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Discover what’s new with Etisalat

Learn about the latest news and events, from product launches and innovations to awards and promotions.

November 2019

• For the first time in the UAE, enjoy unlimited calls on ‘Freedom Unlimited’ postpaid mobile plans

• Make calls without limits to local as well as international destinations

• Benefit from limited time ‘Double Data’ promo on eligible ‘Freedom Unlimited’ plans


Etisalat today announced the launch of its new ‘Freedom Unlimited’ plans, offering postpaid customers – for the first time in the UAE - unlimited local and international calls on select plans.

With the new ‘Freedom Unlimited’ plans, postpaid customers can choose a plan, based on their need and enjoy complete freedom from calling limits. They can make unlimited calls to mobile, or fixed numbers in the UAE, or majority of international destinations – enabling them to talk non-stop with their loved ones, freely connect with their families back home and enjoy peace of mind.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “At Etisalat, we are committed to providing top-notch benefits and bringing in customer-centric innovations that focus on fulfilling our customers’ needs. For postpaid mobile customers, we have constantly introduced best-in-value propositions to meet their growing and changing usage trends.

Etisalat’s ‘Freedom’ journey began with the ‘Your choice….your rules” with the freedom from plans commitment, followed by ‘Roam like Home’ that enables Freedom postpaid customers to continue enjoying local allowances while travelling overseas. We, at Etisalat, are keen on keeping the momentum of ‘Freedom’ going by offering the UAE’s first ‘Unlimited Calling’ options to give our customers the freedom to make unlimited calls whenever they want.”

Postpaid customers also stand to benefit from the limited time ‘Double Data’ promo without any additional charge when they subscribe to one of the eligible new Freedom plans. They can enjoy double data benefit for 12 months, starting from the day of activation.

Additionally, customers can either choose a no commitment option and enjoy complete freedom from a postpaid plan, or get a contract to save more. Customers also avail great benefits at a fair price, and enjoy ‘Smiles Unlimited Buy 1 Get 1’ subscription worth AED 20 a month for unlimited discount vouchers on shopping, dining, wellness and travel.

With ‘Roam Like Home’ access starting from just AED 100/ week, customers can use their local data and minutes on the new ‘Freedom Unlimited’ plans, while roaming across Etisalat’s preferred roaming partners globally. ‘Freedom Unlimited’ customers will also enjoy 100 Wi-Fi hours per month at more than 350 locations, including shopping malls across the UAE when they connect to ‘UAE WiFi by Etisalat’.

To find out more about the plans, please visit www.etisalat.ae/freedomunlimited.

  • yallacompare expects move to further increase awareness of insurance products
  • Smiles users can pay for products with their accrued points and earn points on purchase of insurance offers

yallacompare, the Middle East’s leading financial comparison platform, has formed a first-of-its-kind partnership with Smiles, the award-winning deals and rewards program of Etisalat.

In addition to great offers across shopping, dining, entertainment, wellness and travel categories, users of Smiles will soon be able to compare insurance offers and buy their insurance from yallacompare within the Smiles app. Smiles users can earn and redeem Smiles points against purchase of insurance offers from the yallacompare link inside the Smiles app.

Gross written premium for all insurance classes were worth AED 44.8 billion in the UAE in 2017, according to the UAE Insurance Authority. While that represented growth of 12% over the year before, yallacompare believes there is considerable scope for growth in new segments of the market.

“The insurance market is growing rapidly in UAE, yet many types of insurance, including home, life, personal accident and travel cover, are still seen as a ‘nice to have’, rather than essential,” said Jonathan Rawling, CFO, yallacompare.

“This important partnership with Smiles and Etisalat will help to further raise awareness of the different types of cover available and how affordable they can be. It will make it easier than ever for UAE residents to buy insurance and ensure they have adequate protection against the unforeseen.”

Khaled El Khouly, Chief Consumer Officer of Etisalat, said: “At Etisalat, we endeavour to offer the best value and the most innovative services to our customers. Smiles with its wide ecosystem of partners has been consistently offering value to our customers, which is beyond telecom. We are pleased to announce this first ever in UAE innovative tie-up with yallacompare that would enable Smiles users to get the best value on insurance offers across multiple insurance providers within their favourite Smiles app.”

Smiles is one of the largest engagement and lifestyle platforms in UAE with more than 2 million Smiles app users, 650 plus partner brands offering deals at more than 3,500 locations.

A series of initiatives and services launched to help develop and empower People of Determination

Etisalat today announced that it has been named the official telecom partner of the third AccessAbilities Expo, a global platform that reflects the aspirations of over 50 million people of determination across the Middle East.

The Expo is being held from 5-7 November under the patronage of HH Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority and Chairman of Dubai Airports, at the Dubai International Convention and Exhibition Centre.

Dr Ahmed bin Ali, Group Senior Vice President, Corporate Communications, Etisalat, said: “We are pleased to be associated with AccessAbilities Expo, which is in line with Etisalat’s overall strategy and vision of ‘Driving the Digital Future to Empower Societies’ to get the best in technologies and services to improve their lives, integrate them in the society and enable them to overcome their daily challenges. This event is also closely aligned with our corporate social responsibility strategy to support people of determination and facilitate their integration in communities.”

Daniyal Qureshi, Show Manager of AccessAbilities Expo (AAE), said: “Telecommunications has been playing a crucial role in enlarging the scope of accessibility. Almost every innovative product and service for this fast growing segment of our society is one way or the other linked to the telecom industry.

“Etisalat has been playing an exceptional role in the UAE in enhancing accessibility in the society. It has a more widened role to play in the coming time as the technology changes its landscape. Etisalat coming on board the AAE is a clear indication of the UAE's unflattering resolve to be in a lead position in this domain.”

AccessAbilities Expo is line with the vision and aspirations of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, to make Dubai a friendly city for people of determination by 2020.

Etisalat’s continuous support of the People of Determination falls in line with its long-established Corporate Social Responsibility (CSR) strategy of extending its reach, offers and services across the community. With its numerous efforts and partnerships Etisalat has always supported ‘People of Determination’ by helping them integrate into society and increase their role in the community.

Etisalat has harnessed the power of its advanced IT and communications technologies to provide discounted offers and special packages and services to people of determination. This has been clearly demonstrated in the advanced technologies Etisalat showcased at its stand during GITEX Technology Week.

WheeM-i (Wheelchairs Mobility Interface), a “wheel-on,” semi-autonomous electric vehicle that makes traveling around cities easier for people with lightweight manual wheelchairs, made its world premiere at Etisalat’s stand at this year’s GITEX. BrightSign, created by Saudi tech innovator and inventor Hadeel Ayoub, uses assistive technology to facilitate communication for individuals with speech disability.

In previous editions of GITEX, Etisalat demonstrated the innovative Mind rockets, an assistive technology that targets the hearing-impaired providing instant translation in different sign languages for websites, mobile apps, YouTube videos, etc. Virtual bionics focused on patients having missing limbs taking them to a virtual world where they can see actual hands giving their physicians better opportunities to assess their situation for better therapy.

Etisalat showcased the world’s first mass-producible, micro-braille smartwatch and smart glass for the blind. The DOT Braille Smart Watch is lightweight and offers flexibility in manufacturing and design.

Etisalat launched special Plans for People of Determination that include 50% discount on monthly package rental for eLife Family Value Pack of TV, internet and telephone; 50% discount on monthly package rental for home telephone; on monthly Home Internet package rental; 50% discount on prepaid and postpaid mobile data packs; and free subscription to Internet Calling Plan on mobile and eLife while using HiU-Messenger, C’Me and BOTIM.

Etisalat marked International Day of Sign Languages this year across its 36 business centres and retail stores across the UAE. Sign language will be a permanent feature across selected business centres and retail stores in line with Etisalat’s efforts to support the UAE’s strategic objectives to integrate people of determination with various disabilities into the community.

It is a key element of Etisalat’s CSR strategy to provide equal opportunities to all, particularly that sport is a right and must be accessible to all throughout the society. Etisalat has been the main partner of various regional and international sport events for people of determination. It was the official telecom partner of both Special Olympics IX MENA Games Abu Dhabi 2018 and Special Olympics World Games Abu Dhabi 2019.

As part of the partnership with Special Olympics World Games Abu Dhabi 2019, Etisalat joined the world in March this year to celebrate the Special Olympics 50th anniversary to work together to create a new future for people of determination. In celebration of ‘Light Up for Inclusion’ - a global demonstration of tolerance, respect, and celebration of difference - Etisalat’s headquarters in Abu Dhabi and Dubai Al Kifaf buildings lit up in red. Etisalat also hosted the last leg of the Special Olympics ‘Flame of Hope’ journey at its Abu Dhabi headquarters.

In 2012 in London, Etisalat was a platinum partner for people of determination in sports for men and women from UAE, and then became the official partner of the UAE Special Olympics team for the Special Olympics World Summer Games in Los Angeles in 2015. Etisalat was the official partner of the UAE Paralympic Committee in 2016 at the Special Olympics in Rio de Janeiro, Brazil, and supported the UAE Paralympic Team at the Paralympic Asian Games held in Jakarta in 2018.

Etisalat Information Services, an Etisalat subsidiary, facilitated the digital sponsorship of the Unity Run through its platform connect.ae. The Unity Run, now on its fourth year, is a community event celebrating the diversity of the UAE and raising awareness of people of determination.

Etisalat invited a group of physically impaired children to the Disney Show at Dubai World Trade Centre, in coordination with various humanitarian entities, bringing joy and happiness to the determined kids. It also supported a mass wedding ceremony for special needs people, held under the patronage of Sheikh Mohammad bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The initiative was aimed at sending a message that people of determination are an important part of society and have equal rights.

In line with the UAE’s vision to make the country disabled-friendly, Etisalat launched the ‘Talking Bill’ service to support people of determination by enabling visually-challenged customers to access bill summary details of their account free of charge.

Etisalat today announced that it is supporting the third edition of Dubai Fitness Challenge 2019 as official telecom partner.

An initiative of Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai, the Dubai Fitness Challenge 2019 kicked off on 18th October and will end on 16th November 2019.

As a telecom partner, Etisalat encourages participants to take advantage of the various fitness events and activities that are on offer during the Dubai Fitness Challenge and do their part to make Dubai the most active city in the world.

Launched in 2017, the city-wide event challenges everyone to complete 30 minutes of activity a day for 30 days. The goal is to transform Dubai into the most active city in the world. It not only cultivates fitness-focused mindsets but also inspires Dubai’s residents to work towards a common goal of maintaining healthier, active lifestyles in the long run.

The Kite Beach Fitness Village is presented by ENOC in association with Etisalat and Meraas. It is open from 12pm to 10pm (Sunday to Wednesday) and 12pm to 12am (Thursday to Saturday ) from 18th October to 16th November 2019 for participants to clock in their daily fitness time and get active while trying out a new activity every day of the month.

October 2019

Etisalat today announced that it is supporting the third edition of Dubai Fitness Challenge 2019 as official telecom partner.

An initiative of Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai, the Dubai Fitness Challenge 2019 kicked off on 18th October and will end on 16th November 2019.

As a telecom partner, Etisalat encourages participants to take advantage of the various fitness events and activities that are on offer during the Dubai Fitness Challenge and do their part to make Dubai the most active city in the world.

Launched in 2017, the city-wide event challenges everyone to complete 30 minutes of activity a day for 30 days. The goal is to transform Dubai into the most active city in the world. It not only cultivates fitness-focused mindsets but also inspires Dubai’s residents to work towards a common goal of maintaining healthier, active lifestyles in the long run.

The Kite Beach Fitness Village is presented by ENOC in association with Etisalat and Meraas. It is open from 12pm to 10pm (Sunday to Wednesday) and 12pm to 12am (Thursday to Saturday ) from 18th October to 16th November 2019 for participants to clock in their daily fitness time and get active while trying out a new activity every day of the month.

First telecom operator to launch the first commercial 5G network in MENA

Fourth 5G device announced by Etisalat

Get it on the same Smart Pay prices of Galaxy Note10+ (4G) 

Etisalat announced the launch of the highly-anticipated Samsung Galaxy Note10+ 5G. The launch of the Samsung Note10+ 5G is the fourth in the line of 5G devices from leading smartphone brands, and is available at all Etisalat stores in the UAE from 24th October 2019. With the commercial roll out of 5G, the UAE Note10+ 5G users will be able to take full advantage of Etisalat’s superior 5G network and services.

The smartphone harnesses the full power of the next generation network for streaming high-resolution video, downloading content hyper fast, and streaming graphics-heavy games in real time. It also delivers a rich feature set, including a 6.8-inch Infinity-O Display, 4,300mAh battery with Super-Fast charging capability, incredible camera experience and the famous S Pen.

Etisalat will be offering Galaxy Note10+ (5G) as standalone and prices at 4,284.76, excluding 5% VAT. Etisalat customers may opt to purchase the Samsung Galaxy Note10+ (5G) with flexible Smart Pay plans on a 12, 18, or 24-month contract starting from only AED 166. They will enjoy the same Smart Pay offering of the Samsung Galaxy Note10+ (4G) devices.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “Etisalat’s pioneering efforts in launching the 5G network and devices have always focused to enhance the digital experience and provide innovative solutions and services to its customers. The launch of the fourth 5G device gives our consumers an opportunity to harness the power of 5G with faster data speeds, lower lag time and reliable real-time connectivity. This is in line with our strategy to focus on digital innovation and to ‘Drive the digital future to empower societies’ have led to investments in superior and state-of-the-art technology solutions on the network.

“We are working closely with key partners such as Samsung to ensure that the best of mobile innovations reach valued customers ahead of time. Such advanced 5G devices will deliver on the aspirations of all UAE residents, our businesses, and the emerging 5G-enabled society that is fundamental to accelerating the digital economy for the UAE.”

Featuring a combination of advanced imaging technology and software, the Galaxy Note10+ 5G elevates mobile videography and photography to the next level. With the Galaxy Note10+ 5G, content creators and everyday users alike can use state-of-the-art tools to capture stunning video and photos—allowing their channels, stories and posts to stand out and make an impact.

The Galaxy Note10+ 5G is equipped with 12GB RAM and 256GB internal storage. To mark the launch of the first 5G enabled device in the UAE, Samsung has launched the Note10+ 5G with a new special color, Aura Blue. The device is also available in Aura Glow, Aura White and Aura Black colors.

2-year comprehensive programme seeks to accelerate Abu Dhabi’s digital transformation projects

Etisalat Digital and Abu Dhabi Digital Authority (ADDA) today announced the launch of a two-year Scale Abu Dhabi (AD) programme in line with ongoing efforts to drive Abu Dhabi’s digital transformation.

Over a two-year period, Etisalat Digital will provide a design-led methodology and process empowered by the Etisalat Digital co-creation lab to develop innovative solutions as well as a hub to source global innovation to the emirate of Abu Dhabi. It will also enable ADDA with access to cutting-edge technology platforms such as IoT, blockchain, big data, video analytics and cloud. A co-branded space will be provided for ADDA to become a leading hub of innovation and creativity in the region.

Eng Saleh Abdullah Al Abdooli, CEO, Etisalat Group,  said: “We are pleased to collaborate with Abu Dhabi Digital Authority to launch the Scale AD programme in line with the UAE leadership’s vision and signifies our overall strategy of ‘Driving the digital future to empower societies’. This unique programme will help position Abu Dhabi as an innovation hub and a platform for startups to create and enhance digital solutions and smart services for ADDA. This partnership will also facilitate Etisalat to drive digital transformation across government departments with its 5G powered solutions and cutting-edge technologies.”

H.E. Dr. Rauda Al Saadi, Director General, ADDA, said, “We are highly pleased with this newly signed agreement with Etisalat, which allows us to embrace our mandate to play a lead role in Abu Dhabi's digital future. We are confident that this collaboration will give us the opportunity to leverage ADDA's key competencies, infrastructure and partnerships--especially across its digital transformation efforts.”

“Rest assured that ADDA will remain steadfast in reinforcing public-private ties and working closely with strategic partners like Etisalat to help provide essential technical knowledge and expertise needed in boosting the emirate's digital transformation, resulting in the creation and provision of a seamless and proactive customer experience to the Abu Dhabi community through ADDA’s 'TAMM' platform,” she concluded.”

Etisalat provides a wide range of Digital Solutions to ADDA’s platform ‘TAMM’, a leading and futuristic model for government services in line with the Abu Dhabi Government Vision and the Abu Dhabi economic stimulus plan ‘Ghadan 21’.

Etisalat Digital’s team and ADDA stakeholders have been working together on several strategic tracks as part of this programme. Together, both entities are using a design-thinking process and human-centric approach to reimagine the future digital kiosk visitor experience for TAMM customers. By prioritising customer needs at the heart of the process, the teams aim to map the ideal journey for a seamless customer experience.

ADDA is benefitting also from personalised and enriched customer insights through Etisalat Digital’s Data Insights platform, and a real-time customer sentiment measurement platform, which is being deployed in all TAMM centers.

In addition, Etisalat Digital will be providing 5G indoor coverage in all ADDA TAMM centers, as well as building proof of concepts in TAMM centres focused on digital kiosks, contact centre transformation, and sharing industry-specific best practices.

Etisalat Digital partnered with DMCC - the world’s flagship Free Zone and Government of Dubai Authority on commodities trade and enterprise – to transform Jumeirah Lakes Towers (JLT) into an innovative smart and sustainable district, powered by the 5G network.

Both organisations have committed to the comprehensive roll out of smart services across one of Dubai’s most popular residential communities and business districts. Scheduled to start later this month, innovation-led initiatives aim to make the DMCC, and JLT community, the first smart and sustainable district of its kind in the region.

DMCC’s partnership with Etisalat Digital falls in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai and Smart Dubai 2021 strategy, for Dubai to become the happiest city on earth.

”This is an exciting announcement and one that will come as welcome news to everyone connected to DMCC, the Jumeirah Lakes Towers community and the emirate of Dubai as a whole. DMCC’s Smart and Sustainable District Strategy is about the intelligent application of data and technology to deliver a better quality of life for thousands of residents and companies in Jumeirah Lakes Towers,” said Feryal Ahmadi, Chief Operating Officer, DMCC.

“With Etisalat Digital’s support, DMCC will introduce a new wave of innovation to Dubai, and completely transform how we respond to the needs of the community. The smart solutions planned will accelerate our sustainability drive and increase safety, reduce health risks, lower pollution, boost social connectedness and ultimately, deliver a cleaner and more sustainable environment for all,” she added.

Etisalat Digital will roll out smart devices, services and platforms to drive efficiencies across public amenities, energy consumption, asset and building management. Etisalat Digital will also provide smart solutions related to parking, street lighting, air quality, noise pollution, environmental performance and traffic monitoring.

“Etisalat Digital’s strategic partnership with DMCC will transform the JLT community to become the first 5G powered smart district in the region, making it a more seamless, efficient and safe experience for its members, residents and visitors. Both entities will work together to empower the community, reduce environmental footprint, provide smart solutions to improve infrastructure and transportation and deliver efficient public utilities,” said Salvador Anglada, Group Chief Business Officer, Etisalat.

“This smart city project is in line with Etisalat’s vision of ‘Driving the Digital Future to empower societies’ and commitment to support the government’s vision as well as the development of smart technologies across the UAE,” he added.

DMCC’s long-term Smart and Sustainable District Strategy focuses on three core pillars: operational efficiency, customer centricity and sustainability. Project updates will be communicated to stakeholders by DMCC in due course.

Etisalat Group today announced its consolidated financial statement for the nine months ending 30th September 2019.

Financial Highlights and Key Developments 

    • Aggregate subscriber base reached 148 million; representing Year over Year increase of 5%.

    • Nine month consolidated revenues reached to AED 38.8 billion, while consolidated net profit after Federal Royalty for the Nine month amounted to AED 6.7 billion an increase of 2.1% compared to same period last year.

    • Nine month Consolidated EBITDA amounted to AED 20.1 billion, representing an increase of 2% year over year and resulting in EBITDA margin of 52%.

    • Etisalat signed a binding agreement to acquire Help AG, one of the regional leaders in Cyber Security solutions  in the UAE and KSA

    • Etisalat Digital and  Microsoft partner to deliver intelligent cloud solutions for its enterprise customers 

    • Etisalat named ‘Best Regional Wholesale Carrier’ by Telecoms World Middle East

    • Etisalat Launches MENA’s first 5G roaming agreement.

    • Etisalat makes 5G connectivity available in the world’s tallest and iconic tower ‘Burj Khalifa’

    • Etisalat Academy is now GCC’s first accredited Service Automation Framework (SAF) Training Centre

CEO's Message:

Eng. Saleh Abdullah Al Abdooli, CEO, Etisalat Group said: “Etisalat’s performance in the third quarter demonstrates our agility in adapting to the rapid changes in the telecom industry; we have channelled our efforts towards leading the digital transformation with the successful roll out of 5G networks while equipping our operations with the next generation of technologies like AI and robotics.

“Thanks to our strategy of ‘Driving the digital future to empower societies’ paving the way to achieve our digital ambitions. As we move into the 5G era, it has opened a world of opportunities enabling the deployment of innovative solutions and services across different sectors which will accelerate digital growth, drive efficiencies, and enrich the overall customer experience.

“With continuous collaboration with our partners in the public and private domains, we are well geared to deliver 5G innovative solutions that will alter and reshape our society and industry on a large scale. Our investments in Etisalat’s infrastructure and human capabilities have given us confidence moving forward to achieve our strategic goals to meet the current and future needs of our customers across our operations.”

“Etisalat is thankful to the vision and support of the wise leadership of the UAE in inspiring us to deliver world-class networks and innovative services. We also extend appreciation to our shareholders and loyal customers who are at the heart of everything we do.”

Q3 - Subscribers

In the UAE, the subscriber base reached to 12.4 million subscribers, while Etisalat Group aggregate subscribers reached 148 million subscribers representing a year on year increase of 5%.

Q3 – Revenue & Net profit

Etisalat Group’s consolidated revenue for the third quarter of 2019 amounted to AED 13.0 billion, while Consolidated net profit after Federal Royalty amounted to AED 2.3 billion resulting in a net profit margin of 18%.

Q3 - EBITDA

Consolidated EBITDA totaled AED 6.8 billion, representing an increase of 3% year over year and resulting in EBITDA margin of 52%.

In yet another milestone in the 5G journey, Etisalat successfully completed the first end-to-end 5G Standalone (SA) call in the UAE and has become the first operator in the MENA region to achieve this milestone.

Keeping in line with its overall strategy and vision of ‘Driving the Digital Future to Empower Societies’, Etisalat has maintained its leadership position due to its continuous innovation and digital transformation setting a benchmark in the region. Today’s announcement is a result of the test conducted in the 3.5GHz carrier with a spectrum of 100MHz. Using a Standalone (SA) smartphone, throughput of over 1.5Gbps was achieved in download speed and 200Mbps on the upload speed.

Standalone 5G does not use 4G LTE for any control functions of 5G, unlike non-standalone (NSA) 5G. The major advantages of standalone 5G will be in the enterprise arena as lower latencies can be achieved and network slicing is possible.

Saeed Al Zarouni, Senior Vice President, Mobile Network at Etisalat, said: “Etisalat has led in bringing the latest in innovation and modern technology to the network. In 5G, we have paved the way in terms of launching the network and service, today’s announcement is yet another benchmark in UAE and MENA. This achievement has positioned UAE on a global platform, giving us an opportunity to share our experience and set an example for other operators in the region.

“The launch of 5G standalone will enable the application of 5G use cases across industry verticals optimising the capabilities of the network. This will also enable provisioning of the 5G network for automated and AI based technologies.”

Today’s landmark announcement is a result of Etisalat’s efforts in building a robust 5G network that is software upgradable from non-standalone (NSA) to standalone technology. Etisalat’s focus was always to ensure the capabilities of 5G are fully captured, enabling the seamless management of upgrades and migration from NSA to SA.

Etisalat’s success in 5G was due to its long term planning and investments in its infrastructure, first trials and strategic partnerships started as far back as 2014. Etisalat set a major benchmark in the industry by becoming the first telco in MENA in May 2018 to launch the commercial 5G network providing fixed wireless service in the UAE. This was followed by another major substantial breakthrough in our 5G journey by connecting and partnering with Expo 2020 as the first major commercial customer in the Middle East, Africa and South Asia (MEASA) region to access 5G services.

In May 2019, Etisalat was the first telecom operator in MENA to enable its customers to experience the power of the 5G network and release the first 5G handset before many others.

Etisalat also became the first telco in MENA to provide indoor 5G coverage in selected buildings in the country. Abu Dhabi airport became the first international terminal to be powered with indoor ultra-high speed 5G connectivity.

Etisalat this year at GITEX Technology Week has a major focus on smart solutions that focus on health and also empower the ‘People of Determination’ harnessing the power of 5G and innovative technologies like AI, robotics and IoT to improve their mobility, independence and ultimately their lives.

WheeM-i (Wheelchairs Mobility Interface), a bicycle-sharing system equivalent for wheelchairs, made its world premiere at Etisalat’s stand. This unique smart mobility showcase is in line with its long-established corporate social responsibility (CSR) strategy of extending its reach, offers and services across the community.

BrightSign, created by Hadeel Ayoub, a Saudi tech innovator and inventor uses assistive technology to facilitate communication for individuals with speech disability. This wireless glove contains a number of motion and position sensors that gives feedback to a smartphone app using machine learning giving users complete control over sign language libraries.

Dr. Ahmed bin Ali, Group Senior Vice President, Corporate Communications, Etisalat, said: “Our commitment to CSR has always remained a major priority, and is integrated into our business activities to create value for subscribers and shareholders as well as communities that we serve. When it comes to ‘people of determination’, Etisalat has endeavoured to enrich their user experience by providing them with various services and means of support.

“Health is a major focus for Etisalat this year giving us an opportunity to showcase technologies that will transform the sector and is in line with overall strategy of ‘Driving the Digital Future to Empower Societies’. We believe that everyone should have access to best quality of care. At Etisalat we aim to improve people’s lives by use of digital health technologies and want to be the trusted digital health partner.”

The health solutions we are showcasing follow the journey from health prevention, early diagnosis, timely treatment & care, health monitoring to patient empowerment and engagement.

    • 5G connected ambulance showed how the technology can help emergency services relay crucial information to prepare the hospital for receiving the patient and prioritising treatment

    • Pharmaself24 is a state-of-the-art system for setting up an automated 24-hour prescription collection point

    • Comarch CardioVest is a solution used to perform preventive examinations, diagnostics and supervision of adult patients with cardiological disorders

    • Comarch Life Wristband is an element of the care system that increases patients’ security and gives them greater independence.

    • Remote Maternity Care is a solution for safely monitoring a baby’s heart rate and uterine contraction activity at home.

    • Paxera Ultima is a powerful browser-based, all-encompassing multi-modality medical viewer.

    • Stella Equinox is a clinical care and telehealth solution optimized for small to medium-sized clinical practices providing ambulatory care to patients.

    • M2S virtual reality solution introduces a new and efficient way to screen eye related diseases using virtual reality.

    • CarePassport is a trusted healthcare app for patients to aggregate and access all their medical data, including medical images, lab results, dental records, clinical reports and more from different healthcare providers.

UAE students, mainly from Khalifa University, Dubai University, Sharjah University and American University of Sharjah, visited the Etisalat stand today to witness and learn from these showcases.

Etisalat is demonstrating the retail spaces of tomorrow at GITEX Technology Week with innovative and transformative showcases that can be enabled on the 5G network paving the way for future growth highlighting how smart technologies are becoming an integral part of the industry.

During this year’s edition, the demonstrations are intuitive and intelligent featuring technologies like technologies like AI, IoT, RFID, NFC, autonomous and robotics.

The intelligent retail experience will help visitors witness the evolution of retail and at the same time experience a connected store. Now with the 5G network, it will become a critical enabler of these futuristic use cases opening up a world of opportunities for the retail sector.

This year at GITEX, retail has showcases including AI assisted shopping, connected fashion, IoT self-checkout, autonomous vehicles, robotics and advanced payment solutions.

The Neolix self-driving delivery vehicle helps track via an app and simply use their smartphone to access items once the vehicle arrives. Moby Mart is staff-less and can be put anywhere: from a small village, to the city centers, to airports, office building, etc. VICKI is an IOT self-checkout solution for retail understanding her customers' habits, preferences and even questions.

Caper, the autonomous shopping cart is a self-service checkout on wheels that can with the help of built-in sensors, identify every item that a customer puts into it. The complete shopping experience in the retail area is AI-assisted utilising state of the art facial recognition systems to identify specific users.

Swisslog’s robot-based solution ItemPiQ showcases highly efficient order processing solutions for single items and is designed for repeated, reliable picking of a wide range of items to fulfil fast delivery of orders at low operating costs.

The AI powered robotic checkout assistant picks items at the checkout counter and identify each item being picked along with the price. At the same time there is another autonomous checkout that dismisses barcodes and recognises the products immediately. There is also a lot analytics on the stand with technologies conducting real time face and body analysis.

The advanced payment demonstration of the biocompatible NFC implant is a unique showcase completing the intelligent shopping experience using the microchip implanted in the hand. Imagine a seamless digital interaction for everyday transactions.

For the fashionistas, the new connected fashion concept is framed in a realistic look and feel with visitors being able to interact with ‘Furhat’ the robot who will assist you in your complete shopping experience, the zone also consists of dynamic displays and interactive experiences, personalised shopping, product customisation, offline pickup for online purchased orders.

The retail area will also attract the foodies, with displays from ‘Natufia Kitchen Garden’, originally designed for Michelin star chefs is an environmental friendly concept encouraging chefs to grow their own herbs and vegetables right in their kitchen.

The fully automated bread-making machine ‘Breadbot’, world’s first smoothie vending machine ‘Alberts Robotic Smoothie Station’, and a disruptive coffee experience with ‘Robotic Barista’ are the other attractions on the stand.

Etisalat is pushing boundaries of innovation with its impressive digital showcase, signaling the new future of mobility at this year’s GITEX Technology Week.

This is in line with Etisalat’s continuous efforts to boost the Dubai Government strategy to raise the share of autonomous transport to as much as 25% of the total transportation in the emirate by 2030. Autonomous technologies will get a boost with the 5G network enjoying the benefits of high speed and ultra-low latency influencing the development of self-driving cars making them faster, smarter and safer.

In recent years, the mobility sector has seen tremendous innovation, change and disruption, with more power to change the world, user experience and connected services that are enabling the future of mobility. Electric vehicles, mobility as a service, and autonomous driving are changing how we work and go on in our daily lives.

Etisalat’s objective is to drive the digital future by taking the lead in innovation to bring futuristic technologies from around the world to UAE and the region.

Making a grand entrance at GITEX this year is the Renault EZ-ULTIMO, a robo-vehicle equipped with level 4 autonomous driving capability for a premium and immersive mobility experience. Powered by an all-electric drivetrain, it can connect to urban environments and highway infrastructure, and can drive itself without human input both in the city and on the highway.

Taking off from Etisalat’s stand is the Lazareth Flying Motorcycle, a four-wheeled mechanical sculpture around a 5.2-litre V8 Maserati engine. The flying motorcycle can convert from ride to fly mode in approximately 60 seconds.

Another crowd puller at Etisalat’s stand is the LIFT Aircraft’s Hexa drone-like aircraft that is controlled using a joystick in the cockpit and stabilised by a flight computer. It weighs around 200kg, seats one person and has 18 set of propellers, motors and batteries. In the event of an emergency, flight controllers can take over the aircraft and fly it remotely like a drone. The aircraft can travel just more than 97kph at top speed and includes air-cushioned floats, allowing it to land on water if necessary.

Visitors who wish to enjoy the ultimate freedom of a bird and intuitively explore the skies can head over to the Etisalat stand to experience a breathtaking and refreshing experience with Birdly. Unlike a common flight simulator that requires a joystick, mouse and/or numerous buttons, Birdly users command their full-body VR flight experience instinctively with arms and hands, embodying the feeling of being a bird.

The ‘WheeM-I’ (Wheelchairs Mobility Interface), a semi-autonomous electric vehicle making travelling within the city easier for people with a lightweight manual wheelchair, is making its presence for the first time globally. Connected via an app, it will enable users to interact with the device, with other wheelchair users, and other means of transport and transport applications via an application programming interface.

Etisalat today welcomed visitors at GITEX Technology Week with its advanced and innovative showcases focusing on its main theme ‘5G-A World without limits’  highlighting the significant role of technologies like AI, Robotics, VR and AR across verticals.

The theme is aligned with Etisalat’s vision ‘Driving the digital future to empower societies’  by presenting solutions for the first time globally on the stand.

Dr Ahmed Bin Ali, Group Senior Vice President, Corporate Communications, Etisalat said: “Etisalat’s presence at GITEX this year is special as the 5G revolution is here bringing in the next wave of digital transformation and innovation. Visitors will be able to experience 5G and future technologies that is going to intensify and disrupt the way we live and work falling in line with our strategy and Etisalat’s theme ‘5G A World without limits.”

In 5G powered showcases, there is the 5G connected ambulance demonstrating how the technology can help emergency services, a unique consumer experience with 5G cloud gaming and an immersive futuristic remote driving experience as a F1 racer with VR over 5G showing the capabilities of the network’s low latency and high speed throughput.

AI and robotics make a major presence with demos in mobility, retail, healthcare, smart living and entertainment.  

Italdesign, the makers of the first flying car from last year at GITEX bring a unique sharing service for wheelchair users. The ‘Wheem-I’ is making its presence for the first time globally,  a semi-autonomous electric vehicle making travelling within the  city easier for people with a lightweight manual wheelchair.

Etisalat also brings advanced robotic technologies to the stand with humanoid and social robots across the stand. There is ‘Furhat’ the world’s most advanced social robot who makes a presence this year communicating just like humans and maintaining eye-contact, considered to be a game changer in the world of robotics. Humanoid robots Selma & Owen based on the Mesmer system is a combination of robotics and animations software to create lifelike humanoid characters.

Next generation robotic technologies and displays on the stand make a unique showcase on the stand,
    •    ‘MELTANT’ developed by MELTIN reproducing the complex finger movements of humans in a wire-driven manner
    •    FUSION-robot backpack consisting of a helping pair of hands developed by Japan’s most advanced university Keio
    •    StockBot & Tiago used for daily inventory and logistics
    •    RB-KAIROS designed specifically for industry
    •    Interactive autonomous 360 a self-navigating robot used in an indoor environment.
    •    ANYmal a quadrupedal robot designed for autonomous operation in challenging environments
    •    TeleRetail outdoor delivery robot based on autonomous technology self drives detecting its external environment

In retail, robotics and AI technologies provide visitors an intelligent shopping experience. Demonstrations include advanced payments with an NFC implant in the hand, an AI-powered autonomous checkout and analytics including assisted shopping.Robot based solutions from Swisslog using 3D vision technology highlights how efficiency can be reflected in order processing.

September - 2019

Etisalat today announced the launch of its Video Surveillance (VSAAS), providing small and medium businesses (SMBs) with a value-added service that addresses their security and regulatory compliance needs.

Etisalat VSAAS is a state-of-the-art onsite video surveillance technology that enables business owners to focus on growing their businesses, while allowing Etisalat to proactively deploy, manage, troubleshoot and support the solution.

Esam Mahmoud, Senior Vice President, Small and Medium Businesses, Etisalat: “We are delighted to launch a first-of-its-kind Video Surveillance solution in the UAE that offers round-the-clock security, real-time data access, remote surveillance, and flexible scalability in data storage for small and medium businesses. Etisalat’s mantra ‘Your business grows with us’ reflects our commitment to the country’s SMB sector. In addition to helping SMBs manage their business, increase their business productivity and importantly, profitability, we are offering them enhanced security and enabling them to benefit from the power of video and video analytics.”

Etisalat is offering customers a one-stop solution for all video surveillance needs: end-to-end managed services, security surveillance with analytics, web and mobile access, business intelligence, upgradeable cloud storage, and a monthly subscription model. Other features include end to end managed services, heat maps, people counting, a security system, and a queuing management solution.

Etisalat Video Surveillance covers all CCTV requirements, ranging from supply to installation, testing, commissioning, and maintenance support. It will provide the required cameras, network video recorders with local storage, cloud-based video management system with analytics, web-based access, a mobile app, and basic seven days cloud backup as default for continuous streaming.

The service ensures safety and security of customers’ premises, resources and assets. Customers are now able to view live and play back recordings remotely, getting alerts on critical transactions, and store data over a secured cloud. Etisalat VSAAS video analytics technology allows customers and retailers to optimise operations by responding quickly to their needs and market trends.

Instead of paying upfront, customers can select from four packages that suit their business needs, starting from AED99 per month. They can customise their VSaaS package by choosing a range of add-ons with their base packages.

For more information on the service, please visit https://www.etisalat.ae/en/smb/digital-solutions/vsaas/vsaas.jsp.

Etisalat today announced it was recognised as ‘Best Regional Wholesale Carrier’ at the prestigious Telecoms World Middle East Awards gala event in Dubai. This marks a record sixth year that Etisalat has won this award.

Etisalat was shortlisted among top telecom companies for its success in the wholesale business as the ‘Best Regional Wholesale Carrier’ and bagged the ‘Digital Transformation Award – Operator’ award at the regional telecom event.

Etisalat has been expanding its global reach over the past years through strategic investments in various cable systems. Its network modernisation, core international network capabilities and expansion of its global reach, innovative wholesale services portfolio and its partnerships with major cloud and content providers hosted at its SmartHub, made Etisalat a strong contender in this category.

Commenting on the award, Ali Amiri, Group Chief Carrier and Wholesale Officer, Etisalat, said: “We are delighted to receive this award which highlights Etisalat’s core international network capabilities, reach and commitment to quality as well as the capabilities and success of our SmartHub and the strategic partnerships we have formed over the years. This recognition is also largely due to the trust put in us by our valued customers and loyal partners to deliver the highest quality and innovative international services.”

Etisalat is a premium wholesale provider and the preferred wholesale hub in the region where its Smarthub offers reliable infrastructure services to more than 52 high profile carriers and content providers to strategically locate PoPs in the region, which gives universal connectivity with a full portfolio of wholesale services. Such a wide range of services makes Etisalat the most integrated provider of wholesale services in the MENA region.

Dr Ahmed bin Ali, Group Senior Vice President, Corporate Communications, Etisalat who accepted the ‘Digital Transformation Award’ on behalf of the company, said: “Winning this prestigious award is a great achievement for Etisalat, which has consistently set the leadership benchmark in technology. As a company our overall strategy ‘Driving the Digital Future to Empower Societies’ is focused on making this digital future a reality and bringing technologies of the future to all our customers across our markets. Our infrastructure plays a key role in the country’s ambitions to get digitally competitive and bring in digital transformation.”

As a technology leader in MENA, Etisalat became the first to launch mobile communications with 3G in 2004, 4G in 2011, and most recently 5G services. 5G technologies and the network will deliver capacity and connectivity along with opportunities for economic growth, education, healthcare, transportation and more. Etisalat has continued to break barriers, deploying automation and AI technology. At the beginning of 2019, Etisalat declared reaching the ‘AI adoption milestone’. Etisalat will remain the backbone and benchmark in digitalisation.

The awards ceremony was part of the two-day Telecoms World Middle East conference in Dubai. The winners were chosen by an independent a panel of expert judges assembled by Terrapinn, the organisers of the annual Telecoms World Middle East conference and awards.

Today digital proliferates the telecom industry with digital services deeply embedded in our business models. We are also enablers for other industries providing connectivity solutions to grow in the digital economy, said Hatem Dowidar, CEO International, Etisalat, in his opening remarks at Telecoms World Middle East and Carriers World Middle East 2019.

“Etisalat pioneered the 5G launch in the MENA region through its commitment and focused efforts on key strategic priorities that has enabled smarter digital offerings and transformed the ecosystem. This has opened up opportunities to engage with business and customers in new ways.”

The 15th Telecoms World Middle East and Carriers World Middle East is ongoing at Conrad Hotel in Dubai on 24-25 September. The event is among the biggest and most influential telecom events in the region focusing on the latest developments transforming the telecoms industry, such as 5G networks, AI and automation. Discussions covered strategy, innovation and partnerships for the telecoms ecosystem.

Etisalat chief executives were part of panel discussions and roundtables moderated by global and regional experts in the region. Hatem Bamatraf, CTO, Etisalat International, was a key panelist in the opening CEO keynote panel on ‘Driving digital transformation in TMT: a 2030 vision’. Key topics were reinventing the current telco to thrive in the future, offering a multi-service player with a wide range of digital services; developing the most efficient business models and strategies to grow in the digital era. These discussion topics are in line with Etisalat’s overall strategy of ‘Driving the Digital Future to Empower Societies’.

Dr Kamal Shehadi, Chief Legal and Regulatory Affairs Officer, Etisalat International, participated in a keynote panel on ‘5G rollout: will the Gulf win the race?’. Panelists deliberated on a wide range of issues, including tapping into the 360 million mobile subscribers in the region; examining the need for private sector investment to deliver 5G goals; explaining the economic benefits and social benefits of next generation network deployment; and evaluating the necessary regulations to enable deployment and causes for concern.

Ali Amiri, Group Chief Carrier and Wholesale Officer, Etisalat, took part in a panel discussion on ‘Breaking boundaries in the ME: what opportunities lie ahead?’ A multitude of topics were discussed such as accessing emerging markets in the Middle East (ME) for global and regional carriers, capitalising on the geographical advantage of the UAE and neighboring countries, and driving the ME to become the subsea terminal hub between Europe and the Far East.

The panel also looked into highlighting best practice to avoid cable congestion; improving connectivity between existing subsea cables; and boosting capacity to meet the massive growth in data, IP and content demands between Asia and West Africa via the Middle East.

Other Etisalat senior executives who participated in panel discussions were Omar Al Zaabi, Vice President – Product & Capacity Management, Etisalat; and José L. López-Villén, Director of Open Innovation & IoT Partnerships, Etisalat.

On the event’s second day, Gonçalo Fernandes, Senior Director Emerging Technologies and Design, Etisalat Digital, will take part in a ‘fireside chat’ on ‘Blockchain for telecoms: a new digital transformation tool’. Robert Middlehurst, Vice President/Regulatory Affairs, Etisalat International, will share his insights into ‘Regulating AI: a matter of urgency?’

Abid Mustafa, Director Strategy and Customer Experience PMO, Etisalat, will present a case study on ‘Documenting Etisalat’s Robotic Process Automation (RPA) journey’. He will cite the benefits of effectively automating human interaction with computer software to carry out tasks autonomously; increasing responsiveness to disruption by streamlining tasks; and keeping the end user in mind by overcoming major challenges.

Etisalat today marked International Day of Sign Languages across its 36 business centres and retail stores across the UAE. The initiative is in line with Etisalat’s brand direction, ‘Together Matters’, which reflects the leadership’s principles of promoting co-existence and acceptance and that the world is a better place when we are together.

On 23rd September each year, International Day of Sign Languages is celebrated across the world along with International Week of the Deaf to promote awareness about the importance of persons with hearing disabilities. The over-arching theme in 2019 is 'Sign Language Rights for All!'

Today, the sales team put their sign language skills into practice at Etisalat business centres and retail stores. Short videos on Emirati sign language are also being shown on screens across its stores to promote the inclusion of deaf people and encourages everyone to ‘speak’ the same language.

In the lead up to today’s event, Etisalat employees attended basic training on Emirati sign language, which uses a combination of gestures, facial expressions, silently mouthed words and physical posture. They learned how to greet customers in sign language, such as “Assalamu alaikum” (peace be upon you) and “How can I help you today?”

The training also covered the customary “Thank you for choosing Etisalat”, “What kind of phone would you like?”, “How would you like to pay?” and “What number would you like?” Etisalat employees were also taught how to use basic signs when asking for an Emirates ID, People of Determination ID, and a salary certificate, among various transactions.

Sign language will be a permanent feature across selected business centres and retail stores as part of Etisalat’s ongoing commitment to inclusion, accessibility and diversity. It is also in line with Etisalat’s efforts to support the UAE’s strategic objectives to integrate People of Determination with various disabilities into the community.

The UAE has adopted, through Cabinet Decision No. 38 for 2018, a sign language dictionary, the first sign language dictionary in the Emirati dialect, which is the primary reference for sign language for the hearing impaired in the UAE.

Retailers need to adopt digital transformation strategies and keep pace with the rising customer demands to stay ahead of the competition. Customers now demand a more engaging and personalised in-store experience, pushing retailers to consider new digital transformation and Artificial Intelligence tools that can help them acquire, engage and retain their customers efficiently, said Esam Mahmoud, Senior Vice President, Small and Medium Business, Etisalat.

He was addressing an Etisalat forum titled ‘Digital Transformation in Retail’ on 18th September at the W Dubai Hotel, The Palm. The event, which attracted a large number of representatives from the retail sector, highlighted how digital transformation currently influences the retail sector and disrupts the entire ecosystem, including customer engagement, communication, collaboration and retail analytics.

In his keynote, Mahmoud stressed: “Etisalat works closely with SMBs in the UAE by investing our resources in understanding their requirements to help meet their business needs. Our commitment to empower SMBS in the retail sector is in line with Etisalat's strategy of ‘Driving the digital future to enable societies’ helping them adopt digitalised processes in their business operations.”

Mahmoud also highlighted the importance of customer experience, where he quoted industry statistics that revealed 96 percent of customers believe customer service plays an important role in determining brand loyalty, while 80 percent consider speed, convenience, and friendly service as mostly important.

He cited retailers' approaches towards digital transformation, namely cashier-less technology, Big Data analytics, Augmented Reality, omnichannel, immersive experience, digital signage, visual search and more.

Etisalat currently provides a wide range of digital solutions and services for SMBs in the retail sector, including video-surveillance-as-a-service (cameras and in-store analytics), omnichannel, online marketing services, digital signage, and online payments, among others.

Etisalat today announced the launch of the region’s first ‘Upgrade Anytime’, an exclusive programme that gives customers what they want – affordability and the freedom to trade in their iPhone with a new one of different model, screen size, color, capacity, or new installment scheme without any restrictions - upon completion of 90 days of their contract.

Etisalat was the first to launch ‘iPhone for life’ in the UAE in 2016, wherein customers buying a new iPhone on of 18 or 24 months could trade-in to a new Apple smartphone for free after completing 12 months into their contract.

Starting September 2019, a customer purchasing the new iPhone device via a Smart Pay plan can now join the ‘Upgrade Anytime’ programme for free at Etisalat call centres, business centres, online and mobile app.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “We are pleased to introduce an exclusive scheme – the first ever in the MENA region - for our valued customers to enjoy a free upgrade to Apple’s new generation smartphones. Etisalat’s new ‘Upgrade Anytime” programme will make it easier to upgrade to the new iPhones every 90 days. With our Smart Pay options, we are making it highly affordable for customers to get their hands on these highly desired Apple devices.”

‘Upgrade Anytime’ subscribers with a new iPhone 2019 models will be eligible for a free upgrade to any iPhone model upon completion of 90 days of their Smart Pay contract.

This unique value proposition allows customers to change the screen size, the colour or storage size on their iPhone by simply bringing the device back and getting a new one. If the screen has scratches or is broken but is in working condition, a customer can replace it with a new device free of cost. Customers will have the option to upgrade to any of the 12, 18 or 24-month flexible payment plans at any Etisalat upgrade locations.

For more details on the ‘Upgrade Anytime’ programme, please visit www.etisalat.ae/upgradeanytime.

Etisalat today announced it is offering the latest products from Apple, including iPhone 11 Pro Max, a new pro line for iPhone, as well as the new dual-camera iPhone 11.

Etisalat is also offering Apple Watch Series 5 with Always-On Retina, allowing the watch’s display to be always visible. The new line of Apple products also include the seventh generation iPad, and will be available beginning 20th September 2019 at 8am at Etisalat retail stores across the UAE. Purchases of the new Apple products could also be made via the website www.etisalat.ae or My UAE Etisalat app.

Customers may opt to purchase the new Apple devices through Smart Pay and enjoy 12, 18 or 24 months flexible payments. Those purchasing any of the new iPhone 11 series on Smart Pay will benefit from a free membership of Etisalat’s unique ‘Upgrade Anytime’ programme, the first such upgrading scheme in the region.

The ‘Upgrade Anytime’ programme allows members purchasing any of the new iPhone 11 to upgrade to the latest model upon completion of 90 days of membership. It entitles them to replace their device with the same version but one with a different colour, memory capacity, display size or even to choose a different monthly installment plan.

Etisalat customers also have the opportunity to get a 40% discount if they opt to purchase a second Apple device (iPad, Apple Watch, Airpod or an iPhone/Airpod case), upon purchase of any of the new iPhone 11.

Additionally, Etisalat customers can enjoy the state-of-the-art new embedded SIM Card (eSIM) in the Apple Watch. The eSIM service, exclusively offered by Etisalat in the UAE, allows users to receive and make calls, SMS or browse the web using only their Apple Watches independently of the iPhone handset which costs AED 25 to activate. Customers can also avail of a promotional offer of a 6 months free subscription, exclusively from Etisalat. Customers can also avail the AppleCare+ service on affordable monthly installments.

Etisalat began taking pre-orders for the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, Apple Watch Series 5 and the new iPad on 13th September 2019.

iPhone 11 Pro and iPhone 11 Pro max feature a new triple-camera system that provides a pro-level camera experience with an Ultra-Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography with Night mode and the highest quality video in a smartphone. The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life, with iPhone 11 Pro offering up to four more hours of battery life in a day than iPhone Xs, and iPhone 11 Pro Max offering up to five more hours than iPhone Xs Max.

iPhone 11 is packed with new powerful and innovative capabilities seamlessly integrated with iOS 13, bringing an unparalleled user experience. iPhone 11 introduces a powerful dual-camera system with an all-new Ultra Wide and Wide angle cameras, producing the highest quality video in a smartphone. For more details on the new Apple products, please visit www.apple.com.

Etisalat and Ericsson are embarking on an exclusive roadshow – The 5G Experience Bus – showcasing 5G capabilities through innovative use cases. The roadshow will demonstrate how 5G will enhance digital transformation to all UAE consumers and businesses.

Saeed Zarouni, Senior Vice President, Mobile Network, Etisalat says: “Etisalat has set a benchmark with the launch of the first commercial wireless network in MENA, a testimony to our continuous efforts in building a network that will enable innovation and accelerate digital transformation. The 5G roadshow with Ericsson is in line with the UAE leadership’s vision and further signifies our overall strategy of ‘Driving the digital future to empower societies’. This is an opportunity to experience the immense potential of 5G and new generation technologies for all customers.”

Etisalat reached a major milestone in May 2018 with its launch of the region’s first commercial 5G network, and all its customers experienced 5G in UAE for this year – a first in the Middle East & North Africa (MENA). Etisalat was also the first telco in the region to enable indoor 5G coverage in an international airport- namely Abu Dhabi Airport. The leading telco made another significant achievement by enabling 5G in Burj Khalifa, the world’s tallest building, which adds to Etisalat’s long list of 5G landmark successes, including having Dubai Expo 2020 as the first major commercial entity to get 5G coverage in MEASA region.

Fadi Pharaon, President of Ericsson Middle East and Africa, says: “With Etisalat’s successful 5G launch, 5G is now a reality in the UAE, enabling high speeds, low latency and massive connections to people and businesses. Building on our long-standing partnership with Etisalat we are thrilled to launch our joint 5G Experience Bus to showcase new use cases. Our partner Etisalat is capable of unlocking the potential of 5G for UAE consumers and businesses.”

The ‘5G Experience Bus’ will have multiple stopovers at strategic locations in UAE. Companies will witness various real-life IoT use cases enabled by 5G, such as transport, energy, public safety, logistics and entertainment focusing on enhancing operational efficiencies and user experiences.

5G and digital transformation in the energy sector will bring plenty of opportunities for value creation and innovation. Collaboration and open innovation among telecom operators, industries and governments will bring joint 5G success, creating new eco-systems and business models, said Khalifa Al Shamsi, Chief Strategy and Governance Officer, Etisalat Group.

Al Shamsi explained the advantages of 5G technology compared to previous wireless generations and shared the various features it brings to industries during his keynote titled ‘Leveraging 5G to Drive Sustainability & Enable innovation in the Energy Sector’ during the 24th World Energy Congress (WEC) held from 9–12 September 2019 at the Abu Dhabi National Exhibition Centre.

His keynote stressed on the important role of Etisalat as a telco and digital solutions provider to innovate in tailoring specific vertical solutions by working closely with partners.

The mass connectivity of sensors and IoT devices is extremely relevant as upto 1 million devices can be connected in a square km, increasing the potential of remotely covering and monitoring a huge location like an oil field or a refinery with more than hundreds of thousands of sensors with a single 5G station.

Al Shamsi said: “Today there are immense opportunities with 5G for industrial verticals looking for new ways to enable innovation with futuristic technologies such as IoT, AI and robotics improving efficiency and productivity, supporting the development of new products and services. 5G is the cornerstone for Industry 4.0 and key for digital enablement, industry stakeholders must collaborate to pilot, trial and experiment with advanced technologies that are critical to capture the full potential of the energy sector.”

“With Etisalat’s focus on ‘Driving the Digital Future to Empower Societies’ we work closely with the energy and utilities sector in supporting them leverage the benefits from the 5G network and technology, innovate jointly, optimise their business processes and provide more efficient and profitable business.

Etisalat also participated in panel sessions aimed at sharing best practice and identifying solutions for the key issues facing the sector. Alberto Araque, Vice President, IoT & Digital Payments, Etisalat Digital, joined global energy leaders and experts in a panel discussion on “The age of digitalisation: a new vision for energy systems”. Kamran Ahsan, Senior Director, Security Solutions, Etisalat Digital, participated in a panel discussion titled “Cybersecurity, 3 clicks from collapse” that highlighted the importance of increasing resilience to cyber risk to current and future energy security.

Etisalat’s stand featured live demos and presentations on IoT and security, namely Smart Service Station, Connected Worker, Smart Utilities, Device Security, Industrial Control Systems (ICS) Security Infrastructure, and ICS Security Operations.

The World Energy Congress is the world’s largest and most influential energy event covering all aspects of the energy agenda. High profile attendees included ministers, energy leaders, and prominent experts. Running since 1924, the Congress enables dialogue among Ministers, CEOs, policy-makers and industry practitioners on important developments in the energy sector.

Under the theme 'Energy for Prosperity', the 24th World Energy Congress defines the strategy for a collaborative, sustainable and innovative energy future that enables societal, commercial and community prosperity. It marked the first time the Congress has been hosted in a Middle Eastern city, and by an OPEC member country, in the event’s 95-year history.

As part of the UAE leg of Manchester City’s 2019 global Trophy Tour, Etisalat today hosted the tour at its Abu Dhabi headquarters to celebrate the club’s record-breaking 2018/19 season with fans.

Alongside the back-to-back Premier League titles, the Man City men’s team claimed a further 3 trophies: the FA Cup, Community Shield, Carabao Cup, as well as two more titles gained by the Man City Women’s team: Women’s FA Cup and the FA WSL Continental Cup.

Etisalat employees as well as 20 lucky fans were selected to be the first in the UAE to see all six trophies up close, take photos with them, and win special prizes at Etisalat’s Abu Dhabi headquarters. Man City enthusiasts with the best poses got a chance to win fan kits including co-branded footballs, while a lucky draw winner picked up a signed jersey.

Etisalat is the regional partner of the 2019 Manchester City Trophy Tour, which will see both men’s and women’s trophies appear around the world, taking over each city it visits and featuring a programme of exciting fan activations along with exclusive competitions and prizes.

As part of the UAE leg, a public fan engagement will be held in Yas Mall on 7th September, 2019. Etisalat will sponsor a segment where fans are quizzed on various trivia questions, and awarded co-branded fan kits and footballs.

For more information on the 2019 Trophy Tour, visit www.mancity.com/trophytour.

Etisalat announced that the all-new Samsung Galaxy Note10 is available across its business centres and retail stores from 1st September 2019.

Etisalat customers may opt to purchase the Samsung Galaxy Note10 with flexible Smart Pay plans on a 12, 18, or 24-month contract starting from only AED 145. Device rentals will be offered for free up to four months to Etisalat customers who purchase the device through a 24-month Smart Pay plan during 2019. They will enjoy zero monthly device rental for the rest of 2019, and can start paying by January 2020.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “We are committed to continuously offer new deals to our customers by partnering with leading global brands and mobile manufacturers. Samsung Galaxy Note10 is our way of offering customers all the power that connections can bring so they can take creativity with self-expression to the next level. With Etisalat’s Smart Pay options, we are making it affordable for all customer segments to get their hands on this highly desired smartphone.”

For the first time ever, the Galaxy Note comes in two sizes, so consumers can choose the device that is best for them. While the Galaxy Note10 packs a 6.3-inch display combining the power of the S Pen and ultimate productivity in a compact form factor, the Galaxy Note10+ features the biggest Note display ever with a 6.8-inch display on a device that is still easy to hold and use.

Galaxy Note10 allows users to utilise state-of-the-art tools to capture stunning video and photos—allowing their channels, stories and posts to stand out and make an impact. A new-and-improved version of the S Pen is also packed into the Galaxy Note10, building on the Bluetooth Low Energy-enabled S Pen capabilities with Air Actions, allowing users to control certain aspects of the device using different gestures with the S Pen.

With an almost bezel-less edge-to-edge display – and a small, centered cut-out for the front camera, intuitive UI, and gorgeous colour choices, Galaxy Note10’s attention to detail leads to a more beautiful device and more immersive experience. In addition to that, a powerful battery, advanced hardware, and gaming-optimised features come together to help users perform at their best.

Additionally, the Galaxy Note10+ lasts through the day with just 30 minutes of charge. It also comes with 256 GB and 512GB of built-in storage, with the ability to add an additional 1TB of external storage. Other groundbreaking capabilities include an expanded Samsung DeX, and partner integrations such as Microsoft all offer productivity solutions which make it easier for users to accomplish their goals. For more details on Samsung Galaxy Note10, please visit www.samsung.com.

Etisalat began taking pre-orders on 8th August 2019 for the new device. The standalone price of a Galaxy Note10 is AED 3,332.38, while a Galaxy Note10+ is priced at AED 3,808.57, excluding 5% VAT.

Etisalat customers purchasing the device with a new or existing prepaid account would be eligible to dial *056# and receive one of the following special deal of the day offers: 1GB for 3 months, 3GB for 2 months, or 10GB for 1 month. For more information, please visit etisalat.ae/galaxynote10.

August 2019

Etisalat today announced the launch of its Double Data offer providing existing and new postpaid customers twice as much data on their ‘Freedom’ plans.

Etisalat Freedom plan customers who joined on 1st April onwards will automatically get their data doubled upto 200GB as part of the limited time promotion.

New and existing Etisalat customers can take advantage of the Double Data offer by subscribing or upgrading to the Freedom 225 and above plans. As Etisalat values its existing customers, those on eligible Freedom plans will receive the double data automatically for 12 months at no extra charge. All other existing customers can avail this limited time promotion by migrating to the Freedom plans.

Freedom Plans Freedom 125/100 Freedom 200/175 Freedom 250/225 Freedom 300/275 Freedom 600/500 Freedom 1200/1000
Minutes 100 Flexible OR 200 Local 250 Flexible OR 500 Local 500 Flexible OR 1000 Local 750 Flexible OR 1500 Local 1000 Flexible OR 2000 Local 2000 Flexible OR 4000 Local
Data 2GB 10GB 15GB 30GB 20GB 40GB 50GB 100GB 100GB 200GB


Upon activating their contract or non-contract Freedom plans, customers will receive double data automatically. To find out more about the offer, please visit www.etisalat.ae/freedom.

Following its global milestones achieved in 5G network this year and the live 5G video calls made across various locations in UAE, Etisalat today announced the availability of 5G coverage in the world’s tallest and iconic tower ‘Burj Khalifa’ showcasing readiness of the state-of-the-art 5G network and compatibility with industry leading 5G smartphones.

Today’s 5G call is a major step for Etisalat as it proves the network readiness and availability of the 5G network and services in the country. Etisalat’s landmark announcement earlier in the year also gave subscribers an opportunity to be the first in the MENA region to experience the new super-fast 5G network on 5G ready smartphones.

Etisalat aims to provide customers a unique experience by enjoying blazing speeds and faster response time on the 5G network upto 1Gbps and lower latency to 1 millisecond. At around 20 times faster than 4G and with ultra-low latency, 5G technology will allow users to stream live 4K resolution video anywhere at any time, with virtually no lag.

With 5G technology consumers will witness unprecedented network speed allowing users to enjoy uninterrupted 4K & HD videos, AR/VR services, cloud gaming from anywhere in UAE, advanced robotics, autonomous transport, 3D printing and wearable technologies.

This breakthrough achievement was possible due to the continuous efforts in building and investing in the network to enable connectivity, innovation and bring digital transformation. Etisalat aims to build 1,000 5G towers across the UAE during 2019 to enable 5G coverage.

Etisalat embarked on its 5G journey in 2014 when it started constructing the network with a dedicated team of engineers and specialists dedicated to build one of the most advanced networks in the region.

The major milestone for Etisalat and the telecom industry was the launch of the first ‎‎commercial 5G wireless network on 14th May 2018 in the UAE becoming the first telecom operator in the MENA region to achieve this technological breakthrough and set an industry benchmark.‎

Expo 2020 was also the first major commercial customer in MEASA to partner with Etisalat on 5G in July 2018 delivering a unique and memorable experience for the millions of visitors.‎ ‏
Through its network rollout and the pioneering launch of the first 5G handset in the MENA, Etisalat managed to provide UAE customers with an opportunity to experience the power of 5G technology. Etisalat also empowered visitors at Abu Dhabi international airport with indoor ultra-high speed 5G connectivity, making it the first airport in the region with 5G coverage.

Etisalat Carrier & Wholesale (C&WS) and Sparkle today announced the establishment of a 5G data roaming interconnection between Etisalat and TIM, paving the way for 5G roaming between Middle East and across the globe.

This strategic agreement will set the path for 5G and the global mobile and carrier community. While Expo 2020 was the first major commercial customer in MEASA to partner with Etisalat on 5G, Etisalat was also the first telecom operator to launch the first commercial 5G network in MENA.

Through its network rollout and the pioneering launch of the first 5G handset in the MENA, Etisalat managed to provide UAE customers with an opportunity to experience the power of 5G technology. Etisalat also empowered visitors at Abu Dhabi international airport with indoor ultra-high speed 5G connectivity, making it the first airport in the region with 5G coverage.

Ali Amiri, Group Chief Carrier & Wholesale, Etisalat, said: “5G is seen as a game changer with rich potential for the wholesale business bringing maximum opportunities with higher connection speeds, mobility and capacity, as well as low-latency capabilities. This has enabled new use cases and applications positively impacting different industry sectors.

“The strategic partnership with TIM will enable mobile operators across the globe with superior roaming services and connectivity. With Etisalat’s wide coverage roaming services covering 837 operators in 216 destinations and Smarthub IPX providing wide 4G coverage to more than 460 live LTE partners in 163 countries would play a pivotal role in enabling 5G for all our customers across international networks.”

Etisalat Academy today announced the launch of the GCC’s first accredited Service Automation Framework (SAF) Training Centre in partnership with APMG and Etisalat Group.

The Centre is advanced and provides step-by-step guidance for the design and delivery of automated services. Its aim is to deliver training courses and certification services for a broad range of professional certification schemes.

Etisalat Academy is the first to address this concept in the region that provides a deep insight into the theory and methods of service automation. It offers the framework by which any organisation can automate its services, ‘go digital’ and enable them to offer self-service technologies to their customers.

Hatem Bamatraf, Chief Technology Officer, Etisalat International, said: “‎‎Innovation is always at the core of Etisalat’s strategy to ‘Drive the digital future to empower societies’. Due to technological advancements and the way that end users have changed their behaviour, interest in service automation has greatly grown in the last decade. Transportation, hotel reservations and e-commerce can now be delivered to customers without any human intervention as the process is completely automated.”

Commenting on the launch of the Centre, Dr. Ali Al Qayedi, General Manager of Etisalat Academy, said: “We are pleased to partner with APMG International as the most reputable global accreditation and examination institute, to deliver the Service Automation Framework as the world’s first certification that provides step by step guidance for the design and delivery of automated services. The courses of the Service Automation Framework provide a deep insight into the concept of service automation, the concept by which organisations can automate their service offering.”

Richard Pharro, CEO, APMG International, said: “We would like to congratulate the Etisalat Academy on their recent APMG accreditation to deliver Service Automation Framework Training and Certification. Our robust assessment of an organisation’s trainers, training materials and quality management ensures candidates receive the best training and certification experience. SAF is an essential addition to the training schedule for companies going through digital transformation and it is especially relevant in such a forward thinking business community in the UAE.”

Smiles, the deals and discount app that provides a wide range of daily deals and lifestyle rewards, is offering customers the chance to win a summer holiday for two to the paradise island of Mauritius.

Smiles has partnered with Mauritius Tourism Promotion Authority and Emirates Holidays to launch this mega promotion where a subscription to the Unlimited Buy 1 Get 1 package gives customers a chance to enter a raffle draw: one raffle entry for 30 days package; three raffle entries for 90 days package; and 10 raffle entries for a yearly package.

Five lucky customers get to win a summer holiday package for two to Mauritius, which includes return flight tickets on Emirates for two, return airport transfers by private car for two, and three-night stay inclusive of breakfast in a beachfront resort in Mauritius. The promotion is valid from 1st to 31st August 2019.

Smiles users enjoy great deals and discounts on entertainment, shopping, dining, travel and wellness - with over 500 lifestyle partners covering over 3,500 outlets across UAE. Over 1.7 million unique users are currently enrolled in the Smiles programme and have enjoyed savings of more than AED410 million.

Subscribing to Unlimited Buy 1 Get 1 on Smiles opens up unlimited Buy 1 Get 1 and discount benefits at more than 2000 outlets comprising restaurants, theme parks, spas and travel options across UAE. Unlimited Buy 1 Get 1 can be subscribed on the Smiles app. for as low as AED 20 per month. Unlimited Buy 1 Get 1 also has 90 days and Annual subscription packages at AED 55 and AED 199 respectively.

The Smiles app can be downloaded from iOS Apple store and Google Play Store. The app, previously available only for Etisalat customers, is now accessible to all UAE residents and visitors.

The programme also enables members to fast-track earning points with the ADIB Smiles Covered Card and CBD Smiles Credit Card, with cardholders earning up to 10 Smiles points for every dirham spent on the co-brand card and getting 50 per cent discount on two cinema tickets any day of the week.

July 2019

Distribution of interim dividend for the first half of the fiscal year 2019 of 40 fils per share

Etisalat Group today announced its consolidated financial results for H1 ending 30th June 2019.

H1 2019 Financial Highlights and Key Developments

  • Etisalat Group subscriber base reached 143 million representing year on year increase of 2%
  • Etisalat Group Consolidated Revenues for first half of 2019 reached AED 25.9 billion while consolidated Net profit amounted to AED 4.4 billion representing 3.1% increase year over year.
  • Consolidated EBITDA totaled AED 13.3 billion, representing an increase of 2% year over year and resulting in EBITDA margin of 52%.
  • Etisalat is the first telecom operator in MENA to provide 5G network inside Abu Dhabi’s new international airport, hence enabling it to become the first Airport in the region with 5G coverage allowing speeds of up to 1Gbps.
  • Etisalat launches e-Wallet, the new mobile digital payment service in collaboration with Noor Bank.
  • Etisalat collaborated with Microsoft as its strategic partner , to provide government entities, large enterprises, and small and medium enterprises with state of the art digital transformative solutions.
  • Etisalat’s innovation program ‘Future Now’ launched 3 challenges covering the topics of multi-cloud, insurance on demand and industrial IoT, in addition to selecting with 5 startups for next stage.
  • Etisalat unveiled Robotic Centre of Excellence to deliver automated solutions for greater customer satisfaction.
  • Etisalat launched a smartphone self-service vending machine, a ‘first-of-its-kind’ in the UAE.
  • Etisalat opens ‘Smiles UAE’ application to all residents and visitors in the UAE .
  • Etisalat awarded private sector’s ‘Leading Practice in Internal Audit’ by UAE Internal Auditors Association.
International Recognition
  • Etisalat achieved ‘The Most Valuable Telecoms Brand’ in MENA by Brand Finance.
  • UAE is ranked as a global leader in Fiber to the Home (FTTH) penetration for a third year in a row, according to the leading industry body FTTH Council.
Essa Mohamed Al Suwaidi, Chairman of Etisalat Group



“Etisalat’s performance in the first half of the year is a testimony of its regional leadership in the telecom sector. We have remained focused on our core business while demonstrating agility to transform and lead in the digital space driven by our bold vision ‘To Drive the Digital Future to empower societies’.

The launch of the first 5G network in the region is a major achievement as it opens up massive opportunities and adds value to both our customers and shareholders, it will help fast-track new innovative digital services. We have recently launched our mobile digital payment banking service e-Wallet, which is a solid step towards achieving the smart vision of UAE and is in line with country’s overall objectives to achieve digital transformation.

“Etisalat is thankful to the visionary leaders of United Arab Emirates for their continuous support of the telecom sector and the management team for staying committed and focused to achieve our digital ambitions. We thank all our customers and shareholders for the continuous motivation that helped spark growth, contribute to our success, transformation and innovate boldly to make an impact in the near future.”

Eng. Saleh Al Abdooli, CEO, Etisalat Group



“Etisalat Group’s solid financial performance in the first half of 2019 is a result of our sincere efforts in building and investing in future networks while focusing on enabling innovation, and accelerating digital transformation across our operations.

“While Expo 2020 was the first major commercial customer in MEASA to partner with Etisalat on 5G, Etisalat remains proud of its accomplishments as the first telecom operator to launch the first commercial 5G network in MENA. Through our network rollout and the pioneering launch of the first 5G handset in the MENA, we managed to provide our UAE customers with an opportunity to experience the power of 5G technology before many others. We have also empowered visitors at Abu Dhabi international airport with indoor ultra-high speed 5G connectivity, making it the first airport in the region with 5G coverage.

“These breakthrough achievements were only possible due to sincere commitment and focused efforts on key strategic priorities that would enable a smarter digital future, transform the ecosystem and open up opportunities to engage with business and customers in new ways. 5G will forever change the way we work and live by bringing positive impact on societies, industries and economies.

Etisalat remains grateful to the country leadership for their continuous support, thankful to our customers who are at the heart of everything we do and our shareholders for their constant encouragement, our focus will be to continue investments in futuristic solutions and next generation technologies to deliver the best-in-class services and solutions.”

Subscribers
  • In the UAE the subscriber base reached 12.4 million subscribers in H1 of 2019, while Aggregate subscriber base reached 143 million, representing a year over year increase of 2%.
Revenue & Net Profit
  • Consolidated revenues amounted to AED 25.9 billion and consolidated net profit after Federal Royalty amounted to AED 4.4 billion representing a year over year increase of 3.1% and resulting in a net profit margin of 17%.
EBITDA:
  • Consolidated EBITDA totaled AED 13.3 billion, representing an increase of 2% year over year and resulting in EBITDA margin of 52%.
EPS
  • Earnings per share (EPS) amounted to AED 0.51 in the first half of 2019; a 3% increase from the same period last year.
  • Share special moments with family and friends with a new Hajj and Umrah roaming pack
  • Enjoy 10GB and 1,000 minutes for only AED150 valid for 14 days

Etisalat announced the launch of a new roaming pack for customers travelling to Saudi Arabia for Hajj and Umrah. The offer provides enhanced data and voice allowances and a 14-day validity that allows them to stay connected with family and friends back home.

From 21st July to 19th August 2019, customers can enjoy 10GB data and 1,000 minutes (to make and receive voice calls) valid for 14 days for only AED150. With more data and minutes and a 14-day validity, the pack gives customers peace of mind and more flexibility to use the services for the duration of their pilgrimage. They do not need to get a local SIM and get to avoid the hassle of queuing and registration.

The current (non-promo) Hajj and Umrah pack, which has a 1GB data and 200 minutes allowance and costs AED150, is valid for 7 days.

The Hajj and Umrah package offer is charged upon purchase but activated only upon the first usage. For customers to enjoy the enhanced allowances and validity, the pack must be activated within the promo period. It is not automatically renewed but customers can purchase up to six packs simultaneously without the need to wait for the previous pack to expire to purchase a new one. Even if a customer activates a pack on the last promo day, he or she would still get the enhanced allowances in full until the pack is consumed or expires.

The pack can be used across all mobile operators in Saudi Arabia, without the need to manually select any roaming partner. Data allowances can be used at full speed, with no speed throttling; while minutes can be used to receive calls and make calls to UAE numbers, Saudi Arabia numbers and other preferred countries.

To subscribe while inside the UAE or abroad, dial *177#, text ROP to 1010 or through My Etisalat app > Shop > Roaming. Alternatively, customers can call 101 or visit any Etisalat Business Centre or outlet.

There’s a palpable excitement in the air as Etisalat today unveiled the newly crafted ‘together’ emoji.

Today is the sixth World Emoji Day, a day to celebrate the use of every emoji possible on your social media accounts.

Avid emoji fans may soon find themselves excitedly embracing the new ‘together’ emoji. Depicting three quirky faces - a smiling face with smiling eyes, a winky face and a laughing emoji huddled up together - this adorable digital icon is set to breathe life into our messages in a creative, colourful and light-hearted way.

Etisalat recently enlisted designers to create their own renditions of the ‘together’ emoji and got their creative juices flowing. The team drew inspiration from Etisalat’s core belief that ‘Together Matters’ to embody the power of technology in connecting and enriching people’s lives.

From 10th to 14th July, Facebook, Twitter and Instagram users were asked to choose the icon what they thought best describes the word ‘together’. Promoters were also on hand to collect votes from customers using tablets at Dubai Mall, Mall of the Emirates, Sahara Mall, Yas Mall and Marina Mall in Abu Dhabi.
People could start sharing and communicating using the new emoji once submitted and accepted by the Unicode Consortium for inclusion. Unicode is responsible for defining which emojis make onto all platforms, including iPhones, Android devices, and computers.

Etisalat Digital, in partnership with First Abu Dhabi Bank (FAB) and Avanza Innovations, have developed UAE Trade Connect (UTC), a new nationwide platform that will use the latest disruptive technologies to digitise trade in the UAE. The initial phase will focus on addressing the risks of double financing and invoice fraud before turning to other key areas of trade finance.

UTC is aimed at driving digital transformation of trade in the UAE by enabling banks, enterprises and governments to collectively benefit from innovations such as blockchain, artificial intelligence, machine learning and robotics. Seven major UAE banks, in addition to FAB, have joined the nationwide platform.

The agreement to develop the solution was signed by Salvador Anglada, Group Chief Business Officer, Etisalat, with Manoj Menon, Head of Global Transaction Banking, First Abu Dhabi Bank (FAB); Sumit Aggarwal, Executive Vice President and Group Head - Transaction Banking Services at Emirates NBD; Hassan Al Redha, General Manager, Institutional & Transaction Banking, Commercial Bank of Dubai; Ahmed Abdelaal, Executive Vice President, Mashreq; Devid Jegerson, Head of Customer Experience and Platform Development, National Bank of Fujairah; Peter England, CEO of RAKBANK; Haytham Elmaayergi, Global Head of Transaction Banking, Abu Dhabi Islamic Bank; and James Greenwood, Chief Operations Officer, Commercial Bank International.

Etisalat Digital along with the eight banks will form a working group to further develop and extend the solution to other areas of trade. This nationwide platform, which is open for all UAE banks to join, will safeguard banks from potential fraud losses through advanced detection tools, allowing them to extend additional financing to their corporate clients.

Emojis have been around since the late 1990s, with dozens upon dozens of new ones being rolled out each year. Those small smiley faces, heart and hand symbols of all shapes, sizes and colours, have become a huge part of social media platforms, particularly Facebook, Twitter and Instagram.

With a whopping 3,000+ emojis to choose from, finding that little icon for ‘together’ seems daunting. Etisalat, which launched its new brand direction ‘Together Matters’ in 2018 to embody the power of technology in connecting and enriching people’s lives, is yet to find that elusive ‘together’ emoji.

Etisalat is all set to come up with an emoji to aptly describe the word ‘together’ - to give us the chance to connect with each other in a language that we all understand. Designers will put on their thinking caps in an attempt to seamlessly replace the word ‘together’ with an emoji.

From 10th to 14th July, Etisalat will put the creation of a ‘together’ emoji into the hands of social media savvy residents by asking them to select from three emojis. Promoters will also approach shoppers asking them to vote using tablets at activations located in Dubai Mall, Mall of the Emirates, Sahara Mall, Yas Mall and Marina Mall in Abu Dhabi from 5pm – 11pm.

What better way to celebrate World Emoji Day on 17th July than with a perfectly-crafted ‘together’ emoji. This reaffirms Etisalat’s core belief that ‘Together Matters’, and that nothing is impossible when people work together.

  • Device to be available at Etisalat stores from 12 th July
  • Etisalat to build 1,000 5G sites in 2019
  • Get your 5G device through Smart Pay and enjoy 12, 18 or 24 months flexible payments

Following the successful launch of the first 5G commercial device in the UAE, Etisalat and Huawei today unveiled Huawei's first commercial 5G-enabled smartphone HUAWEI Mate 20 X (5G) at Etisalat’s ultra-modern Open Innovation Centre in Dubai in the presence of Etisalat and Huawei senior management and the media.

The launch of the HUAWEI Mate 20 X (5G) is the second in the line of 5G devices from leading global smartphone brands, and will be available at Etisalat stores from 12th July. Etisalat began taking pre-orders for the highly anticipated device on 1st July.

Dr Ahmed bin Ali, Group Senior Vice President, Corporate Communications, Etisalat, said: “We at Etisalat are pleased to welcome you today at the launch of Huawei's first commercial 5G-enabled smartphone. With continuous investments in technology and innovation on the network, Etisalat’s infrastructure enables 5G connectivity today for all fixed and mobile devices. For this year alone, we will have up to 1,000 5G sites across the UAE. This event reflects our commitment to enable our customers to enhance customer experience, and enjoy the best-in-class performance and our 5G network that boasts of ultra-high speeds and low latency services.”

Etisalat subscribers can now enjoy the blazing speed of the 5G network across the country up to 1Gbps and lower latency around 1 millisecond. With ultra-high speed and low latency services to the user 5G will enable subscribers to enjoy uninterrupted 4K video streaming, best gaming experience, unleash highly connected technologies blending physical and digital realms from AR and VR to IoT, AI, autonomous vehicles, 3D printing, wearable technology and more.

At around 20 times faster than 4G and with ultra-low latency, 5G service will allow users to stream live 4K resolution video anywhere at any time, with virtually no lag.

David Wang, Country Manager for Huawei Consumer Business Group in the UAE, said: “We are happy to be a part of this historical milestone and we highly anticipated to join the first 5G network roll-out by Etisalat in the UAE. The HUAWEI Mate 20 X (5G) with its wide range of patented 5G technologies is expected to represent high-speed connectivity and powerful performance, and usher UAE users in a new exciting era of smart mobile technologies.

“We began to develop the 5G technologies in 2009 and invested significant effort into developing 5G across our device, network and chipset offerings. This allowed Huawei to amass a number of patents that are synergistic with its smartphones, facilitating rapid iterations towards better 5G experiences.”

The HUAWEI Mate 20 X (5G) comes packed with two chipsets the Balong 5000, the world’s first 7nm 5G multi-mode chipset capable of connecting a wide range of network protocols including 4G, 3G and 2G, and the Kirin 980, Huawei’s fastest chipset yet and the brand’s 7nm top-of-the-line SoC chip. Together, the HUAWEI Mate 20 X (5G) is capable of providing users with Ultra-fast downlink speeds creating a 5G experience like no other. In addition to meeting all the requirements for a stellar 5G connection, the HUAWEI Mate 20 X (5G) comes with an impressive 7.2-inch AMOLED Ultra Large Screen for streaming and gaming, which is also boosted by GPU Turbo 3.0 for a better visuals. The HUAWEI Mate 20 X (5G) also includes a Leica Triple Camera setup complete with a 40MP wide angle camera, 20MP ultra-wide camera and the 8MP telephoto camera for a stunning photography from macro to Ultra-Wide.

Etisalat customers can purchase Huawei Mate 20X device on etisalat.ae/mate20x or by visiting the nearest Etisalat Business Centre or outlet. The standalone price of a Huawei Mate 20X 5G is AED3,523. Customers may opt to purchase the device with flexible Smart Pay plans on a 12, 18, or 24-month contract starting from only AED 153.

Customers purchasing the device with a new or existing prepaid account would be eligible to dial in *056# and receive one of the following special deal of the day offers: 1GB for 3 months, 3GB for 2 months, or 10GB for 1 month.

Etisalat Digital is collaborating with Microsoft as its strategic partner in the UAE, to provide government entities, large enterprises, and small and medium enterprises with state of the art digital solutions and enable transformation based on Microsoft Cloud services. The announcement coincides with the official launch of Microsoft’s cloud regions in the UAE, to offer cloud-based services including Azure, Office 365, and ExpressRoute, as well as data residency options for customers.

As a strategic Microsoft partner spanning cloud, security and access services, Etisalat Digital will provide end-to-end solutions based on Microsoft’s intelligent and trusted cloud to Government institutions, large enterprises, small-medium businesses and start-ups . This offering, coupled with digital assessment, customer co-creation lab, cloud migration, and modernisation along with deployment, support, managed services and ongoing monitoring, will be valuable in the UAE market.

Salvador Anglada, Group Chief Business Officer, Etisalat said: “Our collaboration with Microsoft perfectly fits our existing capabilities and positions Etisalat Digital as the digital enabler on the Microsoft local cloud, empowering our customers to move faster to the cloud, increase agility, accelerate innovation with enhanced service latency and performance.

“Microsoft’s trusted intelligent local cloud offering with world-class security and compliance combined with Etisalat’s own advanced infrastructure and reliable connectivity and strong local presence address the digital transformation needs of organisations in the country, which reinforces the UAE 2021 Vision of attaining the global top position in smart services.”

“This strategic collaboration between Microsoft and Etisalat Digital is an effort towards achieving a shared vision of enabling organisations in the UAE to accelerate their digital transformation journeys by embracing the cloud - and help them better engage their customers, empower employees, optimize operations and transform their products and services,” said Sayed Hashish, Regional General Manager, Microsoft Gulf. “Etisalat Digital’s breadth of expertise within the IT ecosystem, in concert with the Microsoft intelligent cloud, are a perfect combination to provide an end-to-end digital solution to our mutual customers, empowering them to achieve more.”

Etisalat Digital is collaborating closely with Microsoft as a cloud solutions provider, offering integrated connectivity with Microsoft ExpressRoute as well as private cloud services using Azure Stack. Etisalat Digital is also providing consulting, migration and managed services to ensure the smooth transition of business customers to the cloud and sees tremendous potential from Microsoft’s intelligent cloud served from state-of-the-art datacentres.

June 2019

Etisalat launches pilot project with first location at ADNOC Distribution service station

Etisalat has launched a smartphone self-service vending machine that is a ‘first-of-its-kind’ for the UAE by partnering with ADNOC Distribution, the leading fuel distributor and convenience store operator in the UAE. The machine will allow customers 24/7 access and a five-minute turnaround time to buy a smart phone automatically.

The launch is part of a pilot project implemented by the two entities to ensure the provision of high-quality services and deliver an enhanced customer experience. The first machine is available at the ADNOC Distribution service station located on the Abu Dhabi Corniche (No. 933).

Sultan Mohamed Al Dhaheri, General Manager, Etisalat Abu Dhabi, said: “We are delighted to be partnering with ADNOC Distribution in this pilot project to promote and make the availability of Etisalat mobile products and services at a prime location in Abu Dhabi. Etisalat has continuously focused on creating an efficient and enhanced the retail environment to provide digital services to give our customers an enriched experience. The launch of the UAE’s first self-service vending machine at ADNOC Distribution’s service station reaffirms our strong commitment to innovation and adopting the latest retail technologies to deliver digital and a seamless shopping experience for customers.”

Eng. Saeed Al Rashdi, Acting CEO, ADNOC Distribution, said: “We are always looking to provide our customers with innovative services through our national network of service stations. This vending machine is a great example of a new fast-track service being made available to serve the needs of today’s digital world. Our customers are not just filling up with our range of fuels – they are shopping in our Géant  Express and ADNOC Oasis stores, eating in our Oasis Café  s and are using our range of additional services from lube change to car wash. Innovations such as this smartphone vending machine are retail additions that we welcome at our service stations.”

The vending machine provides a range of selected handsets and accessories for both Android and iOS. When prompted, a customer inserts his or her Emirates ID card, checks the personal information displayed on the screen, enters or modifies the mobile number, and selects the item and the payment method. Both cash and credit cards are accepted. The machine will dispense the product and receipt at the end of the transaction.

  • eWallet’s multiple features enable hassle-free transactions
  • Service is safe, convenient, flexible and easy to use

Etisalat and Noor Bank today announced the launch of eWallet, a new digital payment service aimed at empowering UAE customers with safe, convenient, and flexible payment solutions using a mobile device. The eWallet service is offered by a fintech company ‘Digital Financial Services’

  • a joint venture establishment between Etisalat and Noor Bank, regulated and licensed as a Retail Payment Service Provider by the Central Bank of the United Arab Emirates.

Etisalat and Noor Bank have brought their key strengths in technology, banking, marketing, distribution networks, and superior digital experience to launch this new service, which is safe, convenient, flexible and easy to use. The partnership is in line with the UAE Vision 2021 of creating smart knowledge economies that will enable a shift to a cashless economy.

Eng. Saleh Abdullah Al Abdooli, CEO, Etisalat Group, said: “Capitalising on the current digital wave, Etisalat has transitioned to an integrated ICT solutions provider by digitising consumer needs across our markets. This is in line with the transformation of the telecoms industry, which has enabled consumers to adopt increasingly tech-savvy lifestyles, businesses to change the way they operate and deliver value, and governments to offer ever-smarter solutions on the route towards smart governments and cities. Our powerful digitally inspired vision ‘To Drive the Digital Future to empower societies’ has opened the doors of innovation by facilitating multiple modes of digital interaction that are customer centric and improve the overall experience.”

“Mobile banking today has the potential to be a game-changer, rapidly gaining ground across the globe and opening up a new dimension for daily transactions undertaken by consumers. This new digital mobile service will usher in a new era of digital payments in the country, changing the very definition of service for both the telecom and banking sector. This was made possible due to the continuous investments by Etisalat’s and Noor Bank’s infrastructure to enable a conducive ecosystem that is compliant, robust and flexible to provide a cashless future to all our customers.”

John Iossifidis, CEO of Noor Bank, said: “Noor Bank is committed to championing a robust digital payments landscape in the UAE. The launch of the eWallet solution, in partnership with Etisalat, is well aligned to our strategy of innovation and digital transformation. This first-of-its-kind partnership aims to develop a comprehensive eco-system in the digital wallets space regulated by the Central Bank of the UAE.”

He added: “At Noor Bank, we pride ourselves on adopting collaborative business models that deliver greater value for our customers. We are pleased to partner with Etisalat to accelerate the use of fast, secure and convenient cashless payments across the nation through the eWallet.”

eWallet will register customers – from individual users to business entities – who can share money through individual to individual transfers, merchant purchases, bill payments and salary payments, among many more services to be rolled out in due course.

Using a smartphone app, customers can easily manage their account, know their balance, and transfer money. Android users can download the eWallet app by visiting the Google Play Store while the iOS version can be downloaded from the App Store.

In addition to the digital registration, cash in and cash out, customers can perform all these activities physically by visiting Etisalat and Noor Bank branches. More services will be added through our preferred partners’ network to facilitate these activities in the future, to provide customers with nationwide coverage. For more details, please visit www.e-wallet.ae .

  • Freedom abroad: Use your mobile phone while abroad as if you’ve never left home
  • Enjoy seamless roaming experience with the ‘Roam Like Home’ weekly subscription
  • Travelers to enjoy local allowances and home tariff on roaming calls, data, and SMS and stay connected abroad

Etisalat today announced the launch of ‘Roam Like Home’ (RLH) services that enable Freedom postpaid customers to continue enjoying local allowances while travelling outside the country.

With Etisalat’s new roaming options, customers can enjoy a seamless roaming experience. Freedom postpaid customers can choose from Data  only at AED100, Voice only at AED200, and Voice & Data at AED250, all valid for seven days.

All RLH models are charged upon subscription, with validity starting from the first eligible usage, so customers who purchase now can use them anytime while roaming with any of Etisalat’s preferred roaming partners covering more than 120 countries including while inflight. These do not renew automatically so customers will need to re-purchase upon expiry.

There are six Freedom postpaid plans starting from AED100 all the way up to AED1,000. To avail any of the ‘Roam Like Home’ service, Freedom postpaid customers with active roaming service can subscribe through My Etisalat UAE app, by dialing *177#, by SMS, or call the customer care centre or visit the nearest Etisalat business centre.

Fair usage policies apply to ensure superior service levels to customers with normal usage behaviour. For more information about the roaming products and services, visit www.etisalat.ae/roaming.

Smiles, the deals and discount app that provides a wide range of daily deals and lifestyle rewards, is offering customers the chance to win an exclusive and once in a lifetime magical trip for four persons to the happiest place on earth.

Smiles has partnered with Al Tayer Holidays and Disneyland® Paris to launch this mega promotion where every purchase of voucher on Smiles gives one raffle entry while subscription to the Unlimited Buy 1 Get 1 gives 10 raffle entries. Four lucky customers get to win a stay for four in Disneyland® Paris. The promotion is valid from 10th June to 11th July 2019.

The Disneyland® Paris holiday for four includes return flight tickets, airport pick-up and return, a three-night stay in a five-star Disneyland® Paris Hotel, park tickets for both Disney Parks® valid for four days, food vouchers for breakfast, lunch and dinner, and VIP treatment, including goodies, VIP areas for shows, private meet and greet with Disney characters.

The Smiles app can be downloaded from iOS App store and Android Play Store. The app, previously available only for Etisalat customers, is now accessible to all UAE residents and visitors.

Smiles users enjoy ‘Buy 1 Get 1 Free’ deals on entertainment, shopping, dining, travel and wellness - with over 500 offers to choose from 350 lifestyle partners covering over 3,000 retail outlets across UAE. Over 1.7 million unique users currently enrolled in the Smiles programme have been enjoying more than AED300 million worth of savings.

Smiles offers a host of features and benefits with the ‘Unlimited Buy 1 Get 1’ subscription at AED20 per month, or AED199 only per year, to get unlimited downloads of discount coupons across all categories at no cost for the duration of the subscription period.

The programme also enables members to fast-track earning points with the ADIB Etisalat Covered Card, with cardholders earning up to four Smiles points for every dirham spent on the card. New cardholders also get up to 70,000 Smiles points as a joining bonus, and a 50 per cent discount on two cinema tickets any day of the week.

  • Free speed upgrade for majority of eLife packages with TV complements UAE’s No 1 global ranking in fibre optic network reach
  • From Eid, the entry speed for all eLife Unlimited plans is now 250 Mbps, permanently

Etisalat customers will now experience one of the fastest broadband speeds in the region from the comfort of their homes, enhancing their experience while using multiple smart devices at one time.

Today Etisalat has raised the benchmark for home entertainment by delivering an incredible 12x greater broadband speed on its advertised entry plan compared to just a year ago. The speeds have now more than doubled for eLife home entertainment packages permanently, at no extra charge.

This upgrade is a result of the company’s long-term vision and strategy of ‘Driving the digital future to empower societies’ with Etisalat continually investing in innovation, next-generation technologies and services to enhance the network. The UAE is ranked number one for Fiber to the Home (FTTH) penetration across the world for a third year in a row.

Khaled El Khouly, Chief Consumer Officer at Etisalat, said: “This Eid we are delighted to gift our valued home customers this permanent speed upgrade to eLife Unlimited and eLife Value pack customers. This speed increase represents a phenomenal upgrade of broadband speeds across the board, and this is especially noticeable on our entry plans from just last year going from 20Mbps to 250Mbps.”

“Superfast broadband is essential to support an increasing number of Internet-capable devices in the home. At Etisalat, we are committed to deliver blazing internet speeds, exclusive and rich TV content at the most competitive prices.”

The entry-level plan, ‘eLife Starter’ will now offer 250 Mbps; The unlimited Sports and Entertainment plans offer 500 Mbps and with Premium plans offer speeds towards 1 Gbps.

Existing customers of the older generation of eLife triple play plans called ‘eLife value packs (Family, Sports, Entertainment, Combo and Premium) will also enjoy a speed doubling.

‘eLife Unlimited’ allows subscribers to enjoy all the premium content from major TV broadcasters, media and content companies such as MBC, OSN and StarzPlay on one box to ensure non-stop entertainment is delivered to every household in the country.

The speed upgrade is automatically applied to all eligible customers without any changes to their commitments or any need to opt-in, they will simply enjoy the new speeds.

May 2019

First Operator in the region to offer 5G smartphone and service to all customers

Etisalat today made a landmark announcement giving their subscribers an opportunity to be the first in the MENA region to experience the new super-fast 5G network on 5G smartphones.

Starting today Etisalat customers can enjoy 5G access on ZTE Axon 10 Pro, the first available 5G device from Etisalat. Etisalat subscribers can now enjoy the blazing speed of the 5G network up to 1Gbps and lower latency around 1 millisecond.

This launch is the first in line of 5G devices from leading global smart phone brands expected to be unveiled this year from Etisalat.

The breakthrough achievement in 5G will enable subscribers to enjoy and unleash highly connected technologies blending physical and digital realms from AR and VR to IoT, AI, autonomous vehicles, 3D printing, wearable technology and more.

At around 20 times faster than 4G and with ultra-low latency, 5G service will allow users to stream live 4K resolution video anywhere at any time, with virtually no lag.

Etisalat customers now have the opportunity to experience 5G and purchase ZTE Axon 10 Pro from Marina mall in Abu Dhabi and Dubai Mall. Additionally, customers may also opt to buy with flexible Smart Pay plans on a 12, 18 or 24-month contract starting from only AED 241.

5G network will be available for all Etisalat postpaid, prepaid, consumer and business customers using a 5G devices. All customers will be able to use existing data packs on the 5G network.

E-ision, a fully owned subsidiary of Etisalat, signed a strategic partnership with OSN, the region’s leading entertainment network, to obtain rights to broadcast ICC Cricket World Cup 2019 on eLife TV in the UAE.

Under this partnership, E-Vision further brings to Etisalat’s eLife customers the best in content from around the globe and the biggest sport events live.

 Starting from 30th May 2019, eLife will be offering two additional channels from OSN, dedicated to this much-anticipated world-sporting event the ICC Cricket World Cup 2019. It will be AED199 (one time charge) from 30th May-14th July. Matches can be watched on channel 790 and 791 directly.

Commenting on the exclusive agreement, Humaid Sahoo Al Suwaidi, E-Vision’s CEO, said: “We are delighted to enter into a strategic partnership with OSN, which reiterates E-Vision’s position to acquire world-class entertainment. As a pioneer and trusted content aggregator in the region, E-Vision is constantly striving to bring the most comprehensive turn-key solutions for content aggregation and content management for IPTV platforms and multi-screens (OTT).”

OSN’s CEO, Patrick Tillieux commented: “Our partnership with E-Vision will bring the 12th edition of the ICC Cricket World Cup to more cricket enthusiasts across the United Arab Emirates. We are providing E-Vision with our 2 dedicated channels - OSN Cric XTRA 1 and OSN Cric Xtra 2 - bringing fans live and exclusive coverage of every game. Making these channels available through E-Vision mirrors our commitment to provide customers with more value and unmatched TV experience and enables us to make great content available to more and more customers across the region, and that’s a goal we will always thrive to deliver on.”

  • Nationwide campaign by Etisalat staff to draw a smile on children’s faces, in collaboration with Toys with Wings
  • Collected toys distributed to needy children in hospitals & refugee camps around the world
  • CSR initiatives an integral part of Etisalat long-term vision & strategy

DUBAI, 29 May 2019: Etisalat staff joined hands with Toys With Wings and Emirates Red Crescent for the toy collection drive to bring smiles and happiness to less fortunate children around the world this Eid Al Fitr.

As part of the Eid gift campaign, Etisalat’s CSR team placed boxes in the foyer of its buildings in the UAE for employees to give away children’s toys. The gift-giving initiative received an overwhelming response across the UAE.

Dr Ahmed bin Ali, Group Senior Vice President, Corporate Communications, Etisalat, said: “We are delighted to partner with Toys With Wings and Emirates Red Crescent on this initiative that go a long way towards putting a smile on the faces of these children and make a difference in their lives.

“Corporate social responsibility is a key pillar in our operations and we believe that it is important to contribute to communities where we operate and improve people’s lives. We are also working on a number of initiatives of the government in its goals of giving back to the society.”

Abdullah Al Haj Al-Zarouni, Director of the Emirates Red Crescent Dubai branch, said: “We would like to commend Etisalat for its initiative, which is vital in promoting more social cohesion through humanitarian work. Etisalat’s CSR initiative goes a long way to bring happiness to needy children in time for Eid.”

For her part, Mouna ElHaimoud, Toys with Wings founder, said: “We all know how important play is to children, especially those affected by conflict and poverty. We cannot thank Etisalat and its CSR team enough for this wonderful participation, which will enable children in need around the world to join the festivities this coming Eid and be just as joyful as the rest of society.”

The assortment of toys collected from 14 th to 27 th May 2019 will be distributed to needy children in time for Eid al Fitr.

Registered under Emirates Red Crescent, Toys with Wings, founded by Moroccan journalist Mouna ElHaimoud in 2015, collects used and new toys to distribute them inside refugee camps, orphanages, children’s villages and paediatric hospitals round the world. A number of public and private companies contribute in donating toys to needy children in other countries. Since the initiative was launched, more than 250,000 toys were distributed in 14 countries.

With Caller Tunes, customers get a chance to win Mercedes-Benz C-Class cars

Abu Dhabi 26 May 2019: Etisalat handed over 2019 Mercedes-Benz C-Class cars to the first and second winners of its Caller Tunes ‘Win a Car’ promotion conducted at Etisalat’s main headquarters in Abu Dhabi.

Nur Mohammed Haydar Ali and Ali Hossain Nurerjaman received the car keys at separate handover ceremonies attended by Mustafa Alshareef, Vice President, Government & VVIP Relations-Dubai region, Etisalat.

The ‘Win a Car’ promotion runs from 4th March to 4 th June 2019. Customers simply need to subscribe or purchase caller tunes or any package such as Salati (prayer time tunes), Music Channel, and VIP Plan, to enter the raffle draw for a chance to win a Mercedes C class 2019 model car. They can buy the tunes from IVR-144, USSD *444#, Caller Tunes by Etisalat app, or log on to https://callertunes.etisalat.ae/ .

During the promotion period, customers can download as many tunes from any Caller Tunes channel. Customers with the highest downloads will have a bigger chance to win the car. The third and final draw is scheduled to be held on 12th June.

Etisalat is set to thrill UAE gamers with its exclusive launch of the Xbox One S all-digital edition, which is now available across all Etisalat stores in the UAE, through www.etisalat.ae, and My Etisalat UAE app.

Khaled Elkhouly, Chief Consumer Officer, said: “We are extremely delighted to have tied up with Microsoft to bring the much-awaited Xbox One S All-Digital Edition to our customers in the UAE. Our Smart Pay options of 12, 18 and 24 months will make it highly affordable for all customer segments to get their hands on this highly desired disc-free and completely digital device that comes with three free games.”

According to Microsoft, the Xbox One S All-Digital Edition offers disc-free gaming and entertainment, creating an affordable way for gamers to start playing Xbox One games. The console allows gamers to build a library of digital games that travels with them and is available in the cloud.

Etisalat customers will be able to purchase with flexible Smart Pay plans on a 12, 18, or 24-month contract for AED85, AED58, and AED44 per month, respectively. Alternatively, customers can purchase it upfront for AED999.

  • For the first time in the UAE, 300% bonus credit offered on every AED30 recharge or more
  • 100% bonus credit for the customer to use and 200% to share with 2 friends

Ramadan is a month of spiritual reflection and a special time for family and friends to come together to strengthen their bonds. In keeping with the spirit of the holy month, Etisalat has introduced its Ramadan Bonus on Recharge promotion to enable its customers to spread joy, share Ramadan moments as and when they happen, and strengthen social relationships throughout the holy month.

During the holy month until 2nd June 2019, Wasel and WaselGo customers who recharge with the value of AED30 or more will receive 100% bonus credit for them to use and 200% to share with two friends. The bonus will be valid for two days and can be utilised for national and international calls and SMS to share the moments of Ramadan with their loved ones.

Prepaid customers need to dial *101*300# before the first recharge of AED30 or more to enjoy and share the bonus.

Etisalat handed over a 2019 Mercedes-Benz CLA sedan to the winner of its Devices Festival raffle draw conducted earlier this month at Etisalat’s Abu Dhabi headquarters.

Mohammed Khaled Ahmed Al Shehhi received the key to the luxury car during a handover ceremony attended by Sultan Mohamed Al Dhaheri, General Manager, Etisalat Abu Dhabi.

The Etisalat Devices Festival launched on 26 th December 2018 and concluded on 31st March 2019. Customers enjoyed discounted prices of upto 85% on smartphones, tablets, smart watches, and accessories at Etisalat retail shops, website, My Etisalat mobile app, and the Smiles app. Purchases were made using one-time payments, while Smart Pay was available on selected devices. To enter the mega raffle draw, customers had to spend a minimum of AED150 on the discounted items during the festival.

Etisalat today announced the launch of ‘Smiles UAE’, making the popular app – with its wide range of daily deals and lifestyle rewards - accessible to all UAE residents and visitors. The app was previously available only for selected Etisalat customers.

Smiles users will enjoy ‘Buy 1 Get 1 Free’ deals on entertainment, shopping, dining, travel and wellness - with over 500 offers to choose from 350 lifestyle partners covering over 3,000 retail outlets across UAE.

Over 1.5 million unique users currently enrolled in the Smiles programme have been enjoying more than AED 300 million worth of savings.

The Smiles UAE app can be downloaded from iOS App store and Android Play Store. It is free of charge, and available with an inaugural offer of 1,000 free Smiles points on the first transaction.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “Since its launch two years ago, the Smiles app has received an overwhelming response from Etisalat customers. There was a popular demand to make Smiles available for everyone in the UAE, as the app was able to deliver significant value and happiness to its users.” 

Smiles UAE also offers a host of features and benefits with the ‘Unlimited Buy 1 Get 1’ subscription at AED20 per month, or AED199 only per year, to get unlimited downloads of discount coupons across all categories at no cost for the duration of the subscription period.

The programme also enables members to fast-track earning points with the ADIB Etisalat Covered Card, with cardholders earning up to four Smiles points for every dirham spent on the card. New cardholders also get up to 70,000 Smiles points as a joining bonus, and a 50 per cent discount on two cinema tickets per week.

Tamdeed Projects and Etisalat Facilities Management, subsidiaries of Etisalat Services Holding, highlighted the latest trends and best practices for powering digital transformation in smart cities and smart buildings at the recently concluded 2019 BICSI Middle East & Africa (MEA) Conference and Exhibition.

The conference was held at the Dubai World Trade Centre under the theme ‘From AI to Zettabytes: A Connected Future!’ It featured keynotes, a panel discussion, and technical presentations by international experts sharing the latest advancements in the world of structured cabling infrastructures, extra low voltage (ELV) systems and Information and Communications Technology (ICT).

Tamdeed Projects and Etisalat Facilities Management (eFM) were the event’s exclusive diamond-level sponsors. The participation of both entities reinforces their commitment to support the ELV, ICT and communications network community and promoting innovation within all aspects of telecom network and smart city solutions.

Tareq Salman, General Manager, Tamdeed Projects, delivered a presentation on ‘Tamdeed’s transformation journey from passive to active technologies’. Tamdeed’s vision is to be the leading strategic partner in value-added communications networks. Salman shared insights into Tamdeed’s journey from a fiber optic solution provider to an ELV and ICT player.

Eng. Ali Hassan Abdulla Al Harmoodi, General Manager, eFM, presented “eFM – The Future of FM”, highlighting the company’s skilled workforce, diversified industry knowledge, smart and integrated facilities management offerings, IoT, cloud, and AI-based solutions, and reliable technology ecosystems, among others.

The conference hosted an exhibit hall with over 40 exhibiting companies, a BICSI Theatre where companies gave short presentations on their latest innovations, and a Technology Showcase featuring new products, projects, and services from multiple exhibitors.

Tamdeed showcased its broad portfolio of integrated OSP (Outside Plant – outdoor fiber optic infrastructures), Telecom, ELV and ICT solutions and services in the UAE, while eFM presented innovative Smart Training Rooms, Smart Meeting Rooms, and the integration with various building management and automation systems.

The conference was organised by Building Industry Consulting Service International (BICSI), a professional association supporting the advancement of the information and communications technology (ICT) community covering the spectrum of voice, data, electronic safety & security, extra low voltage, audio & video technologies and project management.

April 2019

Etisalat and Commercial Bank of Dubai today announced their partnership to launch a co-branded CBD-Etisalat credit card. The new card will be available in two variants - Visa Platinum and Visa Signature - and will be UAE’s pre-eminent ‘Lifestyle’ credit card offering cardholders the fastest way to earn points on Etisalat’s award-winning Smiles platform. These points can then be redeemed seamlessly via the Smiles mobile app for discounts, deals and experiences across categories such as shopping, entertainment, travel, dining, wellness and bill payments at over 300+ partners.

Etisalat also announced that for the first time ever, the Smiles platform will now be available for everyone in the UAE with any mobile number. In addition to earning up to 10 Smiles points per AED1 on their card spends, customers will also get complimentary lounge access at over 900 airports globally, free valet parking, cinema discounts, insurance benefits, 0% balance transfers and easy payment plans on their purchases.

Khaled El Khouly, Chief Consumer Officer of Etisalat, said: “We are pleased to collaborate with Commercial Bank of Dubai (CBD) to launch this dynamic co-branded credit card, which comes fully loaded with a host of features, deals and lifestyle benefits in addition to earning Smiles on their credit card spends. At Etisalat, we always strive to offer the best value to our customers by forging the right partnerships to provide innovative services. We look forward to a long and fruitful partnership with CBD to continue providing the best-in-class telco and financial benefits from both companies’ products.”

Speaking on the occasion Dr. Bernd van Linder, Chief Executive Officer of Commercial Bank of Dubai, said: “Our partnership with Etisalat is a major step forward for us in creating a strong new-to-bank customer proposition in the market. We welcome the opportunity to leverage the Smiles platform and offer our co-branded card holders a suite of benefits that are relevant, contemporary and provide substantial value.

  • Up to 3 favourite numbers with 500 mins each
  • Flexibility to adapt your plan based on usage on a weekly basis

For the first time in the UAE, Etisalat prepaid customers can now rollover data and minutes and enjoy the benefit of any unused allowance. New ‘WaselGo’ will offer a selection of four value-packed weekly plans starting from just AED 10 .50 , including multiple ‘market first’ features such as ‘rollover’ of data and flexi minutes, and up to three favourite numbers to make almost endless calls to loved ones (500 minutes per number).

With the rollover feature, customers will not lose anything they pay for as their unused data and minutes will be added to their new allowances upon renewal, re-subscription, or moving between plans.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “At Etisalat, we understand the varying customer requirements as there is a continuous effort in understanding the usage patterns of all our subscribers. This unique service offering ‘Wasel Go’ is in line with our long-term vision to constantly innovate and a testimony to our efforts in making the change to address the varying desires of our customers.

“For the first time in the UAE, our valued prepaid customers can now rollover data and minutes conveniently keeping track and utilise any of their unused data and minutes. This compelling rollover feature and upto three favourite numbers to make almost endless calls to loved ones bring a lot of flexibility and gives customers peace of mind.”

Customers who sign up for ‘WaselGo’ will be able to choose from four variants – ‘small’, ‘medium’, ‘large’ and ‘extra large’ weekly plans - based on their need for data and minutes. Prepaid users will be able to subscribe to the packs after migrating to the new ‘WaselGo’ prepaid line by dialling *101*15#.

 
Weekly Plans Small Medium Large Extra Large
Price (incl VAT) AED 10.50/ Week AED 26.25/ Week AED 52.5/ Week AED 78.75/ Week
Data 400 MB @ up to 400 Kbps 750 MB @ Full Speed 2 GB @ Full Speed 3.5 GB @ Full speed
Flexi Minutes 15 Minutes 40 Minutes 100 Minutes 175 Minutes
Favorite Numbers 1 Local Etisalat Number 1 Local Etisalat Number 2 Local Numbers (At Least 1 Etisalat) 3 Local Numbers (At Least 1 Etisalat)

Other benefits include flexibility and digital account management. Customers can move between the four weekly plans, and the rollover of unused allowances will apply even when changing plans. ‘WaselGo’ will also have end-to-end account management features on the mobile app and USSD *101# in an intuitive user interface. For more information, please visit etisalat.ae/waselgo.

Representing a 5% increase YOY‎

Etisalat Group today announced its consolidated financial statements for the three months ending 31st March 2019 Financial Highlights and Key Developments of Q1 GCEO’s Message:
Eng. Saleh Abdullah Al Abdooli, Etisalat Group CEO said: “Etisalat’s solid performance of the first quarter is a promising start for 2019, an extension for our achievements of last year, and a testimony to the efforts in realising our vision and ambitions toward “Driving the digital future to empower societies”.

“Etisalat achieved the most valuable telecom brand in the MENA region, yet another significant milestone attributed to our digital efforts. Etisalat infrastructure continues to play a key role in our goal to bring-in full scale digital transformation. The consistent efforts and investment in our network has helped position the UAE as a global leader in FTTH penetration among all its international counterparts for a third year in a row”.

“Etisalat will continue its endeavour towards network modernisation and investment in future technologies such IoT and AI powered by our pioneering deployment of 5G network which will enable the company to address its growing customer and business aspirations with innovative services and solutions. We are confident that 5G will bring a wealth of opportunities in the socio-economic development of the UAE.

Etisalat is also thankful to the vision of our wise leadership in the UAE in positioning the country among the most digitally advanced globally, inspiring us to deliver world-class networks and innovative services. We extend appreciation to our shareholders and loyal customers, to whom we owe more success and greater achievements.” Subscribers
In the UAE the subscriber base reached 12.6 million subscribers in Q1 of 2019, while Aggregate subscriber base reached 143 million, representing a year over year increase of 2%

Revenue & Net Profit

  • Consolidated revenues amounted to AED 13.0 billion and consolidated net profit after Federal Royalty amounted to AED 2.2 billion representing a year over year increase of 5% and resulting in a net profit margin of 17%.

EBITDA

  • Group Consolidated EBITDA for the first quarter of 2019 increased by 2% to AED 6.6 billion while EBITDA margin increased 1 point to 51% year on year.

EPS

  • Earnings per share (EPS) amounted to AED 0.25 in the first quarter of 2019; a 5% increase from the same period last year.

Etisalat today announced its strategic partnership with UAE-based conglomerate DBA (Darwish bin Ahmed & Sons) Group to provide Etisalat OneCloud services in support of its digital transformation process.

As part of the agreement, DBA Group will be migrating its entire IT infrastructure to Etisalat OneCloud.

The landmark project is underway, with operations of two major DBA subsidiaries – Saif bin Darwish and AHI Carrier – having already migrated to Etisalat OneCloud.

Abdulla Darwish Al Ketbi, Chairman, DBA Group, said: “It has been ingrained in the corporate policy of DBA group to have strong fundamentals on Technology. Our success over the years is based on that backbone.

Our partnership with Etisalat is long and varied like IoT solutions, managed data networks, Digital security etc.

We are extremely happy that we are partnering with Etisalat One Cloud which is entirely UAE based, as we move forward in our technology transformation”.

Sultan Al Dhaheri, General Manager, Etisalat, said: “We are pleased to offer Etisalat’s OneCloud services that cater to the growing needs of DBA Group, a prominent UAE-based conglomerate with international operations.

With Etisalat’s corporate strategy focusing on 'Driving the digital future', we are working closely with all our customers and partners to transform their businesses by investing in digital services and solutions.

Etisalat’s OneCloud solution is a vital tool in enabling DBA Group’s digital transformation aimed at improving efficiency, transparency and resilience through new technology.”

Etisalat OneCloud offers a wide range of cloud solutions designed to fulfill the security, performance and data location needs of UAE enterprises.

This end-to-end managed cloud solution includes infrastructure-as-a-service, managed security services, managed backup, managed applications and managed disaster recovery services.

DBA is one of the most reputed business organizations based in the UAE’s capital with a portfolio that includes Construction, Automotive, HVAC, Real Estate, IT Solutions among others.

The group had re-engineered its Vision & Mission in the mid-nineties to foray and expand much internationally and now has business interests in over 35 countries. DBA Management identified “Technology” as a key driving factor for the ongoing growth.

A sound IT Infrastructure built on a world-class ERP Solution, Business Intelligence and Planning Tools, facilitate group-wide integration of core Corporate Activities.

Migration to Etisalat OneCloud is a logical step forward.

  • Get 1,000 minutes to stay connected with loved ones back home for AED69 monthly
  • Enjoy unlimited calls to all numbers of your choice
  • Widest choice of destinations – call up to 14 countries

Etisalat today announced the introduction of new international packs enabling prepaid customers to make unlimited international calls to unlimited numbers within 14 countries for as low as AED20 a week.

With close to 80% of the UAE population comprising expatriates, this offer will help the majority of the population to keep in touch with their loved ones back home.

The new packs will undoubtedly give peace of mind to all UAE residents, as they can call longer, for less. Today, on an average, every prepaid customer makes 180 minutes of international calls to his country. Customer who subscribe to the AED20 weekly bundle will get 200 international minutes, while those who opt for the monthly pack priced at AED69 get to enjoy 1,000 minutes.

All Etisalat prepaid subscribers can subscribe to the packs by dialling *135*90#. Countries covered in this promotion include India, Pakistan, Egypt, Nepal, Canada, Germany, UK, USA, Australia, Indonesia, China, Morocco, Malaysia and Afghanistan.

  • Etisalat to invest AED 4 billion during 2019 in digital transformation, the mobile and fiber network
  • Targeting to build 1000 5G towers in the UAE

Etisalat’s pioneering efforts in 5G will pave the way for the ‘Future of Connectivity’ with innovation and digital transformation taking centre stage and leading the company to play a greater role in the digital lives of consumers and enterprises, said Hatem Bamatraf, Chief Technology Officer, Etisalat International at 5G MENA 2019.

Bamatraf was the keynote speaker at ‘5G MENA 2019’ in Dubai that held high-level keynotes, 5G use-cases, onstage debates and interviews, executive CxO summits, a series of networking opportunities, an awards ceremony, a day-long Blockchain and IoT focused stream.

As part of his keynote, he highlighted Etisalat’s continuous investments and ‎‎focus on enhancing and building one of the most advanced networks in the region having empowered digital transformation and opening up opportunities to engage with our customers in new ways.

Etisalat plans to invest AED4 billion during 2019 in digital transformation, mobile and fiber networks.

“We are stepping into an era, which marks the revolution of ‘Intelligent Connectivity’ underpinned by ubiquitous and hyper connectivity.

This term is used to describe the powerful combination of flexible, high-speed 5G networks, the Internet of Things (IoT) and Artificial Intelligence (AI). This will have a significant and profound change on individuals, industries, society and the economy, transforming how we live and work.”

5G is a reality in UAE due to Etisalat’s pioneering efforts, which will enable subscribers to enjoy technologies blending physical and digital realms from AR & VR to IoT, AI, autonomous vehicles, advanced robotics, 3D printing, wearable tech and more. This is mainly due to the backbone of a robust and one of the most advanced, fastest and widest network in the region.

“Innovation was always at the core of our strategy to ‘Drive the digital future to empower societies’ putting our efforts on providing innovative solutions enabling connectivity, mobility, connected devices, energy efficiency, lower latencies and more reliability.”

Bamatraf reflected the successful journey of Etisalat setting a benchmark for the telecom industry. The major milestone for Etisalat and the telecom industry was the launch of the first ‎‎commercial 5G wireless network in May 2018 in the UAE becoming the first telecom operator in the Middle East and North Africa (MENA) region to achieve this technological breakthrough and set an industry benchmark.

Etisalat was the first operator to have a fully developed commercial 5G network available to provide gigabit internet services to its customers. The network will fuel enterprises digital transformation, IoT, smart cities and the fourth industrial revolution.

He added that Etisalat’s network will also provide the most advanced digital and telecom services to Expo 2020 Dubai and its millions of visitors, supporting an expected 300,000 users on peak days. It will be a key component of the Expo 2020 ‘smart site’ that will deliver a unique and memorable experience for the millions of visitors.

In terms of 5G readiness, Etisalat is ready to launch the 5G service for all consumers with its infrastructure and network equipped to support all 5G devices set to be launched by global mobile device manufacturers in 2019. With continuous investments in technology and innovation on the network, Etisalat’s infrastructure can enable 5G connectivity today for all fixed devices expected to be launched this year.

He added: “Mobily acquired 100 MHz in each band and commercial 5G launch is expected by the end of 2019, pending availability of commercial devices supporting Mobily’s specific spectrum bands. We believe that 5G can be a good substitute for fibre for fixed services in our emerging markets footprint. In that regard, we have started evaluating the technical and commercial viability of 5G for FWA (Fixed wireless Access) in some of our markets. These evaluations will help us in developing a road map for commercial FWA rollout in selected markets.”

With majority of 5G deployments to be implemented by 2020 on a global level, ‎‎by the end of 2024 industry estimates indicate a projection of 1.5 billion 5G subscriptions accounting to 17 percent of all mobile subscriptions at that time. Etisalat foresees the future of connectivity and is already exploring use cases with new technologies and services that will blend our physical and digital world.

Infrastructure investments have been key to this growth and leadership in the market, this continuous investment have led to the modernization of mobile and fiber-optic networks and infrastructure development through investments in future technologies such as IoT, AI and 5G.

Innovative digital security solutions showcased including managed and cloud security, digital risk protection and IoT security

‘Building Digital Resilience for Digital Businesses’ was the highlight of Etisalat Digital’s keynote at the seventh edition of Gulf Information Security Expo and Conference (GISEC), the Middle East’s largest and most comprehensive cybersecurity event.

Etisalat Digital showcased its digital security offerings and also conducted live demos of IoT hacks at the event.

At GISEC 2019, there was a demonstration of its continued commitment in building awareness among customers, partners and competitors, showcasing its digital security solutions, collaborating with industry peers, and sharing insights on the latest security trends. The event also positioned Etisalat Digital as a key digital security solutions provider in the region.

Etisalat Digital delivered a keynote on ‘ Building Digital Resilience for Digital Businesses, a follow up discussion on his keynote of GISEC 2018.

Last year, Etisalat Digital Security introduced an industry-agnostic four quadrant approach for digital resilience in digital businesses. This year, the GISEC audience was briefed about solutions, services, platforms, projects and future initiatives undertaken by Etisalat Digital Security.

Etisalat Digital highlighted that all these initiatives have contributed in reinforcing UAE’s digital ecosystem. Building digital resilience through local capabilities establishes unique and unrivalled position of Etisalat Digital Security as an exclusive trusted partner of digital businesses in the region.

A presentation titled ‘Driving efficiency in Smart Cities’ was delivered by Etisalat Digital in the IoT/Smart Cities conference.

Etisalat Digital security experts also conducted live demos of IoT attacks at The Dark Stage, which is new to GISEC this year. They demonstrated the full life cycle of attacks, compromised a device and performed remediation.

Etisalat Digital’s Security Solutions has been delivering cutting-edge digital security offerings to businesses in the UAE powered from a state of the art in-country Global Security Operations Centre. Its robust portfolio across Network, Managed and Cyber Security has been proactively safeguarding business customers from impending cyber-attacks. .

The event held at Dubai World Trade Centre (DWTC) from April 1-3 brought together over 7,000 top security professionals to discover cutting-edge solutions, share insights and equip themselves with the right tools to protect their businesses from rapidly evolving cyber-threats.

March 2019

Etisalat will join major companies around the world on 30 th March to mark Earth Hour, the world's largest movement in support of action on climate change.

Ten of Etisalat’s buildings across the UAE will switch off their lights and non-essential electronics from 8:30 to 9:30pm on 30th March for Earth Hour.

Commenting on the announcement, Dr. Ahmed Bin Ali, Group Senior Vice President, Corporate Communications, Etisalat said: “Etisalat is continuously investing in green technologies and smart innovative systems, in line with its strategy to lead the digital future.

“We hope that our annual participation in this event will help to increase awareness, encourage environment-friendly practices and limit the excessive depletion of energy resources. Etisalat supports a wide range of green initiatives and our participation forms part of our corporate social responsibility strategy, of which the environment is a main pillar. We are making significant investment in technologies and infrastructure to empower society and to ensure a successful and sustainable future.”

Earth Hour unites people across the world to express their concern over the global crisis of climate change. Etisalat is delighted to be taking part in this noble initiative, as part of its Corporate Social Responsibility (CSR) strategy, which considers the support of environment-friendly initiatives one of its most important pillars.

Etisalat has invested in green technologies across its advanced nationwide fibre optics network, the widest in the world, and advanced systems and equipment that play a major role in the reduction of carbon emissions. The use of efficient energy is encouraged across the network with the digital technologies taking over traditional processes. Internally, across our business centres and communication with our consumers is paperless today. Smart stores and online shopping on the retail front have helped improve the overall customer experience and reduce carbon footprint as well.

Etisalat Facilities Management, a subsidiary of Etisalat Service Holdings, has initiated several energy management programmes and services to help its clients efficiently manage their energy consumption and utilisation, including retrofitting services, smart sensors, and advanced control systems.

Earth Hour is a global movement organised by the World Wide Fund for Nature (WWF). The event is held annually to encourage individuals, communities, and businesses to turn off non-essential electric lights for one hour, from 8:30 to 9:30pm on a specific day towards the end of March, as a practical step towards global reduction of CO2 emissions.

For more information, please visit: www.earthhour.org .

  • Telco participates in 18th Arab Media Forum
  • Al Shamsi highlighted the adoption of smart technologies for the media industry
  • Hologram reporters to become a reality in the future
  • Etisalat exclusively brings first Arab Robot Journalist ‘Aga A 20-50’ to the regional media event

‘Media 2.0’-the increasing impact of future technology on the media sector-was the focus of Khalifa Al Shamsi, Chief Strategy and Governance Officer, Etisalat Group at the two-day Arab Media Forum, the largest annual gathering of its kind in the Arab region.

Etisalat was the official telecom partner at the event and in its 18th year of participation.

Al Shamsi highlighted in his session that media plays an increasingly significant role in our lives as a trusted source for news and information, and beyond that also a source for entertainment. It is also a powerful communications platform for the society with the ability to influence people’s opinions and perceptions therefore making a significant social impact at all levels.

Media industry has undergone drastic transformation in recent years, and mainly due to the major technology advancements the world has witnessed.

He went on to highlight the advances in technology and how it has facilitated the growth of the media sector. The investments in 5G networks will play a significant role making a positive impact on the media. 5G has ‘unlimited capabilities’ with high speeds and ultra-low latency. Live feed news coverage for reporters in the field specifically for breaking news and multi-location interviews for the TV industry were cited as examples for the future of media on the 5G network.

The high speeds for data download/upload speeds will benefit all journalists in particularly investigative reporters. These advanced capabilities will also be of immense benefits in media coverage of major cultural events, especially large-scale ones such as the upcoming Dubai Expo 2020.

This will enhance the broadcasting capabilities for external coverage vehicles, create futuristic media platforms, and augment the services of content providers. High speeds and low latencies would also boost the quality of the media’s interaction with its audiences.

5G technology will make hologram reporters a reality, still currently in experimentation stages; people in the future would go beyond than virtual reality being able to experience the news event through advanced immersive experiences technology.

Currently globally there are 5 billion smart phone users with the number projected to surpass 7.2 billion within the coming 5 years or less. 5G data usage will comprise of 25 percent of the total global data transfer share

Video and immersive experiences will form the core of future 5G network capabilities giving users near life-like experiences with maximised levels of 2-way interactions.

5G networks will have a significant and positive outcome for the media and entertainment industry. There will be a transformation for fixed networks whereby globally all markets would move to a single telecom network that delivers 24/7 links to the rest of the world.

This would elevate financial revenue, create new sources of income from advertising and content and have a wider outreach. In such a scenario, all segments of the society should be familiar with advanced technologies which it makes important to have new regulations and legislations to be put in place to safeguard people’s privacy as well as tackle cyber security and intellectual property.

He concluded his talk by pointing out that it’s imperative that we have media entities ready and willing to adopt these new technologies in order to ensure its leading regional and global status.

At Arab Media Forum this year, there was a focus on the use of AI-driven ‘Future Journalists’, a first for the MENA region. Etisalat exclusively brought the first arab ‘Robot Journalist’ in a session on the first day of the forum named ‘Aga A 20-50’. These advances in the ICT sector will cause disruptive advances in the making, broadcasting and usage of all media at a regional and global scale.

Etisalat honoured its top performing partners of 2018 at an awards ceremony in Dubai.

Etisalat holds an annual award ceremony to recognise and reward the company’s partners for their support to achieve strong results and for their efforts in taking Etisalat to greater heights.

There are 78 partners being awarded from different segments mainly electronic retailers, digital channels and hypermarkets. The awards were in three categories-Platinum, Diamond and Gold- focused on achievers in postpaid, prepaid, eLife and recharge.

This year, the ‘Indirect Sales Partner event’ was held at the Hilton, Al Habtoor City, Dubai.

Omer Rashid, Senior Vice President, Sales Consumer, Etisalat, said: “Etisalat was able to achieve great success in 2018. Its partners, notably in the consumer sales sector, were part of Etisalat’s achievements. In light of this Etisalat organised this awards ceremony, which reaffirms its commitment to building strong relationships with its partners.”

For his part, Mohamed Al Zarouni, Senior Vice President, Indirect Sales, Etisalat, said: “Etisalat uses this event as a platform not only to recognise but to engage and motivate its partners and front line staff. We look forward to working closely together, receiving feedback to maximise sales opportunities and handling challenges effectively and efficiently to make 2019 yet another successful year.”

Etisalat’s partners expressed their sincere appreciation for the awards and declared their continuous support for the event. The event serves as a cornerstone of their success, and they take pride in partnering with the largest telco in the Middle East, Asia and North Africa.

The annual event is being held since 2016 that seeks to recognise the top performing partners to drive passion and create a competitive environment.

  • Agreement paves way for joint innovative Abu Dhabi Government services
  • ADSSSA adopts ‘Next Generation’ strategic approach of digital services for government sector

with the Abu Dhabi Smart Solutions and Services Authority ( ADSSSA ) to boost their collaboration in the digital transformation of government services in Abu Dhabi.

Etisalat will provide the technical knowledge and expertise to facilitate the ADSSSA’s drive to digitise Abu Dhabi Government services, thus providing seamless and proactive customer experience to the Abu Dhabi community through the ADSSSA’s platform ‘TAMM’.

The MoU was signed by Saeed Mohamed Al Mansouri, Executive Director of Joint Government Services, ADSSSA, Salvador Anglada, Group Chief Business Officer, Etisalat at Etisalat’s headquarters in Abu Dhabi. The signing ceremony was also attended by H.E Dr. Rauda Al Saadi, Director General, ADSSSA, and Eng Saleh Abdulla Al Abdooli, Chief Executive Officer, Etisalat Group in addition to a number of senior executives from both entities.

The agreement strengthens the existing cooperation between ADSSSA and Etisalat, and paves the way for joint innovative initiatives and strategic solutions to provide an array of innovative digital solutions, boosting the level of Abu Dhabi government’s customer happiness and satisfaction.

H.E Dr. Rauda Al Saadi, ADSSSA Director General said: “This agreement with Etisalat is a strong impetus to the digital transformation drive in the Emirate of Abu Dhabi, and will enhance its leading position in the field of government digital services.

Through this strategic partnership, we will look at exploring new horizons and enable the latest digital technologies and smart solutions in the government sector, which is in line with the UAE leadership’s vision to provide the community with the best and most innovative solutions and services, and enrich people’s lives.

“We look forward, through this collaboration with Etisalat, to enhance our strategic goals leveraging the best and most up-to-date technologies available today to our end-users, and to provide sustainable best-in-class government services in Abu Dhabi emirate.”

Eng. Saleh Abdulla Al Abdooli, Group Chief Executive Officer of Etisalat, said: “We are honoured to bring our network capabilities, teams and expertise together to serve and cater to the requirements of the different segments of UAE.

The cooperation with ADSSSA will help in enhancing digital platforms, smart services and applications enriching people’s lives in line with the vision of the UAE leadership to be a pioneer in all sectors.

The partnership will provide futuristic solutions and services enabling connectivity with an advanced network and digital capabilities, which is also in line with Etisalat’s vision of ‘Driving the Digital Future to empower societies’.”

The MoU comes in the context of Etisalat's commitment to support the efforts of ADSSSA to harness the latest digital technologies to provide the next generation of government services.

Etisalat provides a wide range of ICT solutions to the Abu Dhabi government services platform ‘TAMM’, which is a leading and futuristic model for government services in line with the Abu Dhabi Government Vision and the Abu Dhabi economic stimulus plan ‘Ghadan 21’, which means ‘Tomorrow 21’.

  • Inaugural event receives overwhelming response
  • Awards seek to recognise outstanding SMBs and start-ups in the UAE

Etisalat announced the winners of its inaugural ‘SMB Awards 2018’ in Grand Gala event to recognise and celebrate the outstanding achievements of small and medium businesses (SMBs) and start-ups in the UAE.

The prestigious inaugural awards function was attended by Ali Ibrahim, Deputy Director General, Department of Economic Development, Dubai and Abdul Baset Al Janahi, CEO, Dubai SME along with senior management from Etisalat.

Black Tulip Flowers was named SMB of the Year, while The Digital Transformation Award was presented to Jackys Business Solution and Farmchip General Trading picked up the Start-up of the Year.

Meanwhile, IRIS Health Services received the Innovation Award, while the Positive Social Impact Award was given to Toys with Wings. Junkbot Robotics scooped the Young Entrepreneur Award and RPMA Communication & Wireless System Equipment walked away with the Technology Disruptor Award.

The SMB Awards received an overwhelming response with great submissions from Entrepreneurs and SMBs across all industries. In addition to the previous awards, Enerwhere Sustainable Energy won the Sustainability Award, while the Community Care Award was presented to Rahma-Cancer Patient Care Society. A.J. Arabia was named Emirati Entrepreneur and the final Smart Solutions Award was picked up by Farnek Services.

Esam Mahmoud, Senior Vice President, SMB, Etisalat, said: “We launched ‘SMB Awards’ 2018 to recognise the outstanding achievements of SMBs and start-ups in the UAE and celebrate the wealth of excellence and innovation in our industry At Etisalat, we are driven by our service mantra for SMBs, which is ‘Your Business Grows with Us’. We had an overwhelming response to our inaugural awards and look forward to welcoming small businesses and startups in next year’s competition.”

The SMB sector plays an important role in the UAE economy, accounting for 86 percent of the total private sector workforce and more than 60 percent of the country’s current GDP. Etisalat currently serves more than 300,000 SMB customers in the country, working closely with them in their digital transformation journey.

The SMB Awards, launched in October last year, recognises individual and group performance. Kreston Menon was Etisalat’s third-party auditor for the Awards.

Twelve month consolidated net profit after Federal Royalty amounted to AED 8.6 billion an increase of 2.4% compared to same period last year

  • Aggregate subscriber base reached 141 million
  • Etisalat named ‘Most Valuable Telecoms Brand’ in MENA region in 2018 by Brand Finance
  • UAE is ranked number one for the highest Fiber to the Home (FTTH) penetration among all its global counterparts for a third year in a row

At Etisalat’s Annual General Meeting (AGM), held at the company’s headquarters in Abu Dhabi, shareholders have backed the board’s recommendation to pay full-year 2018 dividends of 80 fils per share and approved the proposal of lifting restrictions on foreign shareholders voting rights.

Etisalat Group consolidated revenues reached AED 52.4 billion while consolidated net profit after Federal Royalty reached AED 8.6 billion an increase of 2.4% compared to the same period last year.

At the AGM, Eissa Mohamed Al-Suwaidi, Chairman, Etisalat Group said: “Our journey in 2018, marks another successful year for Etisalat in realizing its vision towards driving the digital future to empower societies. As a group, we focused on strengthening our core business, expanding and enriching our digital portfolio, and diversifying into new growth opportunities. We have increased the effort on transforming Etisalat into an agile and more efficient company.

“With the emergence of the digital era, there have been dynamic changes and rapid developments in the global telecom sector. Etisalat maintained its leadership position as it continued to transition to a digital organization both internally and externally. Our operating companies worked in line with the overall strategy and managed to enhance synergy at group level, progressed with our digital vision and elevated competitiveness in their respective markets.

He highlighted: “Etisalat Group continued to achieve strong financial performance and maintained its high credit rating reflecting its efforts to provide value to shareholders, which was the drive behind proposing a final dividend of AED 0.4 per share, bringing the total dividends for the year to AED 0.80, in line with our policy in previous years. This represents a dividend yield of 4.7% and dividends payout ratio of around 81%. In addition, the company enhanced its corporate governance by recommending lifting of restrictions on voting rights of foreign shareholders.

“Etisalat’s infrastructure is built to enable digital transformation, to nurture innovation, and to provide superb customer experience, it is a competitive edge that will remain a strategic priority at group level. Our mobile and fixed networks in majority of operating markets are amongst the best within their local markets or surpassed their geographical boundaries and led at global scale. For UAE as an example, Etisalat have the widest LTE coverage globally and among the global leaders when it comes to fiber network penetration.

“We are honored to be the trusted partner of governments in many national and strategic projects, and we are proud that our network investments and initiatives are supporting the countrywide telecom infrastructure indexes in markets that we operate in. For UAE, we have partnered with concerned governmental entities to fulfill our leadership ICT vision through dedicated initiatives that enhance penetration and coverage of key services. Ultimately, the integration of efforts has ranked UAE as number 2 in Telecom Infrastructure Index (TII) in 2018 as opposed to 25 in 2016.

He emphasised: “As Etisalat continues its journey, it allows new opportunities with every generation of technology that it adopts. Etisalat envisions 5G as a stepping-stone to unlimited potential, a technology that will enable new use cases, widen possibilities, and enhance value creation. Hence, we were the first to launch the first commercial 5G network in UAE and the region achieving another technological milestone for the company. The fifth generation of the network will fuel digital transformation, IoT, smart cities and the fourth industrial evolution.

“Etisalat was ranked as the most valuable brand portfolio in MENA for the 3rd consecutive year, a testimonial of its power and a translation of its sincere efforts to provide customers with great service, compelling offers, and value for money. Etisalat Group was the first Middle East company to break the $10 billion barrier in terms of wider portfolio value.

He added: “Our geographic footprint today continues to present substantial opportunities and at the same time, some challenges. Etisalat has always seen beyond the obstacles and acted diligently to protect the long-term interests of its shareholders by optimizing and maintaining a healthy business portfolio and continue to seek good opportunities to grow as a company.

“Today, we look at the future with confidence and optimism as we are determined to progress on solid grounds and continue innovation while focusing on driving the digital transformation to take advantage of future opportunities that will enable us to add greater value to our customers and shareholders.

“I would like to thank the leadership of UAE, President HH Sheikh Khalifa bin Zayed Al Nahyan, HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, HH Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces for their continued support to Etisalat Group and the telecom sector. In addition, I would like to express my sincere gratitude to our customers for their steady confidence and our shareholders for their continued support and special thanks to Etisalat management team for their commitment and dedicated work that will drive us to move forward and continue our success.”

Eng. Saleh Abdullah Al Abdooli, GCEO, Etisalat Group said: “Etisalat Group made further progress this year in its efforts to lead in the digital space, to transform its operating model, and to enhance value and returns to customers and shareholders. 2018 was rich with accomplishments that will enhance the ability to achieve our vision as a Group, which is to drive the digital future to empower societies.

“Portfolio optimization was a main thrust in 2018, we managed to sustain positive momentum across key international operations while retaining operations that assure synergy and value creation to the group as a whole. Our portfolio is the most valuable brand in MENA and the first and only brand to surpass the USD 10 bn, a great feat that puts Etisalat head to head with global renowned brands and ahead of many key regional brands.

He underlined: “Currently, Etisalat’s portfolio spans over 15 countries while serving over 141 million customers. The technology that we provide and enable, brings individuals and societies closer at a local and global level, such firm belief was the drive behind launching our new brand direction “Together Matter” which embodies the power of technology in connecting and enriching people’s lives.

“In 2018 we have delivered a solid financial performance with consolidated revenues at AED 52.4 billion and consolidated net profit at AED 8.6 billion, representing 2.4% YoY growth. An outstanding outcome considering the stagnant global economy and some operating companies’ specific challenges pertaining to currency devaluation, geopolitical instability, and elevated competitive and regulatory pressures.

“Etisalat is keen on staying ahead when it comes to next generation technologies, our investment in the future has enabled us to achieve the first 5G commercial launch in MENA with EXPO 2020 as the first business customer. This achievement will redefine connectivity and support the full-fledged adoption of the Internet of things. As an industry leader, we have a role in driving change and expanding the telecommunication ecosystem, we are building a platform for the future, which will materialize the next generation of immersive experiences and power the digital economy.

“2018 has also witnessed the launch of e-SIM features for Apple watches, in which Etisalat UAE was the first MENA Telecom operator to offer such service. While on a parallel track, we have affirmed our position as the preferred IoT provider with key projects like “Hassantuk”, which is a landmark partnership with UAE’s Ministry of Interior to deliver the first Smart Fire Alarm solution in the region.

He highlighted: “The launch of “Future Now” was another key milestone in 2018. The program encompasses under one consolidated umbrella the innovation center, the co-creation lab, the scale-ups program, and the IoT partnerships program, all of which introduce new ways of innovating and collaborating, while aiming in essence to spur innovation in the surrounding ecosystem, hence forming a fertile setting for digital transformation. Innovation will always be a key strategic imperative for Etisalat and one of the key attributes that is associated to its brand in all markets.

“Building on our technological advanced position, delivering a superior and differentiated customer experiences is paramount. We will continue expanding mobile coverage across the footprint and investing in fixed network, cloud, and data centers. Our infrastructure is a hub for massive amounts of voice and data traffic, and is resilient enough to accommodate the upcoming surge in requirements, an adaptive and reliable network that serves customers of all types, while empowering customers through smart digital interfaces and self-care channels.

He added: “Building on our success in 2018, we will continue our digital transformation journey across the group while pursuing multiple other critical-mission objectives. Growth remains a dominant priority that is driven by a rising digital and various new revenue streams. Driving efficiency through internal digitization and by optimizing portfolio-wide pockets of potential synergy and value creation is also a priority. Etisalat Group will always be the trusted partner for governments and enterprises, the preferred telecom provider for consumers, and the transformation engine for societies where it operates.

“Lastly, I would like to extend my gratitude and appreciation to the leadership of the UAE, for their enduring support and for being a role model in ambition, dedication, and hard work, driving us to aim higher and allowing us as individuals and businesses to extend our global reach and widen our horizon. Moreover, I am thankful to our loyal customers and shareholders who inspire us to innovate and push boundaries, and to our employees who are the cornerstone of our success and the foundation of our future.”

UAE is ranked number one for the highest Fiber to the Home (FTTH) penetration among all its global counterparts for a third year in a row, according to the leading industry body FTTH Council

The council published its annual report that showcases the countries with the highest fiber optic network penetration globally. The report highlighted UAE as the number one country globally with its fiber network coverage surpassing Singapore, China, South Korea, Hongkong and Japan.

Etisalat’s network is a backbone to its long-term strategy to enable and drive digital transformation across its network. Today’s announcement signifies that it has maintained consistent leadership globally in FTTH penetration setting a benchmark in the global telecom industry. This achievement was only possible due to the continuous support and vision of the leadership of UAE in the development and modernisation of the infrastructure..

Etisalat plans to invest AED 4 billion during 2019 in digital transformation, the mobile and fiber network. This has led to the launch of innovative services meeting the growing demand and changing requirements of Etisalat’s customers across the country

With Etisalat’s strategy focused on ‘Driving the Digital Future to Empower Societies’ the network forms a significant component of this digital transformation journey. Etisalat has continuously focused on investing in innovation and on next generation technologies and services to expand and enhance the network.

In today’s connected world, with the greater need for computing and connectivity capabilities such an advanced network also enables the implementation of futuristic technologies like augmented reality, robotics and artificial intelligence. Consumers are able to experience high performance and capabilities required in advanced gaming, streaming, applications and entertainment with a high-speed network.

For enterprises, digital transformation will play a pivotal role in enabling the support of advanced use cases, applications and technologies. This will be key to bring success and next level of development leading Etisalat to play a greater role in digital lives of consumers and enterprises. This forms the backbone of a robust and one of the most advanced and fastest network in the region.

Transit passengers to enjoy 1GB and 10 flexi minutes valid for 48 Hours

Etisalat today announced the launch of the Visitor Line ‘Transit Pack’, offering transit passengers 1GB data and 10 flexi minutes valid for 48 hours for AED50.

The launch follows the UAE government’s decision to grant free transit visas for 48 hours to passengers transiting throughout the UAE’s airports.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “At Etisalat, we understand the value of staying connected with family and friends while travelling abroad. We are delighted to offer transit passengers an affordable and tailored package that caters to their needs for their 48-hour stay. This special package is part of our ongoing efforts to provide top-notch benefits to all our customer segments.”

Transit passengers can avail of the ‘Transit Pack’ at Etisalat’s authorised partners located in UAE airports and borders after fulfilling regulatory and the mobile registration requirements.

Etisalat today announced a new digital initiative across key retail stores with the launch of its first self-interactive eLife and mobility experience zones to provide a real time digital experience of its innovative features and services.

Customers can walk in to key retail stores to have a 360 degree real-time experience of our eLife product offerings available at the experience zones. These digital experience zones are available key retail partners mainly Sharaf DG, Jumbo and Emax. The Digital Mobility zone will enable customers to experience Etisalat's Mobility product offerings in a digital format from new offerings to services. The Mobility zone will fulfill Etisalat's objective to digitally standardize its communication to customers across all touch points.

Khaled Elkhouly, Chief Consumer Officer, Etisalat said: "Etisalat has been continuously investing across its services and business units to enable digital transformation. The launch of the self-interactive digital system and display supported by innovative technology will give customers a unique real time experience of the array of products and services. This is a paradigm shift in our approach towards improving customer experience through innovative technology from doing digital to being digital."

This is a first of a kind initiative in the country and will be expanded across Etisalat's other key retail outlets in the country.

Emirates Data Clearing House (EDCH), a subsidiary of Etisalat Services Holding, showcased its latest Application-to-Person (A2P) offerings at the Mobile World Congress in Barcelona.

The two messaging products – Smart-Protect and E-Message - offer network security and revenue assurance to mobile network operators and diverse business messaging solutions to the enterprises spanning across various scales and verticals.

Ahmed Al Yateem, Vice President Sales & Business Development, EDCH, said: “Our continuous efforts and commitment to innovation have enabled us to provide our Mobile Network Operator (MNO) partners with a complete and fully managed A2P messaging end-to-end solution to serve their needs. By incorporating our Smart Protect solution, MNOs are assured of full visibility and control over the A2P SMS traffic being terminated into their networks due to near real-time updates and security rules.

“Our business messaging solution E-Message will help MNOs capitalise on the enormous market potential by reaching out to targeted market segments with focused marketing campaigns. With our bespoke messaging solutions, corporates can monetise latent market opportunities and convert them into enduring sources of revenue.”

Smart-Protect filters and monitors A2P traffic for network security and checks revenue leakage and enhances revenue. EDCH’s state-of-the-art end-to-end managed messaging service supported by the constant monitoring and vigilance of a team of experts give it a competitive edge over others. Other benefits include bespoke solutions, zero risk, zero CAPEX and zero OPEX, flexible commercial models to suit clients’ needs, and an easy end-to-end integration with zero network disruption.”

Our Business Messaging Solution E-Message helps enterprises capitalise on the enormous market potential by reaching out to a targeted market segment with focused marketing campaigns. It also empowers all types of enterprises to automate their workflow with our unique messaging capabilities. With EDCH’s bespoke messaging solutions, corporates can monetise latent market opportunities and convert them into enduring sources of revenue without spending on CAPEX, OPEX or management/maintenance of the solution.

Established in 1994, EDCH is a trusted Value-Added Services (VAS) solutions provider of telecom operators and enterprises globally. It is the only data clearing house in the Middle East with clients spanning across the globe, empowering mobile operators and enterprises to enhance their revenues while reducing operational cost. It also offers comprehensive solutions such as data and financial clearing, revenue assurance, messaging, value added services, SIM and eSIM, among others.

February 2019

Etisalat and Telserv announced a strategic partnership to further enhance portfolios of both parties to serve customers around the world.

The agreement was signed by Ali Amiri, Group Chief Carrier & Wholesale Officer, Etisalat Group, and Marco Dunhof, Chief Strategy Officer of Telserv, on the sidelines of the Mobile World Congress in Barcelona.

Through the partnership, Etisalat will be able to provide its enterprise customers with a full global coverage of direct inward dialing, two way voice (unified communications), toll-free and mobile numbers. Telserv, for its part, will enhance its portfolio in the Middle East and African region.

This agreement provides customers of both organisations with a broader solution portfolio, based on connectivity between Etisalat’s Tier-1 global network and the Telserv Global Voice Network (GVN) and all available number solutions. Through this strategic agreement, both organisations are able to address new markets, create and optimise business. Customers will benefit from this solution immediately and address challenges they were not able to do before.

Commenting on the partnership, Ali Amiri, Group Chief Carrier & Wholesale Officer, Etisalat Group, said: “As one of the world’s fastest-growing telecom groups, Etisalat is focused on showing its commitment to excellence and innovation. We are committed to deliver a comprehensive portfolio of high quality wholesale services, extending the reach of mobile operators, carriers and ISPs globally. In partnership with Telserv, Etisalat will be able to service its enterprise customers even more with cost effective solutions.”

Marco Dunhof, Chief Strategy Officer of Telserv, said: “We are very pleased with Etisalat as a strategic partner showing commitment for operational excellence and translating opportunities for customers. Etisalat has been a valuable organisation for years and have proved to add value to the market in general, but also to its partners.”

British comedy icon makes a second comeback with the new eLife Unlimited commercial

British actor Rowan Atkinson, famous for his portrayals of Mr Bean and Johnny English, is the current star in Etisalat’s new eLife Unlimited commercial.

It would be the first time after a gap of two years that Atkinson is reprising his slapstick comedy character Mr Bean.

In the 1.12-minute video, Mr Bean, in his trademark tweed jacket, flips through the channels as action leaps off the screen and onto his couch.

The entire commercial captures the comedy icon in action. Mr Bean takes on multiple characters: a Scottish warrior, a gentleman and a lady from the Victorian era, a football player, a jungle man, a man revving up a chainsaw, a racing car driver, and a masked sword-wielding Spanish vigilante.

In a comical fashion, he takes viewers through eLife Unlimited’s features such as the widest range of HD and 4K channels, thousands of OnDemand movies, TV shows and latest nature shows; best live coverage and up-to-the-minute results for one’s favourite sports; unlimited home phone calls; blazing home internet speeds of upto 1Gbps; and a no commitment option.

Atkinson previously played as a secret agent in an Etisalat commercial ‘The Network’ last year.

The comedic Johnny English-inspired campaign was a big hit, garnering more than 3 million views since being uploaded on YouTube. Agent One’s mission is to find a spot across the UAE where he cannot get an Etisalat signal.

To test Etisalat’s nationwide network coverage, his character sees him visiting hard to reach places such as the Abu Dhabi desert, Burj Khalifa, the mangroves in Sharjah, underwater in Fujairah, and speed across the UAE in his pursuit.

Etisalat- one of the world’s leading telecom groups in emerging markets-and Huawei, a leading global provider of ICT infrastructure and smart devices—today announced during Mobile World Congress a strategic partnership to deploy end-to-end 5G network in UAE in 2019.

This partnership is in line with Etisalat’s continuous efforts to enhance its digital experience and provide innovative solutions and services to its customers with the utilisation of its 5G network. Etisalat will be able to deliver innovative solutions and services targeting various sectors including education, healthcare, and transport among others. This will enable the use of advanced technologies, high-speed services, cutting-edge and innovative applications.

As part of the agreement, Huawei will offer its latest state of the art network solutions including 5G wireless, 5G service oriented core and 5G ready transport network to facilitate smooth 5G technology adaption.

Saeed Al Zarouni, Senior Vice President, Mobile Networks, said: “Etisalat continues to focus on digital innovation to ‘Drive the digital future to empower societies’ leading to investments in superior and state-of-the-art technology solutions on the network. 5G is considered a major enabler for the next generation of broadband service and the Internet of Things, which is growing exponentially due to the global adoption of connected devices.

“5G service availability will provide high data rates with ultra-low latency, providing unlimited access to all kinds of innovative applications and services and will drive efficiency and productivity to a wide range of business across industrial sectors of the UAE. With its implementation, there will be immense potential for future technologies like AI, robotics, advanced 4K gaming, AR and VR enhancing the overall digital experience for all consumers.”

Peng Xiongji, President of Huawei Etisalat Global Key Account, said: "Etisalat and Huawei have been collaborating for over a decade to launch innovative technologies and services.
Building on our long-term relationship, Huawei is committed to supporting Etisalat’s 5G digital transformation. 5G offers great potential for Etisalat to offer enriched broadband experiences, new services and explore new B2B markets.”

Etisalat's major achievement in deployment of 5G was the launch of the first commercial 5G network on C-band in the MENA region in early May 2018. The implementation of the 5G network will help transform an open cloud platform to allow much faster time to install new services to provide superior experience and reliability.

Etisalat today announced the launch of its Robotic Centre of Excellence that delivers a wide variety of automated solutions to boost efficiency and improve productivity leading to greater customer satisfaction.

The initiative is part of Etisalat’s key activities to mark UAE Innovation Month. The centre, which soft launched with six robots in February last year, currently has 76 robots performing 745,000 autonomous transactions in Etisalat’s Business Care and Order Management back office functions.

The introduction of robotic process automation is part of Etisalat’s endeavour to drive the digital future and empower society which is in line with the UAE Vision 2021, where the national innovation strategy has identified digital technology as one of the top seven primary national sectors.

Salvador Anglada, Group Chief Business Officer at Etisalat, said: “As we move further into the digital age, there is a growing need to turn towards emerging technologies to streamline operations and inject greater efficiency into business processes. The opening of Etisalat’s Robotic Centre of Excellence addresses the evolving needs of our customers, with robotic process automation services improving overall efficiency, speed and accuracy of our back office team, with the aim of further enhancing customer satisfaction.”

Robotic process automation releases back office agents from repetitive mundane tasks to concentrate on high value activities that cannot be robotised. Robots perform monotonous tasks much more accurately, securely, and reliably. Software robots are supporting back office agents to complete repetitive tasks about 70% faster. Therefore, the staff along with the robots work much more efficiently together.

Etisalat Information Services, a subsidiary of Etisalat Services Holding, today announced the next generation application of the aggregator’s model through its enhanced Connect.ae mobile app, taking its hyper-local search engine to the next level by bringing together businesses and consumers in the UAE through exclusive deals and special discounts.

The launch of the UAE’s first aggregator app is part of Etisalat’s key activities to mark the UAE Innovation Month, in line with UAE’s Innovation Strategy that sets out the country’s ambition to become the most innovative nation in the world.

Rashid Al Naqbi, General Manager, Etisalat Information Services, said: “Etisalat Information Services is continuously investing across its multi-channel to enable digital transformation. The launch of the connect.ae app supported by innovative technology will give customers and businesses a unique and seamless experience of the wide array of services, discounts, and deals.

“Connect.ae has collaborated with the world’s leading aggregators such as Booking.com for hotels bookings; ride-hailing app Careem; food delivery app Zomato; and Shopinc.com for grocery shopping, among others. Customers can easily book a cab, make hotel or restaurant reservations, and get exclusive discounts with the enhanced app. With its innovative features and services, this digital platform is seen to further boost customer loyalty as well as promote brand exposure.”

Connect.ae, which first launched in March 2015, is a hyper-local search engine to find companies, products, services within one’s city in the UAE. The tool collects, filters, classifieds, and presents local business information to the market, offers routing guidance, booking services and posts enquiries with companies.

The app, available for free from Apple’s App Store and the Google Play store, offers users with discount vouchers and deals at 1,000 partners, ranging from restaurants to clinics, spas, cinemas, car rentals, travel and tours, and other services. Customers can also redeem the vouchers and avail of discounts on the Connect.ae website.

Millennial mobile digital platform swyp today announced its sponsorship of the Beach Canteen at Sunset Beach during this year’s Dubai Food Festival.

swyp Beach Canteen (previously called Etisalat Beach Canteen) located behind Sunset Mall, will run from 21 February to 9 March 2019. Considered a signature event of Dubai Food Festival since its inception in 2014, the Beach Canteen will feature food trucks and restaurants from around Dubai; serving up selections of some of their most delectable dishes.

This year’s swyp Beach Canteen opens from 10am to 10pm on Saturdays to Wednesdays, and 10am to 12am on Thursdays and Fridays.

Organised by the Dubai Festivals and Retail Establishment (DFRE), the sixth edition of DFF promises everyone a packed 17-day programme of much-awaited signature events, including Dubai Restaurant Week, Beach Canteen and Hidden Gems. Stay tuned for exciting new activations, appearances by celebrity chefs, food-related activities and promotions at malls, restaurants and hypermarkets.

For more information and a full update on DFF activities, visit www.dubaifoodfestival.com/ or @DubaiFoodFest and #DubaiFoodFest.

Etisalat today announced that it has renamed Smile Lifestyle to Unlimited Buy 1 Get 1 on the ‘Smiles’ app, offering a wider range of amazing deals and rewards every day for AED20 a month.

On the ‘Smiles’ app, users can subscribe to Unlimited Buy 1 Get 1 which enables them to download numerous vouchers and discount coupons at no extra cost, ranging from cinema to shopping, dining, wellness and travel with thousands of partners’ outlets across the UAE.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “The Smiles programme is intended to have a deeper engagement with our customers and to increase our customers’ happiness. With the enhanced Unlimited Buy 1 Get 1 subscription model, our valued customers can benefit from a wide-range of deals, discounts and rewards that are seamlessly accessible through the Smiles app and website.”

Through the Smiles app, customers can get e-vouchers for instantaneous redemption. Over the past one year, the number of offers available on Smiles Unlimited Buy 1 Get 1 has more than doubled, expanding the portfolio from 180 to 400 offers, providing benefits at more than 1500 partner locations. Starting 1st March 2019, the subscription charge for the Unlimited Buy 1 Get 1 Free will be AED 20 from AED 10 per month.

Once subscribed, the service is auto renewed on a monthly basis and customers can continue to enjoy all the benefits. One can unsubscribe at any point of time through the ‘Smiles’ app or the website by clicking the ‘Unsubscribe’ tab within the Unlimited Buy 1 Get 1 subscription section.

Introduced in March 2017, the ‘Smiles’ app can be downloaded from iOS App store or Android Play store. Users could instantly start enjoying through a welcome gift on successful on boarding as well as start availing all the rewards ranging from Etisalat service bundles to 50 percent discount off on cinema tickets and special discounts from thousands of partner outlets.

January 2019

  • Complimentary double speed upgrade for both businesses and home subscribers
  • Upgrade boosts UAE’s competitiveness standing in global fixed broadband speed index

Etisalat business and home subscribers will experience double broadband speed enabling them to implement and use advanced digital technologies in their homes and offices.

The new speed upgrade is in line with Etisalat’s overall strategy of ‘Driving the digital future to empower societies’ by actively initiating and implementing initiatives that will enable a digital economy and contribute towards ICT development.

With both businesses and consumers gaining benefit from the doubling of the speed, it will enhance UAE’s competitiveness standing in the global fixed broadband speed index increasing broadband penetration and business productivity in the country. The move follows the doubling of broadband speed across the entire ‘eLife Unlimited’ plan line-up for consumers last month.

All new and existing business customers subscribed to broadband services such as ‘Business in a Box’ and ‘Business Quick Start’ will now get access to double the speed for free starting from 100Mbps going up to 600Mbps.

Salvador Anglada, Group Chief Business Officer, Etisalat, said: “We are delighted to offer this complimentary upgrade to our business customers, giving them the professional edge with much higher speeds and making their businesses future ready. The double speed upgrade is Etisalat’s commitment to make our technology work for businesses and individuals, enabling them to grow their business and stand out from the competition. As for home customers, Etisalat has already doubled the speed of ‘eLife Unlimited’, which also introduced a ‘Commitment Free’ option, which does away with the minimum commitment period for subscribers.”

The entry-level business broadband plans for new customers now offer speeds starting from 100Mbps with no change in price. Etisalat’s flagship all-in-one bundle ‘Business in a Box’ provides one-stop solution to businesses that include high speed internet, advanced IP telephony, business-grade office devices, applications, 24/7 support and more.

For home customers on ‘eLife Unlimited’, the entry-level plan ‘eLife Starter’ now offers speeds up to 100Mbps. The ‘eLife Unlimited Sports and Entertainment’ plans offer speeds up to 250Mbps while the ‘eLIfe Premium’ plans offer speeds up to 500Mbps and 1Gbps. This change represents the first time 100Mbps has been offered as an entry-level speed for consumers in the UAE.

  • Most valuable portfolio brand in the MENA region for the 3rd year in a row
  • Remains the most valuable consumer brand in MEA for 2nd consecutive year

Etisalat today received ‘ The Most Valuable Portfolio Brand’ in Middle East and North Africa (MENA) by Brand Finance as a recognition for the company’s impressive portfolio of brands becoming the first Middle East group to break the $10 billion barrier in terms of wider portfolio value.

Etisalat boasts of a portfolio of brands such as Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and Etisalat Afghanistan. The company has also seen an 8 percent growth since last year, resulting in becoming the first Middle Eastern brand to hold such a wide portfolio. For the second consecutive year, Etisalat also retained its position as the most valuable consumer brand in the Middle East and Africa.

“We are proud to achieve the recognition as the most valuable portfolio brand and the first Middle Eastern brand to break the $10 billion barrier in terms of wider portfolio value in the MENA region. Thanks to the UAE leadership’s support, vision and encouragement that helped Etisalat achieve this significant milestone surpassing some of the top renowned regional brands. This achievement is also due to our continuous efforts in digital transformation whereby we have amplified our reach and presence in a highly competitive marketplace by investing in new digital platforms and global brand building initiatives. Etisalat’s success as a brand was also reinforced by the synergy of operating companies across our footprint, creating brand loyalty and enhanced engagement with our customers,” said Saleh Abdullah Al Abdooli, CEO, Etisalat Group.

David Haigh, CEO, Brand Finance said: “It is a real testament to the leadership of the UAE that Emirati brands are leading the charge for the Middle East, amongst the world’s most valuable brands. As celebrations for the ‘Year of Zayed’ wrap up, we recognise the achievements, will and determination of the UAE’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan.”

Operating in 15 countries across Asia, Middle East and Africa, Etisalat’s success can also be attributed to its continued efforts in developing its customer loyalty programmes, sports sponsorship commitments and in driving the digital future to empower societies.

Etisalat pioneering 5G efforts in the region and delivering one of the fastest, smartest and best-connected places on earth during the global mega Expo 2020 Dubai has attributed to its success as a brand in the region. As the premier digital and telecommunications partner of Expo 2020 Dubai, Etisalat is prepared to deliver the event’s visitors and delegates 5G connectivity that brings the Expo themes to life for the 25 million expected visitors.

Several factors have attributed to the success and growth of Etisalat’s brand value mainly driven by an innovative customer service driven strategy, adapting well to a digital savvy marketplace, leading the 5G revolution and the successful launch of global brand building initiatives. Etisalat has also led digital innovation in the country with its overall strategy focused on ‘Driving the Digital Future to empower societies’ by working on several digital initiatives in digital infrastructure, entertainment and smart cities.

Etisalat has reached out and engaged with its consumers across markets with global branding initiatives by sponsoring global football teams and clubs aligning with the brand’s priorities of being at the forefront of major sporting events. Etisalat also launched the new positioning campaign ‘Together Matters’ to highlight togetherness among its subscribers in today’s world of connectivity.

As part of its digitization efforts for consumers, Etisalat provided an efficient personalised retail experience by amplifying the roll out of smart stores in UAE and transforming a brick and mortar retail environment to a digital experience for customers.

Brand Finance, is the world’s leading independent branded business valuation and strategy consultancy, and is the organization behind the Global 500 Brands and Telecom 300 league table of the world’s biggest brands ranked by their brand value, assesses the dollar value of the reputation, image and intellectual property of the brand.

Etisalat Digital has entered into a strategic partnership with the Federal Electricity and Water Authority (FEWA) to provide them with ‘Etisalat Direct’. This bespoke solution is hosted and powered by Etisalat’s UAE based OneCloud and is a fully managed application that enables FEWA to connect with their customers more effectively.

Etisalat Direct allows the application to send messages (typically an SMS) directly to customers and staff. This important tool is an enabler for FEWA’s digital transformation, allowing FEWA to communicate with their customers in a reliable, fast and secure manner. As part of FEWA’s digital transformation, customer happiness and environment conservation efforts, the platform will allow FEWA to send customers links to their ebills, payment reminders, notifications, and conservation tips and guidelines.

The platform also allows FEWA to communicate with their staff for internal communication.

Mohammad Saleh, Director General of FEWA, said: “This agreement is part of FEWA’s strategic objective to upgrade its services and enhance the happiness level of customers across the Northern Emirates. The selected business messaging solution will provide FEWA with a bespoke platform which has the flexibility to reach a wider audience base.”

Sultan Mohamed Al Dhaheri, General Manager, Etisalat Abu Dhabi, said: “Etisalat is proud to be the strategic enabler for FEWA’s digital transformation journey allowing them to communicate with the customers in a much efficient manner. Our business messaging solution, powered by Etisalat OneCloud, will provide a tailored experience for FEWA customers. This is in line with Etisalat’s long term strategy of driving the digital future by enabling our government partners with advanced digital solutions and services.”

In line with the agreement, Etisalat will manage the fully customised messaging platform powered by Etisalat OneCloud which is an end-to-end managed cloud solution including managed infrastructure-as-a-service, managed security services, managed backup, managed applications, managed disaster recovery services and managed connectivity.

Millennial mobile digital platforms swyp and Liv. today announced a strategic partnership to provide a value-added shared proposition to their millennial customers.

The partnership brings together the UAE’s leading digital bank and mobile service provider to create a unique lifestyle experience, targeting the connected generation. Liv. and swyp customers will benefit from access to both brands’ lifestyle events, welcome bonus points for new customers and additional livions and swypees for in-app usage and gamification, including swyp recharges. Further, using Liv. will be data free on the swyp network.

Commenting on the partnership, Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “Customers are accustomed to brick and mortar solutions for their telecom and banking needs. Both apps will offer customers an entire in-app management, ranging from registering, to ordering, to day-to-day account operations. This partnership will see swyp and Liv. working closely with their customers to understand their needs, lifestyle, what makes them stand out, and offer value and convenience by enabling them with these innovative digital solutions.”

Jayash Patel, Head of Liv., said: “As a millennial focused brand, we are delighted to bring shared value and access to Liv. and swyp users as we continue to enhance our platforms. The partnership will help us build on our core offering of lifestyle centered mobile based customer propositions, giving our customers the best of both brands in a single offering.”

Launched in 2017 as the new youth mobile digital platform in the UAE, swyp offers a unique proposition in a digital, hassle free approach to such a growing segment. In addition to a variety of mobile data and social media plans, SWYP membership comes with free access to the discounts across several stores and food outlets. Users can choose data plans depending on their preferences and can also view and control their usage easily on the app.

Liv. is the UAE’s first digital-only bank established in line with UAE Vision 2021’s strategic objectives of creating a smart innovation-driven economy, and the fastest growing bank in the country today. Launched in early 2017, it aims at providing a differentiated digital experience for a new generation of customers, empowering them in their daily lives, learning and adapting to their individual preferences, and providing a banking platform that is intuitive and simple to use.

  • Etisalat Digital selects four disruptive companies to join Future Now scaleup programme after Dubai Future Accelerators collaboration\

  • Signing ceremony also marks opening of Future Now scaleup area\

Future Now, the innovation programme of Etisalat, has signed agreements with four scaleups to develop Artificial Intelligence and Blockchain solutions following the successful Dubai Future Accelerators programme.

The signing ceremony also marked the opening of the Future Now scale-up collaborative space for Etisalat Digital’s partners, namely Yitu Technology (China), Com IoT Technologies (UAE), 300cubits (Hong Kong), and Tradefin (USA). They were chosen based on their capability to build and launch their core technology and be able to demonstrate traction and substantial use cases.

These selected companies will continue their journey through the ‘Future Now’ scale-up programme, where they will receive access to Etisalat Digital resources and experts, office space, and support needed to deliver joint projects to Etisalat’s client base.

As part of the fifth cohort of Dubai Future Accelerators, Etisalat Digital launched in July this year three challenges to companies across the world. Out of all the companies that applied, seven companies were selected to address these challenges. The companies had the opportunity to network with a number of key stakeholders and have access to resources and expertise.

Etisalat Digital selected two companies, Yitu Technology (China), and Com IoT Technologies (UAE), for the first challenge that sought to leverage artificial intelligence for video surveillance systems and create solutions that would reduce crime rates and road congestion. To support the UAE 2021 vision of making the UAE the safest place in the world, the challenge focused on scaleups that could deliver solutions that would analyse behavior and predict crime-related patterns, in addition to enhancing transportation issues like congestion and accidents, and take automated decisions with the use of artificial intelligence on existing video surveillance systems.

The second challenge addresses the use of Blockchain to reduce the transactional costs and complexity in business processes for banks, governments and private organisations, with the goal of reducing the costs and complexity by 40 percent over five years. 300cubits (Hong Kong) was selected for this challenge.

Tradefin (USA) was selected for the last challenge that was focused on the adoption of Blockchain to enable exchange across various loyalty currencies and to transform a loyalty currency into a crypto currency that can be used to perform online and physical transactions.

In line with the Future Now’s vision of accelerating innovation, the partnerships will fast track the deployment of latest technologies such as Artificial Intelligence and Blockchain to avail them to Etisalat’s client base. The scale-up program is a key pillar of the Future Now ecosystem that aims to provide a collaborative platform for innovators, partners and customers to expedite the adoption of such cutting-edge technologies.

December 2018

Etisalat today announced its strategic partnership with ASGC Construction to provide Enterprise Level Cloud Solutions combined with its secure managed IP connect service as part of their digital transformation roadmap.

Herbert Fuchs, Chief Information Officer at ASGC, said: “We’ve selected Etisalat and their OneCloud Services as it perfectly meets our needs from scalability, flexibility, reliability and performance perspectives while at the same time offering the most attractive ROI among the cloud vendors that we’ve analysed.

“Etisalat’s OneCloud platform represents one of the foundations in our digital transformation roadmap which spans across all aspects of our business – ranging from the IT operations and service delivery to cross departmental core business process automation onwards to construction asset optimisation as well as labor

productivity and labor safety aspects.” Ragy Magdy, Vice President/Enterprise Sales at Etisalat, said: “We are pleased to offer Etisalat’s OneCloud Services that cater to the growing needs of ASGC, a leading construction company in the UAE, and set a benchmark in the construction sector. With Etisalat’s corporate strategy focusing on 'Driving the digital future', we are working closely with all our customers and partners to transform their businesses by investing in digital services and solutions.

“Etisalat’s OneCloud solution is a vital tool in enabling ASGC’s digital transformation that aims to reduce its IT capital spend and operational expenses while simultaneously increasing IT agility in a secure environment.”

Etisalat OneCloud offers a wide range of cloud solutions designed to satisfy the security, performance and data location needs of UAE enterprises. This end-to-end managed cloud solution includes infrastructure-as-a-service, managed security services, managed backup, managed applications and managed disaster recovery services.

Etisalat and Azizi Developments today announced a partnership that would enable customers to get eLife services right at their doorstep.

Real estate clients can apply for eLife services before moving into their home, reducing waiting time to enjoy seamless and high-speed connectivity.

The MoU was signed by Mohamed Al Zarouni, Senior Vice President, Indirect Sales at Etisalat, and Farhad Azizi, CEO of Azizi Developments.

Mohamed Al Zarouni, Senior Vice President, Indirect Sales at Etisalat, said: “Etisalat is pleased to partner with Azizi Developments to promote the availability of eLife products and services across a wide partner base and offer benefits of convenience, coverage and value to customers. Azizi Developments’ clients will now have the flexibility of purchasing our services right at their doorstep or prior to moving to their homes.”

Farhad Azizi, CEO of Azizi Developments, commented: “We are always on the lookout for valuable partnerships that add to our promise of quality and excellence. Etisalat is a national communications leader with global standards whose services we are proud to make available to our customers. Now, our residents can conveniently register for eLife before they move in so that they are connected the moment they step into their new homes.”

Azizi Developments, the award-winning real estate investment arm of Azizi Group, is one of the leading private developers in the UAE. In just over a decade since its inception, the company has contributed to the realty sector through its exceptional developments and master-planned communities that meet the aspirations of investors and end-users alike. With its long history, profound international expertise and deeply rooted commitment to the region, the company has been instrumental in developing some of the finest properties in Meydan, Palm Jumeirah, Dubai Healthcare City, Al Furjan, Studio City, Sports City and Jebel Ali. Azizi distinguishes itself through its construction-driven approach, strong focus on timely delivery, and projects in prime locations delivered to the highest and most contemporary standards, tailored to all lifestyles.

E-Vision, a fully owned subsidiary of Etisalat, launched ‘Spirit of the Union’ channel 47 on eLife to commemorate the 47th National Day.

‘Spirit of the Union’ channel aims to highlight the UAE’s glorious past and its rich culture and traditions. The channel’s content is designed to broadcast rare footage and programs that demonstrate the UAE’s remarkable progress since 1971 as well as to pay tribute to the country’s Rulers and their visionary leadership.

Humaid Sahoo, CEO, E-Vision, said: “E-vision has created since 2011 a dedicated channel ‘Spirit of the Union’, which is transmitted free to all eLife subscribers. This initiative is in line with our commitment to highlight the wonderful achievements of this nation, pay tribute to the nation’s founding father, the late Sheikh Zayed's remarkable legacy and our Rulers, and inculcate a spirit of patriotism and unity among the younger generations.”

The featured shows being screened daily until 31st December include old and new documentaries, interviews with UAE prominent figures, poetry, patriotic songs, special programmes from various emirates, tourism videos and National Day celebrations across the UAE, in addition to special replays of best moments of the official 47th National Day celebration held in Zayed Sports City.

The Spirit of the Union is derived from the vision and leadership of the late Sheikh Zayed and now lives on through His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE and his fellow leaders of the nation’s Emirates who are shaping the UAE’s future.

The entities that provided rich content that contributed to the success of the channel were the UAE Armed Forces, National Archives in Abu Dhabi, Watani Al Emarat Foundation, Dubai Media Office, Emirates News Agency, Sharjah TV, Abu Dhabi TV and CNN, among many others.

Partnered with Union Insurance to deliver ‘Home Protection Plan’ for all eLife customers

Etisalat today announced a new insurance offering - ‘Home Protection Plan’ for all eLife home customers to provide a hassle-free option, making sure all household goods are insured for just AED 10 per month.

The new insurance plan provides coverage of up to AED 50,000 to eLife customers giving them complete protection of their home contents. The general market price for similar insurance plans may cost over AED 300 a year, offering subscribers savings of over 50 percent on their premiums. Subscribers of this plan have a unique benefit of having small monthly payments instead of high annual premium payment. Moreover, no surveys and no minimum commitment are required to qualify for this insurance plan.

“At Etisalat we are constantly looking out for ways to enrich our customer’s lives, delivering products that are both innovative and that take the hassle out of day-to-day life. Home insurance should be accessible to everyone and we are proud to bring one of the most affordable solutions to the UAE market,” said Jonathan Haysom, Vice President Home Products, Etisalat.

“Subscription is fast and easy; customers can simply call us at 800101 or visit any Etisalat store to get the plan attached instantly. Once enabled the service will give our customers the peace of mind, knowing that their home contents are covered should the worst occur.”

Etisalat partnered with UAE-based Union Insurance Company to cover all household goods and other items such as furniture, fixtures, clothing and electronics located within the premises against fire, flood, accidental damage and even theft. Subscribers can also claim for the costs incurred against the loss of their personal documents including that of any employed domestic helper. The ‘Home Protection Plan’ also gives subscribers the facility to claim reimbursement for any alternate accommodation in case of their home becoming uninhabitable, for up to 15 days following the accident.

Customers can view the details of the ‘Home Protection Plan’ in their monthly Etisalat bill. Settlement is also made simple at the time of a claim, as eLife subscribers will have to only quote their policy number and present the latest eLife bill to the Union Insurance company to initiate the settlement process.

Etisalat’s ‘eLife Unlimited’ customers are in for a major upgrade as Etisalat doubles the broadband speed across the board of the recently launched ‘eLife Unlimited’ plans. The plans now deliver more than five times the broadband speed of the previous generation.

‘eLife Unlimited’ customers will immediately enjoy the new speeds at no extra charge automatically. The entry-level plan, ‘eLife Starter’, will now offer speeds up to 100 Mbps. The unlimited Sports and Entertainment plans offer speeds up to 250 Mbps. Premium plans offer speeds of up to 500 Mbps and up to 1 Gbps. This change represents the first time 100Mbps has been offered in a base level plan in the UAE.

Emirati nationals on the new eLife Unlimited plans will receive a free speed boost taking their plans up to 250 Mbps on the ‘Starter’ and up to 500 Mbps on the ‘Unlimited Sports and Entertainment’ plans.

Khaled ElKhouly, Chief Consumer Officer at Etisalat, said: “At Etisalat, we are committed to deliver what our home customers demand: faster broadband, tailor-made and enhanced TV content at the most competitive prices. We deliver on our promises and are proud to offer double the broadband speeds to both our existing ‘eLife Unlimited’ customers and those joining eLife or migrating to these plans at no extra cost.”

The speed increase comes hot on the heels of ‘eLife Unlimited’, the evolution delivering enhanced TV content and the nation’s fastest broadband plans. For the first time in the UAE, Etisalat introduced a ‘Commitment Free’ option, waiving off the minimum commitment period for subscribers by simply paying a monthly fee of AED20.

Customers enjoy entertainment from across the globe with more than 590 channels, including 4K content, and over 150 channels in HD. The packages come with a massive library of movies and TV shows on demand plus features like ‘Start-Over’, ‘Catch-Up’ and ‘Parental Control’. ‘eLife Unlimited’ allows subscribers to enjoy all the premium content from major TV broadcasters, media and content companies like MBC, beIN Sport, OSN and Starz Play on one box to ensure non-stop entertainment is delivered to every household in the country.

Customers signing up to ‘eLife Unlimited’ plans can also choose a ‘Regional Add-On’ that will boost their basic TV subscription with premium Asian, Arabian, Pinoy, and Western channels for only AED 10 a month which is a 75 percent discount off the regular price of AED 40. The premium package subscribers will be able to select one option for free.

Emiratis and ‘Homat Al Watan’ cardholders can enjoy their dedicated plans from Etisalat on the new eLife Unlimited. Existing eLife customers are able to upgrade to the new ‘eLife Unlimited’ plans immediately enabling them to enjoy the new broadband speeds and superior TV entertainment services, simply by visiting www.etisalat.ae , calling 800101 or by visiting Etisalat stores.

  • Etisalat launched the first commercial 5G wireless network in MENA
  • 5G technologies to provide a platform for futuristic solutions and applications
  • Etisalat is ‘Driving the Digital Future to Empower Societies’

New age mobile technologies and the future of the 5G network will be a game changer for the industry opening doors to innovation and providing customers a unique digital experience, said Hatem Dowidar, CEO, Etisalat International at the Leaders Summit being held in Dubai.

The 11 th Edition of the ‘Leaders Summit’ focused on the theme ‘It’s all about Smart Networking’. The summit brings telecom experts and leaders together on one platform to debate and discuss about future developments in the regional and global telecom industry. The attendees include decision makers from the telecom industry covering all segments in the ecosystem.

Dowidar led the opening debate on ‘How Technology is affecting our daily life: Outlook 2025’ and the ‘Telecom Leaders’ panel focusing on ‘How do telcos address the digital transformation opportunities and challenges’. He said: “We foresee 5G as a game changer with rich potential, an evolution that would elevate services, performance and enablement. It's going to change the way we work, play, and interact.

“Mobile technologies and applications have already made a profound impact on consumer behavior raising the expectations for more sophisticated and innovative solutions. As we move ahead into the digital future, these technologies will provide a platform to create a unique customer experience.”

With Etisalat’s focus on ‘Driving the Digital Future to Empower Societies’, Ali Amiri, Group Chief Carrier & Wholesale Officer, Etisalat, emphasized on the increasing importance of the network, he participated in the panel ‘Capacity and Data Traffic’ focusing on the changing requirements in capacity, cable marine industry and the role of the satellite in data tsunami.

Mohamed H Almarzooqi, VP-Technology Synergies Etisalat International, joined the discussion on ‘5G: Recalculating routes for new economic value’ focusing on ‘5G serving the next wave of traffic growth’, 5G technology and infrastructure, 5G economics and use cases and the role of SDN in business models and networks development.

Kamran Ahsan, Senior Director, Digital Security Solutions, Etisalat Digital, took part in the panel ‘Cybersecurity: anticipation measures and security challenges’ with the discussion outline focused on security challenges in the digital era, security embedded in all layers of the telecom infrastructure with a focus on risks and mitigations as well.

  • 5G is a key enabler for the digital economy
  • UAE ranked no. 1 for the highest FTTH penetration
  • Etisalat is ‘Driving the Digital Future to Empower Societies’

Today there is a symbiotic relation between ‘Knowledge’ and ‘Digital’ economies, the digital economy is fueling, facilitating and working as a catalyst in the knowledge economy umbrella. There is a gradual shift to create new opportunities and redefine human capital, said Dr Ahmed Bin Ali, Senior Vice President, Corporate Communication, Etisalat Group at the Knowledge Summit in Dubai.

The fifth annual ‘Knowledge Summit’ is organized by Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) taking place on 5-6 December, 2018.

The event’s theme this year is focused on ‘Youth and the Future of the Knowledge Economy’ reflecting the critical role this sector plays in the public sector and to build a sustainable knowledge economy. The summit is also focused on the ‘UAE Vision 2021’ to build a competitive economy that supports innovation and creativity and implementing the objectives of the UAE National Agenda for the Youth.

Bin Ali led the discussion ‘Digital Economy and Knowledge Economy: Rivalry or Alliance?’. The discussion focused on the shift of the country from traditional economies to a more diversified economy focusing on technology and services. UAE has established itself in the knowledge economy creating a competitive edge at all levels .

The UAE today has set a benchmark in innovation, technology, infrastructure and network taking a lead in establishing a digital economy.

UAE continues its leadership in Fiber to the Home penetration among all its global counterparts. With a strong vision of the leaders and the government of UAE, the country is in the top 10 countries in ICT ranking as one of the top countries in e-government and online services, highlighted Bin Ali.

Etisalat continuous investments on this front over the years have led to major achievements like the 3G network coverage reaching 99.98% while 4G LTE covering 98.98%.

"There is a symbiotic relation between Knowledge and Digital Economies, the Digital economy fueling, facilitating, and working as a catalyst in the Knowledge economy umbrella. The UAE has set a benchmark for the early adoption of advanced new technology, with Expo 2020 Dubai becoming the first major customer in the MEASA region to access 5G services, through its partnership with Etisalat. Our aim and strategy is focused on ‘Driving the Digital Future to Empower Societies’ to create new opportunities and redefine the human capital in the Knowledge economy,” said Bin Ali at the panel discussion.

The other speakers at the panel discussion included Dr Simon Galpin, Managing Director, Bahrain Economic Development Board and Sarfaraz Alam, Chairman of TEXPO Group of Companies and moderated by Tom Goodwin, EVP of Innovation at Zenith Media.

Etisalat and China Mobile International Limited (CMI) have come together to establish point of presence at Etisalat’s SmartHub Data Centre in UAE, improving CMI’s reach across partners in the region and meeting the increasing demand for content and connectivity.

As part of the Etisalat SmartHub, CMI will have presence in the Middle East to support its Global infrastructure, interconnections, capacity and expand its reach into the Middle East and Africa (MEA) region. The data center colocation partnership agreement will enable the company to further support global telecom infrastructure requirement of its existing customers as well as tap new markets with its specialized telecom services and solutions.

Ali Amiri, Group Chief Carrier & Wholesale Officer, Etisalat said: “We are delighted to have China Mobile International join Etisalat’s SmartHub as a member of our growing SmartHub community. Our SmartHub stands out as an innovative regional content, capacity and mobility platform to drive future growth. Over the years, the hub has successfully proved its capability in providing consistency and best-in-class connectivity in the region.

“We, at Etisalat, are committed to deliver the highest quality and innovative international services. The continuous flow of partnerships with SmartHub signify Etisalat’s position as a central hub of regional connectivity in the telecom market. China Mobile International’s decision to join Etisalat’s Smarthub community will enable them to cater to global connectivity requirements of their end customer and also extend their core infrastructure in the Middle East.”

  • Copies of ‘Sheikh Zayed: Life and Times’ distributed to 30 schools across the UAE

  • ejunior channel to air highlights of book distribution initiative

ejunior’s book donation campaign, which commemorates the Year of Zayed, is being warmly welcomed by schools across the country.

Numerous copies of Sheikh Zayed: Life and Times were distributed to 20 UAE schools between September and October, bringing the total number of schools to 30 since the start of the campaign this year. The book comes in English and Arabic and features a rare collection of photographs by Royal Photographer Noor Ali Rashid that celebrates the vision of His Highness Sheikh Zayed bin Sultan Al Nahyan.

Residents can watch the video highlighting the book distribution during the year on ejunior, the exclusive UAE kids channel from E-Vision, a subsidiary of Etisalat. This year’s theme is ‘This is Zayed. This is the UAE.”

Humaid Sahoo, CEO, E-Vision, said: “We are delighted to have received a warm response to our ‘Year of Zayed’ initiative, which speaks volumes about our founding father's instrumental role in UAE history. There cannot be a more fitting tribute to the Founding Father in the Year of Zayed than being part of projects and initiatives that honour his legacy. Our book donation campaign not only aims to promote a love for reading among the youth, but also to instill the late Sheikh Zayed’s noble values across the community – wisdom, respect, determination, loyalty and a sense of belonging to the nation.”

A team from ejunior, distributed English and Arabic copies of the coffee table book to schools across the Emirates. These were Aldar Academy, Al Ekhlass School, ABC Private School, Mayoor Private School and Shining Star International School in Abu Dhabi; Al Mawaqeb School, Amity School, Jumeira Baccalaureate School, JSS Private School, Dubai International School, Grammar School, and Al Khaleej National School in Dubai.

Sharjah and Ajman-based schools also received copies of the book, namely Al Afiah Filipino Private School, Al Resalah International School of Science, New Delhi Private School, Al Itqan American School, Aspam Indian International School, The Bloomington Academy School, Al Ameer English School and Frontline International Private School.

The schools expressed their gratitude and appreciation for ejunior’s initiative, saying the best way to learn and gain knowledge is through books and that the Sheikh Zayed: Life and Times book helps spread the word about Sheikh Zayed’s legacy as the Father of the Nation.

Alyas Ali, Shining Star International School’s Principal, said: “We’re pleased to be selected by ejunior as part of their books initiative. The “Sheikh Zayed – Life and Times” books have greatly added to the library which showcases various books which celebrate the life of Sheikh Zayed and reinforces the strong My Identity program which is run throughout the school.”

Richard Drew, Jumeira Baccalaureate School’s Principal, said: “It was a great pleasure to be selected by ejunior as part of their books initiative. This campaign perfectly joins the projects that Jumeira Baccalaureate School has engaged since January to celebrate the Year of Zayed. The “Sheikh Zayed – Life and Times” books have found a special place in our Year Of Zayed corner showcased in JBS library.”

November 2018

Etisalat is offering free access to its super-fast ‘UAE WiFi by Etisalat’ network for 10 days to mark the 47 th UAE National Day. All UAE residents and international tourists can benefit from the promotion across major locations in the country including malls, cafes, beaches and parks from 30 November to 9 December 2018.

Customers will experience high speeds and superb quality free of charge across Etisalat’s WiFi network to exchange greetings, share photos, access social networking websites and surf online.

Please visit https://etisalat.ae/en/consumer/mobile/mobile-solutions/uae_wifi.jsp for more details on the offer.

Etisalat is participating as a partner in the Sheikh Zayed Heritage Festival, which celebrates the legacy of the nation’s Founding Father.

The festival, which runs from 30 November to 26 January, is taking place in Al Wathba, Abu Dhabi. It will feature a variety of events and activities celebrating Sheikh Zayed’s centennial, reflecting his interest in preserving the rich and diverse heritage of the UAE and the world.

Sultan Al Dhaheri, General Manager, Etisalat Abu Dhabi, said: “We are pleased to be part of Sheikh Zayed Heritage Festival since its inception in line with our strong tradition of corporate social responsibility. Our support for this festival reflects our commitment to uphold the cultural and traditional values instilled by the Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan.

“We at Etisalat are proud to be associated with this event which showcases authentic Emirati culture, diversity of heritage and provides an insight into regional and global history highlighting the achievements of UAE predecessors. We draw inspiration from the noble values of the UAE that were instilled by our founding fathers at the time of the establishment of the federation.”

During the festival, Etisalat will also have a dedicated booth promoting its diverse products, offers and services.

Under the patronage of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, the festival is held under the directives of His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces; and under the supervision of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs.

• Etisalat role as an operator is significant to increase competitiveness, productivity and innovation in the country
• Etisalat has led the digital journey by developing the telecom value chain leveraging on core strengths and strategic assets

The region is emerging rapidly on the global scene making a major impact on economic agendas aiming to position the region as a technology hub and a driving engine in the digital economy, highlighted Khalifa Al Shamsi, Chief Corporate Governance and Strategy Officer at the Mobile 360 series conference held in Dubai.

The conference focused on key trends in the telecom sector and increasing impact of the industry on the digital ecosystem and the evolution path of the ICT transformation journey.

The event kicked off with a keynote from Khalifa Al Shamsi, Chief Corporate Strategy and Governance Officer, Etisalat Group. The opening speech focused on Etisalat’s changing role as an operator which is vital today to increase global competitiveness, productivity and innovation in the country. In Etisalat, the company has led in digital transformation developing the telecom value chain and leveraging on core strengths and strategic assets to be able to generate returns out of this transformation.

Operators should be the driving force behind the maturity of the digital ecosystem, with capital investments, active involvement in shaping a favorable regulatory landscape, relevant partnerships, broad foresight for potential use cases, and the willingness to trial, pilot and launch new technologies.

Hatem Dowidar, Chief Executive Officer, Etisalat International, led the discussion in the opening CEO panel on ‘Regional Visions for Technology’s Transformative Power’. The panel highlighted how the region has showcased how ICT and telecommunications are core to businesses and individuals today with digital maturity taking a lead in implementing futuristic technologies and solutions. Today, the region has taken a global lead by taking the lead in 5G enabling operators to be at the forefront of innovation. These dynamics in the mobile ecosystem will lead to a significant contribution to the economy in the region.

Other speakers from Etisalat were Kamran Ahsan, Senior Director, Security Solutions at Etisalat Digital; and Alberto Araque, Vice President, Internet of Things and Digital Payment at Etisalat Digital.

During discussions on ‘Mitigating the Cybersecurity Risk’, best approaches on how to achieve resilience and protect companies from the ever-growing threat posed by cyberattacks were highlighted. For the workshop on ‘IoT and 5G: Enabling the Digital Society’, the main topics were focused on how top IoT and 5G partners could collaborate and build the 5G ecosystem, achieve sustainable business target and enable the digital society.

Etisalat has an exclusive partnership with GSMA for Mobile 360 series conference in 2018 and 2019. The conference, which runs on 26 and 27 November in Dubai, is a regional platform that attracts telecom leaders from across the global and regional mobile industry to address key challenges and opportunities in the mobile ecosystem.

• Initiatives included book donation, toys for a cause and the ‘Disney on Ice’ show
• Joins global corporates to promote international togetherness and awareness among children

To commemorate World Children’s Day, Etisalat has launched a series of initiatives that promote children’s well-being and celebrate togetherness and awareness among all children.

Etisalat’s Corporate Social Responsibility (CSR) team visited a number of schools and distributed copies of five winning titles of the Etisalat Award for Arabic Children's Literature, an Arabic literary award for children's literature.

Dr Ahmed Bin Ali, Group Senior Vice President, Corporate Communications at Etisalat, said: “It is most gratifying for us to see smiles light up on children’s faces at today’s book donation drive. We are delighted to be involved in a number of initiatives that ensure children can grow up in a safe, innovative and enriching environment and fulfil their potential.

“Our long term goal is to continue our commitment to corporate social responsibility, always on the way of bringing change for the better world for all of us together. At Etisalat, we always look forward to meaningful collaboration that inculcates great values and enriches the experience for kids.”

The book donation drive comes as part of a series of child-oriented initiatives by Etisalat, such as ‘Dubai Gives Drive for Education’ programme that provides primary level education for needy children in developing countries. Over 18 million children in 57 countries have benefited from the programme.

Etisalat also invited 150 orphaned children from a number of humanitarian children charities around the country to attend the ‘Disney on Ice’ show at Dubai World Trade Centre, while Etisalat’s CSR Team donated 400 children toys to a number of day-care centres in UAE.

To keep children safe online, Etisalat provided ‘Circle with Disney’ which allows parents to control how long their children are online and filter which sites they can access to keep them safe online.

Etisalat Digital and the Xtramix Group of Companies have announced their pioneering partnership to integrate the IoT with the Xtramix fleet.

This partnership is poised to become the basis for a completely comprehensive vehicle remote management tool, which will be based on Xtramix’s prime movers, transit mixers, and mobile pumps.

Today’s announcement is part of Etisalat Digital’s strategy to build upstream solutions and industry specific transformations using real-time scenarios. Under the terms of the contract, Etisalat Digital will deliver a unified platform with multiple applications. This system will include GPS fleet tracking, intelligent recorded driver behavior monitoring, driver alert features, drum rotation monitors, water flow sensors, hydraulic system monitors, and an onboard computer that will relay information to the command center.

Salvador Anglada, Group Chief Business Officer, Etisalat, said: “IoT technology today has a significant impact on the construction industry ranging from improved efficiency to provide new ways to ensure time and resources are allocated to reach maximum potential. Construction companies now realize that they can have a competitive advantage if they integrate IoT into their operational and business model today. We are going to take a step further by expanding the partnership to include Video Surveillance as a Service (VSaaS) and ruggedised devices in the near future.”

Xtramix, being one of the most recognised solutions providers in the UAE, is continuously proving its excellence and quality of service in the market. Being the leader in concrete industry. Xtramix is always keen to equip its technological backbone to achieve operational excellence and this integration with Etisalat’s IoT platform to optimize its fleet management is a big step in boosting efficiency, competitiveness, and readiness for the future.

Xtramix Group Managing Director Abdel Razzak Dajani said: “This integration of the IoT in our business is vital and creates a new world of possibilities in delivering the best quality of products and services from production to transportation and delivery to project sites maintaining efficiency to meet the highest standards of our customers which is our primary objective and most of all, ensuring the safety of our dedicated drivers.

“With the implementation of IoT, Xtramix is able to assure their customers that they are bringing to them only the best quality of products. Etisalat’s unified platform will help Xtramix improve efficiency, automate proxy monitoring, and optimise the process in the delivery of ready-mix concrete and other cement products.”

Etisalat Information Services announced its digital sponsorship of the third Unity Run, a community event celebrating the diversity of the UAE and raises awareness of people of determination.

The third edition of Unity Run saw people from all walks of life come together for a 3km walk and 10km run on 16th November in Dubai Silicon Oasis. Etisalat Information Services is sponsoring this annual event through its platform connect.ae, a hyperlocal search engine.

Rashid Al Naqbi, General Manager, Etisalat Information Services, said: “We are honoured to be the official digital marketing sponsors of the Unity Run, a leading community event in the UAE that supports people of determination and promoting the cause of inclusiveness in all areas of society.

“This association with the Unity Run, now on its third year, is aligned with our own values at Etisalat Information Services to support inclusiveness for all residents of the UAE and all areas of life. We look forward to continue supporting this worthy cause in the future.”

Ruth Dickinson, Event Director, Emirates NBD Unity Run, said:“ The Emirates NBD Unity Run is a fun family event that actively encourages people of determination to participate. The event promotes inclusion and accessibility for people of all abilities. As well as promoting awareness of the benefits of total inclusion in all areas of life for people of determination, the Emirates NBD Unity Run supports two exceptional centres of excellence, Al Noor Training Centre for Persons with Disabilities and Senses Residential and Day Care Centre, two centres of excellence in the nurturing and development of children and young people of determination.

“We would like to thank Etisalat Information services for their support. Etisalat Information Services has been with us since the beginning and has helped create awareness for the event and the message of inclusion for people of determination and we would like to thank them for helping build a strong community event dedicated to unity and inclusion.”

Unity Run is under the patronage of HH Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Higher Committee for the Protection of the Rights of People of Determination, and organised under the umbrella of the Hamdan bin Mohammed Community Sports Initiative.

Participants were invited to enter a 3 km fun run/walk or the un-timed 10km.

People of determination and their ‘buddies’ were encouraged to participate and join in the carnival atmosphere as everyone celebrates unity in diversity in the UAE.

Etisalat recently signed an agreement with ENOC to provide its retail outlets with Cloud Managed Wi-Fi solution. The project will start with WiFi coverage across ZOOM convenient stores and expand to other retail outlets within the ENOC retail network.

The MoU was signed by Abdullah Al Mana, General Manger,
Dubai Region, Etisalat and Zaid Alqufaidi, Managing Director of Retail, ENOC.

The service is based on Cisco Meraki’s cloud solution hosted locally by Etisalat and combined with Etisalat Data Analytic Services. The new platform will greatly enhance the retail customer experience at ZOOM stores, as it provides simple network management tools, accessible via the cloud, with 24/7 support and monitoring as an Etisalat fully managed service.

Abdullah Al Mana, General Manager, Dubai Region, Etisalat, said: “We are proud to offer a cutting-edge technology solution that provides ENOC retail outlets better customer behavior analytics, enabling improved business decisions, including step-changes to the customer journey for customers.”

“At Etisalat, we understand that ubiquitous connectivity and peace of mind in management of the wireless LAN for staff and guests is vital to any retail business. The agreement offers ENOC retail outlets the ability to leverage Etisalat’s advanced cloud-based managed connectivity solutions and supporting the Group’s ambition to offer a rewarding journey to customers through smarter ICT solutions.”

H.E. Saif Humaid Al Falasi, Group CEO, ENOC said: “We are deeply committed to digitizing the retail experience for our customers; a movement we believe is gradually transforming their experience at our retail outlets. By embracing new technologies, we are well on our way towards supporting Dubai’s 2021 plan to become a smart city.

Our collaboration with Etisalat will enable us to keep our customers connected when they visit our retail outlets, and we will continue to innovate and integrate cutting-edge technologies to offer a seamless customer journey.”

Etisalat welcomed Houlin Zhao, Secretary General of International Telecommunication Union (ITU), to its ultramodern ‘Open Innovation Centre’ in Dubai.

Zhao, who was re-elected to the post for a second four-year term during the Plenipotentiary Conference (PP-18) being held at the Dubai World Trade Centre, toured the Innovation Centre along with Francois Rancy, ITU Radiocommunication Bureau, and Saif bin Ghalaita, Executive Director, Technology Development Affairs at the Telecommunications Regulatory Authority.

Francisco Salcedo, Senior Vice President, Etisalat Digital, led the tour of the Innovation Centre, which is a first of its kind in the region showcasing digital innovation, its capabilities and how digitalisation can come to life for Etisalat customers and partners.

The centre, which opened on December 20 last year, highlights all the key digital technologies that will give businesses the capability to drive the digital future. Customers visiting the centre will have access to digital experts, digital assets and platforms with digital value propositions focusing on mobility, cloud, data centers, digital security, digital marketing, digital payments, M2M and IoT.

This initiative is in line with the UAE Vision 2021, where the national innovation strategy has identified digital technology as one of the top seven primary national sectors. Etisalat's corporate strategy is "focused on 'Driving the digital future to empower the society' across our customers and enabling them with solutions on this digital journey.

Collaboration to provide remote sensing, real time data and predictive analytics

Etisalat today announced its strategic partnership with National Petroleum Construction Company (NPCC), part of SENAAT Abu Dhabi, to implement Artificial Intelligence solutions for remote sensing, real time data, autonomous vehicles, and predictive analytics improving response time with all their consumers.

NPCC, a leading international EPC contractor, provides engineering, procurement, construction, installation and commissioning services to offshore and onshore oil and gas sectors. It is headquartered in Abu Dhabi with offices around the region. SENAAT, which represents the government of Abu Dhabi, owns 70 percent and Consolidated Contractors Company owns 30 percent.

The MoU was signed by Sultan Mohamed Al Dhaheri, General Manager, Etisalat Abu Dhabi, and Eng. Ahmed Salem Al Dhaheri, CEO of NPCC.

Eng. Ahmed Salem Al Dhaheri, CEO of NPCC, said: “Technology and digitalisation is driving the Fourth Industrial Revolution, bringing much needed efficiencies to oil and gas production. It is transforming the sector with remote sensing, real time data, autonomous vehicles, artificial intelligence and predictive analytics; giving companies a better chance to anticipate and respond. We are pleased to sign this agreement with Etisalat as a service provider of choice to enhance our ICT and digital performance by implementing global best practices and standards”.

Sultan Mohamed Al Dhaheri, General Manager, Etisalat Abu Dhabi, said: “Our partnership with NPCC, a leading Abu Dhabi based oil and gas EPC contractor, mirrors Etisalat’s corporate strategy of focusing on 'Driving the digital future’. At Etisalat, we understand the importance of digital transformation in the oil and gas sector. Today, the oil and gas industry has the opportunity to redefine its boundaries through digitalisation. We at Etisalat are working closely with all our customers and partners to transform their businesses by investing in digital services and solutions.

October 2018

Etisalat today announced its sponsorship of the ‘Emirati Women – Future is Now’ 2018 conference and exhibition on 1 st November in Abu Dhabi.

Now on its third year, the event will be held under the theme ‘Emirati Women…Future Vision on the Course of Zayed’, which coincides with the Year of Zayed. It follows the UAE’s annual celebration of Emirati Women’s Day on August 28.

Sultan Al Dhaheri, General Manager, Etisalat Abu Dhabi, said: “Etisalat is delighted to be sponsoring the third edition of ‘Emirati Women – Future is Now’ conference, which highlights the significant strides the UAE has made in enhancing the influence of Emirati women across all sectors and their contribution to our society.

“As a strong supporter of women in all areas, we at Etisalat are proud to be a main sponsor of this conference, in line with the vision of the UAE’s leadership who actively supports equal opportunities for women in the country's development. It is a key element of Etisalat’s corporate social responsibility strategy to support women in developing their capabilities and pursuing their aspirations so they will continue to be a driving force in building a better and brighter future for this country.”

The event will include sessions, panel discussions, and success stories focusing on gender balance in five main areas: lifestyle, health, education, business, women’s empowerment and sustainable development. It is being organised by the Aman Service-General Command of Abu Dhabi Police, Positive Cancer Foundation, Asaad Shaab Volunteering Group, and Dar Al Asalah Media Group.

Etisalat has achieved yet another milestone with the latest recognition and award, ‘Best Nationalisation Initiative in the GCC’, among its regional peers in the private sector.

The award was announced at the 6 th GCC Government Human Resources Summit & Awards 2018, organised recently by the UAE Ministry of Human Resources and Emiratisation in Abu Dhabi, and attended by 350 renowned international experts from the global HR industry.

Etisalat won the prestigious award as the best company to implement nationalisation initiatives from among a shortlist of GCC-based high-profile private-sector companies. The award was announced during the GCC Government HR Summit as part of the 6 th GCC HR Awards for government and private sectors.

The award was a recognition of Etisalat’s successful implementation of innovative policies and procedures in the employment of UAE nationals, and for incorporating the nationalisation plan into its core human capital strategy. It also launched customised programmes targeting UAE nationals such as the ‘Future Leaders Programme’ providing Emiratis a platform to become future leaders.

Younis Abdul Aziz Al Nimr, Chief Human Resources Officer, Etisalat said: “We in Etisalat are proud to have been recognised for the ‘ Best Nationalisation Initiative in the GCC’ and attain this outstanding achievement at such a prestigious event . This is mainly attributed to the empowerment of UAE nationals at Etisalat through a large number of employment initiatives, which increased the number of Emiratis by 48 percent across our offices in UAE. Nationalisation is part of our core belief and commitment as well as in line with the UAE leadership’s goal to increase the employment rate for UAE nationals in the public and private sector.

“At our core strategy we have continuously increased the involvement of Emiratis across the company’s divisions in the country. Etisalat has also actively participated in all ‘Emiratisation’ initiatives launched by the government such as the ‘Government Accelerator Programme’ which helped us surpass our ‘Emiratisation’ target in the first 100 days of 2018.”

Etisalat has actively participated in the ‘Absher’ initiative launched by the Ministry of Presidential Affairs and met the required targets within the specified period. As part of the ‘Emiratisation’ drive, Etisalat also established call centres in Ras Al Khaimah, Fujairah and Al Al Ain to employ UAE Nationals and meet Emiratisation targets in these areas.

Etisalat was involved in conducting 2,025 advanced and medium-level training courses training 6,400 Emirati men and women from January 2015 to December 2017.

Since the beginning of this year, more than 1,550 UAE nationals received training spanning 6,290 training days. The company has also increased its localisation rates to 48 percent in the last four years, with 74 percent occupying top management positions and 50 percent at mid-management level. UAE women nationals currently form 73 percent of the entire female workforce at Etisalat.

The ‘Future Leaders Programme’ was created in collaboration with top global research and academic institutions in which 400 nationals have completed the programme and 103 expected to graduate in the first quarter of 2019.

Etisalat Facilities Management, a subsidiary of Etisalat Service Holdings, has signed an agreement with global facility management service provider Grupo Eulen to offer telecoms and other industries the latest integrated and specialized facilities management services to achieve cost saving and operational efficiency.

The MoU was signed between Abdulla Hashim, CEO, Etisalat Service Holdings; and Emilio Garcia Perulles, CEO, Iberia and Middle East at Grupo Eulen. eFM and Grupo Eulen will collaborate to develop compelling products and services in response to the evolving market needs and demands. Both will capitalize on this partnership to penetrate new market sectors and industries.

Commenting on the partnership, Ali Hassan Harmoodi, General Manager, eFM, said: “Having developed a strong portfolio of clients, we at eFM are excited to further enhance the range and depth of our services. As a leading facility management entity, Grupo Eulen has the right service mix and capabilities to complement eFM’s expertise, offering outstanding client experience and operation efficiency empowered by the cloud, smart, and integrated solutions.

“eFM’s strategy is to implement the latest technology in the facility management business supported by the best in-house soft services solutions which we are aiming to provide through our partnership with Grupo Eulen.”

Emilio Garcia Perulles, CEO, Iberia and Middle East at Grupo Eulen, said: “We are pleased to partner with eFM as it will enable both companies to develop the best technical and management approach to respond to requirements of different sectors. This collaboration will help us provide competitive offers in response to market demand.

“The UAE market presents major opportunities for service outsourcing, especially in relation to providing facilities management and services to major corporations, which has shown considerable growth in recent years. With eFM by our side, we hope to become a major player in developing these services.”

Etisalat Group today announced its consolidated financial statement for the nine months ending 30 th September 2018.

  • Nine month consolidated revenues reached to AED 39.4 billion, an increase of 3% compared to same period last year.
  •  Nine month consolidated net profit after Federal Royalty amounted to AED 6.6 billion an increase of 2% compared to same period last year.
  •  Aggregate subscriber base reached 144 million; representing Year over Year increase of 3%.
  • Etisalat Group was granted the approval of the Securities and Commodities Authority on the share buyback program.
  • Etisalat Group’s board of directors recommends lifting restrictions on foreign shareholders voting rights.
  • Etisalat Misr and Telecom Egypt signed the first MoU for virtual fixed voice services.
  • Etisalat Misr launched Egypt's First Voice Over LTE (VoLTE) services.
  • Expo 2020 Dubai becomes first 5G major commercial customer in MEASA through partnership with Etisalat.
  •  Etisalat launched innovation program ‘Future Now’ featuring a scale-up program, co-creation lab, innovation center & IoT ecosystem.
  • Etisalat partners with UAE Paralympics at Asian Para Games.
  •  Etisalat brings iPhone XS, iPhone XS Max, Apple Watch Series 4 (GPS + Cellular) to UAE.
  •  Etisalat introduces free ‘Talking Bill’ service for People of Determination.
  • Etisalat launches first ‘Annual Add-on’ data packs in the UAE
  •  Microsoft and Etisalat UAE to bring GCC’s first mobile carrier payment option to Xbox gamers.

CEO’s Message:

Eng. Saleh Abdullah Al Abdooli, CEO, Etisalat Group said: “Etisalat Group continues to deliver a solid performance in the third quarter thanks to our continued focus and effort in the digitalisation of services and solutions. As we move into the 5G era, our network and talented teams are well equipped to lead the ever-changing requirements of our consumers and the telecom industry.

“In keeping the momentum of our success and focusing on adding value to our customers and shareholders, we remain committed to bring innovative solutions and provide value propositions for the digital age. Our efforts have helped build a dynamic ecosystem that will drive future growth and pave the way for our digital ambitions and implementation of futuristic technologies.

“Etisalat is confidently moving forward and progressing positively in enabling societies across its operations. We will continue to focus on creating innovative services, capitalizing on opportunities for new revenue streams and enhancing overall customer experience while delivering long-term value for all our stakeholders.”

“Etisalat is thankful to the vision of the wise leadership of UAE in positioning the country among the most digitally advanced globally, inspiring us to deliver world class networks and innovative services. We also extend appreciation to our shareholders and loyal customers, to whom we owe more success and greater achievements.”

Q3 - Subscribers

In the UAE, the subscriber base reached to 12.5 million subscribers, while Etisalat Group aggregate subscribers reached 144 million subscribers representing a year on year increase of 3%.

Q3 - Subscribers

Etisalat Group’s consolidated revenue for the third quarter of 2018 amounted to AED 13.2 billion with growth of 2% in comparison to the same period last year, Consolidated net profit after Federal Royalty amounted to AED 2.3 billion resulting in a net profit margin of 17%

Etisalat has entered into a strategic partnership with Abu Dhabi General Services (Musanada) to provide end-to-end ICT solutions for the new Al Ain Hospital.

The move is in line with Etisalat’s efforts to realise the vision of the President His Highness Sheikh Khalifa bin Zayed Al Nahyan, to provide high quality healthcare services with the best international specifications throughout the Emirate and ensure that they are accessible to UAE nationals.

Sultan Al Dhaheri, General Manager, Etisalat Abu Dhabi said: “Etisalat is privileged to work closely with Musanada to help meet the specific requirements of the new Al Ain Hospital. This landmark project is in line with Etisalat’s long-term objectives to be at the forefront of the innovation of digital health and support the UAE leadership’s objectives in enabling digital transformation in the country.

“We are committed to deliver a one-stop-shop solution for designing and building, implementing, commissioning, testing and after-sales support so our customers could focus on their business.”

Ali Al Haj Al Mehairbi, Executive Director, Building Construction Management Division at Musanada, highlighted the importance of the partnership to realize UAE’s smart transformation vision and objectives, promote the electronic lifestyle and smart transformation in the country, and achieve happiness for UAE residents and enhance their quality of life, particularly on the healthcare front.

“Our strategic partnership with Etisalat shows how Musanada is keen on collaborating with Etisalat in all fields to provide modern and advanced infrastructure to keep pace with all future developments, allowing it to expand the scope to include all ICT service areas as well as electronic security solutions and data application centers,” Al Mehairbi said.

“We, at Musanada, believe in the need to enhance cooperation among various entities and the importance of concerted efforts to further improve the government’s performance to effectively address challenges facing the aspects of quality, health and safety.”

Under the terms of the partnership, Etisalat will execute the design, supply, installation, testing and commissioning of state-of-the-art technologies related to IT hardware, software, and network equipment as an end-to-end ICT solution for the new Al Ain Hospital.

The hospital, which spans 347,000 square meters, is a major project that utilizes the latest digital and Internet of Things (IoT) technology in the healthcare domain. It supports medical decision-making of medical practitioners and administrative staff, thus saving time and effort, speeding up treatment procedures, allowing more time for patient care, and enabling access to medical records anytime, anywhere.

Awards to recognize achievements of Small and Medium businesses across 7 categories

Etisalat today announced the launch of ‘SMB Awards’ 2018 to recognize and facilitate the outstanding achievements of Small and Medium businesses and start-ups in the UAE.

The Awards will recognize individual and group performance across seven categories, namely SMB of the Year, Digital Transformation Award, Start up of the Year, Innovation Award, Positive Social Impact Award, Young Entrepreneur Award and Technology Disruptor Award.

Esam Mahmoud, Senior Vice President, SMB, Etisalat, said: “Small and Medium businesses and entrepreneurship are key for economic growth, innovation and job creation in the UAE. They are undoubtedly the engine of growth of the country’s economy so we need to actively support, show appreciation and celebrate their achievements.

“We are delighted to be supporting SMBs in the country with our inaugural SMB Awards. This new initiative is in line with our continuous efforts to support SMBs and start-ups in the UAE by creating a platform that puts a spotlight on our SMB customers, consequently solidifying Etisalat’s position as the preferred business partner of choice in the UAE.”

Industry reports estimate more than 100,000 new businesses to set up shop in the UAE over the next three years. Etisalat currently serves more than 300,000 SMB customers in the country, working closely with them in their digital transformation journey.

Nominations are open for individuals and companies in seven categories until 15 th November 2018.

Etisalat today announced its partnership with Abu Dhabi Cruise Terminal (Abu Dhabi Ports) to offer a package that includes a visitor SIM card and a selection of offers to all visitors arriving at Abu Dhabi Cruise Terminal.

Through the partnership, passengers and crew arriving at Abu Dhabi Cruise Terminal can avail of the package and offers from the Etisalat kiosk in the passengers’ hall. Etisalat is the first Service Provider to introduce such an exclusive ‘Visitor Package’ for those coming to the Emirate. This package includes Visitor SIM card and a booklet of vouchers with an array of deals and discounts on activities such as theme parks, restaurants, shopping and other lifestyle categories. Abu Dhabi Cruise Terminal plans to make Etisalat’s services available at the seaport and other access points for tourists visiting the Emirate.

Sultan Al Dhaheri, General Manager, Etisalat Abu Dhabi and CEO Adviser, said: “Etisalat is proud to be associated with Abu Dhabi Cruise Terminal to launch this first of its kind initiative, which is exclusively for cruise visitors arriving at the Capital. We have always worked closely with the government in supporting initiatives that contribute to the tourism sector. These exclusive offers will add value to our visitors, especially the visitor SIM card bundled with offers. This is in line with our nation’s vision for 2018 as the ‘Year of Zayed’ and a perfect opportunity for Etisalat to partner with the government on this significant initiative. The ‘Visitor Package’ caters to specific needs of visitors in the Capital and is in line with the Leadership’s direction to increase the happiness index of the Country.”

Noura Rashid Al Dhaheri, Cruise Terminal Manager, Abu Dhabi Ports, said: “We live in a connected world where travellers want to share their adventures at the touch of a button with friends and family back home as they experience them. We are, therefore, delighted to partner with Etisalat on its ‘Visitor Package’ as additional service provided to Abu Dhabi Cruise Terminal passengers’ and crew.

“Last year was a hugely successful season for Abu Dhabi Cruise Terminal, and the new season, which started this month on 3 rd October looks likely to be even stronger, with additional homeporting ships and increased passenger volume. So, the ‘Visitor Package’ from Etisalat is perfectly timed and yet another great reason to enjoy a cruise to Abu Dhabi.”

  • Etisalat enriches visitors experience with live 5G and showcases for the first time 5G download speeds highlighting speed comparison between 4G & 5G networks

  • Etisalat supports innovation in UAE and launches the Future Now initiative to enhance collaboration in various technologies with emerging companies and IoT developers worldwide

  • Etisalat is making its 5G capabilities through the world’s first robotics system to contribute to the advancement of healthcare in UAE

  • Etisalat brings the world’s pioneers of automotive industry to support the transport sector showing the Pop.Up Next

  • Etisalat harnesses technological capabilities to serve people and enhances shopping experience through the world’s first ‘Robomart’ mobile grocery store

  • Etisalat introduces cutting-edge business solutions and use of Artificial Intelligence in retail

    Etisalat successfully concluded its participation at GITEX Technology Week 2018 taking visitors on a journey of the future with a showcase of digital innovations and solutions for consumers and businesses across zones focusing on 5G, retail, healthcare, education, smart living, IoT and a unique 3D showcase of the upcoming ‘Expo 2020 Dubai’.

    The event also witnessed strategic partnerships of Etisalat with government entities like Ajman Municipality, Fujairah Department of Public Works, Sharjah Municipality, Ras Al Khaimah Municipality, Umm Al Quwain municipality and Shurooq.

    Dr Ahmed Bin Ali, Senior Vice President, Corporate Communication, Etisalat Group said: “Etisalat has always enthralled visitors at GITEX Technology Week with the unique global innovations we get on our stand every year. The showcases were unique as there was something new to learn, experience and witness in every zone. With the theme focused on ‘Leading the 5G revolution’ our every showcase was about how 5G can make these digital innovations a reality and become part of our lives.

    “Our main focus was on highlighting ‘Driving the Digital Future to Empower societies’ which is why every zone gathered the best in technology to take the visitors on this digital journey. We look forward to bringing more of such innovations and solutions next year and attract more visitors to the event from across the world.”

    Making 5G a reality’
    The 5G future was about ultra-high speed and low latency, GITEX invitees were able to experience the ‘download time’ difference between the two technologies by downloading a 4K HD movie/video using 4G and 5G simultaneously.

    With live 5G experience, the future of mobility was on showcase with the world’s first flying car Pop.Up Next making its first global presence on the Etisalat stand. Visitors were able to download a video (more than 1GB) with download time taking only 13 seconds as opposed to 4G, which takes approximately 2 minutes.

    The download progress was displayed on the screen to show the time taken to download the file on each technology. Visitors had a chance to observe the time taken to download a large size file on 4G and 5G concurrently.

    Etisalat launches ‘Future Now’ scale-up program
    Etisalat Digital introduced its innovation program, Future Now, at GITEX Future Stars 2018. Future Now introduces new ways of innovating and collaborating with startups, IoT developers, government entities, enterprises, and their end users. Future Now has four key pillars: Scale-ups program, a Co-creation Lab, an IoT partner ecosystem and an Innovation Center.

    World’s First flying car & Autonomous transportation
    This year at GITEX, Etisalat also had a special showcase on the future of mobility, which is the best use case for 5G. The arrival of 5G technology will allow faster data transmissions and will prove to be game changing for the autonomous industry. The flying car “Pop.Up Next” is for the first time made its presence outside Europe, it is the first fully electric and zero-emission modular system bringing together road mobility and air transport.

    It combines the flexibility of a small two-seater ground vehicle with the freedom and speed of a vertical take-off and landing (VTOL) air vehicle, thus bridging the automotive and aerospace domains. This was developed by ItalDesign, a first fully electric and zero-emission modular system designed to help resolve traffic congestion in large urban areas. The passenger cabin attached to either a car module (provided by Audi) or a flight module (manufactured by Airbus), can cruise autonomously on the road and lift into the air vertically. Both modules are entirely electric ad autonomous.

    The Etisalat stand also displayed a self-driving vehicle, the ‘Oasis’, which is a concept car from Swiss think tank and mobility lab Rinspeed. Designed to demonstrate a less conventional method of transport for the future, the ‘Oasis’ has a huge glass windscreen area, fitted with augmented reality technology that lets the driver virtually ‘place’ displays and objects on the screen. The car has a solar panel on the roof, while the interior offers a new living space complete with armchairs, a sideboard, TV, and a multi-functional steering wheel, emphasising the car's main role as an autonomous vehicle.

    Etisalat and Expo 2020 Dubai
    Etisalat Digital and Accenture developed an interactive 3D flythrough experience of what the Expo 2020 Dubai site will look like in two year’s time called ‘Explore 2020’ which was unveiled at the Etisalat booth.

    Unveiled less than a week before Expo’s two-years-to-go milestone, the 3D environment, rendered in real time, was displayed across eight curved screens at a resolution of 8640 x 1920. Visitors to GITEX for the first time experienced a ‘fly through’ and were able to navigate the Expo 2020 Dubai site due to Accenture and Etisalat Digital’s design, development and optimization effort.

    Retail zone highlights the future of shopping
    GITEX invitees witnessed seamless shopping experience through face recognition, artificial intelligence, image recognition and computer vision technologies. Etisalat joined forces with 12 technology partners for store analytics and insights, combining its capabilities to connect data and gain practical learnings that they can share with its customers and the retail community.

    Some of the unprecedented retail shopping experiences featured at Etisalat’s stand included a self-driving grocery store, robotic shopping cart that leads visitors to the grocery isle, a smart dressing room that recommends fashion apparel, a smart vending machine, a state-of-the-art unmanned cash counters and self-checkouts.

    This year visitors witnessed world’s first self-driving grocery store, ‘Robomart’ which has taken the idea of grocery delivery to a new level. Just tap a button and the entire store comes to you so that you can shop checkout free for the freshest goods right at your doorstep. ‘Robomarts’ are fully electric road vehicles engineered with cutting-edge technology, including driverless tech for autonomy, tele-operations for safety, a check-out free system, and a purpose-built refrigeration for cooling.

    Etisalat’s new autonomous retail solution was also a highlight which used technologies such as AI and computer vision, which can detect products taken or returned to the shelves and keeps track of them in your virtual cart. This was showcased for the first time globally, it has no cash registers, as customers can simply pick out what they fancy and walk out. Shoppers no longer have to wait in line at the till – they enter, take the product that they want and leave. Future of Healthcare & Pharmacy
    RoboPharmacy was a unique showcase of an unmanned, futuristic pharmacy system. It helps the hospital and pharmacy to capture the data to provide convenience to the customer through virtual futuristic technologies.

    Another revolutionary showcase is the CAE Vimedix ultrasound simulator, a high-fidelity simulator designed to make learning more engaging and intuitive. The unique system features a mannequin, several simulated ultrasound probes and an expanding library of cases.

    SharpSurgeon, a VR spine surgery simulator and training brought a new perspective to classical medical education methods. Augmented reality showed how medical education can be revolutionised and a human body was brought to life in full 3D in front of you using the AR functionality of Apple iPad.

    Visitors also checked out ‘Haptic Ultrasound’, a robot-based application that represents a potential application in which a sensitive robot can assist a physician.

    ‘Classroom Re-imagined’
    The future of education was exhibited with Apple’s Distinguished Educators and Apple Professional Learning Specialists, visitors were able to use iPads throughout this learning journey at Etisalat stand.

    Etisalat Digital also offered an immersive classroom experience in collaboration with CENTURY Tech, a cloud-based education platform. The experience combines AI, cognitive neuroscience theories of how the brain learns and big data showcased in a traditional classroom setting. The methods demonstrated are flipped learning, blended learning, big data insights, AI recommendations and live interventions.

    An end-to-end digital transformation solution for any educational entity was highlighted – from infrastructure and connectivity, through devices, learning platforms, high quality digital content right up to teacher training and professional development. Solutions can be provided as a turn-key solution or as a service to reduce complexity and ease implementation.

Etisalat and Ajman Municipality signed a Memorandum of Understanding to appoint the municipality as a partner to promote Etisalat’s eLife packages to new tenants.

Etisalat is pleased to partner with Ajman Municipality to promote the availability of Etisalat products and services across a wide partner base, giving our customers the flexibility of purchasing our services at their convenience at more locations across the country.

The MoU was signed by HE Abdel Aziz Hamad Taryam, General Manager, Northern Emirates at Etisalat, and HE Abdulrahman Al Nuaimi, Director General of Ajman Municipality, at the GITEX Technology Week 2108 currently being held from 14-18 October at the Dubai World Trade Center.

Etisalat Digital is taking visitors to a journey into the education of the future using cutting-edge technologies that revolutionize and re-imagine what is possible inside the classroom.

Guided by the Apple Distinguished Educators and Apple Professional Learning Specialists, participants will be using iPads throughout their learning journey at Etisalat’s stand during GITEX Technology Week 2018. Different educational levels – primary, secondary, and tertiary – will be accommodated throughout the day.

The primary level’s theme is ‘The Human Body’, while it would be ‘Space and Mission to Mars’ and ‘Biomimicry – Learning from Nature’ for the secondary and tertiary levels, respectively. Each experience is divided into four phases, namely Initiate, Participate, Celebrate and Co-Create, designed to last five to 10 minutes.

Dr Ahmed Bin Ali, SVP, Corporate Communication, Etisalat Group said: “Etisalat is committed to empowering educational institutions by offering the latest digital solutions and tools to serve students, teachers, parents and administrators to create outstanding solutions, which make a difference in the world. Our services are user-centric and delivered in flexible business models helping reduce complexity and improve efficiency.”

Apple Distinguished Educators share their expertise in integrating technology into learning and are active leaders from around the world helping other educators rethink what is possible with available technological tools to make learning deeply personal. Apple Professional Learning Specialists coach, mentor and support teachers in advancing their technology skills with an emphasis on innovation. They are able to communicate multiple dimensions of reimagining physical space, the curriculum, the delivery methods as well as the roles of the teacher and the learner.

Etisalat Digital is also offering an immersive classroom experience in collaboration with CENTURY Tech, a cloud-based education platform. The experience combines AI, cognitive neuroscience theories of how the brain learns and big data showcased in a traditional classroom setting. The methods demonstrated are flipped learning, blended learning, big data insights, AI recommendations and live interventions.

Etisalat can provide an end-to-end digital transformation solution to any educational entity – from infrastructure and connectivity, through devices, learning platforms, high quality digital content right up to teacher training and professional development. Solutions can be provided as a turn-key solution or as a service to reduce complexity and ease implementation.

Etisalat, the UAE’s leading telecommunications operator and one of the largest corporations in the GCC region, announced a strategic partnership with Sage Middle East . This partnership will offer Sage cloud accounting solutions to Small and Medium businesses (SMB), helping them with compliance of value-added taxes.

The agreement was signed by Salvador Anglada, Group Chief Business Officer Etisalat, and Blair Crump, President Sage at GITEX Technology Week 2018, the largest technology show in the Middle East and North Africa region.

With the partnership, Etisalat’s SMB customers can now subscribe to Sage Business Cloud Accounting, which has been accredited by the UAE Federal Tax Authority (FTA) earlier in March. The flexible cloud solution helps businesses effectively manage their finances and cash flow by offering easy control of their business and data at any place and any time. It will also help them collaborate with colleagues and accountants to share the workload and automate processes wherever possible to improve efficiency and reduce admin tasks

Salvador Anglada, Group Chief Business Officer, Etisalat, said: “We are excited to partner with Sage, the market leader in cloud business management solutions, to deliver the best-in-class cloud accounting to our valued SMB customers. This partnership is in line with our strategic objective to be a fully integrated ICT solutions and services provider, and business partner of choice in cloud services.”

As the global market leader in cloud business management solutions, Sage helps businesses of all sizes – from start-ups to enterprises – manage everything from financial transactions to payroll and human resources.

Sam Tayan, Managing Director at Sage Middle East, said: “We are honoured to partner with Etisalat, one of the largest telecommunications firms in the GCC region, to support the ambitions of small and medium businesses, many of which struggle with accounting and cash flow management of their businesses. Our business management solutions allow entrepreneurs and business owners to focus on their core purpose, instead of worrying about VAT-compliance and other administrative tasks that can be easily automated.”

Etisalat makes a major digital showcase in healthcare, bringing a wide array of smart solutions and concepts in the spotlight at GITEX Technology Week 2018.

This is in line with Etisalat’s objective to support the national agenda to achieve a world-class healthcare system.

Dr Ahmed bin Ali, Group Senior Vice President, Corporate Communications, Etisalat, said: “We are at the forefront of the innovation in digital health. Etisalat’s solutions are aimed at creating a more efficient and reliable healthcare system and transforming the healthcare of tomorrow.

“Our solutions can sequence one’s whole genome and find out a patient’s future conditions, the likelihood of developing certain diseases, while bringing in solutions that train surgeons better before getting inside the operating theater through immersive reality. We, at Etisalat, envision creating telemedicine networks where caregivers can collaborate and patients can have easy access to the best care possible regardless where they live.”

This week Etisalat unveils RoboPharmacy, a showcase of an unmanned, futuristic pharmacy system. It will be the first hands-on experience of Etisalat’s 5G technology believed to change people’s lives. It uses the 5G connection between the hospital, pharmacy, and capturing the data to provide convenience to the customer through virtual futuristic technologies.

Another revolutionary showcase is the CAE Vimedix ultrasound simulator, a high-fidelity simulator designed to make learning more engaging and intuitive. The unique system features a mannequin, several simulated ultrasound probes and an expanding library of cases.

SharpSurgeon, a VR spine surgery simulator and training, brings a new perspective to classical medical education methods. This solution allows resident doctors to train while conducting complex surgeries. It provides a repeatable and standard tutoring environment and an add-on to any government current training curriculum while offering highly realistic hand-based interactions in an immersive training environment that reflects the modern operating room.

At Etisalat’s stand, discover how augmented reality is revolutionizing medical education. See a beating human body to life in full 3D in front of you using the AR functionality of Apple iPad.

3D4Medical’s interactive anatomy learning platform ‘Complete Anatomy’ brings the human body to life in a stunning 3D, with incredible interactive functionality and learning content presented through augmented and mixed reality.

Visitors can also check out ‘Haptic Ultrasound’, a robot-based application that represents a potential application in which a sensitive robot can assist a physician. In the future, lightweight robots designed to be particularly collaborative will take on an increasing number of assistance tasks in the field of healthcare. The solution gives access to the healthcare experts enabling them to perform a ultrasound remotely via 5G and diagnose the patient.

Home care takes a leap into the future with virtual clinic care, a system offering travelling clinicians and nurses the ability to carry out medical exams while connected to the specialists of a health facility streaming all vitals and images through a virtual clinical encounter.

At GITEX, Etisalat is also delivering patient engagement software solutions that seamlessly integrates healthcare IT systems and clinical applications. Patients can stay entertained by watching eLife TV, on demand movies, playing games and video chat with friends. The system allows patients to order food and even control the lights and the room temperature.

Made of Genes, a scale up under the Dubai Future Accelerator Program, was chosen by Etisalat Digital bringing a high-performing computational platform to improve health and wellness through personal genomics and P4 medicine: preventive, personalized, predictive and participatory. Such a partnership is a testimony to our commitment to deliver solutions to the healthcare industry by providing analytical tools and providing data to access risks related to developing certain diseases and personalize individual treatments.

Etisalat and Fujairah Department of Public Works and Agriculture signed a Memorandum of Understanding to further enhance smart e-government initiatives by providing the department with innovative digital, ICT and smart solutions.

Under the terms of the partnership, both parties will jointly develop and establish a long-term strategic collaboration, with Etisalat appointed as the department’s digital, ICT and smart solutions provider. Etisalat and Fujairah Department of Public Works and Agriculture will work together to develop business engagement and enhance both current and future business and technical requirements. Etisalat will provide the public works and agriculture department with the required support in various areas, namely smart solutions, IT networking, technical support, best practices and digital schemes.

This partnership will also consolidate Etisalat's position as the region's most forward-looking telecommunications and ICT service provider, as it continues to lead innovative developments in the ICT industry and seek to shape the technology and communications market of the future.

The MoU was signed at the GITEX Technology Week 2108 currently being held from 14-18 October at the Dubai World Trade Center by Abdel Aziz Hamad Taryam, General Manager, Northern Emirates at Etisalat, and Salim Mohamed Ali Al Mukasah, General Manager, Fujairah Department of Public Works and Agriculture.

  • Showcasing live download speed comparison between 4G and 5G networks
  • Experience the difference by downloading a large size file (4K HD video/movie), using 4G and 5G simultaneously
  • World’s first flying car “Pop.Up Next” to showcase future of mobility

Visitors at GITEX Technology Week this year can experience live 5G experience, download 4K HD video content, even witness the future of mobility with the world’s first flying car Pop.Up Next to make a presence on the Etisalat stand.

Etisalat today showcased live download speed comparison between 4G and 5G live networks giving visitors a chance to experience the “download time” difference between the two technologies by downloading a 4K HD movie/video using 4G and 5G simultaneously.

The 5G use case that will focus on ultra-high speed and low latency. The exhibit will highlight the comparison of time to download a 4K video using 4G and 5G technology. The video(more than 1GB) download time is taken only 13 seconds as opposed to 4G, which takes approximately 2 minutes.

The download progress will be displayed on the screen to show the time taken to download the file on each technology. Visitors will have a chance to observe the time taken to download a large size file on 4G and 5G concurrently.

Saeed Al Zarouni, Senior Vice President, Mobile Network, Etisalat highlighted: “This year our participation at GITEX Technology week is significant as visitors can experience live 5G giving them a preview of the digital future. Etisalat has also taken the lead in 5G this year and this showcase is a testimony to our long-standing efforts in bringing growth and innovation in the country laying the foundation for smart city development.

“The showcase is also in line with our main theme at GITEX this year ‘Leading the 5G Revolution’ and ‘Driving the Digital Future to empower societies’. We believe 5G technologies and services will deliver capacity and connectivity along with opportunities for economic growth, education, healthcare, transportation and more.”

This year at GITEX, Etisalat also has a special showcase on the future of mobility, which is the best use case for 5G. The arrival of 5G technology will allow faster data transmissions and will prove to be game changing for the autonomous industry. The flying car “Pop.Up Next” is for the first time making its presence outside Europe, it is the first fully electric and zero-emission modular system bringing together road mobility and air transport. It combines the flexibility of a small two seater ground vehicle with the freedom and speed of a vertical take-off and landing (VTOL) air vehicle, thus bridging the automotive and aerospace domains.

With IoT gaining popularity and the use of cyber-physical systems and advanced analytics to transform all aspects of the industry, Etisalat has also displayed tactile internet use cases where the robotic system is controlled remotely using the 5G technology. Tactile internet enables humans and machines to interact with their environment, in real time, while on the move and within a certain spatial communication range as well as enables haptic interaction with visual feedback.

These 5G powered tactile production systems showcased for the first time support increasingly flexible production lines and safer working environments that will allow industry to enhance productivity, and respond to customer needs, as they continue on their digital transformation journey.

Recently Etisalat also announced a major milestone with Expo 2020 Dubai becoming the first major commercial customer in the MEASA region to access 5G services.

Etisalat’s network will provide the most advanced digital and telecom services to Expo 2020 Dubai and its millions of visitors, supporting an expected 300,000 daily users on peak days.

Etisalat was also took the lead to launch the first commercial 5G wireless network in May 2018 becoming the first telecom operator in the Middle East and North Africa (MENA) region to achieve this technological milestone and set a industry benchmark. Etisalat will also have a fully developed commercial 5G network available to provide gigabit internet services to its customers. The network will fuel enterprises digital transformation, IoT, smart cities and the fourth industrial revolution.

The foundation of this commercial launch was laid in December last year, where Etisalat was one of the operators globally to launch a pre-commercial 5G network in certain areas of the country demonstrating high-speed use cases in addition to the low latency feature of the 5G technology. Etisalat also demonstrated an advanced 5G based drone equipped with a 360-degree VR camera and 4K streaming experience.

5G technology will have speeds of up to 20 gigabits per second, as much as 30 times faster than 4G, the highest in mobile data technology. 5G also promises to have 10 times lower latency comparing to 4G. 5G will make 4K/8K video streaming so fast that they become real-time. Visitors will realize how easy and super-fast the download is over 5G network compared with 4G.

GITEX Technology Week takes place at Dubai World Trade Center from 14th-18th October 2018.

Etisalat and Ras Al Khaimah Municipality signed a Memorandum of Understanding to advance joint strategic initiatives and help drive the municipality’s long-term telecom and digital growth.

According to the agreement, both parties will work together to enhance their strategic partnership, services and projects. This strategic partnership will enable the provision of Etisalat’s managed services, digital services and solutions to the municipality.

The MoU was signed at the GITEX Technology Week 2108 currently being held from 14-18 October at the Dubai World Trade Center by Abdel Aziz Hamad Taryam, General Manager, Northern Emirates at Etisalat, and Munther Mohammed bin Shakar, General Manager, RAK Municipality.

  • World’s first Flying car ‘Pop.Up Next’ to take off on Etisalat stand
  • Autonomous two-seater Rinspeed ‘Oasis’ a guaranteed show-stopper at GITEX

Etisalat is presenting a major digital showcase in ‘Future of Mobility’, bringing global leaders in autonomous transport to Dubai and providing an insight into the future at this year’s GITEX Technology Week.

This is in line with Etisalat’s objective to highlight its role in the ‘Dubai Autonomous Transportation Strategy’ that aims to transform 25 percent of the total transportation in Dubai to autonomous mode by 2030.

Dr Ahmed bin Ali, Group Senior Vice President, Corporate Communications, Etisalat, said: “We are pleased to be partnering with top leaders of the car industry to showcase some of the latest strides they have been making in car connectivity and autonomous driving.

“Etisalat’s objective is to drive the digital future by taking the lead in innovation to bring futuristic technologies from around the world to UAE and the region. We, at Etisalat, are committed to support the nation’s long-term strategy in promoting digitization initiatives and developing the connected ecosystem of the UAE, particularly transportation.”

Taking off at Etisalat’s stand is ItalDesign’s Pop.Up Next, the first fully electric and zero-emission modular system designed to help resolve traffic congestion in large urban areas. The ultra-light, two-seater passenger cabin, which can be attached to either a car module (provided by Audi) or a flight module (manufactured by Airbus), can cruise autonomously on the road and lift into the air vertically. Both modules are entirely electric ad autonomous. The interior of the cabin boasts of a TV-like 49-inch screen that relays information back to the passengers. Interaction between humans and the machine is performed by speech and face recognition, while additional control can be achieved via eye-tracking technology and touching the screen.

The Etisalat stand is also displaying a self-driving vehicle, the ‘Oasis’, which is a concept car from Swiss think tank and mobility lab Rinspeed. Designed to demonstrate a less conventional method of transport for the future, the ‘Oasis’ has a huge glass windscreen area, fitted with augmented reality technology that lets the driver virtually ‘place’ displays and objects on the screen. The car has a solar panel on the roof, while the interior offers a new living space complete with armchairs, a sideboard, TV, and a multi-functional steering wheel, emphasising the car's main role as an autonomous vehicle.

Etisalat is present at stand Z1-A20 in Zabeel Hall at GITEX Technology Week 2018, at the Dubai World Trade Centre. Visitors can expect product showcases, live demonstrations of telecom technologies for individuals and businesses as well as Etisalat business solutions for industry verticals such as future mobility, smart retail, smart health and digital education.

  • Showcasing live download speed comparison between 4G and 5G networks
  • Experience the difference by downloading a large size file (4K HD video/movie), using 4G and 5G simultaneously
  • World’s first flying car “Pop.Up Next” to showcase future of mobility

Visitors at GITEX Technology Week this year can experience live 5G experience, download 4K HD video content, even witness the future of mobility with the world’s first flying car Pop.Up Next to make a presence on the Etisalat stand.

Etisalat today showcased live download speed comparison between 4G and 5G live networks giving visitors a chance to experience the “download time” difference between the two technologies by downloading a 4K HD movie/video using 4G and 5G simultaneously.

The 5G use case that will focus on ultra-high speed and low latency. The exhibit will highlight the comparison of time to download a 4K video using 4G and 5G technology. The video(more than 1GB) download time is taken only 13 seconds as opposed to 4G, which takes approximately 2 minutes.

The download progress will be displayed on the screen to show the time taken to download the file on each technology. Visitors will have a chance to observe the time taken to download a large size file on 4G and 5G concurrently.

Saeed Al Zarouni, Senior Vice President, Mobile Network, Etisalat highlighted: “This year our participation at GITEX Technology week is significant as visitors can experience live 5G giving them a preview of the digital future. Etisalat has also taken the lead in 5G this year and this showcase is a testimony to our long-standing efforts in bringing growth and innovation in the country laying the foundation for smart city development.

“The showcase is also in line with our main theme at GITEX this year ‘Leading the 5G Revolution’ and ‘Driving the Digital Future to empower societies’. We believe 5G technologies and services will deliver capacity and connectivity along with opportunities for economic growth, education, healthcare, transportation and more.”

This year at GITEX, Etisalat also has a special showcase on the future of mobility, which is the best use case for 5G. The arrival of 5G technology will allow faster data transmissions and will prove to be game changing for the autonomous industry. The flying car “Pop.Up Next” is for the first time making its presence outside Europe, it is the first fully electric and zero-emission modular system bringing together road mobility and air transport. It combines the flexibility of a small two seater ground vehicle with the freedom and speed of a vertical take-off and landing (VTOL) air vehicle, thus bridging the automotive and aerospace domains.

With IoT gaining popularity and the use of cyber-physical systems and advanced analytics to transform all aspects of the industry, Etisalat has also displayed tactile internet use cases where the robotic system is controlled remotely using the 5G technology. Tactile internet enables humans and machines to interact with their environment, in real time, while on the move and within a certain spatial communication range as well as enables haptic interaction with visual feedback.

These 5G powered tactile production systems showcased for the first time support increasingly flexible production lines and safer working environments that will allow industry to enhance productivity, and respond to customer needs, as they continue on their digital transformation journey.

Recently Etisalat also announced a major milestone with Expo 2020 Dubai becoming the first major commercial customer in the MEASA region to access 5G services.

Etisalat’s network will provide the most advanced digital and telecom services to Expo 2020 Dubai and its millions of visitors, supporting an expected 300,000 daily users on peak days.

Etisalat was also took the lead to launch the first commercial 5G wireless network in May 2018 becoming the first telecom operator in the Middle East and North Africa (MENA) region to achieve this technological milestone and set a industry benchmark. Etisalat will also have a fully developed commercial 5G network available to provide gigabit internet services to its customers. The network will fuel enterprises digital transformation, IoT, smart cities and the fourth industrial revolution.

The foundation of this commercial launch was laid in December last year, where Etisalat was one of the operators globally to launch a pre-commercial 5G network in certain areas of the country demonstrating high-speed use cases in addition to the low latency feature of the 5G technology. Etisalat also demonstrated an advanced 5G based drone equipped with a 360-degree VR camera and 4K streaming experience.

5G technology will have speeds of up to 20 gigabits per second, as much as 30 times faster than 4G, the highest in mobile data technology. 5G also promises to have 10 times lower latency comparing to 4G. 5G will make 4K/8K video streaming so fast that they become real-time. Visitors will realize how easy and super-fast the download is over 5G network compared with 4G.

GITEX Technology Week takes place at Dubai World Trade Center from 14th-18th October 2018.

Accenture (NYSE: ACN) and Etisalat Digital are playing a key role in making Expo 2020 Dubai one of the fastest, smartest, and best-connected places on Earth by collaborating to bring innovative digital experiences to attendees. The joint Digital Services Premier Partners have developed an interactive 3D flythrough experience of what the Expo 2020 Dubai site will look like in two years’ time. Called Explore 2020, it will be unveiled at the Etisalat booth at GITEX Technology Week.

Unveiled less than a week before Expo’s two-years-to-go milestone, the 3D environment, rendered in real time, will be displayed across eight curved screens at a resolution of 8640 x 1920. To develop a scale replica of the Expo site, Accenture transformed a complex architectural model, containing over 122 million polygons, into an optimized 3D model containing just 6 million polygons – a reduction of more than 95% - whilst ensuring absolute quality and precision in the visual representation and texturing. Visitors to GITEX can, for the first time, ‘fly through’ and navigate the Expo 2020 Dubai site at will, as a result of Accenture and Etisalat Digital’s design, development and optimization effort.

Francisco Salcedo, Senior Vice President, Etisalat Digital said: “With Etisalat’s focus this year at GITEX Technology Week on ‘Leading the 5G Revolution’ and ‘Driving the Digital Future to Empower Societies’, this spectacular showcase is built on our vision to provide digital innovation and futuristic solutions that will have a fundamental impact on people’s lives.

“We are excited to bring this unique 3D experience of ‘Explore 2020’ that will take our visitors on a special journey of the Expo 2020 Dubai site. As a digital services premier partner, this joint project with Accenture will give all visitors an insight of Expo 2020 Dubai and take them through all the highlights of this global event including behind the scene highlight of Etisalat contribution to the site such as 5G capabilities launched earlier this year.”

Mohammed AlHashmi, Senior Vice President of Innovation and Future Technology at Expo 2020 Dubai said: “Two years from now, Expo 2020 will open its doors to the world for a six-month festival of human ingenuity. Our partnerships with Accenture and Etisalat Digital are integral to the creation of Expo’s ‘smart site’, which will enrich the visitor experience by digitally connecting people with their surroundings and optimising their interactions.

“In 2020 millions of visitors will enjoy an incredible journey around the Expo site, which will be one of the smartest, fastest and best-connected places on the planet. I’m delighted that visitors to GITEX today can have a special preview of this experience, thanks to Accenture and Etisalat Digital.”

“Expo 2020 Dubai is an event that will connect both minds and people together, by generating innovative ideas and solutions for a brighter and better future,” said Gerardo Canta, managing director and Accenture’s Communications, Media & Technology lead for the Middle East & Turkey. “We are happy to partner with Etisalat Digital and offer a preview of the upcoming Expo 2020 site. With Explore 2020, visitors can expect to see an exclusive preview of Expo 2020 Dubai, and to imagine the endless possibilities of digital services and technologies such as 5G, machine learning, data analytics, artificial intelligence, extended reality, and more.”

Visitors to the Etisalat stand will notice several interactive elements including people, cars, and drones roaming the sky, with renowned Dubai skyline on the horizon. Moreover, visitors can use a purpose-built 3D space-mouse to zoom, rotate and fly across the site, whilst discovering the story of Expo 2020 Dubai. Interactive animations will be triggered by location proximity, revealing an additional layer of context, visualization and understating of the behind-the-scenes technology powering one of the fastest smartest, and best-connected places on earth.,

Together, Accenture and Etisalat Digital are designing, building and running innovative solutions aimed at providing a memorable experience for Expo 2020 visitors, both before and during the event. Explore 2020 is a practical example of how this partnership can bring innovation to life.

September 2018

Etisalat announced today that it has teamed up with Skylines Tax Consultancy to offer free Value Added Tax (VAT) filing services exclusively for its Small and Medium Business (SMB) customers at the ‘Hello Business Hub’.

This is keeping in line with UAE government’s VAT legislation which introduced a 5 percent VAT on 1st January this year. Under the new law, a VAT return has to be filed by registered tax payers at the end of the tax period.

Esam Mahmoud, Senior Vice President, Small and Medium Business, Etisalat, said: “In collaboration with our tax consultancy partner at the ‘Hello Business Hub’, we are pleased to support our SMB customers with this new initiative that aims to help them meet their VAT responsibilities by providing consultation and guiding them through every step of the way, giving them peace of mind.

“Small and medium businesses are important contributors to the UAE’s economy today, and we at Etisalat work closely with SMBs and start-ups by enabling them with the right tools and services all under one roof (‘Hello Business Hub’). Etisalat and Skyline Tax Consultancy will work actively together with SMBs to ensure proper VAT compliance and adoption.”

In addition to VAT filing, SMB customers will also enjoy other free services: archiving of documents for five years, cloud-based financial accounting software, filing of VAT return, cash flow management, balance sheet, profit and loss, access to a VAT help desk, bank reconciliation, import/export activities, VAT registration, and four free accountant’s visits per month at customer premises.

Etisalat’s Hello Business Hub, which opened in February this year, caters to the needs of SMBs by offering comprehensive integrated propositions, ranging from company setup to company registration, banking to insurance, office leasing to furniture, combined with the latest telecom products and services from Etisalat and more. Etisalat currently serves more than 300,000 SMB customers in the country, working closely with them in their digital transformation journey.

The specialised business hub located at One JLT building, Jumeirah Lake Towers, Dubai offers latest telecommunications solutions tailored for start-ups and SMBs and an extended platform provided by its strategic business partners. The hub also hosts Dubai Multi Commodities Centre (DMCC) as well as Virtuzone, Oman Insurance, National Bank of Ras Al Khaimah (RAKBANK), Sharaf DG, Amer for Government services, CBRE, Advanced Business Concept (ABC), The Ambassador, Leader Consulting, in addition to Etisalat Digital Marketing solutions for SMBs.

  • DOUBLE THE INTERNET SPEEDS UPTO 1GBPS
  • ELIFE UNLIMITED INTRODUCES NEW ‘COMMITMENT FREE’ OPTIONS
  • SUPERIOR TV ENTERTAINMENT OPTIONS FROM THE BIGGEST NAMES WITH 4K PREMIUM CHANNELS ALL ON ONE-BOX

Etisalat today announced the launch of ‘eLife Unlimited’, an all-new line up of home service offerings delivering enhanced TV content at double internet speeds and for the first time in the UAE will be introducing ‘Commitment Free’ option for consumers.

Khaled ElKhouly, Chief Consumer Officer at Etisalat, said: “Today’s launch of the new home service offering ‘eLife Unlimited’ reiterates our unwavering commitment to deliver superior home internet and TV entertainment services for residents in the UAE. The increasing demand for faster broadband and higher speeds to watch world-class content led to the revamp of our eLife portfolio and the need to introduce tailor-made packages. The new eLife packages focus on delivering the most engaging content in the UAE on the fastest broadband speeds including easy access to 4K channels and Video on Demand (VOD).

“This is a result of Etisalat’s continuous investments in the most advanced network technologies to deliver the best customer experiences and content partnerships that bring the best regional live TV and on-demand content to our eLife customers. The new ‘eLife Unlimited’ packages emphasise our efforts to continually enhance our customers' home entertainment experience.”

‘eLife Unlimited’ packages now give subscribers the opportunity to enjoy speeds of 50 Mbps for the basic bundle ‘Starter’ and up-to 1Gbps for the ‘Premium’ 1G offering. Customers can enjoy entertainment from across the globe with more than 590 channels, including 4K content, and over 150 channels in HD. The new packages also comprise of a massive library of movies and TV shows on demand plus access to features like ‘Start-Over’, ‘Catch-Up’ and ‘Parental Control’. ‘eLife Unlimited’ allows subscribers to enjoy all the premium content from major TV broadcasters, media and content companies like MBC, beIN, OSN and Starzplay on one box to ensure non-stop entertainment is delivered to every household in the country. The new home service offerings also give subscribers an opportunity to customize their TV experience based on their viewing preferences.

Customers signing up to ‘eLife Unlimited’ plans can also choose a ‘Mini Pack’ that will boost their basic TV subscription with premium Asian, Arabian, Pinoy, and Western channels for only AED 10 a month which is a 75 percent discount off the regular price of AED 40. The premium package subscribers will be able to select one option for free.

Etisalat is also introducing a ‘Commitment Free’ option, waiving off the minimum commitment period for subscribers by simply paying a monthly fee of AED20.

Emiratis and ‘Homat Al Watan’ card holders can enjoy their dedicated plans from Etisalat on the new eLife Unlimited too with free double speed benefits upto 250Mbps.

Any existing eLife customers are able to upgrade to the new ‘eLife Unlimited’ plans immediately enabling them to enjoy the new broadband speeds and superior TV entertainment services, simply by calling 800101 or by visiting Etisalat stores.

Features such as the free and unlimited national calls from your landline, along with add-ons like unlimited international calling packs and call plus continue to be available to enhance the home telephone experience. In addition, the newly introduced Etisalat’s Wi-Fi service called ‘HomeZone’ provides a convenient solution and provides a reliable Wi-Fi signal to help eliminate dead spots. For AED29 a month, users will receive new access points to boost their Wi-Fi coverage in up to 3 extra zones.

First operator in the MENA region to launch the eSIM service with the new Apple Watch

Etisalat today announced the offering for the most advanced iPhones ever, iPhone XS and iPhone XS Max, and Apple Watch Series 4 (GPS + Cellular) starting Friday, 21st September across all Etisalat stores in UAE, through www.etisalat.ae/iphonexs, and My UAE Etisalat App.

Khaled Elkhouly, Chief Consumer Officer at Etisalat said: “Etisalat is thrilled that the much awaited iPhone XS and iPhone XS Max as well as the Apple Watch Series 4 (GPS +Cellular) will be available for customers in the UAE at the same time as their global counterparts. Iphones and other Apple devices are receiving an overwhelming response among our subscribers, and we at Etisalat are committed to continuously offer new deals to our customers.

“Etisalat’s ‘iPhone for Life’ program will make it easier to upgrade to the new iPhones, while our Smart Pay options of 12, 18 and 24 months will make it highly affordable for all customer segments to get their hands on these highly desired Apple devices.”.

Etisalat customers will be able to purchase iPhone XS and iPhone XS Max with flexible Smart Pay plans on a 12, 18, or 24 month contract and also avail the AppleCare+ service for only AED 30 per month. Customers opting for a 24 month smart pay plan can purchase iPhone XS for AED185, or the iPhone XS Max for AED210, each month.

Etisalat is also offering up to 10GB free data for purchasing the device with a prepaid account.

iPhone XS and XS Max are available in 64, 256 and 512GB capacity. The standalone price of the iPhone XS (64GB) is AED4,028, while the 256 and 512GB variants are priced at AED4,628 and AED5,437, respectively. The 64GB model of the iPhone XS Max costs AED200 more than the smaller XS, starting at AED4,248 outright. A 256GB configuration costs AED5,028 and the 512GB XS Max costs AED5,837 outright. Prices are subject to 5% VAT. For complete pricing details, please visit www.etisalat.ae/iphonexs

iPhone XS and iPhone XS Max are the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level, featuring stunning 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos.

iPhone XS and iPhone XS Max bring an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance, the most durable glass ever in a smartphone, a beautiful new gold finish that joins silver and space gray, and introduce Gigabit-class LTE for even faster download speeds. iPhone XS Max offers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone.

Both phones introduce Dual SIM to iPhone through the use of a nano-SIM and digital eSIM. Etisalat is working currently with Apple on making the eSIM service available soon on the new iPhones.

Additionally, iPhone XR, bringing the latest iPhone innovations to more people, will be available to pre-order at Etisalat on 19th October. iPhone XR features an all-screen glass and aluminum design with a 6.1-inch Liquid Retina display — the most color accurate in the industry, with wide color support and True Tone for a more natural viewing experience. iPhone XR features A12 Bionic with next-generation Neural Engine, the TrueDepth camera system, faster Face ID, an advanced camera system that creates dramatic portraits using a single camera lens, LTE Advanced for fast download speeds and six beautiful finishes.

Apple Watch Series 4 is redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways. Etisalat will also be the first operator in the MENA region to launch the eSIM service with the new Apple Watch series.

It features a stunning 30 percent larger display, a thinner, smaller case and a new interface with more information and richer detail. Apple Watch Series 4 with watchOS 5 brings advanced activity and communications features, along with revolutionary health capabilities including a next generation accelerometer and gyroscope which are able to detect hard falls.

Telco also bags ‘5G Innovator of the Year’ at prestigious event

Etisalat today announced it was recognised as the ‘Best Regional Wholesale Carrier’ at the prestigious Telecoms World Middle East Awards gala event in Dubai.

Etisalat was shortlisted among top telecom companies for its success in the wholesale business as the ‘Best Regional Wholesale Operator’ and ‘5G innovator of the Year’ at the regional telecom event.

Etisalat’s outstanding technological innovation, core international network capabilities and reach, strong service portfolio, continuous commitment to quality and customer service gratifyingly contributed to the achievement in the wholesale category. Additionally, its capabilities to serve as a gateway to the world for the UAE, the regional operators and customers serving as a platform for ME region’s credible peering and transit hub made it a strong contender in this category.

Commenting on the award, Ali Amiri, Group Chief Carrier & Wholesale, Etisalat, said: “Etisalat’s core international network capabilities, reach and commitment to quality are part of our DNA and we are proud to be recognized among our industry peers. This award highlights the capabilities and success of SmartHub and the strategic partnerships we have formed. Etisalat has established itself as a wholesale brand in the region through excellent quality of service and long-term commitment to its customers.”

Etisalat is a premium wholesale provider in the Middle East with a robust YoY growth achieved through focus on customer experience and innovation using the latest technology with clear future transformation plans. Etisalat’s SmartHub offers reliable infrastructure services to around large high profile carriers and content providers to strategically locate PoPs in the region, which gives universal connectivity with a full portfolio of wholesale services.

At the ceremony, Dr Ahmed bin Ali, Group Senior Vice President, Corporate Communication, Etisalat, accepted the ‘5G Innovator of the Year’ award on behalf of the company. This award recognized “etisalat” for its significant achievements on 5G, where it has achieved regional firsts, with the announcement of the first 5G network in the MENA region and ‘Expo 2020’ as the first major commercial 5G customer in MEASA. Etisalat has always led as a pioneer in the telecom industry and has now set a new benchmark in 5G among its peers

This milestone further supports the UAE’s reputation as a country that leads in innovation, infrastructure and development.

The awards ceremony was part of the two-day Telecoms World Middle East in Dubai. The winners were chosen by an independent panel of experienced industry veterans and the jury which includes representatives from the carrier arena, telecoms/ICT vendor community and the ICT investment banking sector.

Forty-seven athletes from the UAE Paralympics team to compete at the Indonesia 2018 Asian Paralympic Games

Etisalat today announced its sponsorship of the UAE Paralympic Committee at the upcoming Indonesia 2018 Asian Para Games.

Forty-seven athletes with disabilities from the UAE Paralympics team are set to compete in eight sporting events namely athletics, power lifting, shooting, boccia, cycling, table tennis, archery and judo, at the Indonesia 2018 Asian Para Games from 6th to 13th October in Jakarta, Indonesia.

Dr Ahmed bin Ali, Group Senior Vice President, Corporate Communications, Etisalat, said: “Etisalat is delighted to be sponsoring the UAE National Paralympics Committee at the Indonesia 2018 Asian Para Games. As the leading telecom operator in the region, this strategic sponsorship falls in line with our endeavor to be at the forefront of sporting events.”

“Such international sporting events have become a great platform for Etisalat to encourage the local sporting community as we work towards fulfilling our responsibility to support initiatives that benefit people of determination. It is a key element of Etisalat’s corporate social responsibility strategy to provide equal opportunities to all especially that sport is a right and must be accessible to all throughout the society.”

Indonesia 2018 Asian Para Games, also known as the 3rd Asian Para Games, is a multi-sport event involving athletes with a range of disabilities. About 3,000 athletes from 43 countries are expected to take part in 15 paralympic and 3 non-paralympic sports. The Games will take place in the same venues as the 2018 Indonesia Asian Games.

Etisalat Digital today announced that Massar Solutions, a UAE-based fleet management firm, has signed up for its secure and reliable OneCloud Services.

Etisalat OneCloud offers a convenient on-demand subscription to a pool of configurable shared and dedicated multi-tenant computing resources. This end-to-end managed cloud solution includes infrastructure-as-a-service, managed security services, managed backup, managed applications and managed disaster recovery services.

Fahim Mohamed Al Shehhi, Managing Director, Massar Solutions P.J.S.C. said: “Outsourcing of private cloud hosting functions will provide significant value to Massar Solutions in the long term by helping the organization reduce operational expenses, maintain our competitive position and more importantly, improve efficiency, transparency and resilience through new technology.”

Miguel Angel Villalonga, Vice President Cloud & Data Center Etisalat Digital, said: “We are pleased to offer Etisalat’s OneCloud Services that cater to the growing needs of enterprise customers like Massar, a leading fleet management firm that provides innovative and comprehensive mobility solutions to its clients in the government, semi-government and the private sector.

“With “etisalat's” corporate strategy focusing on 'Driving the digital future', we are working closely with all our customers and partners to transform their businesses by investing in digital services and solutions. We recognize that these organisations want to leverage on cloud’s ever-expandable and always available infrastructure to speed up the delivery and reliability of new and existing applications.”

As part of the agreement, “Etisalat” will host Massar’s fleet management application on its cloud in the UAE. The agreement will help Massar stay ahead of the curve with access to “etisalat’s” expertise, which ensures adherence to industry standards and policies in maintaining this infrastructure.

August 2018

  • Collaboration marks the first time in the GCC region that console gamers will be able to pay for content through their telecoms subscription
  • Payment options will cover Xbox content, as well as Xbox Games Pass and Gold Live memberships
  • ‘Our partnership with Etisalat UAE opens up a world of exciting game titles to UAE Xbox users, without the need for credit or debit cards,’ says Xbox GCC Manager
Microsoft and Etisalat UAE, the leading telecom operator in the Middle East, today announced that Xbox gamers in the UAE can now enjoy an added dimension of convenience, by paying for content through their Etisalat mobile account.

The collaboration between both organizations marks the first time in Gulf region for gamers to pay through mobile account without a need for credit card. They will also be able to make purchases from the Microsoft Store on Xbox consoles and Windows PCs through their pre-paid or post-paid Etisalat mobile accounts, settling the amount through the normal payment for their telecoms services.

“This is the first time in the GCC region that any gamer on any console will be able to make purchases through a telecoms channel,” said Mohammed Habbab, Xbox GCC Manager. “Our partnership with Etisalat UAE – the biggest telecoms provider in the country – opens up a world of exciting game titles to UAE Xbox users, without the need for credit or debit cards. And it also makes parental control easier, so you will always know what content your children are consuming.”

etisalat UAE subscribers will get access to Xbox Games Pass, where players get unlimited access to more than 100 Xbox One and Xbox 360 games on Xbox One for the single, low, monthly price of AED 39. Play exciting titles like Sea of Thieves and State of Decay 2, Forza Horizon 4 and Crackdown 3 on the day they are released. Browse through an enticing catalogue, from recent blockbusters to critically acclaimed indie titles. And if you buy an Xbox One game from the current catalogue, you can save up to 20%, plus get up to 10% off game add-ons and consumables.

Khaled Elkhouly, Chief Consumer Officer, Etisalat UAE, said: “We are excited to grow our partnership with Microsoft to offer a convenient, easy, and secure payment option that will enrich Xbox customers’ experience with more convenience and value. The gaming market is growing at an exponential rate. The industry has emerged as one of the most evolving industries in the entertainment sector, besides the music and video. Recent technological advancements and games development have been instrumental in opening up several avenues for market expansion.”

Xbox also offers Gold Live, which gives members access to the most advanced multiplayer, bonus games and exclusive member discounts in Microsoft Store. Gold Live members can stay connected to friends, family and other Xbox Live members around the world and build awe-inspiring worlds together or compete in thrilling matches of skill that test the mind and the reflexes to the fullest. Whether it’s competitive or co-operative gameplay, Xbox Live Gold takes the experience to the next level.

For more information on Microsoft Games Pass, visit https://www.xbox.com/en-US/xbox-game-pass. For more information on Xbox Gold Live visit https://www.microsoft.com/en-ae/p/xbox-live-gold/cfq7ttc0k5dj/000C

July 2018

E-marine, the leading company in providing marine engineering and installation services for submarine cables in the region, bagged a contract from Huawei Marine Networks to install the ‘Mauritius and Rodrigues Submarine Cable System’ (MARS), which covers a distance of 700 km connecting two islands in the Indian Ocean.

The MARS cable will help boost internet connectivity through the provision of high-speed, large capacity bandwidth between the two islands located off the coast of East Africa.

Omar Jassim Bin Kalban, Chief Executive Officer, E-marine said: “E-marine has worked on several local and international projects in the past providing an infrastructure that is robust and is able to meet the high capacity requirements of that country or region. We are committed to efficiently manage and implement these large-scale projects with innovative technologies and solutions. E-marine looks forward to work with Huawei Marine Networks on the MARS project which will bring enhanced connectivity to the East African region.”

Mike Constable, Chief Executive of Huawei Marine said,“As a global provider of submarine network solutions, Huawei Marine is pleased to partner again with E-Marine to deploy our high-speed submarine cable infrastructure which will help facilitate further economic development in the region”.

E-marine has worked on several projects across the region and maintains more than 100,000 km of submarine cables.

About E-marine

E-marine is the trusted principal provider of submarine cable solutions. With over three decades of submarine cabling experience, E-marine has pioneered the development of the region’s subsea cable infrastructure through its wide range of reliable solutions for the telecommunications and off-shore energy industries.

With unrivalled expertise in submarine cable installation and maintenance, E-marine’s highly competent professionals also undertake submarine route surveys, cable transportation, consultancy, ROV inspection and burial and related operations for regional and international clients across the globe. The company has a fleet of four fully equipped cable ships, one Multi-Purpose Vessel and a special purpose vessel with strategically located cable and storage depots in Hamriyah, UAE and Salalah, Oman.

About Huawei Marine Networks Co., Ltd.

Huawei Marine Networks Co., Limited (Huawei Marine) is a joint venture established by Huawei Technologies Co., Ltd. and Global Marine Systems Limited. Combining the substantial expertise of the two parent companies, Huawei Marine integrates the state-of-the-art optical transmission technology and 160 years of marine engineering and installation excellence, with a strong commitment to the development of innovative submarine cable network solutions throughout the globe. Huawei Marine delivers highly reliable, cost-effective turnkey submarine cable system solutions incorporating system design, integration and installation services with an on-going focus and commitment to customer support for network operators.

For more information, please contact: public@huaweimarine.com or visit www.huaweimarine.com

Etisalat Digital today announced its new set of challenges for the 5th cohort of Dubai Future Accelerators (DFA) focusing on creating smart innovative solutions based on emerging technologies like Artificial Intelligence (AI) and Blockchain.

The partnership with the government-supported accelerator is part of Etisalat Digital strategy to bring the latest technologies and innovations to enable a smart ecosystem. The technology themes for the challenges under the fifth cohort of this program revolve around using AI and Blockchain to address key areas of any smart city.

In support of UAE 2021’s vision of making the UAE the safest place in the world and to enhance transportation, the first challenge focuses on reducing crime and road congestion using AI on video surveillance systems by analyzing behavior, predicting crime-related patterns, congestion, and road accidents. It also includes enabling automated decisions that alert the concerned authorities.

The second challenge focuses on using Blockchain to reduce transactional costs and complexity in B2B processes between banks, government, and private sectors by 40% within five years.

For its third challenge, Etisalat Digital would like to adopt Blockchain to allow exchange across various loyalty currencies and to transform a loyalty currency into a crypto currency that can be used to perform online and physical transactions.

Francisco Salcedo, Senior Vice President, Etisalat Digital, said: “We are looking forward to the 5th cohort with Dubai Future Accelerators. Our partnership with the accelerator supports us in collaborating with innovative companies worldwide to bring the latest innovation to our customers. For the 5th cohort, we chose to address two of the key emerging technologies in UAE, Blockchain and Artificial Intelligence, to explore new opportunities and solutions, and support the UAE agenda for 2021.”

Applications are open to companies across the globe to address any of these challenges along with technology experts from Etisalat Digital. Companies will be shortlisted and selected as part of a nine-week DFA program expected to start in September.

Towards the end of the program, Etisalat Digital will sign a commercial agreement with selected companies who will then be on boarded in the Etisalat Scale-Ups Program where they will receive access to Etisalat Digital resources and experts, office space, and support needed to deliver joint projects.

Dubai Future Accelerators was launched in 2016 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and the Chairman of Dubai Future Foundation under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai. The programme is a government initiative that aims to bring the world’s most exciting and transformative technology start-ups to Dubai to collaborate with local entities and find solutions for future challenges.

Distribution of interim dividend for the first half of the fiscal year 2018 of 40 fils per share

Etisalat Group today announced its consolidated financial results for H1 ending 30th June 2018.

H1 2018 Financial Highlights and Key Developments

  • Etisalat Group subscriber base reached 144 million representing year on year increase of 4%
  • Etisalat Group Consolidated Revenues for first half of 2018 amounted to AED 26.2 billion representing 4% increase year over year.
  • Etisalat Group Consolidated Net profit for first half of 2018 amounted to AED 4.3 billion representing 6% increase year over year.
  • Etisalat achieves over 1 million VoLTE subscribers.
  • Etisalat launches first commercial 5G network in the MENA.
  • Expo 2020 Dubai becomes first 5G major commercial customer in MEASA through partnership with Etisalat; Etisalat's 5G network will provide state-of-the-art services to Expo's millions of visitors.
  • Etisalat launches ‘Hello Business Hub' in UAE, a one-stop place for all start-ups and SMBs.
  • Etisalat Digital's IOT Connectivity Solutions Empower FEWA Smart Metering Project.
  • UAE Ministry of Interior signs agreement with Etisalat to link UAE homes and establishments to a fire alarm system connected to the civil defence control room.
  • Etisalat, Ericsson and Intel launch ‘Driving the Future of 5G Innovation' university competition.
  • Etisalat and Pro League Committee launch the region's first Virtual Reality Football app
  • Etisalat and Microsoft form a strategic partnership to deliver the comprehensive, trusted Microsoft Cloud from their first datacentre located in the Middle East
  • Etisalat forms an alliance with AeroMobile for in-flight roaming coverage for business users.
  • Etisalat launches remote SIM provisioning of any embedded devices, while launching commercially the e-SIM enabled/LTE connected Apple Watch Series 3.
  • Etisalat forms exclusive partnership with GSMA for Mobile 360 Series – MENA Conference
  • Etisalat adopts latest GSMA's global IoT Security Guidelines

Industry Recognition

  • UAE ranked as global leader in Fiber Optic Network Cable for the second year in a row.
  • Etisalat awarded 'Most Valuable Telecoms Brand' in MENA region by Brand Finance at Mobile World Congress.
  • Etisalat receives the prestigious TL9000 certification, an International Quality Standard for the telecom industry.
  • Etisalat's data centres acquire PCI/DSS certification guaranteeing maximum safety of customer data at all times.
  • Seven Etisalat shops were rated as 5 Stars as part of TRA's "Erteqa" initiative.

Essa Mohamed Al Suwaidi, Chairman of Etisalat Group

“Etisalat Group’s financial performance of the first half of this year showcased its ability to innovate and lead in the telecom and digital services arena. We will continue to be technology leaders and our recent 5G commercial launch is another testament of our efforts, allowing us to tap into promising opportunities that will enable greater benefits for all segments of customers. The financial performance continue to lay a solid foundation for investment, hence, enabling Etisalat to introduce solutions that will reshape the industry and change the business operating dynamics.

“I would like to thank the wise leadership of United Arab Emirates for their continuous support and the Etisalat management team in making the digital vision a reality by staying focused on the company’s long-term strategy to drive stakeholder value. Thanks to both our supportive shareholders and loyal customers for inspiring us to set new global benchmarks and reach new business heights.”

Eng. Saleh Al Abdooli, CEO, Etisalat Group
“Etisalat Group’s financial results in the first half of 2018 is an outcome of our sincere efforts to drive growth and generate efficiencies, with an unwavering commitment to key strategic priorities that will enable a digital future, transform the ecosystem, and drive digital innovation across our operations.”

“We are proud that Etisalat was the first telecom operator to successfully launch the first 5G Ultra-Mobile broadband experience in the region, and through our partnership with Expo 2020 Dubai, the latter became the first 5G major commercial customer in MEASA. Such collaboration is a declaration of a new era of digital connectivity, and an acknowledgment of 5G’s rich anticipated potential”

Whether we are introducing novel technologies or launching new innovative services, our achievements are spread across all aspects of the business and integrate seamlessly to deliver our strategic objectives. We managed to capitalize on our financial, technological and human assets enabling us to spearhead in a new world that will be defined by the digital pioneers”

“Moving forward, we will continue to pilot and explore new technologies while probing prospective use cases that will maximize value and bring tangible benefit to customers and shareholder. Etisalat remains grateful to the country leadership for their continuous support, and thankful to its customers who have played a critical role in its journey, we believe in our ability to be the catalysts who will enable the transition of the society in the new digital era, and we are bound to unfold greater accomplishments down the road”

Subscribers

  • Etisalat Group Subscriber base reached 144 million representing Year over Year increase of 4%.
  • Etisalat UAE Subscriber base reached 12.7 million representing Year over Year increase of 3%.

Revenue

  • Etisalat Group second quarter consolidated revenues amounted to AED 13.1 billion representing 2% increase comparing to Q2 2017.

Net Profit

  • Etisalat Group second quarter consolidated net profit amounted to AED 2.2 billion representing 12.4% increase comparing to Q2 2017.

Telco joins the global event ‘Light Up for Inclusion’ in an act of unity and celebration of difference

Etisalat, the official partner of Special Olympics World Games Abu Dhabi 2019, which will take place from 14-21 March 2019, joined the world on July 20 in celebration of Special Olympics’ 50th anniversary to work together to create a new future for People of Determination.

Etisalat’s headquarters in Abu Dhabi and Dubai Al Kifaf buildings were among a number of major landmarks and iconic venues around the globe that lit up in red to celebrate the Special Olympics movement.

‘Light Up for Inclusion’ is a global demonstration of tolerance, respect, and celebration of difference. By lighting up in red, Etisalat hopes to help bring awareness for the inclusion of people of intellectual disabilities.

Etisalat is proud to support Special Olympics World Games in the UAE, which is in line with Etisalat’s endeavour to be at the forefront of international major sporting events and works towards fulfilling our responsibility to support world-renowned initiatives that benefit People of Determination. It is a key element of Etisalat’s corporate social responsibility strategy to provide equal opportunities to all - especially that sport is a right and must be accessible to all throughout the society.

May 2018

Two challenges launched for transforming visitor and customer experience with future technologies during 4th cohort

Etisalat Digital today announced that it has signed strategic partnerships with four scale-ups as part of the ‘Dubai Future Accelerators Program,’ the world’s largest government supported accelerator.

The 4th cohort of the ‘Dubai Future Accelerators’, launched in March this year with the participation of Etisalat Digital and other government bodies and in cooperation with the world’s most innovative companies, came to a close on 17 May.

The program pairs innovative scale-ups from across global markets with the Dubai government entities allowing them to build, test and deploy solutions for 21st-century challenges.

Franciso Salcedo, Senior Vice President, Etisalat Digital, said: “We are pleased to be part of the fourth cohort and partner with these pioneering companies to provide them with a platform to showcase their innovation and digital capabilities to such a global audience. This accelerator program helps them engage with our experts, have access to our network, utilise our digital technologies to build viable products and new revenue streams, and bring to reality these new solutions that will help transform our visitor and customer experience.

“Etisalat Digital’s participation with the Dubai Future Accelerators program is part of our efforts and investments focused on the development of smart city technologies, creating digital solutions, nurturing entrepreneurship and providing the right platform to accelerate, innovate and achieve the UAE's digital vision.”

Etisalat Digital launched two challenges as part of the program to companies across the world in January this year. The companies had the opportunity to network with a number of key stakeholders and had access to resources and expertise from Etisalat Digital.

Mobiliya, Digicomm, and Sturfee were selected to address the first challenge aimed at transforming the experience of visitors, like students, residents, leisure and business tourists, of city attractions, such as Expo2020, museums, libraries, and landmarks by leveraging extended reality, augmented/virtual reality, and artificial intelligence at every stage of the visitor journey by 2021.

Sturfee, an artificial intelligence and satellite imaging company that delivers spatial awareness to cameras connected to smartphones, wearables, and autonomous drones and cars, is developing a solution with Etisalat Digital around a city-scale augmented reality experience.

Mobiliya are considered experts in end-to-end product engineering services involving device-to-cloud integration, security and solution development for emerging technologies such as Artificial Intelligence, Deep Learning, Extended Reality, Internet of Things (IoT) and Blockchain.

Dubai-based leading technology powerhouse Digital Communication (DigiComm), which crafts digital immersive experiences for entertainment attractions and enterprises, is widely known for its award-winning projects, including the world's first VR Zoo at the Dubai Aquarium and Mission 828, a thrill-packed, height-themed Virtual Reality spy mission at the Burj Khalifa. Through their partnership with Etisalat Digital, they will develop Virtual Reality tours of major attractions in the UAE.​

The second challenge sought to accelerate Etisalat’s transformation to a digital telco by increasing customer adoption of digital self-care channels thereby enhancing customer experience and reducing 50% calls to Etisalat customer care over the next one year using artificial intelligence, analytics and insights, and machine learning.

KocharTech, a company that builds solutions to help connected consumers drive full potential of a digital life with the use of latest technologies like Artificial Intelligence & Machine Learning, was selected for this challenge. It is offering an integrated solution to Etisalat with multiple technology stacks using Artificial Intelligence, SIM, Robotic process automation and Digital Enablement solutions for their subscribers.

The companies were shortlisted based on their capability to build and launch their core technology and ability to demonstrate traction and/or substantial use cases. Over the nine-week program, Etisalat Digital engaged with the shortlisted companies – from ideation to prototyping and testing new innovative solutions.

Towards the end of the program, Etisalat Digital signed MoUs with selected companies who will then be on boarded in the Etisalat Scale-Ups Program where they will receive access to Etisalat Digital resources and experts, office space, and support needed to deliver joint projects.

Dubai Future Accelerators was launched in 2016 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and the Chairman of Dubai Future Foundation under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai. The program is a government initiative that aims to bring the world’s most exciting and transformative technology start-ups to Dubai to collaborate with local entities and find solutions for future challenges.

Etisalat today announced its exclusive partnership with GSMA for Mobile 360 series-MENA conference in 2018 and 2019, a regional platform that attracts telecom leaders from across the global and regional mobile industry to address key challenges and opportunities in the mobile ecosystem.

The three-day conference scheduled to take place during 27-29 November 2018 at Dubai World Trade Center will have a mix of keynote presentations, panel discussions and workshops aimed at senior-level decision makers across the region.

Hatem Dowidar, Chief Executive Officer, Etisalat International said: “Etisalat has a long standing relationship with GSMA and this collaboration to organise and participate in this prestigious industry event gives a platform to all our industry peers to showcase technology innovation, discuss the latest digital trends and provide an insight into the latest technologies.

“This is also in line with our long term strategic vision and strategy ‘Driving the Digital Future to Empower Societies’ to engage with industry stakeholders on digital innovation and showcase the country’s pioneering effort in enabling advanced and cutting-edge technologies. Such events support the government’s ambitious initiatives such as the ‘Smart City’ project where technology is the enabler and aims to create happiness for the residents and visitors.”

Mats Granryd, Director General, GSMA said: “The UAE has benefited from significant investment in mobile technology, resulting in rising mobile broadband adoption, growing subscriber numbers and increasing smartphone use, all of which are radically transforming the lives of businesses and citizens across this diverse region. We are excited to embark on this partnership with Etisalat and to showcase how mobile is connecting everything and everyone to a better future.”

- Customers to enjoy 25GB data for Snapchat, Instagram and Twitter for AED100
- 100% bonus credit on Wasel prepaid recharge of AED30 and above

Etisalat today announced the launch of special offers to keep prepaid and postpaid customers stay connected with family and friends to celebrate Ramadan.

The special Ramadan offers include the ‘Ramadan Social Pack’ and ‘100% bonus on recharge promotion.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “Ramadan is a time of spiritual awareness as well as a time to connect and strengthen family bonds. Reflecting the spirit and values of Ramadan, Etisalat is reaching out to its customers through a host of offers during the holy month. During this period, the launch of these special deals helps customers keep in touch with family and friends across the country and on social media to share their thoughts and experiences as well as keeping track of important daily events throughout the month.”

The ‘Ramadan Social Pack’ offers customers 25GB data for Snapchat, Instagram and Twitter for AED100. The special offer will enable Etisalat prepaid and postpaid customers to update their status, see what their family and friends are up to, share moments with them via Snapchat and Instagram stories and Twitter live videos, and follow others to stay up to date with the latest events and gatherings without having to worry about running out of data. The promo allowance will be valid for 30 days from the date of subscription. Customers will be able to subscribe to the Ramadan Social Pack by dialing *135*100#.

For Wasel prepaid customers, the special Ramadan deal gives them double the bonus on every recharge of AED30 or more that can be used to make calls, send SMS and connect to the internet on a per minute basis through the Etisalat ‘Start-Stop Data’ and ‘Play on Demand’ services. The bonus will be valid for 7 days from the date of recharge and after consuming the main balance.

Wasel prepaid customers can subscribe free of charge from the first day of Ramadan until June 4.

Today we are witnessing colossal advancements across all technologies with 5G to be a game changer as it aims to bring in evolution that would elevate services, performance and enablement revolutionising verticals like transport, energy, smart cities, security/surveillance, health opined Khalifa Al Shamsi, Chief Strategy & Governance Officer, Etisalat Group at the 1st ICT Future Foresight Forum held today.


The one-day forum held in Dubai organised by UAE Telecom Regulatory Authority (TRA) in collaboration with the International Telecommunications Union (ITU) for the first time in the country aims to explore and discuss future challenges faced in the ICT sector and also discuss future technologies and solutions that will make a larger impact in the ecosystem. Technology heads from the local and global markets along with senior government officials were present to share their expert opinions and share experiences.

Khalifa Al Shamsi, Chief Strategy & Governance Officer presented ‘The Future-Impossible Redefined’ focusing on the evolution of technology and the potential emergent technologies bring to new business models, impacting daily lives and bringing together new challenges and exciting opportunities.

He highlighted to the audience 5G’s advanced capabilities that will substantially benefit multiple industries giving a platform for advanced solutions that will push the future boundaries to the new machine era.

Al Shamsi said: “Today Etisalat plays an integral role an ICT service provider by enabling an ecosystem with an advanced network and futuristic solutions like artificial intelligence and robotics. The UAE ranks number one in digital adoption among Middle Eastern countries having implemented core digitisation initiatives. This was only possible as future technologies are pushing boundaries into a digital era that is witnessing technology innovation, advancements with various applications that will allow limitless connectivity, reach and access.

“The launch of the 5G network and associated applications will also bring in an immense potential for all stakeholders providing them a platform to innovate, launch futuristic applications and empower the next generation with digital capabilities. As a company our vision ‘Driving the Digital Future to Empower Societies’ is also focused on making this digital future a reality by facilitating innovation, creativity and bringing technologies of the future to all our audiences across our markets.”

Keeping in line with its vision of bringing in digital innovation, Etisalat was on track as the first operator in the MENA region to launch the first commercial 5G wireless network achieving a technology milestone and set an industry benchmark. Etisalat is the first operator to have a fully developed commercial 5G network available to provide gigabit internet services to its customers.

Etisalat Digital concluded its participation as the strategic partner at the inaugural Future Blockchain Summit which brought together over 7,000 chiefs of industry and visionary technologists from around the world to accelerate blockchain application in Dubai and beyond.

Hosted by the Smart Dubai Office at the Dubai World Trade Center, the inaugural Future Blockchain Summit from May 2-3 was the world’s first experiential blockchain festival hosted by a city.
Salvador Anglada, Chief Business Officer, Etisalat who was a keynote speaker at the event, highlighted how Etisalat is using blockchain-enabled services to deliver value to customers in various industries and Etisalat’s own internal use cases around the technology. He also discussed how individuals increasingly find themselves living in a world of accelerated change where people, businesses and governments exist in a digital mesh, bound together by data.

Anglada also stressed how companies need to transform themselves, positioning digital at the core in order to succeed in this new environment, and discussed how Etisalat had gone through this journey and actively contributed to the digital transformation market.

The summit is in line with the Dubai Blockchain Strategy, announced by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, which mandates that Dubai becomes the world’s first-ever government to execute all applicable transactions using blockchain technology by 2020.

The two-day event featured over 70 sessions which delved into real-world applications, creating opportunities and catalysing adoption across a range of sectors - retail and ecommerce, creative economy, healthcare, transportation, education, food, hospitality and tourism, energy, fintech and banking as well as safety and security.

It also included the world’s first Global Leaders Exchange program, closed door sessions gathering senior government blockchain champions and C-Level industry enablers resulting in a white paper report; a free to the public, experiential exhibition set to showcase pilot projects and innovative advancements from over 60 government and private organisations and; the grand finale of the Smart Dubai Blockchain Challenge, a startup pitch competition for blockchain-powered entrepreneurs. Further, the event will offer complimentary workshops, such as Blockchain 101, designed to demystify blockchain technology.

The flagship event hosted over 60 speakers, with over 50 percent making their regional debut, including blockchain entrepreneurs and tech world headliners Imogen Heap, 2x Grammy Winner and Founder of Mycelia, an experimental music distribution platform using blockchain-based technology and Dr. Larry Sanger, Co-Founder of Wikipedia and CIO, Everipedia, a Wikipedia 2.0 built on the blockchain.

Etisalat today announced the launch of the first commercial 5G wireless network in the UAE becoming the first telecom operator in the Middle East and North Africa (MENA) region to achieve this technological milestone and set a industry benchmark.

Etisalat will be the first operator to have a fully developed commercial 5G network available to provide gigabit internet services to its customers. The network will fuel enterprises digital transformation, IoT, smart cities and the fourth industrial revolution.

The foundation of this commercial launch was laid in December last year, where Etisalat was one of the operators globally to launch a pre-commercial 5G network in certain areas of the country demonstrating high-speed use cases in addition to the low latency feature of the 5G technology. Etisalat also demonstrated an advanced 5G based drone equipped with a 360-degree VR camera and 4K streaming experience.

In the first phase of the launch, 5G fixed wireless services (fixed and internet services) will be provided in selected locations in UAE, which will gradually expand to other parts of the country depending on consumer demand and requirements. The commercial fixed devices and services will be available for consumers starting from September this year.

Saleh Al Abdooli, CEO, Etisalat Group applauded the efforts of the entire team, he said: “Today’s announcement is a historic moment for the company as the commercial launch of the 5G network will set a milestone for the UAE. Etisalat today is the first telecom operator in the world to provide this ultra-high 5G C-band data speed as a commercial service over the wireless network.
“5G stands out as a game changer with rich potential, an evolution that would elevate services, performance, and enablement. It is the natural progression as part of our network modernization journey, the anticipated technical specifications are promising, bringing along various desirable features and functionalities.”
5G technology is a major enabler for the fourth industrial revolution and works in conjunction with 4G following the 3GPP (release 15 standard) providing faster data connectivity combined with higher speed. The larger bandwidth will provide the capability to handle larger number of connections in any geographical area.

With ultra-high speed and low latency services to the user 5G will enable users to enjoy uninterrupted 4K video streaming, best gaming experience, AR/VR services and autonomous transport. The 5G network will also empower government entities and the enterprise digital transformation, smart city development and the fourth industrial revolution.

Due to the higher bandwidth, more users and devices can be connected at the same time without any degradation to the desired experience.
5G opens new array of use cases with various quality requirements. The existing 5G network will offer one of the first Customer Premises Equipment (CPE) devices in the world and 5G enabled smartphones will be available by next year.
While launching the commercial network, Etisalat showcased downlink throughput more than 5Gbps on the site level and more than 1.5Gbps on the commercial CPE device.

Scheduled for completion by end of 2018

Etisalat today announced the achievement of a major milestone at Expo 2020 Dubai with the completion of the first phase of construction of two state-of-the-art Points of Presence (PoPs) that will play a critical role as the main interconnection point for the provision of services to the entire Expo 2020 site as well as serve as a communications gateway to the world at the global event.

At the Expo 2020 site, a pair of Tier III PoPs are currently being constructed that will provide complete resilience, carry massive inward and outward global traffic and deliver advanced connectivity services to all users visiting the first World Expo in the Middle East, Africa and South Asia.

The PoPs will support an extensive virtualised network deploying the most advanced systems and including a central telecom hub that will eventually support all requirements of the ‘Dubai South’ community after Expo 2020. These points will also support all telecom services, namely fixed, mobile, Wi-Fi and IPTV services, and provide millions of visitors with an advanced connectivity experience at Expo 2020. Construction of the PoPs is set for completion by the end of 2018.

Esmaeel Alhammadi, Senior Vice President, Network Development, Etisalat: “Today’s strategic announcement is significant as it sets the path for the next level of digital infrastructure development for Expo 2020 Dubai. This is in line with the country’s objectives of achieving digital transformation with the deployment of best-in-class technology and infrastructure to provide advanced services to all customers and visitors at this global event. Etisalat will continue to work closely with the Expo 2020 team in enabling digital innovation to make sure that all visitors will enjoy a seamless experience on their digital journey at the global event.”

Mohammed Alhashmi, Senior Vice President - Innovation and Future Technologies, Expo 2020 Dubai, said: “One of the most critical parts of any global event is the digital highway that enables the electronic services on which we all so heavily rely.
“Today is an important milestone for Expo 2020 and Etisalat. We have worked together with our Official Premier Partner to build a network capable of connecting Expo to the world and the world to Expo. This project epitomises Expo 2020’s main theme, ‘Connecting Minds, Creating the Future’.”

Etisalat is the Official Telecommunications and Digital Services Partner for Expo 2020 and is involved in creating the infrastructure for the site to make it one of the fastest, smartest and best connected places in the world. As part of the Premier Partnership, Etisalat is involved in creating a telecommunication infrastructure for the Expo site that will provide on-site Wi-Fi capable of handling 300,000 visitors daily and deliver a cutting-edge, immersive digital experience that brings the Expo theme to life for the 25 million expected visits.

  • Dedicated week for Small and Medium Businesses (SMBs) from 6th to 13th May
  • Free data up to 50GB from Etisalat and exclusive offers from strategic partners

Etisalat today announced a week-long ‘SMB Festival’ from the 6th to 13th May 2018, the first of its kind initiative dedicated for Small and Medium Businesses (SMBs) in the UAE, offering them special data offers for new and existing mobile post-paid customers in addition to exclusive offers from business partners at the ‘Hello Business Hub’ located in One JTL, Jumeirah Lake Towers.

‘SMB Festival’ was introduced by Etisalat in collaboration with its strategic business partners as an initiative to support and encourage the long-term growth of SMBs and start-ups in the UAE.
Etisalat will be offering up to 50 GB free for a month to new and existing mobile post-paid customers. In addition, Etisalat’s 12 business partners will provide exclusive offers during this festival including discounts on insurance, office furniture, trade license, immigration expenses and more.

Esam Mahmoud, Senior Vice President, Etisalat SMB said: “We are excited to announce the ‘SMB Festival’, a first time concept that aims to give businesses exclusive benefits and a boost to the SMB sector. Etisalat is always working closely with SMBs to understand their business needs required to meet their long term organisational objectives. The recent launch of the ‘Hello Business Hub’ is in line with this strategy and the UAE government objectives of making the country the business hub of choice.

“As Etisalat works towards driving a digital future, such initiatives signifies our commitment towards creating this connected future enabled by our robust network and state-of-art infrastructure and services.”

Etisalat’s business partners participating in the festival include DMCC, Virtuzone, National Bank of Ras Al-Khaimah (RAKBANK), Oman Insurance, CBRE, ABC Herman Miller, Skylines Tax Consultancy, Sharaf DG, Amer, The Ambassador, Leaders Consulting and Etisalat Online Marketing. All further information on the discounts and offers from each partner is available on www.etisalat.ae/smbfestival.

Event aims at raising awareness on various security challenges, mitigating risks and securing business assets

Etisalat staged a Security Conference in Dubai to address the challenges facing Small and Medium Business (SMBs) in securing their business assets with the increasing cyber threats, lack of resources and expertise.

Under the theme “Small businesses, big targets… Security is the priority, no matter the size of your business”, the event brought together 200 business decision-makers at the Ritz-Carlton, Jumeirah Beach Residence to exchange ideas and best practices, highlight information security challenges and discuss ways to mitigate them. Although awareness of security is increasing among SMBs, a large number of businesses do not even realize they have become victims of cyber-attacks and are unaware how to effectively secure their business.

Esam Mahmoud, Senior Vice President, SMB, Etisalat, said: “Small and Medium Businesses are not immune to cyber-attacks. Etisalat’s mantra ‘Your business grows with us’ reflects our commitment to the country’s SMB sector. In addition to helping SMBs better manage their business, increase their business productivity and importantly, profitability, we offer digital trust and empower them to manage modern risks. To help SMBs protect their business, Etisalat is building an intelligence-driven digital security strategy that will provide enterprise-grade security solutions for SMBs.”

Nidal Taha, President, Z Services MENA, said: “Backed by the unique partnership with Etisalat, we at Z Services have tailored our leading cyber security services including Web and Email Security to fit the SMB Market needs and requirements by offering a cloud-based, cost-effective cyber security services through Etisalat to secure and control both web and email communications with a complete monthly recurring OPEX model and Zero Management.

SMBs are equally vulnerable to cyber-attacks as large organizations. To illustrate why SMBs should be worried about cyber security, Firas Khaled Ghanem, General Manager, Sales, Z Services ME, cited some statistics: 49% of cyber-attacks target SMBs, 78% of small businesses will be ‘fully adopted’ cloud users by 2020; and 55% of respondents say their companies have experienced a cyber-attack in the past 12 months.

SMBs are referred to as the backbone of the nation’s economy, accounting for 94% of all companies in the UAE and 86% of the workforce. Kamran Ahsan, Senior Director, Digital Security Solutions, Etisalat Digital, highlighted the four quadrant approach, namely Device Security, Communications Security, Cloud and Apps Security and Security Management, to address the security challenges in today’s world.

Murat Eldem, Senior Director, Digital Payments & eCommerce at Etisalat, discussed the Mobile Cashier service which transforms merchants’ smart devices like phones or tablets into business-grade point of sale terminals, enabling them to accept debit, credit and pre-paid cards in a secure and simple-to-use environment and the latest offering includes bundled point-of-sale terminals, attractive mobile voice and data plans, a free smartphone every year, and for the very first time in UAE zero bank commission.

April 2018

Etisalat announced the partnership with the Department of Culture and Tourism and Abu Dhabi Airports to offer all visitors arriving at Abu Dhabi the best-in-class service and a unique package that will help meet all their requirements and provide exclusive deals and discounts.

As part of the partnership, passengers arriving at the airport can collect the Visitor Pack from the Department of Culture and Tourism visitor information counter. Etisalat is the first service provider to introduce such a customized ‘Visitor Pack’ to the Emirate’s visitors. The package includes a complimentary SIM card and a booklet of vouchers offering deals and discounts on theme parks, restaurants, shopping and other lifestyle categories. The Department of Culture and Tourism plans to roll-out Etisalat’s services across their visitor information centre network at the airports, cruise terminal and other access points for tourists visiting the Emirate.

Khaled ElKhouly Chief Consumer Officer, Etisalat said: “Etisalat is proud to be associated with Department of Culture and Tourism and Abu Dhabi Airports to launch a first of its kind initiative for visitors arriving at the capital. We have always worked closely with the government in supporting initiatives that contribute to the tourism sector across the emirates. Etisalat has partnered with leading brands providing us an opportunity to contribute to the tourism sector in the country. These offers will add value to our visitors, especially the free SIM card bundled with offers through selected brands. The ‘Visitor Pack’ caters to specific needs of visitors in the capital and is in line with the leadership’s direction to increase the happiness index of the country.”

Sultan Al Dhaheri, Acting Executive Director of Tourism, Department of Culture and Tourism, said: “Abu Dhabi welcomed over 4.4 million guest arrivals last year, and we are looking forward to a successful partnership with Etisalat to launch customised packages and services for all Abu Dhabi tourists. Many of our international visitors use our comprehensive ‘Visit Abu Dhabi App’ to explore the Emirate, and we are pleased to offer such a good value package with Etisalat as it will benefit all visitors in Abu Dhabi by offering them great value hospitality, tourism experiences and entertainment and encourage them to see and do more while they are here.”

Abdul Majeed Al Khoori, Acting Chief Executive Officer of Abu Dhabi Airports, commented: “As the gateway to the Emirate of Abu Dhabi, we continuously strive to ensure that all passengers arriving at Abu Dhabi International Airport experience first class customer service across our terminals. We thank Etisalat and Department of Culture and Tourism for this new initiative and we are confident that it will be well extremely received by visitors to Abu Dhabi.”

Etisalat Digital today announced the launch of the IoT (Internet of Things) gateway solution to connect customers’ remote organisational assets securely to the enterprise network, giving them flexibility and efficiency in managing their connected assets.

The event will run at Dubai World Trade Centre (DWTC) from May 1-3, bringing together over 7,000 top security professionals to discover cutting-edge solutions, share insights and equip themselves with the right tools to protect their businesses from rapidly-evolving cyber-threats.
Kamran Ahsan, Senior Director, Digital Security Solutions, Etisalat Digital, will be a speaker on May 1. His presentation titled ‘Building Digital Resilience for Digital Businesses’ establishes a context of digital adoption by businesses and highlights a new dimension of risks. In view of latest security incidents in various industry verticals, a pragmatic approach will be presented for continuous digital security and defense.

In addition, Etisalat Digital Security experts will be present at Stand number B18 demonstrating a wide range of innovative security offerings covering areas of Network Security, Cyber Security and Security Operations. Etisalat Digital Security experts will also be conducting demonstrations at the X-Labs on all three days of the event to highlight Etisalat’s unique “Advanced Cyber Defense” proposition. A presentation titled “Demystifying Cyber Threat Intelligence” will be delivered by one of the experts on the final day of the event for the banking, financial services and insurance industries.

Etisalat Digital’s Security Solutions has been delivering cutting edge digital security offerings to businesses in the UAE powered from a state of the art in-country Global Security Operations Centre. Its robust portfolio across Network, Managed and Cyber Security has been proactively safeguarding business customers from impending cyber-attacks.

Etisalat Group today announced its consolidated financial statements for the three months ending 31st March 2018.

Financial Highlights and Key Developments of Q1

  • Aggregate subscriber base reached 144 million, representing a year over year increase of 3%.
  • Consolidated revenues amounted to AED 13.1 billion, representing an increase of 5% year over year
  • Consolidated EBITDA totaled AED 6.5 billion, representing an increase of 2% year over year and resulting in EBITDA margin of 49%.
  • Consolidated net profit after Federal Royalty amounted to AED 2.1 billion resulting in a net profit margin of 16%.
  • Etisalat and Microsoft form a strategic partnership to deliver the comprehensive, trusted Microsoft Cloud from their first datacentre located in the Middle East.
  • UAE Ministry of Interior signs agreement with Etisalat to link Emirati homes and establishments to a fire alarm system connected to the civil defence control room.
  • Etisalat has partnered with key industry peers to form the Global Telco Security Alliance, which offers Enterprises a world-class cyber security service across a global footprint.
  • Etisalat's data centres acquire PCI/DSS certification guaranteeing maximum safety of customer data at all times
  • Etisalat receives the prestigious TL9000 certification, an International Quality Standard for the telecom industry.
  • Etisalat launches 'Hello Business Hub' in UAE, a one-stop place for all start-ups and SMBs
  • Etisalat launched two new challenges with Dubai Future Accelerators, focusing on Digital Customer Care and Transformation of Visitors’ Experience using Artificial Intelligence and Augmented/Virtual reality.


GCEO’s Message:

Eng. Saleh Al Abdooli, Etisalat Group CEO said: “Etisalat’s first quarter results are a continuation of previous quarters’ solid performance, and a promising start for the current year, alluding positive prospects for both customers and shareholders.”

“As we continue to encounter evolving industry dynamics, innovation and successful partnerships remain relevant and integral in sustaining our leading market position and assuring our profitability. Engaging the customers and allowing them to experience and probe our solutions potential has proven to be rewarding as we expand our products and services portfolio and introduce more value adding choices.”

“Adoption of cutting edge technologies is a strategic imperative that will always be a cornerstone in etisalat agenda, and while we operate in multiple markets with varying levels of technological maturity, our home market remains a driving force; as we witness the government adopting futuristic technologies, like AI and Blockchain, and leading the digital transformation of the society as a whole”

“Etisalat has continued its efforts to align its business with its digital initiatives which has enabled us to develop a healthy business portfolio. Moving forward, we will stay focused on realizing our strategic and operational goals and on materializing our digital transformation. We will continue to push technological boundaries and tap on non-traditional revenue streams that will augment our core services revenues and maximize the return on investment of our networks and platforms.”

Subscribers

  • Aggregate subscriber base reached 144 million, representing a year over year increase of 3%
  • In the UAE the subscriber base grew to 12.9 million subscribers in Q1 of 2018 representing a year on year growth of 3%.


Revenue

  • Etisalat Group's consolidated revenue for the Q1 of 2018 amounted to AED 13.1 billion, representing an increase of 5% in comparison to the same period last year. 

  • In the UAE, revenue in first quarter increased year on year by 3% to AED 7.8 billion.

Etisalat Digital today announced the launch of the IoT (Internet of Things) gateway solution to connect customers’ remote organisational assets securely to the enterprise network, giving them flexibility and efficiency in managing their connected assets.

IoT gateways are rugged routers deployed in multiple environments of business customers, like vending machines, payment kiosks, traffic lights, radars, digital signage, smart metering, etc. at remote locations and site offices using specific M2M (Machine-to-Machine) cellular communications.

Etisalat Digital’s IoT gateway solution offers businesses an opportunity to purchase rugged routers to support their IoT deployments, the solution includes best in class M2M managed connectivity. These IoT gateways are engineered to be deployed out-of-the-box without additional programming and have the intelligence to stay connected. This one-stop-shop solution gives business customers IoT connectivity management with monthly instalments and support.

Alberto Araque, Vice President, Internet of Things and Digital Payments, Etisalat Digital, said: “Today Enterprises and Governments have a growing base of widespread valuable assets across UAE, GCC and even worldwide. The gateway solution will play a central role in the design and implementation of IoT systems, connecting those assets to a central command center where our customers will be able to simplify and automate processes and take informed decisions in real time.”

This IoT gateway solution makes budgeting easier as customers can choose from a range of price plans to suit their requirements reducing their CAPEX. Customers will also improve their operational efficiency using Etisalat M2M managed connectivity (M2M control center).

Etisalat today announced its partnership with Indra to enhance and widen its Digital Solutions portfolio in multiple sectors, allowing both parties to share best practices and training, industry expertise, explore business opportunities, and strengthen their position in the markets they operate.

Indra, one of the world's top technology and consulting companies offers a comprehensive range of proprietary solutions and specialises in the development of end-to-end technology solutions in fields such as Defense and Security, Transport and Traffic, Energy and Industry, Telecommunications and Media, Financial Services, and Public Administrations and Healthcare. Etisalat signed a teaming agreement with Indra to further develop innovative solutions and accelerate its business across these multiple industries.

Francisco Salcedo, Senior Vice President, Etisalat Digital, said: “We’re delighted to be partnering with a world leader in the development of technological solutions that shares our vision for innovation and commitment to delivering excellence. The partnership with Indra will further strengthen our portfolio in a wide range of sectors, enhancing our digital solutions and allowing our customers to benefit from the best technologies and make better-informed decisions.”

Alex Moya, General Manager, Indra in the UAE, said: "We are thrilled with the prospects of teaming with Etisalat, a leader not only in the region but also further afield in promising emerging markets. We are eager to contribute with Indra’s cross market digital expertise, services and proprietary innovative technologies and solutions that combined with Etisalat Digital’s will help our customers prosper and do so in areas that will have major economic, social and environmental significance.”

Indra has offices in Abu Dhabi and Dubai and conducts activities throughout the UAE, the Middle East and globally. The multinational’s regional footprint is growing with significant projects in Defense, Security, Air Traffic Management, Healthcare, Transport and Traffic and Pubic Administrations.

  • Members to share cyber risk intelligence and security capabilities to protect enterprises from evolving cyber threats worldwide.
  • Alliance has presence in over 60 countries, combined 1.2 billion customers, over 20 SOCs and more than 6,000 security experts
  • Combined capabilities with this Alliance would make it one of the world’s leading managed security services platform.

Etisalat, Singtel, SoftBank and Telefónica today signed an agreement to create the first Global Telco Security Alliance to offer enterprises a comprehensive portfolio of cyber security services.

The alliance will be one of the world’s biggest cyber security providers, with more than 1.2 billion customers in over 60 countries across Asia Pacific, Europe, the Middle East and the Americas. Through their combined resources and capabilities, the group can protect enterprises against the rising cyber security risks as the information security environment becomes increasingly complex.

Through the alliance, members can achieve operational synergies and economies of scale that will eventually help lower costs for their customers. The group’s members operate 22 world-class Security Operation Centres (SOCs) and employ more than 6,000 cyber security experts. To expand their global footprint, the alliance is open to bringing in new members over time.

Under the agreement, the group will share network intelligence on cyber threats and leverage their joint global reach, assets and cyber security capabilities to serve customers worldwide. Leveraging each member’s respective geographic footprint and expertise, the alliance is able to support each other’s customers anywhere and anytime, allowing them to respond rapidly to any cyber security threats.

To enhance their cyber security portfolio, the members will also look into the possibility of developing new technologies such as predictive analytics using machine learning and advanced cyber security for the Internet of Things. The alliance will also consider developing a joint roadmap for the evolution of their security portfolios and explore joint investments in security products and services, SOCs, platforms, start-ups and R&D.

Supporting quotes from the Global Telco Security Alliance members:
Francisco Salcedo, Senior Vice President at Etisalat Digital said: “With digital technologies gaining widespread adoption and driving innovation across industry verticals, the security landscape has evolved. Organizations now face a new breed of threats and need to manage digital risks in their environments. Today’s strategic alliance will give us a unique opportunity to work hand in hand with our telecom counterparts and deliver innovative security services for digital risk management.”

“We need swift and coordinated global responses to defend enterprises that operate across transnational borders as cyber threats are increasing in frequency, scale and sophistication,” said Art Wong, Chief Executive Officer of Global Cyber Security at Singtel. “Singtel and its US-based subsidiary Trustwave are both well-established security leaders across the Asia Pacific, Europe and the Americas. The group’s resources, combined with those of its alliance partners, will provide a robust cyber security platform to protect our global customers, allowing them to thrive in the digital economy.”

Andrew Schwabecher, Head of the Cloud & Cyber Security Division at SoftBank Corp. said, "Hackers have well-established and organized communities where they cooperate to produce cyber threats—it's time that the world's largest network of operators formed a global alliance to strengthen our defense against these attacks. SoftBank is excited to join the initial alliance partners including Singtel, Telefonica and Etisalat, to offer enhanced security to our customers and advance our cyber defense."

“The Security Alliance will help all its members to deliver disruptive innovation to secure our customers’ digital lives,” said Pedro Pablo Pérez, VP Security at Telefónica and CEO of Telefonica’s cybersecurity unit ElevenPaths. “For Telefónica, it’s a major step ahead in complementing our ability to develop as an intelligent Managed Security Service Provider and to continue to deliver outstanding growth.

About Singtel
Singtel is Asia's leading communications technology group, providing a portfolio of services from next-generation communication, technology services to infotainment to both consumers and businesses. For consumers, Singtel delivers a complete and integrated suite of services, including mobile, broadband and TV. For businesses, Singtel offers a complementary array of workforce mobility solutions, data hosting, cloud, network infrastructure, analytics and cyber-security capabilities. The Group has presence in Asia, Australia and Africa and reaches over 685 million mobile customers in 22 countries. Its infrastructure and technology services for businesses span 21 countries, with more than 428 direct points of presence in 362 cities.

For more information, visit www.singtel.com 


Follow us on Twitter at www.twitter.com/SingtelNews 

About Etisalat Group
Etisalat Group is one of the world’s leading telecom groups in emerging markets. Etisalat’s current market cap is 152 billion AED (41 billion USD). With reported net revenues of AED 51.7 billion and net profit of 8.4 billion for 2017, Etisalat ranks amongst the most profitable telecom groups in the world. Its high credit ratings at AA-/A+/Aa3 reflect the company’s strong balance sheet and proven long-term performance. 

Headquartered in Abu Dhabi, Etisalat was established four decades ago in the UAE as the country’s first telecommunications service provider. An international blue-chip organization, Etisalat provides innovative solutions and services to 142 million subscribers in 16 countries across the Middle East, Asia and Africa.

About SoftBank Corp.
SoftBank Corp., a subsidiary of SoftBank Group Corp. (TOKYO:9984), provides mobile communication, fixed-line communication, and Internet connection services to consumers and corporate customers in Japan. Leveraging the innovative technologies of other SoftBank Group companies, SoftBank Corp. is also expanding into AI, smart robotics, IoT, FinTech, cloud security and other business sectors. To learn more, please visit www.softbank.jp/en/corp/group/sbm/

About Telefónica
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalization and number of customers. With its best in class mobile, fixed and broadband networks, and innovative portfolio of digital solutions, Telefónica is transforming itself into a ‘Digital Telco’, a company that will be even better placed to meet the needs of its customers and capture new revenue growth.

The company has a significant presence in 20 countries and a customer base of 344 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.<

If you would like to know

the Telefónica, please visit www.telefonica.com

Etisalat today announced the launch of a roaming pack exclusively for its mobile post-paid and prepaid customers, offering unlimited data and voice roaming for AED400 per week.

The new Saudi unlimited pack, valid for 7 days, offers value for money with bigger savings on calls and data usage due to very high data and voice allowances for receiving calls, and making outgoing calls to Saudi Arabia and UAE.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “At Etisalat, we understand the value of staying connected with family and friends while travelling abroad. We are pleased to give both our valued post-paid and prepaid customers an unlimited but affordable roaming pack catered to those travelling to Saudi Arabia.

“Mobile connectivity is an integral part of overseas travel and we want to ensure a hassle-free travel. Customers don’t need to wait in long queues, purchase local SIM cards or depend on Wi-Fi passwords to stay connected.”
Fair usage policies apply to this plan to ensure superior service levels to customers with normal usage behaviour. Data allowance will be 25GB at full speed and unlimited usage at reduced speed, and voice minutes at 2000 minutes for receiving and making outgoing voice calls to UAE and Saudi Arabia. Voice calls beyond the fair usage limit will be charged at the regular standard rates.

To purchase the roaming package, customers can dial *177#, use the Etisalat mobile app, or SMS “KSA” to 1010.
For more information on Etisalat’s products and services, including out of bundle charges and packs, please visit www.etisalat.ae/roaming.

March 2018

Etisalat today announced that it has secured Payment Card Industry Data Security Standard (PCI DSS) certification for its Data Centers in the UAE, which guarantees maximum safety of customer data at all times, and improved quality and service.

Etisalat’s data centers at Khalifa City, Jebel Ali and Al Ain are now PCI DSS certified. The certificate of compliance ensures centres to tighten their already stringent security processes and procedures. Other benefits include increased credibility, prevention of data breaches, and a reduction of business risks.

Miguel Angel Villalonga, Vice President, Cloud and Data Center, Etisalat Digital, said: “We understand that security is increasingly important for our clients as they have entrusted us with their sensitive and confidential information. The PCI DSS certification is another validation of Etisalat’s capability and commitment to implement international standards and develop advanced data systems to keep our clients’ data safe and secure.

“As technology continues to advance, so do threats facing digital security. It is imperative that our clients have access to the best network of certified, reliable and secure data centers. The compliance certificate will be valuable to our customers, who can now benefit from enhanced and security standards.”

The three data centers complied with the requirements of PCI DSS version 3.2. PCI DSS certificates are mandatory for a number of customers by a government authority or a third party. The PCI DSS standard is an information security standard that governs how organisations that handle payment cardholder information should protect data. The wide-ranging standard includes criteria on how to create and secure the network, data storage, and security policies.

Etisalat today announced that it is in the process of upgrading its mobile networks over the next three months as it prepares to meet future requirements for 5G networks, Internet of Things, and other modern technologies.

The modernisation of Etisalat’s mobile networks aims to enhance customer experience and provide state-of-the-art technologies and services in line with the recent developments witnessed in the UAE.
Etisalat will upgrade its networks in incremental stages to ensure smooth and uninterrupted services over the next three months.

In keeping with the company's transparency standards, Etisalat would like to apologize to customers in advance for any inconvenience they may face during this transition.

AGL Cup Final on March 29 to be broadcast LIVE in VR
Etisalat and the Pro League Committee (PLC) today announced the launch of ‘Etisalat VR’, a virtual reality app that will bring football enthusiasts closer to the action and allow them to watch the upcoming AGL Cup Final broadcast LIVE and in ‘Virtual Reality’ on March 29.

Etisalat and PLC worked with Mediapro, which specialises in football broadcasting around the world and in Virtual Reality events, to design and develop the VR app, made available on both iOS and Android devices.
iPhone and Android users can simply download the free app from the iOs and Google Play stores, install it and are then ready to start watching using compatible VR headsets. Apps for iOS and Android have been developed using Google Cardboard SDK, while there is one Gear VR version using the Oculus-Facebook platform. Users are also able to plug in their headphones or wireless headphones to listen to the game while in VR mode. Customers can watch the games on Etisalat’s 4G network and enjoy HD-quality content on eLife WiFi connection.
Humaid Sahoo, CEO of E-Vision, said: “We are delighted to partner with the Pro League Committee to unveil the region’s first virtual reality app to broadcast live football matches, enabling our consumers to experience the thrill of the games from the comfort of their homes. Today’s launch showcases Etisalat’s commitment in taking the lead to showcase the most innovative solutions and help drive our digital transformation.
“E-Vision’s strategic objective to secure premium and exclusive content to differentiate its offering is the driving force to enter into a partnership with Mediapro. E-Vision is very excited to disseminate Arabian Gulf League’s offering across Etisalat content platforms.”
Waleed Ebrahim Alhosani, CEO of PLC, said: “The content available on the app is in conjunction with the media deal signed by E-Vision and Mediapro to obtain exclusive rights to broadcast the football games from the Arabian Gulf League. As sponsors of the AGL, Etisalat is able to utilise the content and provide them for viewing on the VR app for consumers to watch.”
Etisalat will continue to work with the Pro League Committee to broadcast live football matches and bring these immersive LIVE VR experiences to consumers.

Two challenges launched to transform visitor and customer experience with future technologies
Etisalat Digital announced the shortlisted scale-ups to foster digital innovation and entrepreneurship and to bring new solutions to the market as part of ‘Dubai Future Accelerators Program,’ the world’s largest government supported accelerator.

The program pairs top scale-ups from across global markets with the Dubai government entities allowing them to build, test and deploy solutions for 21st-century challenges.
The shortlisted startups were announced during the opening ceremony of the 4thcohort of ‘Dubai Future Accelerators’ held in Dubai. Etisalat Digital launched two challenges as part of the program to companies across the world in January this year, and out of all the applications received, six companies were chosen to work with Etisalat Digital in addressing these challenges. The companies will have the opportunity to network with a number of key stakeholders and have access to resources and expertise from Etisalat Digital.

Francisco Salcedo, Senior Vice President, Etisalat Digital, said: “The success of Dubai Future Accelerators program is a testimony to the efforts of the government in nurturing entrepreneurship and providing the right platform to accelerate and innovate. As a partner of the fourth cohort, Etisalat is looking forward to working closely with these startups to bring these futuristic solutions to reality to help transform our visitor and customer experience. These challenges are also in line with Etisalat’s overall strategy to realise our country's leadership vision of building smart cities and bringing in digital transformation.”

The first challenge aims to transform the experience of visitors, like students, residents, leisure and business tourists, of city attractions, such as Expo2020, museums, libraries, and landmarks by leveraging extended reality, augmented/virtual reality, and artificial intelligence at every stage of the visitor journey by 2021. The selected companies that will address this challenge with Etisalat Digital for the next two months are Mobiliya, Digicomm, and Sturfee.

The second challenge seeks to accelerate Etisalat’s transformation to a digital telco by increasing customer adoption of digital self-care channels thereby enhancing customer experience and reducing 50% calls to Etisalat customer care over the next one year using artificial intelligence, analytics and insights, and machine learning. CogTalk, KocharTech, and Votek were chosen for this challenge.

The companies were shortlisted based on their capability to build and launch their core technology, and be able to demonstrate traction and/or substantial use cases.
Towards the end of the program, Etisalat Digital will sign a commercial agreement with selected startups who will then be on boarded in the Etisalat Scale-Ups Program where they will receive access to Etisalat Digital resources and experts, office space, and support needed to deliver joint projects.

Dubai Future Accelerators was launched in 2016 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and the Chairman of Dubai Future Foundation under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai. The program is a government initiative that aims to bring the world’s most exciting and transformative technology start-ups to Dubai to collaborate with local entities and find solutions for future challenges.

Etisalat Digital highlights end-to-end security value proposition in cyber, physical and defence realm

Digital resilience is key to enabling digital transformation as it empowers organizations, governments and defense authorities to manage security risks at acceptable levels, opined senior Etisalat Digital executives at the recently concluded International Exhibition of National Security and Resilience (ISNR) in Abu Dhabi, UAE.

The two-day global event dedicated to homeland security, safety and national resilience at ADNEC highlighted the significance of sharing organizations’ digital risks with trusted partners and presented its uniquely positioned portfolio of Digital Security and Defence Solutions. The demonstrations of solutions and theatre sessions at the Etisalat Digital stand included a wide range of innovative offerings covering areas of Network Security, Cyber Security, Security Operations, Video Surveillance, Defence and Public Safety.

During ISNR, Etisalat Digital senior executives were part of interactive discussions moderated by global and regional experts in the industry. Kamran Ahsan, Senior Director, Digital Security Solutions, Etisalat Digital, was a keynote speaker on day 2 of the event. His keynote presentation titled ‘Building Digital Resilience, Defending the Digital Nation’ highlighted Etisalat Digital’s end-to-end value proposition for Digital Resilience in areas of cyber security, physical security, defense and public safety. The talk identified UAE’s incredible potential and progress in digitalization, and shed light on digital risks as one of the major roadblocks in digital growth. Increased dependency on cyber leads to circumstances affecting national defense that demands for Digital Resilience as a long-term solution. The talk also identified an industry agnostic four-quadrant approach to build and maintain continuous digital security and defense for sustained digital resilience.

Paul Park, Director, Defence, Security & Public Safety, Etisalat Digital, participated in a panel discussion on ‘Defining a country’s critical infrastructure’. The panel discussion focused on how governments should rate each critical infrastructure (CI); the role of the Center for Protection of National Infrastructure as a guide’ the common pitfalls to avoid when categorising CI; and how does this decision-making process work, who should be involved and how to ensure it evolves over time.

ISNR Abu Dhabi 2018 spans the entire scope of homeland security sectors, such as digital crime management, forensics, critical infrastructure protection, border control, policing, counterterrorism, disaster management, ICT and digital security, crime and offender management, and safety and security at major events and crowded places.

At Etisalat’s annual general meeting, held at the company’s headquarters in Abu Dhabi, shareholders have backed the board’s recommendation to pay full-year 2017 dividends of 80 fils per share. The AGM also approved the board proposed Buy-back program of 5% of the company’s paid capital, representing 434.8 million shares, for the purpose of cancelling or reselling.

H.E. Eissa Al-Suwaidi and H.E. Eissa Abdul Fattah Kazim are appointed as Chairman and Vice President of Etisalat Group respectively. H.E. Hisham Abdullah Al Qassem, H.E. Mohammed Sultan Al Hamli, H.E. Saleh Abdullah Lootah and H.E. Mariam Saeed Ghobash were appointed as members of the Board of Directors. The seventh member will be announced soon.

The General Assembly of Etisalat elected four Board Directors to fill the Board seats un-assigned for the Government Shareholder The new members are: H.E. Sheikh Ahmed Mohd Sultan Bin Suroor Al Dhahiri, H.E. Abdelmonem Bin Eisa Bin Nasser Alserkal. H.E. Khalid Abdulwahid Hassan Alrustamani, H.E. Otaiba Khalaf Ahmed Khalaf Al Otaiba.

Etisalat Group net profit after Federal Royalty reached AED 8.4 billion, resulting in a net profit margin of 16%. Furthermore, consolidated EBITDA totaled AED 26 billion for 2017, resulting in EBITDA margin of 50%.


Statement of: Eissa Al-Suwaidi, Chairman, Etisalat Group

“Etisalat Group achieved positive performance in 2017 despite the rapid developments in the telecom sector as a result of the transition to the digital era and the unprecedented changes in the macroeconomic and geopolitical arenas in our footprint.

“As an industry leader, and as part of our natural progression, we are transitioning into a digital organization both internally and externally across our markets, albeit with different trajectories. Etisalat Group has led the transformation in the region by proactively responding to technological developments, and by adopting to the latest innovations and industry trends.”

Al-Suwaidi highlighted: “Under our new powerful digitally inspired vision, our operating companies will be working jointly to realize such a digital ambition that will maximize growth opportunities moving forward. Etisalat Group’s vision captures its winning, transformative position as it will help re-shape the lives of consumers, accelerate the economic growth of businesses, and enhance the competitiveness of the markets where it operates.

“Today, by developing one of the best infrastructures in the world, Etisalat has supported in building a diversified and sustainable economy and will continue to be driven by UAE’s vision that aims at making the country among the best in the world by the Golden Jubilee of the union. We are honored that Etisalat was able to contribute in realizing the aspirations of UAE’s leadership when it comes to being at the forefront of the digital development in the region.

“For more than four decades, Etisalat has been able to meet the needs and expectations of millions of our customers across its footprint. Enhancing customer experience remains at the core of our strategy enabling us to launch innovative services and solutions making a positive impact on their daily lives.”

He added: “In 2017, Etisalat Group continued to achieve strong positive results with consolidated net profit after Federal Royalty amounted to AED 8.4 billion resulting in a net profit margin of 16%. While Aggregate subscriber base reached 142 million, 12.6 million of which are in the UAE representing YOY increase of 3%. Etisalat Group also continued to maintain its high credit rating.

“Etisalat Group continues to be a partner to the communities in countries it operates in by being committed to improving their lives with continuous contributions to local, regional and international development and humanitarian initiatives. In 2017, and under the ‘Year of Giving’, Etisalat was active throughout the year with activities that gave back to various sectors of the society.

“Today technology has a major impact on the daily lives of people with our efforts focused on creating unique capabilities and improving competitive advantage through the interaction of technology and people. Etisalat worked on initiatives to target specific segments of the society. Maroc Telecom is an example of ICT integration in teaching and learning working alongside with the government implemented ICT initiatives across schools in Morocco. Our long-standing commitment to supporting good health was visible across our footprint such as Etisalat Misr’s participation with World Health Organisation to provide free treatment to thousands of Hepatitis C patients,” explained Al-Suwaidi.

“Etisalat will continue to contribute to the country's progress and prosperity, both through the group’s positive performance, advanced infrastructure, and contribution to national agenda, and by being a socially responsible corporate citizen who demonstrates the country values.

“Our geographic footprint today presents substantial opportunities and at the same time some challenges. Etisalat has always seen beyond the obstacles and acted diligently to protect the long-term interests of its shareholders and will continue its efforts to maintain a healthy business portfolio.

He added: “Today, we look at the future with confidence and optimism and are determined to build on solid ground to continue innovation and focus on driving digital transformation to take advantage of future opportunities that will enable us to add value to our shareholders and customers.

“I would like to thank the leadership of the UAE for their continued support to Etisalat Group and like to express my sincere appreciation to our customers for their unwavering confidence and our shareholders for their continued support and special thanks to Etisalat management team for their commitment and dedicated work that will drive us to move forward and continue our progress and success.”


Statement of : Eng. Saleh Abdullah Al Abdooli, GCEO, Etisalat Group

“Our journey in 2017 has set the path for maintaining good performance while gearing the company, its customers and shareholders towards achieving successful digital transformation. Our continued investments in next generation technologies, open innovation, and our entrepreneurship across all fields were the levers that allowed us to reach this far.”

Al Abdooli highlighted: “Our achievements in 2017 are a clear indication that we remain in a strong position, and represent the outcome of our sincere efforts and focused strategies. We were able to deliver consolidated revenues of AED 51.7 bn and consolidated net profit of AED 17.45 Bn representing 3% increase YOY before federal royalty. Despite the global economic challenges, such performance and accomplishments has helped Etisalat to stand out as the most valuable brand in the Middle East with a brand value of 7.7 Bn USD, which was the outcome of many qualities and core competencies that underpin our success, and the ultimate translation of all our achievements and the lasting associations that we leave behind in people’s minds and hearts.

“Etisalat has launched a new bold vision and an associated corporate strategy to maximize shareholder value in light of the ongoing evolution within the telecom sector and the challenging macroeconomic and geopolitical situations exhibited in some of its operating markets. From the slowdown of GDP in certain countries to devaluation of some currencies, the circumstances remain challenging, yet we continue focus on our balanced and healthy portfolio.

“Etisalat’s footprint today is spread across 16 countries serving 142 million subscribers in the Middle East, Asia, and Africa. And while our operating companies differ in the level of their digital maturity, we believe in our ability to transform internally and to elevate the digital capability across all markets organically. Such effort will go hand in hand with our strategic imperative of solidifying our position in all operating markets aided by superior network, strong core business, and innovative new revenue streams,” said Al Abdooli.

“Moreover with the acquisition of 4G license in Egypt via Etisalat Misr, we are now offering 4G services in the majority of our operations. We foresee such investments as foundational in our digital journey and a solid testament of our plans to make technology available to our customers.

“Launch of swyp, which is the new youth digital platform in the UAE, was an important acknowledgement of the major shift in consumer behaviours and a declaration of the importance of the new tech savvy generation, the millennials. With a complete new customised digital platform and substantial value, we managed to offer a unique proposition in a digital, hassle free approach to such a growing segment.

He added: “And while talking about 2017, it would be hard to miss the new game changing developments in the fields of Artificial Intelligence and Robotics, which we didn’t overlook and considered primitively in various trials, as we pioneered a dedicated strategic program with prime focus on assuring that Etisalat capitalizes such technology for the best interest of business and customers. Such a move will support our digital transformation and is believed be to promising on the longer term.

“Etisalat’s belief of the importance of open innovation and the need to elevate the innovation level in the surrounding ecosystem, was the drive behind establishing the ‘Etisalat Open Innovation Center’ in 2017 marked another important milestone where we aim to showcase future technologies and solutions to our customers enabling them to make decisions that support in making the digital dream a reality.

He said: “Etisalat also aims to continue giving young companies a platform to engage with experts, have access to Etisalat’s robust network and utilise our digital technologies to build viable products that create new revenue streams. Moreover, Etisalat’s partnership with Dubai Future Accelerators, the world’s largest government supported accelerator, was an important step in this direction, which paired top start-ups with government entities allowing them to build, test and deploy solutions for 21st-century challenges.

“Etisalat will remain committed to sustaining its technological leadership by investing in emerging and next generation technologies; Etisalat’s investment in 5G technologies is a prime example that has gained relevance because it is considered a major enabler for the gigabit internet and the Internet of Things, which is expected to surge exponentially as a natural outcome of global adoption of connected devices. With its implementation, 5G will provide opportunities for economic growth and massive developments in the areas of education, employment, transportation and more.

“Within that context, we had a successful launch of the first 5G Ultra-Mobile broadband experience in the region. A pre-commercial 5G network was deployed in certain locations within the UAE. With the fastest 5G live trial reaching 71Gbps, this was another record in the region,” said Al Abdooli.

“At the end, I would like to thank the leadership of the UAE for their continuous support and for paving the way with their futuristic vision, hence, giving us a platform to excel and demonstrate our capabilities. The UAE’s strong ties and relationships across our footprint have helped grow and expand our achievements taking it on a global scale. Appreciation is also extended to our dedicated employees, loyal customers, and shareholders who by trusting and investing in our growth have contributed at every stage in Etisalat Group’s success story.”

  • Initiative is aligned with UAE’s strategy of bolstering SMB segment
  • Business devices, Etisalat services and National Bonds in prizes

Etisalat today announced the launch of ‘Hello Business Pitch’ competition designed to encourage home grown Small and Medium Businesses (SMBs) and start-ups as well as to promote the growth and innovation of businesses in the UAE.

Etisalat’s ‘Hello Business Pitch’ provides an opportunity for start-ups to pitch their business ideas in front of an expert panel of judges who will be assessing their business model through the strength of their pitch. This new initiative is in line with Etisalat’s continuous efforts to support SMBs and start-ups in the UAE and position Etisalat as the preferred business partner of choice.

Esam Mahmoud, acting Senior Vice President, SMB, Etisalat, said: “Today SMBs play an integral role in the development of the country and contribute more than 60 percent towards the country’s GDP. As we work towards the UAE Vision 2021 in making the country the best in the world by becoming a global hub for knowledge-based, sustainable and innovative businesses, this competition supports these long-term objectives by giving SMBs a pedestal to showcase their pioneering and innovative business ideas.

“The ‘Hello Business Pitch’ is one such an initiative that aims to bring growth and innovation in the SMB sector. We look forward to receiving nominations from start-ups enabling them to present their pioneering ideas to a panel of experts and gain industry recognition.”

A panel of judges will select the top five winners who will be awarded prizes worth up to AED 180,000 in the form of business devices, Etisalat services and National Bonds at the Hello Business Hub located in One JLT, Jumeirah Lake Towers on the 2ndMay, 2018.

SMBs and start-ups are invited to submit their entries to hellobusinesspitch@etisalat.ae by 15th April. To be eligible, your business should be commercially viable, tried and tested with a minimum of two years of experience, and Impactful with the potential to influence your industry.
For further details on the eligibility criteria, submission requirements and the competition timelines, visit etisalat.ae/hellobusinesspitch.

Users to enjoy better Wi-Fi in every room, on every device
Etisalat today announced the launch of the UAE’s first home Wi-Fi designed to deliver super-fast, reliable, and non-stop connectivity when deployed in every room.

Etisalat’s new Wi-Fi service called ‘HomeZone’ creates a strong, reliable signal to help eliminate dead spots. For AED29 a month, users will receive new access points to boost their Wi-Fi coverage in up to 3 extra zones. Users can now seamlessly browse the internet, work remotely, shop online, stream videos in HD or 4K, or listen to music in more places than ever before.

Jonathan Haysom, VP of Home Services, Etisalat said: “Today’s announcement demonstrates our push to break new ground with supreme user experiences. HomeZone will deliver even more blazing fast eLife Wi-Fi connectivity in the places that matter most to our customers. With the ever-increasing number of smart and connected devices in our customers’ homes, we want to ensure a hassle-free and professional connectivity experience is available to them. Every HomeZone is professionally installed and directly cabled to our eLife router by our installation team, ensuring connectivity without compromise.”

It is a complete package – high-end Wi-Fi hardware, Ethernet cabling to the access point as well as all labour are included in the monthly rental. The service is for a two-year period with no upfront payments. Customers have the flexibility of adding extra rooms, at any time, for a monthly charge of AED29 per room.

Etisalat’s field engineers will carry out a comprehensive Home Wi-Fi survey with the customer to ensure any extra Wi-Fi coverage can be delivered. The Wi-Fi survey is free during all new eLife installations and for those shifting their existing eLife connection to a new home. Survey visits typically cost AED150. However, this is waived if customers proceed with the HomeZone installation.

  • Offer enables smartphone users to stream & watch unlimited HD videos

  • Customers save on their main data allowance and pay by the minute when streaming videos


Etisalat today announced the launch of its new ‘Play on Demand’ service for postpaid and prepaid customers, offering unlimited video streaming for only 5 fils per minute.



The service gives Etisalat postpaid and prepaid customers the convenience of going unmetered when streaming videos and pay by the minute for time used without consuming from their plan allowance. With ‘Play on Demand’ access customers no longer need to have a Wi-Fi connection to make the most of any moment – they can go Live, watch a Movie, stream a Football Match – anytime anywhere on their mobile, with speeds up to 3Mbps optimized for high-definition videos.

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “The launch of ‘Play on Demand’ service for our postpaid and prepaid customers now gives them more control of data usage, while at the same time giving them the freedom to enjoy watching their favorite online content on the go. In the new offer, subscribers can break free from their mobile data limits and pay by the minute for streaming videos giving them transparency and flexibility with their data plans. Etisalat will continue to bring innovation for customers by launching services that address their changing dynamic requirements.”

Users will be able to start and stop their unlimited data sessions by dialing *800# or via the Etisalat UAE mobile app.
This unique service will be available for a limited period only. For more information on Etisalat’s ‘Play on Demand’ service, please visit www.etisalat.ae/playod.

Etisalat today honoured its top performing partners at an awards ceremony in Dubai.

Etisalat annually recognises and rewards the company’s partners for their support to achieve strong results and for their efforts in taking Etisalat to greater heights. This year, the Sales Engagement award ceremony was held at the Ritz Carlton, Jumeirah Beach Residence.

Omer Rashid, Senior Vice President, Sales Consumer, Etisalat, said: “The awards ceremony is one of the many ways of building strong relationships between Etisalat and its partners. Those who have performed exceptionally well need to be recognised for all their efforts and hard work. We need to build and sustain the momentum to achieve much stronger results in 2018.”

For his part, Mohamed Al Zarouni, Senior Vice President, Indirect Sales, said: “Etisalat uses this event as a platform not only to recognise but to engage and motivate its partners and front line staff. We look forward to working closely together, receiving feedback to maximise sales opportunities and handling challenges effectively and efficiently to make 2018 yet another successful year.”
The annual event seeks to recognise the top performing partner stores for recharge, eLife, prepaid and post-paid sales in 2017, to drive passion and create a competitive environment.

Etisalat Digital today announced its strategic agreement with Federal Electricity and Water Authority (FEWA) to provide them with M2M connectivity solutions to empower their smart metering project that will enable advanced services to all FEWA customers.
Etisalat Digital’s M2M Control Center solution will be used for FEWA Advanced Metering Infrastructure Project backhauling and communication by incorporating M2M connectivity and enabling the M2M portal for 24,000 smart meters. This is the first phase of FEWA’s complete smart metering project. M2M sims will be installed by Etisalat Digital in FEWA’s smart meters to automate data collection and offer improved services to customers.

Alberto Araque, Vice President/Internet of Things and Digital Payments, Etisalat Digital said: “Today’s agreement is part of FEWA’s strategic objective to upgrade its services enhancing the happiness levels of customers across the Northern Emirates. Etisalat Digital’s M2M connectivity solutions will bring in automation and efficiency empowering FEWA customers with advanced services. This is in line with Etisalat Digital’s strategy of driving the digital future by enabling our government partners with advanced digital solutions and services.”

Annual event enthrals visitors with delicious beachside bites, fitness classes, seaside shopping and live entertainment

The widely popular Etisalat Beach Canteen at Jumeirah Beach is attracting a record number of visitors, with trucks and restaurants serving up Emirati-inspired food and other delectable dishes from all over the world.

Etisalat Beach Canteen located behind Sunset Mall at Jumeirah Beach has transformed into a dining and entertainment hotspot for 17 days from February 22 to March 10. The canteen is a highlight event of Dubai Food Festival ever since its inaugural appearance back in 2014. Residents and visitors came in droves not only for the beachside bites but for the market-style shopping, live music, fun for kids and fitness and adrenaline-fueled activities.

Etisalat is immensely proud to be a headline sponsor of the Beach Canteen, which has grown in popularity over the years. This partnership reflects Etisalat’s commitment to supporting initiatives that promote Dubai both as a tourist and a culinary destination within the region and across the world.
This year’s Etisalat Beach Canteen opens from Sunday to Wednesday from 12pm to 10pm; from 12pm to 12am on Thursdays; from 10am to 12am on Fridays; and from 10am to 10pm on Saturdays.

Dubai Food Festival is organised by Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism). In its fifth edition, Dubai Food Festival 2018 continues to position the emirate as a global tourism destination offering unique culinary experiences, giving residents and visitors a flavour of the very best of Dubai’s food scene. The festival also brings back key highlights including Dubai Restaurant Week, Hidden Gems, and Dine & Win promotion.

Series of initiatives celebrating innovation held across the UAE in February

Etisalat marked UAE Innovation Month with a series of workshops, lectures, educational activities, and competitions alongside the launch of its innovative products to instil a spirit of creativity and research.

Etisalat is committed to driving innovation and inspiring collaboration in line with the vision of the nation’s leadership. Innovation has always been at the core of Etisalat’s business operations, and these initiatives during UAE Innovation Month are in line with Etisalat’s efforts to support the country’s innovation strategy.

Technology enthusiasts actively participated in a debate on ‘Artificial Intelligence versus Humans’, while experts in the field of Artificial Intelligence engaged the audience in thought-provoking discussions on ‘The Possibilities in AI: Inspiring Ideas’ and ‘The Dark Side of Artificial Intelligence’ at Etisalat’s headquarters in Abu Dhabi.

A talk on ‘Innovation and Technology Trends in the Telecom Industry’ highlighted unleashing to power of 5G, cloud security trending technologies, Internet of Things, AI, augmented reality and virtual reality in marketing, advertising, manufacturing and healthcare, among others.

Etisalat’s headquarters in Abu Dhabi, Dubai and Sharjah also played host to seminars on ‘Creativity and Innovation’ and ‘Design Thinking – Latest Techniques in Creative Problem Solving and Innovative Thinking’.

The “Innovative Projects Exhibition” showcased the innovative Outstanding Project Award Contribution (OPCA) in the fields of art, engineering and business such as sorting robotics arms, smart apps, interactive AR/VR apps, blockchain, smart medical solutions, Wi-Fi home zone, an old service layer network offload, a virtualised evolved packet core, among others. The event also featured employees’ participation in 15-minute talks called Speak15, an initiative founded by the Etisalat Youth Programme that seeks to enhance the knowledge exchange internally by providing a platform between subject matters experts and the youth community within Etisalat. Etisalat Innovation Ideas 2019, an intra-department idea online competition, was also organised for employees.

University students were given an opportunity to learn about Etisalat Digital’s value proposition and an overview of its portfolio during a tour of Etisalat’s Open Innovation Centre in Dubai. Etisalat employees shared their expertise and insights into various innovative projects and initiatives and the role of Etisalat in driving the digital future to empower societies during workshops held at the centre.

Etisalat collaborated with the Ministry of Interior under its Aqdar initiative during Safer Internet Day to raise awareness about online safety issues and promote the positive use of digital technology through our social media platforms.

Think Science Fair, organised by Emirates Foundation in partnership with the Ministry of Education and Abu Dhabi Department of Education and Knowledge, was actively promoted and shared on Etisalat’s social media platforms.

Held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Innovation Month is a consolidated effort by the government, the private sector and individuals to help create a widespread culture of innovation in the UAE.

The month-long festival aims to contribute to strengthening the country's position as a global hub for innovation and to celebrate innovation in the UAE and support the national innovation strategy.

Etisalat today announced its partnership with Idemia to provide remote SIM provisioning that will allow consumers to store multiple user profiles on a device simultaneously and switch between them remotely.

eSIM is a global specification by GSMA enabling this provisioning for any mobile device. Embedded SIM (eSIM) is getting popular with the increasing usage and popularity of technologies like IoT and M2M on devices compared to the traditional SIM card. eSIM technologies will gain popularity in the coming period mainly for the automobile sector that come with embedded technology and solutions.

Esmaeel Alhammadi, Senior Vice President, Network Development, Etisalat said: “Today’s partnership is significant as there are billions of devices expected to be connected on IoT and M2M technologies and the need for compatible applications and devices have increased over a period of time. It is essential to work with solutions that will provide consumers this flexibility in the usage of our services. Etisalat is continuously striving to keep in line with the technology evolution and the changing dynamic requirements that will help engage and improve customer experience.”

Idemia is a company specializing in augmented reality acquired Otono Networks recently and now can offer partners eSIM orchestration technology. Together both companies can now offer eSIM lifecycle management solution to simplify the adoption of eSIM for both mobile operators (MNOs) and device manufacturers (OEMs).

February 2018

etisalat has received the prestigious TL9000 certification, an International Quality Standard for the telecom industry, a testament to its efforts in adapting the best industry practices to provide the best customer experience and apply the latest technologies on its network.Saeed Zarouni, Senior Vice President, Mobile Network etisalat said: “This certification is a testament to etisalat’s efforts towards adapting the best industry practices to continuously improve and invest in our offerings for our customers. 


Such an accreditation also ensures that the same levels of quality and high standards are maintained while incorporating emerging technologies. etisalat has always made it a priority to adhere to integrity, laws and regulations that govern its business.


The certification TL 9000 was mainly for mobile planning, optimization, design, projects, services operation centre, network operation center, field maintenance and operations. This certification also makes etisalat a part of the ‘Quest Forum’ elite. In addition to this new certification, etisalat has attained ISO certifications for service and quality management, business continuity and information security.

  • Etisalat emerges at No. 1 spot in MENA region as a global telecom brand
  • Etisalat brand value grew 40% YoY to $7.7bn
  • Only MENA Telecom Brand to be in World’s top 15 most powerful telecom brands index
Etisalat today received ‘The Most Valuable Telecoms Brand’ in Middle East and North Africa Region by Brand Finance as a recognition for the company’s increase in brand value by 40 percent to $7.7bn-higher than any other telecom brand in the region and only telecom provider to break the $7bn brand value mark in the region.

Etisalat is the only telecom provider from the region to feature in the top 15 most powerful telecom brands globally and boast of an impressive AAA brand rating. On a portfolio basis, the brand value inclusive of non-branded subsidiaries (Mobily in KSA, Maroc Telecom Operations, Ufone/PTCL in Pakistan) has jumped by 25 percent to $9.6bn.

Saleh Abdullah Al Abdooli, CEO, Etisalat Group received the awards today from David Haigh, Founder and CEO, Brand Finance, leading London-based branded business valuation firm at the ongoing Mobile World Congress, world’s largest telecom gathering being held in, Barcelona, Spain from 26thFebruary-1stMarch, 2018.

“We are proud to be recognised as the most valuable brand in the MENA region, a significant milestone as we have transcended from the 3rdrank to the first in only one year by surpassing some of the renowned regional brands. This can be attributed to our efforts in digital transformation whereby we have amplified our reach and presence in a highly competitive marketplace by investing in new digital platforms and global brand building initiatives. Etisalat’s success as a brand was also reinforced by the synergy of our family across our footprint, creating brand loyalty and enhanced engagement with our customers,” said Saleh Abdullah Al Abdooli, CEO, Etisalat Group.

Etisalat’s brand value has grown over the year due to innovative customer service driven strategy, adapting well to digital savvy marketplace, leadership position on the 5G revolution and successful launch of global brand building initiatives.

Etisalat has been in the forefront of enabling UAE’s focus on digital innovation with its overall strategy focused on ‘Driving the Digital Future’. Etisalat is working on several digital initiatives in the space of digital infrastructure, entertainment and smart cities. The brand has smartly leveraged today’s scale for tomorrow’s agile society.

As the premier digital and telecommunications partner of Dubai Expo2020, Etisalat is set to deliver one of the fastest, smartest and best-connected places on earth during the global mega event. Through its digital infrastructure expertise, Etisalat is poised to enable Expo 2020 Dubai visitors and participants with a cutting edge, immersive digital experience that brings the Expo themes to life for the 25 million expected visitors.

The brand is behind the infrastructure digitization of first of its kind Dubai Parks and Resorts project. This included digital channels, different smart services (such as smart parking, smart ticketing, connected transportation and connected food and beverage), in addition to other smart solutions around the park such as video surveillance-as-a-service, real time marketing and analytics.

On retail innovation front, Etisalat amplified roll out of its smart stores in UAE, providing customers with an efficient personalized retail experience. This new concept focuses on transforming a brick and mortar retail environment to a fully digital and seamless experience for customers. This has made customer interactions effortless.

To commemorate Etisalat’s history and showcase its pioneering spirit, Etisalat launched the ‘Together as One’ campaign, it’s first ever group brand campaign. In addition to appealing to the nostalgia of Emiratis and expats alike who grew up with Etisalat in the UAE, the campaign also speaks a more international language of togetherness by highlighting Etisalat’s footprint across 16 countries.
For global branding initiatives, sports has played a major role, especially football being the most watched and played sport in the world and link Etisalat’s footprint across 16 countries. Etisalat sponsorship as official telecommunications partner of Manchester City Football Club has helped to reach out and engage with fans across its markets.

Brand Finance compiled its Telecom 300 rankings by evaluating a company’s ‘brand strength’ based on key factors which are mainly marketing investment and methods used by marketers to create brand loyalty and market share; stakeholder equity – the perceptions among stakeholder groups including customers; and business performance, which includes market and financial measures to judge the success of the brand in achieving price and volume premiums.

Brand Finance, is the world’s leading independent branded business valuation and strategy consultancy, and is the organization behind the Global 500 Brands and Telecom 300 league table of the world’s biggest brands ranked by their brand value, assesses the dollar value of the reputation, image and intellectual property of the brand.

etisalat today announced its plans of working with a consortium of global technology leaders to introduce a new vendor agnostic platform that will aim to provide cloud telecom infrastructure to host emerging futuristic technologies and services.The formation of this esteemed group is in line with the company’s corporate-wide programme launched to ‘cloudify the network’-dubbed ‘Sahaab’-an Arabic word that translates to cloud. The programme is focused on deploying the right mix of hardware-centric telecom services and software-centric cloud services.The consortium consists of NEC as the prime overall integrator, Netcracker, Redhat, Juniper and Dell who will collaborate with Etisalat to deploy and rollout the second generation of NFV (Network Function Virtualisation)/ SDN (Software Defined Networking). These two closely related technologies are commonly associated with the enablement of smart cities, IoT and the upcoming 5G future.The infrastructure will be built against the European Telecommunications Standards Institute (ETSI) industry leading architecture. The latest technologies will be deployed to provide the maximum performance, agility, elasticity, and efficient operations. These technologies include Network Function Virtualization Orchestrator (NFVO) from Netcracker, Software Defined Networking (SDN) controller from Juniper-Contrail, Virtual Infrastructure Manager (VIM) from RedHat-Openstack, and a set of automation and operations tools like Ansible, Zappix, git-lab, ELK, and Bacula.Esmaeel Hammadi, Senior Vice President, Network Development, etisalat said: “Today’s announcement is of strategic importance as this platform will be a pillar for etisalat’s long term strategy of driving digital technologies to empower our services and build the infrastructure to incorporate emerging technologies. As we transition into the digital future, it is essential to invest and implement the state-of-art methodologies in cloud computing by engaging with global leaders. This will ensure services on our network are agile and provide the best performance for major projects like Expo 2020, World Government Summit, AFC Asia Cup among others.”

Telecom26 has partnered with Emirates Data Clearing House (EDCH) - Middle East’s largest Data and Financial Clearing House to launch global Wi-Fi roaming services to support its connectivity platform enabling Global SIM and maritime solutions.

The inclusion of Wi-Fi services will further enhance the user roaming experience and lower costs for subscribers roaming globally. A key advantage of the solution makes provision for seamless SIM-based authentication and further enhances Telecom26’s worldwide coverage and global connectivity leadership.

Telecom26 is the world's leading global connectivity partner with over 900+ roaming partners. Telecom26’s connectivity platform is designed for near guaranteed data connectivity worldwide and engineered for reliability, control and customisation. It is purpose built to support mobile and Wi-Fi solutions for use where global connectivity and near guaranteed data connectivity worldwide is required.

“Telecom26 is pleased to announce its partnership with EDCH, which is a significant step toward our strategy for implementing a seamless global connectivity solution. Our vast data connectivity capabilities and experience to solve global roaming problems in the GSM mobile domain lend itself to offering Passpoint™ roaming, providing a cellular like experience for our subscribers using Wi-Fi,” said Michael Ashdown, Chief Executive Officer for Telecom26.

Naser Salim, General Manager EDCH adds, “EDCH is committed to optimising the roaming experience for both mobile subscribers and mobile operators. With our expansion in offering services in Wi-Fi space, partnering with Telecom26 has been a stepping stone for our business expansion towards European market. Wi-Fi roaming delivers high and complex revenue possibilities. Leveraging on to newer and intelligent roaming solutions, this partnership is a testament to EDCH’s future growth and success”.

Emirates Data Clearing House (EDCH), a subsidiary of Etisalat Services Holding, announced the launch of a new suite of mobile financial services for Expresso Telecom based in Senegal, Africa.

E-Money by Expresso launched commercially nationwide in Senegal for all mobile customers in the new and existing segments of Expresso Senegal. This is EDCH’s first commercial deployment of Mobile Financial Services on an international level for a mobile network operator. It will be followed by two more deployments within the Expresso Telecom Group’s regional operations in Africa.

Nasser Salim, General Manager, EDCH, said: “The announcement emphasizes our long-standing commitment to ensure that all customers ultimately receive the best value possible, no matter where they are in the world, with offers available across the globe. Expresso Telecom Group customers and regulatory bodies can be assured that our systems have been developed to address all security and identity issues.”

The rollout of mobile financial services is aimed at improving financial inclusion levels, providing a complete system for the unbanked, and also delivering non-traditional transformational services to the banked population and businesses requiring more flexible services.
Expresso Senegal provides customers with a variety of services including Cash-in/Cash-out, On-Net and Off-Net Money Transfer within Senegal, and multiple types of payments including merchant payments and top up services. These services are provided via EDCH’s MFS hub, using Mobile Wallet in phase one. EDCH and Expresso are working jointly to provide additional services such as International Money Remittance and additional features in phase two.

EDCH’s Mobile Financial Services are products and services provided by mobile network operators (MNOs) to customers through mobile devices. The mobile channel provides MNOs with an opportunity to increase customers’ access to financial services for both the banked and unbanked segments. EDCH is the technology partner which provides the platform and Go-To-Market support to the Expresso Telecom Group for the launch of mobile financial services.

The Expresso Telecom Group and EDCH first joined forces in 2016 with EDCH being the partner of choice for data and financial clearing services. Their strategic partnership now encompasses both Mobile Financial Services and Wi-Fi Roaming Services.
EDCH’s Mobile Financial Services Hub is being introduced as a new service line with a broad portfolio for its valuable clients. The hub is an integration point for the client, through which different financial and related services are offered. It is a key differentiator to globally support customer acquisition and retention, and to increase revenues

UAE is ranked no. 1 for the highest Fiber to the Home (FTTH) penetration among all its global counterparts for a second year in a row, according to the leading industry body FTTH Council
The council published its annual report recently that highlighted UAE with a coverage of 94.3 percent compared to countries such as Singapore (90.3 percent), South Korea (81.6 percent), Hong Kong (75.6 percent) and Japan (69.1 percent).

Saleh Al Abdooli, CEO, Etisalat Group, said: “Our network is a backbone to our long-term strategy as a company to enable and drive digital transformation across our network. Today’s announcement signifies that we have maintained consistent leadership globally in FTTH penetration setting a benchmark in the global telecom industry. This achievement was only possible due to the continuous support and vision of the leadership of UAE in the development and modernisation of the infrastructure.

“Etisalat invested more than AED 31 billion in the network infrastructure. This has led to the launch of innovative services meeting the growing demand and changing requirements of our customers across the country.”

With Etisalat’s corporate strategy focused on ‘Driving the Digital Future to Empower Societies’ the network forms a significant component of this digital transformation journey. Etisalat has continuously focused on investing in innovation and on next generation technologies and services to expand and enhance the network.

In today’s connected world, with the greater need for computing and connectivity capabilities such an advanced network also enables the implementation of futuristic technologies like augmented reality, robotics and artificial intelligence. For enterprises, cloud plays a pivotal role in digital transformation requiring a network that will support advanced use cases, applications and technologies.

Consumers are also able to experience high performance and capabilities required in advanced gaming, streaming, applications and entertainment with a high-speed network today, which is at 1GBps for Etisalat eLife customers. eLife TV also includes the country’s widest portfolio of on-demand movies and TV series with 150 TV channels in High Definition.

  • Etisalat, Ericsson and Intel collaborate with UAE’s top universities
  • Competition targets university students to find the best innovation use cases for 5G in UAE industries
  • Initiative aims to raise awareness on 5G and forge a path for a technologically advanced future

Etisalat has teamed up with Ericsson (NASDAQ: ERIC) and Intel to launch a 5G innovation competition targeting engineering students from renowned universities in UAE

The competition will run for eight weeks with participation from student teams from different levels of study invited to submit projects on the best 5G use cases focusing on technologies like artificial intelligence in the UAE.
Saeed Alzarouni, Senior Vice President, Mobile Network, Etisalat, said: “We are pleased to collaborate with Ericsson and Intel in this 5G University competition, which promotes industry and academic community efforts to foster and strengthen future technological advancements. It could not have come at a better time, in the wake of the celebration of UAE Innovation Month in February and Etisalat’s successful pre-commercial launch of 5G ultra mobile broadband at certain locations in Dubai and Abu Dhabi last year.

“We are thrilled to support and significantly contribute to the UAE’s national innovation strategy. In addition to the 5G and smart technologies, Etisalat is committed to continuing our digital transformation journey by further developing new capabilities including artificial intelligence, robotics, cloud computing, network virtualisation, automation and Internet of Things.”

Petter Järtby, Head of Global Customer Unit Etisalat at Ericsson, said: “At Ericsson, we are proud to be forging the way for 5G as we think that innovation and technological advancement is vital for positive progression. We believe that by running this competition we will see not only great ideas but be able to educate young people on how 5G will be used to make life better for everyone. We are excited to see what use cases the students come up with and hope that this will inspire them to become involved in the innovative world of 5G in the future.”

In December last year, Etisalat announced the launch of the region’s first 5G broadband experience. A pre-commercial 5G network was deployed in certain locations within UAE including Abu Dhabi and Dubai. The UAE’s Telecommunications Regulatory Authority (TRA) had given operators the go-ahead to provide 5G services, enabling them to begin building network infrastructure. The shift towards 5G will enable the UAE to achieve its global competitiveness targets, particularly its stated goal of achieving the world's first position in smart government services and one of the top 10 in IT infrastructure readiness.

September 2017

Customers will be able to pre-order through website or by visiting the stores.

Etisalat will offer Apple's latest products starting on 15 September, including the new generation iPhone 8 and iPhone 8 Plus. Customers will be able to pre-order iPhone 8 and iPhone 8 Plus beginning 15 September on etisalat.ae and by visiting the nearest Etisalat stores.

August 2017

The move is part of Dubai Future Accelerators program to bring future medical care solutions to the UAE and MENA.

Mobile Doctors 24-7 and Etisalat Digital join forces to bring a unique healthcare solution to UAE

Etisalat Digital, business unit of Etisalat that is focused on driving the digital transformation of enterprises and governments, and Mobile Doctors 24-7 (MD 24-7), the UAE's leading 24-7 Population Health Management Provider, have signed a memorandum of understanding (MoU) as part of Dubai Future Accelerators program to bring future medical care solutions to the UAE and MENA.

MD 24-7 offers a bi-directional and integrated mobile application and state of the art 24-7 Call Center staffed with general practitioners, family medicine specialists, pediatricians, psychiatrists, pharmacists, wellness advisors, nurses and case managers. MD 24-7 also provides "Hospital at Home Programâ" which is licensed by the Johns Hopkins University. This unique program with MD 24-7 proprietary telemonitoring technology and virtual clinics allows patients to be monitored and treated in the comfort of their homes and/or offices and at the same time save approximately 50 percent of alternative cost. The service offered allows everyone to have immediate access to a highly qualified licensed physician or wellness expert at any time, 365 days a year, whether at home, work, on a business trip, or on vacation, without the need to make an appointment or wait in an emergency room queue.

Etisalat Digital will provide digital enabling capabilities for Mobile Doctors 24-7's services. The two companies will work together to develop chronic disease management solutions that will contribute to reducing chronic patients' emergency room visits, reduce the average length of stay in hospital, and reduce unnecessary hospital readmissions.

This partnership has been initiated under the DFA programme, the world's largest government-supported accelerator, which brings together top start-up businesses with Dubai Government entities, allowing them to build, test and deploy world class solutions for 21st-century challenges. Mobile Doctors 24-7 was one of 35 companies selected from over 1000 applications from around the world in the second DFA cohort.

Commenting on the initiative, Raouf Khalil, Founder and CEO of Mobile Doctors 24-7, said:

"Our collaboration with Etisalat Digital will result in creative and innovative solutions using cutting-edge technologies to foster change in the healthcare system to align consumers and payers."

"People should have access to ethical and reliable healthcare round-the-clock. Our full-time doctors provide ethical medical advice to patients by telling them the truth about what they need, not just what they can afford. This is the only way to ensure a proper balance between quality and cost." "Our solution to the many issues facing healthcare provision is to change consumer behaviour by providing them 24-7 access to a system that avoids unnecessary waste of healthcare resources." he added.

Francisco Salcedo, SVP Etisalat Digital said: "We are pleased to partner with MD 24-7 that will help meet specific requirements of the healthcare sector. These creative and innovative solutions will use futuristic technologies to foster change in the ecosystem. This project is in line with the formation of Etisalat Digital's long-term objectives to tap such opportunities and support the UAE leadership's objectives in enabling digital transformation in the country. This partnership was a result of the alignment with Dubai Future Accelerator that has provided a perfect platform to young companies to engage with our experts, have access to our robust network and utilize our digital technologies to build viable products and new revenue streams."

"The challenges put forth aim to meet His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai's vision of accelerating the future and making Dubai a test bed for emerging technologies" said Khalfan Belhoul, CEO of the Dubai Future Accelerators. "The Dubai Future Accelerators is one of the main programmes that follow the Future Agenda, the roadmap map of Dubai Future Foundation that works towards making Dubai the city of the Future."

Etisalat announced today that it will offer free UAE WiFi by Etisalat - the telco's high-speed public WiFi across malls, restaurants and cafes for residents in the UAE during Eid Al Adha period - 30 August-9 September 2017.

UAE WiFi by Etisalat lets residents connect to the Internet using their mobile devices in major public locations across the country. During the Eid Al Adha holidays, any individual with a UAE mobile number will be able to enjoy free high-speed and high-quality access through public WiFi.

Etisalat's Chief Consumer Officer, Khaled ElKhouly said, "In the festive spirit of Eid Al Adha, we want to be part of our customers' celebration, ensuring they stay fully connected to their families and friends. Customers will experience high speed and quality free across Etisalat's public WiFi network to exchange greetings, share photos, access social networking websites and surf online."

In order to use the service customers visiting key public locations in the UAE including shopping malls, parks, beaches, entertainment and sports venues, airports and much more, should connect to 'UAE WiFi by Etisalat' WiFi SSID signal. After one time registration, Etisalat will send an SMS with PIN number to ensure safety and security.
Customers need to use their mobile number as login and PIN number as password. Once registered, the user will be given free WiFi access. After Eid Al Adha promo period users still will be able to continue using UAE WiFi by Etisalat with free access if eligible to it, or with paid packages of their choice.

To find exact location of Etisalat WiFi hotspots, customers can visit UAE WiFi. or use 'Around Me' interactive map in the Etisalat App.
Etisalat wishes all its customers, employees and their families a happy and joyous Eid Al Adha.

The latest Nokia smartphone is now available to all consumers with flexible smartpay options for as low as AED 35.

Etisalat today announced the exclusive launch of the latest Nokia smartphone, the Nokia 6, to all consumers with flexible smartpay options for as low as AED 35 and at standalone price starting from AED 799.

After the positive response from the launch of Nokia 6 at Mobile World Congress, the annual global telecom conference and exhibition held in Barcelona, Etisalat customers can now purchase the smartphone in UAE. The device with Android OS is available in three attractive colours. Customers can opt to purchase the device on flexible payment plans available over 12, 18 and 24 months across Etisalat stores for postpaid customers starting from only AED 35 per month. Customers are eligible to purchase the smartphone with a new or existing prepaid mobile number and dial *056# to receive the special deal of the day offers like 1GB free for a month.

Khaled Elkhouly, Chief Consumer Officer Etisalat said, "We are pleased to bring back the iconic brand Nokia with its next-gen devices to the market providing customer's affordability on this new platform. Our customers will enjoy the convenient payment options on the countrywide 4G network, giving them an opportunity to enjoy the superior features of the smartphone with seamless mobile connectivity and access to super-fast usage speeds."

One of the most loved brands, 'Nokia' is available in three models; mainly Nokia 6, 5 and 3. Nokia 6 comes with the latest operating system, Android Nougat, and Octacore Snapdragon 430 processor. The smartphones are available in a variety of colors, including black, silver and blue. Nokia 6 has a 5.5 inch full HD display with Gorilla Glass sporting a 16-MP rear camera, an 8-MP front facing camera and is powered with 3GB RAM, expandable 32GB storage and 3000 mAH battery to support all types of smartphone users.

Subscribers can enjoy the benefits of the latest Nokia smartphones on the fastest and widest 4G/LTE network offering high-speeds of up to 300 Mbps that covers nearly 95 per cent of the country's populated areas. For further information and to purchase the Xiaomi devices online, customers can log on to etisalat.ae and get free delivery across the UAE.

Supply, installation, testing and commissioning of indoor, outdoor and emergency lighting systems at Etisalat Exchange & Data Centre sites all over the UAE.

The summit is an international event that recognizes leaders in different domains for innovation and successful project implementations.

Etisalat won accolades for its managed unified communication services at the 'Global Telecoms Innovation Summit,' an international event that recognizes leaders in different domains for innovation and successful project implementations.

The Global Telecoms Innovation Summit recognized Etisalat's excellence in Unified Communication solutions. This prestigious award positions Etisalat as a leader in delivering enterprise solutions and end-to-end managed services in UAE. Etisalat has implemented several projects under managed services for different sectors including government organizations, energy and utility, education, health, finance institutions and many others, delivering significant benefits to the customers and their employees.

One of the major projects is the Higher College of Technology (HCT), with 17 campuses located across the UAE serving 55,000 students and 2000 employees. Etisalat was able to deploy a unified solution providing both data and voice communication that is fully managed and monitored by Etisalat.

Sergey Gerashchenko, Vice President, Business Marketing-Managed Services said: "This award is a testimony to Etisalat's excellence in project innovation and implementation. Such achievement is due to the continuous investments made in in our infrastructure and services portfolio to deliver best-in-class technologies and solutions to customers across all verticals. I want to thank our dedicated team and partners who have contributed to this success."

Global Telecoms Business Innovation Summit showcases and celebrates the most successful telecom projects from across the globe. The event also discusses how telcos deliver successful ICT projects, overcome the various challenges and obstacles in a project's life-cycle and demonstrate true industry innovation. The award ceremony was held in London, with over 300 telecom leaders coming together to celebrate the collaboration and partnership between operators and vendors, while recognizing the industry's commitment to deliver exciting and innovative services to its customers worldwide."

July 2017

Distribution of interim dividend for the first half of the fiscal year 2017 of 40 fils per share.
Etisalat Group Reports AED 25.3 Billion Consolidated Revenues for H1 2017 - Financial Highlights and Key Developments of H1 Etisalat UAE Revenues amounted to AED 15.4 billion representing 3% increase year over year.
- Etisalat UAE Net profit amounted to AED 4.2 billion representing 7% increase year over year.
- Etisalat UAE Subscriber base reached 12.4 million representing Year over Year increase of 2%
- Distribution of interim dividend for the first half of the fiscal year 2017 of 40 fils per share.
- Group consolidated revenues amounted to AED 25.3 billion.
- Group Consolidated operating profit before Federal Royalty amounted to AED 8.8 billion.
- Group Aggregate subscriber base reached 139 million.
- Credit Ratings Agencies Standards & Poor's and Moody's affirmed Etisalat Group's high credit rating at AA-/Aa3
- Etisalat enhances International Connectivity to UAE with AAE-1 Submarine Cable System
- Etisalat's Smart Hub has Won the DCD Award in "Excellence in Regional & Global Datacenter Connectivity" (DCD - Data Centers Dynamic)
- Etisalat UAE has launched its revamped loyalty program, focusing on digital channels and bringing larger value to customers
- Etisalat introduces 'Create Your Number' service for all post-paid subscribers first time in the UAE
- Etisalat 'first telco in UAE' to achieve ISO 20000 certification
- Etisalat named most valuable Telecoms Brand Portfolio in the Middle East by 'Brand Finance'
- Etisalat Receives Tier III Gold Certification for Operational Sustainability
- Etisalat Group exits the Nigerian market.
- UAE ranked as global leader in Fiber Optic Network by FTTH Council

Essa Mohamed Al Suwaidi, Chairman of Etisalat Group: Etisalat Group showcased agility in the first half of this year adapting to the changes in the telecom industry, while the period revealed promising opportunities for growth in telecom and digital services we also proved our strong position by dynamically managing challenges in some international markets. The financial performance laid a solid foundation for innovation allowing us to continue investing in the development of next generation infrastructure while maintaining our focus on digital transformation, which in turn has a significant impact on enhancing the overall customer experience. Etisalat Group would like to thank the leadership of United Arab Emirates for its continued support and also Etisalat management team for their efforts in remaining focused on accelerating our long-term strategy to drive shareholder value and our loyal customers for inspiring us to set new benchmarks and to reach new business heights."

Eng. Saleh Al Abdooli, CEO, Etisalat Group
"Etisalat Group's financial performance in the first half of 2017 reaffirms our strong position and demonstrates our flexible strategy in adapting to the developments and changes in the telecom sector.

"Etisalat Group has established a competitive position in the region as a fully integrated ICT solutions and services provider. Today we are proud that Etisalat is a key strategic player in major digital transformation projects in the UAE and beyond. Our recent announcement of the longest submarine cable system is another step to enhance our long-term growth and bring new capacity to UAE making it an international hub.

"Etisalat group's geographic footprint expands across the Middle East, Africa and Asia witnessing various opportunities and challenges in each market that are governed by specific economic conditions. Some of these markets witnessed macroeconomic challenges that imposed limitations on investments and future growth. Etisalat responded with confidence overcoming these challenges while maintaining a sustainable business portfolio.

"Today Etisalat Group has established a solid foundation driven by its ability to adapt its operations to maintain business sustainability. Our focus will be to continue investing in futuristic solutions and next generation technologies to deliver the best-in-class services and solutions to our customers while ensuring that shareholders gain long-term value from businesses."

Additional Info:
Etisalat UAE Second Quarter 2017 Key Financial Highlights.

Subscribers
Etisalat UAE Subscriber base reached 12.4 million representing Year over Year increase of 2 %

Revenue
Etisalat UAE Revenues amounted to AED 7.8 billion representing 3% increase comparing to Q1 2017.

Net Profit
Etisalat UAE net profit amounted to AED 2.2 billion representing 6 % increase year over year and 7 % increase comparing to Q1 2017.

EBITDA
Etisalat UAE EBITDA for Q2 totalled AED 4.3 billion representing 4% increase quarter over quarter and resulting in EBITDA margin of 55%.

Etisalat business customers can now enable WiFi connectivity on the move to all their fleets and vehicles. With the launch of the M2M in-vehicle WiFi solution, passengers and employees of those fleets and vehicles can enjoy high speed WiFi connectivity with the most reliable and secure M2M solution.

Consumers today require uninterrupted high speed WiFi connectivity at home, office and public areas. Public transportation companies today prioritise WiFi access to all passengers to enable them to be more productive while on the move. The proposition can also be used by students while on the move. Etisalat Digital's launch of M2M in-vehicle WiFi is to meet this growing demand among its business customers to enable high speed WiFi connectivity to all their passengers.

The in-vehicle M2M solution makes use of an automotive grade WiFi gateway complying with the necessary protocols to make the service PIAP (Public Internet Access Provider) compliant set by UAE's Telecom Regulatory Authority. Through this, Etisalat Digital enables business customers to be a PIAP and offer a certified WiFi solution to their end-users.

The new business solution also enables customers to have real time visibility of the WiFi data consumption. The in-vehicle solution is supported by Etisalat's M2M control center and nationwide M2M connectivity.

Alberto Araque, Vice President/Internet of Things and Digital Payments, Etisalat Digital said: "This launch will enhance our telematics offerings in UAE which is in line with the long term vision of the government to enable smart transportation across the country. The solution comes with a flexible business model that helps our Government, Enterprise and Small and medium business customers to easily offer the service to their customers and citizens".

By offering WiFi within their fleet comprising of cars, buses and limousines; for car rental companies and customers in aviation and hospitality sector, the solution acts as a service differentiator and can improve customer experience.

The AAE-1 Submarine Cable System is the largest global submarine cable system.

Etisalat today announced the Asia-Africa-Europe-1 (AAE-1) undersea cable, the largest global submarine cable system bringing additional international capacity to UAE connecting Europe and Far East.

With this announcement, the submarine cable system is ready and will have the first commercial traffic loaded running into the system. Etisalat is an AAE-1 consortium member and has played a significant role in this submarine cable system with Etisalat's 'Smarthub' becoming a strategic terminal point in the UAE.

AAE-1 (Asia-Africa-Europe-1) is a unique next generation cable system ever built, the first next generation cable system to link all major Asian, African, Middle Eastern and European nations via the lowest latency subsea route.

The submarine cable system is launched in partnership with 18 other global carriers such as China Unicom (Myanmar), CIL-HyalRoute(Cambodia), Djibouti Telecom, GT5L-Global Transit (Malaysia and Singapore), VTC-Metfone (Cambodia) , Mobily (Saudi Arabia), Omantel, Ooredoo, Oteglobe (Greece), PCCW Global (Hong Kong), PTCL (Pakistan), Reliance Jio (India) , Retelit (Italy) Telecom Egypt, TeleYemen, TOT (Thailand) , Viettel (Vietnam) and VNPT (Vietnam) and Etisalat.

AAE-1 will serve international carriers, CDNs (Content Delivery Networks) and Enterprise businesses from UAE and the region apart from meeting the ever growing demand of internet users. AAE-1 also helps Etisalat in expanding its geographical footprint and establishing PoPs (Point of Presence) in new markets by having a direct low latency connectivity to countries such as Hong Kong, Vietnam, Cambodia, Thailand and Myanmar.

Ali Amiri, the Group Chief Carrier and Wholesale Officer, Etisalat said, "Etisalat is proud to bring AAE-1 into service increasing our international capacity from UAE to Asian and European regions. AAE-1's launch will not only provide additional protection and diversity to existing routes, but also enable more countries to be reached and other parties to access Etisalat's SmartHub products and services"

AAE-1 cable system deploys 100Gbps transmission technology, with a minimum design capacity of 40 terabits. It is a next generation subsea cable that lands in Fujairah will act as a high speed gateway connecting UAE to Hong Kong and Singapore with multiple Onward-Connectivity options in Europe featuring unique landing points in Greece, Italy and France.

June 2017

Unlimited data packages start as low as AED 35 and voice roaming at AED 95.

Etisalat's business customers now have affordable access to more data and less worry on usage while travelling abroad with 'Unlimited Global Business Roaming' packages that helps them tap into the demand for higher incoming voice allowances and data packages.

The unlimited data packages starts from as low as AED35 and the unlimited voice roaming packages starts from AED95. Etisalat business customers also enjoy 4G LTE mobile data connectivity in 97 countries with the expansion of partner networks to 261. This enables subscribers to take advantage of the high-speed mobile data offered on 4G networks not only while travelling outside UAE but also for visitors travelling into the country.

Salvador Anglada, Chief Business Officer at Etisalat said, "Etisalat's continuous investments in the expansion of its mobile networks and infrastructure has provided customers a richer experience. In today's connected world, accessibility while on the move is of top priority for all types of travellers, enabling them to browse the Internet, access mails, social networks and more."

The enhancement of our extensive 4G partner network allows our mobile customers to enjoy wider international data coverage, on high-speed networks and at affordable roaming rates like with our popular Unlimited Global Business Roaming packages.

Customers can conveniently purchase the Unlimited Global Business Roaming packages by dialing *177# (for free) from the UAE or abroad. Charges will start from the first usage of Internet access while roaming outside the UAE. Alternatively, customers can contact Etisalat from outside the UAE 24x7 on *145*8002300# (for free).

The project will provide faster, secure and reliable communication for Prime Healthcare Group

Etisalat today signed an agreement with Prime Healthcare Group to provide an end-to-end managed services solution for their entire network infrastructure. The project will provide faster, secure and reliable communication enabling Prime Healthcare Group to improve their business efficiency and enhance their security across its countrywide operations.

Salvador Anglada, Chief Business Officer said: 'In the healthcare business; confidentiality of patient information, timely response and access to the best medical expertise is of utmost significance to build a successful reputation in the market. Prime Healthcare Group's key objective to put in place a robust, reliable network and security infrastructure as the foundation to their Digital transformation will help them accelerate in the healthcare business. Etisalat has proficient experience with multiple government and leading enterprises in implementing end-to-end managed services solutions to help them meet their long term business objectives."

In addition to the network and connectivity, Etisalat was appointed to implement cutting edge security solutions to enhance resilience across customer network, as well as enhancing communication and collaboration across Prime Healthcare Group network by deploying the latest managed unified communications solution.

Dr. Jamil Ahmed, Managing Director, Prime Healthcare Group said "Our vision is to be the most respected healthcare provider in the region, offering the most effective treatment outcomes through the best in-class professionals. To achieve this, we have to continuously innovate and implement technologies to help accelerate our healthcare practice and secure our business. Etisalat, our partner in this digital transformation has a diversified portfolio that was an ideal choice for us to accomplish our vision".

Prime Healthcare Group's Digital transformation enabled by Managed Unified Communications, Digital Security and Managed Routers on data and voice links across all Prime Healthcare locations in the UAE. The solution will be managed 24x7 from Etisalat's Network Operation Center providing Prime Healthcare Group with higher up time, resiliency and operation efficiency to focus on their core healthcare business rather than on technology.

New class of VSAT service to optimise network performance at an affordable price.

Etisalat today announced the launch of a new class of High Throughput Satellite (HTS) service to provide high capacity, efficiency, performance and multi-band connectivity to address business segments in remote locations or harsh environment. The new first of a kind service provides customers with higher speeds, improved coverage and flexibility by maximising the VSAT throughput and spectral efficiency and optimising network performance at an affordable price.

Oscar Garcia, Senior Vice President, Etisalat Business said: "Etisalat new HTS services will be able to reach out to a wider industry segment offering affordable satellite solutions. The service seamlessly integrates with the customer's network providing high scalability, redundancy and resiliency and meet customer's requirement where fibre connectivity is not available."

Etisalat currently offers diverse VSAT solutions for voice, data, internet, 4G and video connectivity anytime anywhere via satellites.

The new digital initiative to provide a real time digital experience of Etisalat's innovative features and services.

Etisalat today announced a new digital initiative across key retail stores with the launch of its first self-interactive eLife and mobility experience zones to provide a real time digital experience of its innovative features and services.

Customers can walk in to key retail stores to have a 360 degree real-time experience of our eLife product offerings available at the experience zones. These digital experience zones are available key retail partners mainly Sharaf DG, Jumbo and Emax. The Digital Mobility zone will enable customers to experience Etisalat's Mobility product offerings in a digital format from new offerings to services. The Mobility zone will fulfill Etisalat's objective to digitally standardize its communication to customers across all touch points.

Khaled Elkhouly, Chief Consumer Officer, Etisalat said: "Etisalat has been continuously investing across its services and business units to enable digital transformation. The launch of the self-interactive digital system and display supported by innovative technology will give customers a unique real time experience of the array of products and services. This is a paradigm shift in our approach towards improving customer experience through innovative technology from doing digital to being digital."

This is a first of a kind initiative in the country and will be expanded across Etisalat's other key retail outlets in the country.

Target: Etisalat.ae Live