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Discover what’s new with Etisalat

Learn about the latest news and events, from product launches and innovations to awards and promotions.

January 2023

  • Leadership quadrant awards recognition for being on par with global counterparts
  • Combines 5G connectivity and IoT AI capabilities to offer end-to-end solutions

e& enterprise, part of e& (formerly known as Etisalat Group), was recognised by International Data Corporation, a premier global provider of market intelligence, for its positioning in the ‘Leaders’ category of the GCC IDC marketscape for business and industrial IoT (Internet of Things) consulting and system integration services.

This industry-wide acknowledgement was mainly for its capabilities that are in line with global counterparts and its unique approach to delivering IoT services and solutions to enterprises and government customers by bringing 5G connectivity and IoT/AI capabilities to offer end-to-end solutions.

e& enterprise offers IoT solutions and services through the newly formed company e& enterprise iot & ai (previously known as Smartworld). e& enterprise iot & ai brings the combination of Internet of Things and artificial technologies to transform companies into data driven organisations in order to make better decisions, offer efficient services, and remain sustainable.

“We are honoured to be recognised in the global leadership quadrant and attribute this success to our customers and partners who play a critical role in encouraging us to push the boundaries of innovation and success. Thanks to our team of experts, having both technical and business knowledge across various industries and verticals, who enabled us to accelerate growth and become validation of our vision, strategy and solutions in the IoT segment,” said Alberto Araque, CEO, e& enterprise iot & ai.

“This is also in line with our commitment to providing our customers with innovative services to adapt and navigate a changing business environment. We have continued to invest significantly in our people and resources to be well equipped to provide this impactful growth, now and into the future.”

The company's IoT solutions include connected assets, surveillance, smart and sustainable cities, retail and payments, smart and safe home, Industry 4.0,and digital health solutions.

“e& enterprise has created the necessary tools to automate some of its delivery processes, along with methodologies and frameworks to deliver end-to-end IoT projects. It is implementing a plan to significantly increase its capabilities around data analytics and AI, and to improve its user interface development and delivery capabilities.

Additionally, the company plans to venture into new markets through both organic and inorganic means to deepen its capabilities and increase its footprint across the wider MEA region. Due to the relative strengths of its delivery capabilities and its strategic vision, the company is positioned in the "Leaders" category of GCC IDC MarketScape for business and industrial IoT consulting and systems integration services vendor analysis, 2022.” Krishna Chinta, Programme Manager, Telecommunications and IoT, IDC Middle East and Africa.

The company also has an IoT partner program to bring new partners into its ecosystem to co-create IoT solutions and explore joint sales opportunities. e& enterprise has opened innovation centers and co-creation labs in Dubai and Abu Dhabi to showcase its digital services delivery capabilities and co-create IoT solutions with its customers. The company is differentiating itself by offering a variety of pricing models, including OPEX models and joint-investment models with customers.

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

  • Value of Group brand portfolio exceeds US$14 billion, according to 2023 Brand Finance Global 500 Report released at WEF, Davos
  • AAA rating ensures etisalat by e& remains the single strongest brand in all categories – and one of the top three telecom brands in the world

e& (formerly known as Etisalat Group) has consolidated its position as the most valuable portfolio of telecom brands in the Middle East and Africa (MEA), according to the 2023 Brand Finance Global 500 Report released at the World Economic Forum (WEF) in Davos.

Highlighting its transformation efforts into a global technology and investment conglomerate, e& has achieved remarkable business growth and unwavering stakeholder confidence in 2022, with its portfolio of brands now exceeding a total value of US$14 billion.

This reflects the success of the Group's business strategy over the past year, which has introduced further improvements in customer service, more people-focused products and new digital services across its specialist business verticals.

etisalat by e&, the Group's largest telecom brand, also retained its position as the strongest telecom brands across all categories in the MEA region, achieving a score of 89.1 out of 100 and a AAA rating, according to the report. It was also rated one of the top three telecom brands in the world, due to its market reach, operational capabilities, and outstanding customer service record.

Hatem Dowidar, GCEO of e&, said the Group’s endorsement by the Brand Finance was both humbling and a worthy reflection of the UAE’s unstinting commitment to unlock economic growth and potential through its investment in state-of-the-art infrastructure and digital transformation.

"Guided by our 46-year legacy of pushing the boundaries of technology and service excellence, we have emerged as an inspiring global technology conglomerate; this international recognition makes us extremely proud," he said.

“We will continue to earn the trust of our customers and stakeholders by developing and innovating cutting-edge products and services that meet the needs of our 162 million subscribers in 16 countries across the Middle East, Asia and Africa," Dowidar added.

Shaping A More Sustainable Digital Future
Dowidar said that e& had made significant strides in Artificial Intelligence (AI), blockchain, Virtual Reality (VR), Augmented Reality (AR), the Internet of Things (IoT), cloud computing, and technologies supporting the emergence of the metaverse.

"As we help usher in the next wave of digital tech transformation, we will continue exploring new business models in the digital space. Our strategic priority is to drive new partnerships and investment opportunities that will accelerate the growth of all our business verticals.”

"With sustainability at the heart of everything we do, the e& ESG framework has become an integral part of the Group's business model. We have successfully created an ecosystem in which we operate, communicate and deliver our products and services to stakeholders and customers, enabling us to be a key player in the search for clean and green solutions. The Group's efforts were recently crowned by the declaration of e&’s net zero targets by 2030, marking a further step in confirming our commitment to reduce carbon emissions across our business and to step up our efforts for global climate action."

Etisalat Group changed its brand identity to e& in February 2022, as part of a wider strategy to accelerate resilient long-term growth. Successfully aligning all its business verticals and subsidiaries, e& raised its brand profile globally through impactful communications and international partnerships with such admired brands as Etihad Airways, the Abu Dhabi Formula 1 Grand Prix, Manchester City Football Club, and African football giants Al Ahly SC.

Commenting on e&’s ranking in this year’s report, David Haigh, CEO and Chairman of Brand Finance, said: “As the telecommunication industry faces commoditization, e& has taken bold steps to reposition its brand identity to unlock new opportunities. This transformation has enhanced the competences of e& to provide innovative digital-centric services that add to its journey as a global brand.”

Brand Finance is the world’s leading independent branded business valuation and strategy authority. Founded in 1996 and headquartered in London, it aims to ‘bridge the gap between marketing and finance.’ Brand Finance evaluates over 5,000 brands across all sectors and geographies every year. The 500 most valuable brands are included in the Brand Finance Global 500 report.

  • To bring a state-of-the-art Managed Wi-Fi Solutions to all 58,000 workers and tenants in the city
  • Agreement includes end-to-end infrastructure to interconnect Wi-Fi components

Etisalat UAE, branded as etisalat by e&, today announced the signing of a strategic partnership agreement with AlEskan Al Jamae, a real estate development and management company, to provide enhanced Wi-Fi and a digital experience for workers in ICAD residential city.

ICAD residential city is located in the heart of Abu Dhabi’s industrial city and is the first group housing facility provider providing secure, sustainable and affordable housing solutions. It is developed and managed by Al Eskan Al Jamae, a company specialising in meeting the housing needs for the workforce.

With this partnerhship the housing complex will benefit from the implementation of an end-to-end network infrastructure that will be built from scratch with the latest in technologies.

The digital infrastructure will provide more than 58,000 workers and tenants with reliable, high-speed, unlimited Wi-Fi access and solutions in full compliance with UAE regulatory requirements.

Esam Mahmoud, Senior Vice President, SMB etisalat by e&, said, "We continue to act as a trusted partner and advisor to businesses to enable their digital transformation. etisalat by e& has been developing communications networks and digital infrastructure in the UAE for decades and has delivered the widest and robust penetration of fibre to the home (FTTH) contributing to the UAE's positioning as a global leader since 2016. "

Mahmoud added: "We will continue to build on our legacy of connecting communities and accelerate digital transformation by delivering a higher value offering and state-of-the-art Wi-Fi solution to all ICAD city workers and tenants."

etisalat by e& will also offer an on-site end-user support service, with attractive promotions and packages to support the community and blue collar workers.

Dr Saeed Alkaabi, CEO, Aleskan Aljamae, said, "Since its inception in 2006, Al Eskan Al Jamae has built a reputation for developing projects of the highest standard, which is why we seek to establish partnerships that support our vision in providing the best solutions and offering decent housing to all workers with the best solutions that reflect their daily needs."

This partnership will further enhance the consumer experience by adding value to ICAD residents and driving the digital transformation that is becoming the foundation of modern life.

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

  • 5G Portable Private Network Innovation Disrupts Traditional Office Reachability

Etisalat UAE, branded as etisalat by e&, today announced successful deployment and testing of 5G Portable Private Network MEC (Multi-access Edge Computing) functionality as part of a collaboration with global ICT leader Huawei Technologies.

This successful showcase is part of Stand-Alone 5G and MEC commercialisation programme and enables etisalat by e& to offer a 5G-based replacement for traditional VPN, enhancing remote work experience (reach workspace anywhere, anytime) for UAE enterprises. Remote work and long-distance learning represent global trends with significant implications for accessibility, network reliability and user experience. Urban and rural communities also depend on highly accessible networks for high-speed connectivity to public resources, from health care to social services. Both accessible and convenient, a 5G Portable Private Network solution enables seamless switching between public and private networks to accelerate data delivery and boost security for services in every area of the economy.

Khaled Al Suwaidi, SVP of Core Networks and Platforms, of etisalat by e&, said: "This deployment and testing will play a crucial role in providing a seamless experience for consumers and enterprises by enabling new and innovative 5G services in public safety, gaming, education and healthcare among others. This is in line with our long term vision to ramp up digital services, elevate a digital-first lifestyle at the same time enable the digital transformation of governments, large enterprises and corporates. The partnership with Huawei Technologies and our investments in standalone 5G earlier this year has supported our vision to enable and empower the enterprise digitalisation ecosystem enabler and facilitator.”

Gavin Wang, Head of Etisalat Key Account at Huawei Technologies, said: "Huawei is pleased to be an entrusted 5G SA vendor of etisalat by e& and to be able to demonstrate what this latest 3GPP Rel-16 technology has to offer. We are proud to continue supporting etisalat by e& to realise its digital transformation objectives and, in particular, its vision to bring the best in smart connectivity and innovative digitalised solutions to its customers."

Traditional networks exchange data back and forth across the Internet and face various problems. Moreover, remote users typically encounter latencies and bandwidth limitations that impede processing and cause delays and interruptions. Remote access using 5G Portable Private Network avoids the time-consuming detour through the Internet and eliminates those latencies and performance drawbacks. Once a 5G Portable Private Network is in place, remote end users can seamlessly access corporate intranets from anywhere, at any point in time. They can enjoy increased reliability and excellent online experiences because they can avoid repeated logins, connection latencies and data risks. These users also have the freedom to use their personal devices for improved, faster connections, enhancing productivity while protecting data exchanges.

The technology offers a plethora of benefits for students and faculty in education. For example, unlike the expense related to opening individual Portable Private Network accounts and associated vulnerabilities, students who use a mobile Portable Private Network no longer require authorization. Since the 5G Portable Private Network dedicated network is interconnected with the institution's network, these users can depend on airtight security via the campus intranet to perform a multitude of tasks remotely. These include accessing online teaching applications, checking exam results, choosing classes and conducting research. These sessions eliminate repeated logins allowing both students and teachers to switch between the Internet and internal networks seamlessly.

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.

  • Launch in line with e& life vision to become a leading entertainment provider in the region
  • Acquired exclusive MENA rights to PGA TOUR, DP World Tour, Ryder Cup and Presidents Cup 

evision, the media and entertainment division of e& life (part of e&), today announced the launch of ‘GolfLife’ a dedicated 24/7 channel for all golf fans in the region capturing all the best live and exclusive action of golf’s most competitive tours and team competitions in Middle East and North Africa.

The channel owned and operated by evision will also broadcast ancillary golf programming and become a platform to showcase golf activities/initiatives from across the region.

In line with this vision to bring the latest in sports, evision has acquired exclusive broadcasting rights across the Middle East and North Africa (MENA) region for professtional golf from PGA TOUR and DP World Tour events in 2023 and 2024 with special rights to broadcast the 2023 Ryder Cup in Rome and 2024 Presidents Cup in Montreal, Quebec, Canada.

Speaking about the new broadcast partnership Olivier Bramly, CEO of evision said: “Golf as a sport is experiencing a boom in popularity across the MENA region and the new GolfLife channel will give fans unparalleled and exclusive access to the sport they love via eLife, Switch TV and STARZPLAY packages and platforms.

“The channel will also be made available to other operators across the region to ensure we can reach as many fans as possible. We are entering a big year for golf with the Ryder Cup taking place in September and the PGA TOUR returning to a calendar-year schedule that showcases the best players in the world, which makes this the perfect time to launch this brand new dedicated golf channel in the region,” added Bramly

Keith Pelley, Chief Executive of the European Tour group, added: “With our season long ‘Race to Dubai Rankings’ in partnership with Rolex, the Middle East continues to be a core focal point for the DP World Tour and home to three of our Rolex Series events. With the launch of a new channel dedicated to world class golf in time for a busy year that includes the Ryder Cup, I know that evision will be an excellent partner and provide a first-class broadcast experience to fans across the region.”

“The PGA TOUR is excited to partner with evision and reach fans in the MENA region on eLife, Switch TV and STARZPLAY,” said Rick Anderson, PGA TOUR Chief Media Officer. “Fans can expect an exciting year as the PGA TOUR moves towards a calendar-year schedule that features top players competing more often and heightened importance on positioning for the Race for the FedExCup. We look forward to showcasing the best players and biggest moments in golf to fans in the Middle East and North Africa.”

At the time of launch, GolfLife will be available in the sports and premium packages on eLife IPTV as well as on sports packages on Switch TV, its OTT (over-the-top) platform in the UAE. GolfLife will also be distributed across the MENA region through STARZPLAY, a leading on-demand streaming service that is available directly to consumers.

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.