutions.

“e& enterprise has created the necessary tools to automate some of its delivery processes, along with methodologies and frameworks to deliver end-to-end IoT projects. It is implementing a plan to significantly increase its capabilities around data analytics and AI, and to improve its user interface development and delivery capabilities.

Additionally, the company plans to venture into new markets through both organic and inorganic means to deepen its capabilities and increase its footprint across the wider MEA region. Due to the relative strengths of its delivery capabilities and its strategic vision, the company is positioned in the "Leaders" category of GCC IDC MarketScape for business and industrial IoT consulting and systems integration services vendor analysis, 2022.” Krishna Chinta, Programme Manager, Telecommunications and IoT, IDC Middle East and Africa.

The company also has an IoT partner program to bring new partners into its ecosystem to co-create IoT solutions and explore joint sales opportunities. e& enterprise has opened innovation centers and co-creation labs in Dubai and Abu Dhabi to showcase its digital services delivery capabilities and co-create IoT solutions with its customers. The company is differentiating itself by offering a variety of pricing models, including OPEX models and joint-investment models with customers.

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

  • Value of Group brand portfolio exceeds US$14 billion, according to 2023 Brand Finance Global 500 Report released at WEF, Davos
  • AAA rating ensures etisalat by e& remains the single strongest brand in all categories – and one of the top three telecom brands in the world

e& (formerly known as Etisalat Group) has consolidated its position as the most valuable portfolio of telecom brands in the Middle East and Africa (MEA), according to the 2023 Brand Finance Global 500 Report released at the World Economic Forum (WEF) in Davos.

Highlighting its transformation efforts into a global technology and investment conglomerate, e& has achieved remarkable business growth and unwavering stakeholder confidence in 2022, with its portfolio of brands now exceeding a total value of US$14 billion.

This reflects the success of the Group's business strategy over the past year, which has introduced further improvements in customer service, more people-focused products and new digital services across its specialist business verticals.

etisalat by e&, the Group's largest telecom brand, also retained its position as the strongest telecom brands across all categories in the MEA region, achieving a score of 89.1 out of 100 and a AAA rating, according to the report. It was also rated one of the top three telecom brands in the world, due to its market reach, operational capabilities, and outstanding customer service record.

Hatem Dowidar, GCEO of e&, said the Group’s endorsement by the Brand Finance was both humbling and a worthy reflection of the UAE’s unstinting commitment to unlock economic growth and potential through its investment in state-of-the-art infrastructure and digital transformation.

"Guided by our 46-year legacy of pushing the boundaries of technology and service excellence, we have emerged as an inspiring global technology conglomerate; this international recognition makes us extremely proud," he said.

“We will continue to earn the trust of our customers and stakeholders by developing and innovating cutting-edge products and services that meet the needs of our 162 million subscribers in 16 countries across the Middle East, Asia and Africa," Dowidar added.

Shaping A More Sustainable Digital Future
Dowidar said that e& had made significant strides in Artificial Intelligence (AI), blockchain, Virtual Reality (VR), Augmented Reality (AR), the Internet of Things (IoT), cloud computing, and technologies supporting the emergence of the metaverse.

"As we help usher in the next wave of digital tech transformation, we will continue exploring new business models in the digital space. Our strategic priority is to drive new partnerships and investment opportunities that will accelerate the growth of all our business verticals.”

"With sustainability at the heart of everything we do, the e& ESG framework has become an integral part of the Group's business model. We have successfully created an ecosystem in which we operate, communicate and deliver our products and services to stakeholders and customers, enabling us to be a key player in the search for clean and green solutions. The Group's efforts were recently crowned by the declaration of e&’s net zero targets by 2030, marking a further step in confirming our commitment to reduce carbon emissions across our business and to step up our efforts for global climate action."

Etisalat Group changed its brand identity to e& in February 2022, as part of a wider strategy to accelerate resilient long-term growth. Successfully aligning all its business verticals and subsidiaries, e& raised its brand profile globally through impactful communications and international partnerships with such admired brands as Etihad Airways, the Abu Dhabi Formula 1 Grand Prix, Manchester City Football Club, and African football giants Al Ahly SC.

Commenting on e&’s ranking in this year’s report, David Haigh, CEO and Chairman of Brand Finance, said: “As the telecommunication industry faces commoditization, e& has taken bold steps to reposition its brand identity to unlock new opportunities. This transformation has enhanced the competences of e& to provide innovative digital-centric services that add to its journey as a global brand.”

Brand Finance is the world’s leading independent branded business valuation and strategy authority. Founded in 1996 and headquartered in London, it aims to ‘bridge the gap between marketing and finance.’ Brand Finance evaluates over 5,000 brands across all sectors and geographies every year. The 500 most valuable brands are included in the Brand Finance Global 500 report.

  • To bring a state-of-the-art Managed Wi-Fi Solutions to all 58,000 workers and tenants in the city
  • Agreement includes end-to-end infrastructure to interconnect Wi-Fi components

Etisalat UAE, branded as etisalat by e&, today announced the signing of a strategic partnership agreement with AlEskan Al Jamae, a real estate development and management company, to provide enhanced Wi-Fi and a digital experience for workers in ICAD residential city.

ICAD residential city is located in the heart of Abu Dhabi’s industrial city and is the first group housing facility provider providing secure, sustainable and affordable housing solutions. It is developed and managed by Al Eskan Al Jamae, a company specialising in meeting the housing needs for the workforce.

With this partnerhship the housing complex will benefit from the implementation of an end-to-end network infrastructure that will be built from scratch with the latest in technologies.

The digital infrastructure will provide more than 58,000 workers and tenants with reliable, high-speed, unlimited Wi-Fi access and solutions in full compliance with UAE regulatory requirements.

Esam Mahmoud, Senior Vice President, SMB etisalat by e&, said, "We continue to act as a trusted partner and advisor to businesses to enable their digital transformation. etisalat by e& has been developing communications networks and digital infrastructure in the UAE for decades and has delivered the widest and robust penetration of fibre to the home (FTTH) contributing to the UAE's positioning as a global leader since 2016. "

Mahmoud added: "We will continue to build on our legacy of connecting communities and accelerate digital transformation by delivering a higher value offering and state-of-the-art Wi-Fi solution to all ICAD city workers and tenants."

etisalat by e& will also offer an on-site end-user support service, with attractive promotions and packages to support the community and blue collar workers.

Dr Saeed Alkaabi, CEO, Aleskan Aljamae, said, "Since its inception in 2006, Al Eskan Al Jamae has built a reputation for developing projects of the highest standard, which is why we seek to establish partnerships that support our vision in providing the best solutions and offering decent housing to all workers with the best solutions that reflect their daily needs."

This partnership will further enhance the consumer experience by adding value to ICAD residents and driving the digital transformation that is becoming the foundation of modern life.

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

  • 5G Portable Private Network Innovation Disrupts Traditional Office Reachability

Etisalat UAE, branded as etisalat by e&, today announced successful deployment and testing of 5G Portable Private Network MEC (Multi-access Edge Computing) functionality as part of a collaboration with global ICT leader Huawei Technologies.

This successful showcase is part of Stand-Alone 5G and MEC commercialisation programme and enables etisalat by e& to offer a 5G-based replacement for traditional VPN, enhancing remote work experience (reach workspace anywhere, anytime) for UAE enterprises. Remote work and long-distance learning represent global trends with significant implications for accessibility, network reliability and user experience. Urban and rural communities also depend on highly accessible networks for high-speed connectivity to public resources, from health care to social services. Both accessible and convenient, a 5G Portable Private Network solution enables seamless switching between public and private networks to accelerate data delivery and boost security for services in every area of the economy.

Khaled Al Suwaidi, SVP of Core Networks and Platforms, of etisalat by e&, said: "This deployment and testing will play a crucial role in providing a seamless experience for consumers and enterprises by enabling new and innovative 5G services in public safety, gaming, education and healthcare among others. This is in line with our long term vision to ramp up digital services, elevate a digital-first lifestyle at the same time enable the digital transformation of governments, large enterprises and corporates. The partnership with Huawei Technologies and our investments in standalone 5G earlier this year has supported our vision to enable and empower the enterprise digitalisation ecosystem enabler and facilitator.”

Gavin Wang, Head of Etisalat Key Account at Huawei Technologies, said: "Huawei is pleased to be an entrusted 5G SA vendor of etisalat by e& and to be able to demonstrate what this latest 3GPP Rel-16 technology has to offer. We are proud to continue supporting etisalat by e& to realise its digital transformation objectives and, in particular, its vision to bring the best in smart connectivity and innovative digitalised solutions to its customers."

Traditional networks exchange data back and forth across the Internet and face various problems. Moreover, remote users typically encounter latencies and bandwidth limitations that impede processing and cause delays and interruptions. Remote access using 5G Portable Private Network avoids the time-consuming detour through the Internet and eliminates those latencies and performance drawbacks. Once a 5G Portable Private Network is in place, remote end users can seamlessly access corporate intranets from anywhere, at any point in time. They can enjoy increased reliability and excellent online experiences because they can avoid repeated logins, connection latencies and data risks. These users also have the freedom to use their personal devices for improved, faster connections, enhancing productivity while protecting data exchanges.

The technology offers a plethora of benefits for students and faculty in education. For example, unlike the expense related to opening individual Portable Private Network accounts and associated vulnerabilities, students who use a mobile Portable Private Network no longer require authorization. Since the 5G Portable Private Network dedicated network is interconnected with the institution's network, these users can depend on airtight security via the campus intranet to perform a multitude of tasks remotely. These include accessing online teaching applications, checking exam results, choosing classes and conducting research. These sessions eliminate repeated logins allowing both students and teachers to switch between the Internet and internal networks seamlessly.

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

  • Launch in line with e& life vision to become a leading entertainment provider in the region
  • Acquired exclusive MENA rights to PGA TOUR, DP World Tour, Ryder Cup and Presidents Cup 

evision, the media and entertainment division of e& life (part of e&), today announced the launch of ‘GolfLife’ a dedicated 24/7 channel for all golf fans in the region capturing all the best live and exclusive action of golf’s most competitive tours and team competitions in Middle East and North Africa.

The channel owned and operated by evision will also broadcast ancillary golf programming and become a platform to showcase golf activities/initiatives from across the region.

In line with this vision to bring the latest in sports, evision has acquired exclusive broadcasting rights across the Middle East and North Africa (MENA) region for professtional golf from PGA TOUR and DP World Tour events in 2023 and 2024 with special rights to broadcast the 2023 Ryder Cup in Rome and 2024 Presidents Cup in Montreal, Quebec, Canada.

Speaking about the new broadcast partnership Olivier Bramly, CEO of evision said: “Golf as a sport is experiencing a boom in popularity across the MENA region and the new GolfLife channel will give fans unparalleled and exclusive access to the sport they love via eLife, Switch TV and STARZPLAY packages and platforms.

“The channel will also be made available to other operators across the region to ensure we can reach as many fans as possible. We are entering a big year for golf with the Ryder Cup taking place in September and the PGA TOUR returning to a calendar-year schedule that showcases the best players in the world, which makes this the perfect time to launch this brand new dedicated golf channel in the region,” added Bramly

Keith Pelley, Chief Executive of the European Tour group, added: “With our season long ‘Race to Dubai Rankings’ in partnership with Rolex, the Middle East continues to be a core focal point for the DP World Tour and home to three of our Rolex Series events. With the launch of a new channel dedicated to world class golf in time for a busy year that includes the Ryder Cup, I know that evision will be an excellent partner and provide a first-class broadcast experience to fans across the region.”

“The PGA TOUR is excited to partner with evision and reach fans in the MENA region on eLife, Switch TV and STARZPLAY,” said Rick Anderson, PGA TOUR Chief Media Officer. “Fans can expect an exciting year as the PGA TOUR moves towards a calendar-year schedule that features top players competing more often and heightened importance on positioning for the Race for the FedExCup. We look forward to showcasing the best players and biggest moments in golf to fans in the Middle East and North Africa.”

At the time of launch, GolfLife will be available in the sports and premium packages on eLife IPTV as well as on sports packages on Switch TV, its OTT (over-the-top) platform in the UAE. GolfLife will also be distributed across the MENA region through STARZPLAY, a leading on-demand streaming service that is available directly to consumers.

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.